Chapter 25 Electronic Arts and Mobile Phones
"Real Estate Tycoon" is a game that feels a little like SimCity.
However, unlike the SimCity series, this game is much simpler.
After all, a mobile phone is not a computer, and even if the performance can support complex games, the size of the screen will not work.
Although the quality of this game is not bad, it has not achieved particularly good results in the book.
As for the reason, it is because today's book has missed the hottest time for property speculation.
In the past, it was said that Tokyo was the craziest time to restrict purchases, and only civil servants in Tokyo could buy houses.
The transaction price of a house can support more than 1,000 units.
At a time when people still have confidence, such high housing prices are not a big problem.
It is a pity that this confidence was finally shattered under a series of operations by the United States.
It's like when the stock market is booming, you can earn millions by writing a stock book.
What to do on what tuyere.
The biggest problem with the game "Real Estate Tycoon" is that it has not caught up with this trend.
However, because of the policy of sub-regional stores of 10,000 mobile phones, the success of a game in a region does not determine the life or death of a game.
Because the hardware is the same, there is no barrier at all. Other versions could be released with just a few additional languages, and in this case, Real Estate Tycoon was released on the US game store.
The hardest part of a game is when it first comes out.
No users, no downloads means no referrals.
No referral slots means no users and no downloads.
Of course, this matter can be solved by purchasing the recommended slots of 10,000 households. Or you can directly wait for the recommendation of 10,000 households.
However, because the technical threshold and financial threshold for 10,000 mobile phones to make games are very low.
Therefore, even if a game can be recommended by 10,000 households, sometimes the production team of this game is already cold.
It's a pity that 911 in the United States has not passed for a particularly long time, and the real estate in the United States is in a downturn.
For the game "Real Estate Tycoon", the American people don't have much sense of substitution.
As a result, the production company of this game could only give up on this game.
However, this game is also online at the same time about a hundred, so this company is operating little by little.
There is no threshold on 10,000 mobile phones, and there is no piracy, which is liked by many game companies.
However, companies like Electronic Arts, even if there are no thresholds, they want to create thresholds.
At a time when 10,000 mobile phones were lightweight games, they made a voice that they were going to make a triple-A masterpiece on their mobile phones.
Of course, the 3A masterpiece on the mobile phone can't achieve the effect on the computer anyway.
But Electronic Arts has also thought about it, such as "FIFA", "American Professional Baseball", "NBA" and other series of games, which have sold very well on the console platform, if they are now in the volume, almost more than any single platform of 10,000 mobile phones, will be able to make more money.
You can play sports games anytime, anywhere.
Just after watching a heart-wrenching game on the pitch and taking the car home, you can play a game on your phone.
This market prospect is really good.
However, the difficulty lies in the fact that the game production tools officially launched by Wanhu are all lightweight tools.
At most, these tools can make a Temple Run, and it's almost impossible to cram a FIFA into it.
Therefore, Mr. Tripp, a miserly businessman, actually proposed to spend a lot of money to build a heavyweight game production engine specifically for mobile game platforms.
This incident has caused a sensation in the entire industry.
It's not that no manufacturer has ever thought about launching a masterpiece on 10,000 mobile phones before, but they are all more than willing to do it.
The cost of making a game engine, although not high, will not make people want to try.
However, the problem lies in another aspect, which is the measurement of risk and return.
It's like being in another world, Hideo Kojima in Konami is almost already one of Konami's bosses, but after he led the completion of the Firefox game engine, he was almost swept out by Kono before he even finished the production of "Metal Gear Solid V".
Why is this so?
Because of the engine he developed, there are so few games that Konami can use.
Except for his own "Metal Gear Solid" series, only the "Pro Evolution Soccer" series can use this set of engines.
Because after Konami itself entered the three-dimensional era, there were not many games that could be used.
Many game series, including Contra, are not suitable for the market environment and technological trends in the 3D game era.
The same is true for manufacturers who want to make great games on 10,000 mobile phones, they may only have one or two games and need such an engine.
And I'm not sure if anyone will buy the engine even if it's sold openly.
In such a situation, it has to be put on hold for the time being.
However, Electronic Arts is a different story.
There are a lot of games that Electronic Arts can move to mobile phones.
Even if it's just a porting of sports games, there are now no less than 10 sports games released by Electronic Arts every year.
Almost every country in the world, and of course the mainstream sports games in North America and Europe, Electronic Arts will produce their corresponding annual editions.
Except for Wanhu in this field, which can compete with it a little, other game companies basically can't get involved in this field.
It is precisely because of this that, to a certain extent, the electronic arts industry regards Wanhu as a mortal enemy.
But what is the so-called sworn enemy in front of the merchant Tripp?
He weighs only interests.
At present, it seems that the game platform of Wanhu mobile phone has almost seen a broader market prospect than handheld computers.
In addition, several small-scale games in the electronic world have gained more than 300% of the revenue on this platform.
In the face of such profits, Tripp has no reason to refuse to launch the game to the 10,000 mobile phone platform.
This is the style of doing things that belongs to the Americans.,If it's a manufacturer of the book.,Even if you don't eat this piece of meat.,If you have a holiday with Wanhu,It's absolutely impossible to launch a game on the platform of Wanhu.。
Tripp's actions, on the contrary, reminded Wanhu.
There are so many departments in 10,000 households, and they finally woke up at this moment.
That's right!
Why don't we make a heavyweight game engine?
Although, the platform of Wanhu mobile phone, according to reason, is most suitable for running lightweight games......