Since Sony's small actions were discovered, Nintendo's president Yamauchi Pu can be described as furious.

Corresponding to the violent anger of consciousness, it is naturally a crazy purge in reality.

Not only did the cooperation with Sony stop, but it was agreed to cooperate with Philips on a new basis.

In addition, a third party that will cooperate with Sony has also carried out a crazy purge.

Nintendo has been the leader of the video game industry for nearly fifteen years.

With the passage of time, Yamauchi has gradually felt that the video game industry is Nintendo's backyard, and Nintendo certainly says the same.

And now in this one-third of an acre of land, someone actually wants to dig a pit to kill the farmer and get a share of the farm's property.

Yamauchi, who is a "rich man", naturally became angry.

Although Sony is a very strong company, Yamauchi Pu did not take Sony seriously at all.

When he learned that Sony was going to make his own video game console, he said in public, "If Sony can sell more than a million consoles, I'll walk with my head!"

The fury of Yamauchi and Nintendo did not dampen Sony's determination to enter the video game market.

The history of Sony's rise is actually the history of crushing competitors in the same industry.

Whether it is a competitor in its own country, or a competitor in the United States or Europe, Sony has defeated one competitor after another, and Sony has become what it is today.

Sony's incomparably brilliant present is the result of the bankruptcy and liquidation of countless competing companies.

One will be successful, and ten thousand bones will wither.

Behind the success of an enterprise, there are also a lot of bones.

Sony can't remember how many of the industry's original giants were angry in the face of Sony's "self-indulgent" peeping.

It is because of fear that anger is that if these traditional giants are really emerging, why should they be angry at a challenger like Sony?

Of course, Sony thinks it's strong, but it's not really going to compete in the open.

For Sony, or for any company that fits into the capitalist market environment, all they have to do is get the highest profit at the lowest cost.

Sony, of course, is no different.

Sometimes people see certain behaviors of large corporations as if they were demonically possessed.

But in reality, it's just the most cost-effective operation.

All kinds of stealing business intelligence and digging all kinds of holes are all normal things.

So, that's why these commercial contracts are getting smellier and longer day by day.

If these contracts are a long embankment to maintain the basic rules and rationale of business cooperation, then most of the parties who sign the contract are eager to turn into crayfish and destroy the embankment that protects the opposite side.

When Takahashi, the president of Wanhe, got the big news about the game industry in the recent period, he couldn't help but laugh when he saw the above content.

He smiled happily.

When he saw Pu Yamauchi saying that he planned to walk with his head, he really wanted to see Pu Yamauchi walk with his head.

"Walking with his head" is even Takahashi's evaluation of Yamauchi Pu by many domestic players at that time.

I don't know if Yamauchi understands or is confused, Sony is different from all previous challengers and competitors.

First of all, Sony has a complete upstream and downstream enterprises in the electronics industry.

Even from the production of silicon wafers to the end of the production line, it can be done in-house.

Of course, these things were barely possible with previous competitors.

But what's even more terrifying is that Sony, which has such integration capabilities, also understands the rules of the consumer market very well.

Sony started with cassette tapes and radios, and gradually began to get involved in all aspects of music electronics.

More than 10 years ago, they started distributing films and records.

Movies aside, the similarity between the record market and the home console video game market is actually extremely high.

Any well-known singer can be regarded as a full-fledged game producer.

They distribute records through their agencies and through Sony's channels, just like Nintendo distributes games on behalf of a third party. It's an almost direct-to-consumer system.

Even, Sony's record release is more direct than Nintendo's game release.

Nintendo's distribution channel has evolved from the one where it was originally released.

This is also known as the Chuxin Meeting, where agents at all levels get together at some point each year to determine the number of games they want to release this year and negotiate the conditions.

The advantage of an organization like Chuxinhui is that when Nintendo is still weak and unable to establish a national distribution system, it can quickly establish a sales system with huge tentacles.

But the problem is that after Nintendo developed, this group became a group with a big tail.

Even if Nintendo doesn't allow them, they still have to exist, sucking on Nintendo's profits.

This is also something that confuses many people, once a rule and regulations are established at the beginning, even if it seems unreasonable to the people who come after them, it is difficult to change.

Because it can last for so long, it means that there are a lot of vested interests.

Those who have vested interests, how can they allow you to abolish this system.

Sony's freshly established record retail system is naturally more vibrant than the original intention system established by Nintendo a hundred years ago.

In addition, Sony can even directly use this distribution system to sell the video games they produce.

Even, if Sony's game consoles use discs, everyone can change even the box, and the shelves directly use the shelves that sell discs now.

This is on the retail side, on the product development side, that is, in communication with developers, Sony also has a wealth of experience.

You know, musicians are not easy to work with.

Those who engage in literature and art, not to mention being contaminated with some inappropriate habits and smoking some inappropriate products, there are actually some people among them who are not easy to communicate.

And Sony's ability to cooperate with artists and their offices has also been honed little by little.

And the kung fu honed on this is also very easy for them to deal with the game developers.

After all, some developers have some otaku attributes, compared to the entertainment industry where they are either handsome men or beautiful women, compared to the chaotic entertainment industry with no lower limit.

Some developers are like Sony's sheep after another.

While Sony continued to develop game consoles codenamed Sony Workstations, Sony also began to reach out to complaining Nintendo third parties to make games for their platforms.