"Hello, can I help you?" The front desk sister is in her twenties, young and beautiful, although it is a professional smile, but very cute.

Zhang Ran smiled and nodded: "My name is Zhang Ran, I have made an appointment with Mr. Li Junwei, the publicity director of your company, please help me ask!"

"Okay, please wait. The sister at the front desk picked up the phone, dialed a number, and asked, "Director Li, there is a Mr. Zhang Ran here looking for you, and he said that he had made an appointment with you." Well, okay. ”

Hanging up the phone, she smiled at Zhang Ran and said, "Mr. Zhang, please come with me." ”

"Okay. Zhang Ran followed her with a computer bag and walked into the building.

The sister at the front desk took Zhang Ran to an office, knocked on the door, and there was a sound of "come in" from inside, so she opened the door and said with a smile: "Director Li, Mr. Zhang Ran is here." ”

After speaking, she smiled from Zhang Ran and went back to the front desk.

Li Junwei is in his forties and wears a black suit and a blue tie. He was sitting behind the desk reading the report, and when he saw Zhang Ran, he put down the report, got up with a smile and walked over, stretched out his hand and said, "Mr. Zhang Ran, hello." ”

"Hello, Director Li. Zhang Ran shook hands with Li Junwei with a smile and said politely, "I'm glad you gave me this opportunity." ”

"This is my job, come, please sit!" Li Junwei smiled and stretched out the chair in front of the desk, walked back to the desk and sat down, looked at Zhang Ran who was sitting down, and asked, "Mr. Zhang is Nortel's teacher?"

Zhang Ran smiled and said, "Yes, the teacher of the acting department." Recently, our school's youth film studio cooperated with the movie channel to prepare for a science fiction film. The content of the movie involves electronic products, and Lenovo is the leader of our domestic electronic products, so we hope to cooperate with Lenovo. ”

Li Junwei heard Zhang Ran say these things on the phone, and he was a little surprised at the time, advertising placement is more popular abroad, especially Hollywood blockbusters. However, there is no such thing in domestic films, and even if there is a product in the movie, it is unconscious. It should be a very thoughtful project to think of product placement, so he didn't refuse Zhang Ran and arranged a time to meet.

Of course, Li Junwei is not optimistic about domestic science fiction films, do they have science fiction films in China? Zhang Ran, can they make science fiction films well? However, he did not show it, and kept a smile on his face: "Okay, show me your plan!"

Zhang Ran took out the official letter from Qingying Studio and the contract signed with the movie channel from his bag and handed it to Li Jun. After he finished reading it, he handed the movie script and implantation plan to Li Junwei in a timely manner.

Li Junwei took the script and looked at it casually, but he was attracted by the story after reading a few lines. The more I watched it, the more fascinated I became, and the whole person was immersed in the story, and sweat gradually appeared on my head.

After reading the script, Li Junwei looked at the implantation plan again. Zhang Ran drew all the implanted shots and noted the time of each shot, which was very detailed.

After reading the script and plan, Li Junwei thinks it's quite good, you can try it, and bowed slightly: "This story is good, and the plan is also very thoughtful." ”

Hearing Li Junwei say this, Zhang Ran breathed a sigh of relief, there is hope for this matter. In fact, after he got the phone numbers of several companies from the advertising department of the movie channel, the first thing he contacted was Samsung. Samsung dominates the MP3 domestic market, with the largest share, and with Samsung's experience in product placement abroad, it should be easier to negotiate with them.

However, Samsung directly refused and did not give him a chance to meet. Samsung mP3 is the hegemon of the Chinese market, there is no need for product placement, and more importantly, they are not optimistic about Zhang Ran's movie at all, a TV movie, or a science fiction film, it is simply a joke and cannot be accepted by the audience.

Zhang Ran looked at Li Junwei and said directly: "mP3 is very important in "Time Prisoner", it is a line that connects the story, and the audience who has watched the movie will definitely leave an impression. What's more, "Time Prisoner" will be broadcast in prime time on the movie channel during the Spring Festival, which is believed to interest countless audiences. ”

Li Junwei didn't react to Zhang Ran's words, and said with a smile: "Then how much sponsorship do you think is appropriate? There are no successful cases of product placement in China, and we must be cautious about casting this kind of advertising." ”

Hearing Li Junwei's words, Zhang Ran knew that there was a door to this matter, and said with a smile: "It's very cheap, just 1 million!"

Lenovo's advertising expenses are hundreds of millions a year, and one million is a drop in the bucket for them, Zhang Ran naturally opened his mouth, as for how much to give in the end, you can talk slowly.

This amount of money is nothing to Lenovo, but Lenovo's money is not blowing in the wind, and it can be thrown away casually, Li Junwei frowned and said: "This price is too outrageous! Mr. Zhang, do you know the advertising price of the movie channel during prime time? 20,000 yuan in 15 seconds! That is to say, if I broadcast it twice a day, I can broadcast it on the movie channel for nearly a month!"

Zhang Ran shook his head with a smile: "Director Li, the account can't be calculated like this." 1 million can indeed advertise on the movie channel for a month, but you need to shoot an advertisement, and a slightly better quality advertising will cost more than one million, and it is undoubtedly more cost-effective to cooperate with us! I give Director Li a statistic, the audience of the movie channel is about 430 million, accounting for more than 40% of all TV households. An average of 19 million people tune in during the day and 46 million at night. "Time Prisoner" is scheduled to be broadcast in the prime time of the Spring Festival, and it will be broadcast for several rounds, and the number of viewers will definitely exceed 100 million. How much does it cost to advertise for this effect?"

Li Junwei was unmoved: "The words are good, but the advertising fee of one million is still a bit high!"

Zhang Ran said: "Director Li should know that Nokia 8110, a mobile phone aimed at business people, was launched in 96 and was not popular until the appearance of "The Matrix" 3 years later. In the movie, the image of Red Neo holding 8110 is deeply rooted in the hearts of the people, and it also makes 8110 quickly popular all over the world. The mP3 in "Time Prisoner" is similar to 8110 in "The Matrix", which is related to the direction of the whole story and will appear many times. It's safe to say that as long as you have seen this film, you will definitely remember this mP3, and you can even say that the whole movie is an advertising film designed for this mP3, is it really expensive?"

Li Junwei was a little moved, but still said: "Mr. Zhang, I admit that your idea is very good. But for a million dollars, it's only a few times on the movie channel, it's hard to say if it has any effect!"

Regarding Li Junwei's question, Zhang Ran is very confident: ""Time Prisoner" is indeed only broadcast on the movie channel a few times, but it is a good entry point for you to publicize, publicity can not be limited to one point, you can take "Time Prisoner" as the center point and make it an event marketing!"

Event marketing is a marketing method, simply put, it is to plan an eye-catching thing, attract attention, and finally complete the promotion method, such as "Haier smashed the refrigerator", "Wang Laoji donated 100 million" are classic event marketing.

As a marketing director, Li Junwei naturally knows what event marketing is, but Zhang Ran, a teacher, also understands it, so he was a little surprised: "Oh, tell me your opinion!"

"Time Prisoner" is a science fiction film, a domestic science fiction film, and this gimmick alone can attract corresponding attention. In Zhang Ran's memory, "Cyborg" and "Future Police" have attracted huge attention, and "Cyborg" has even been on "News Network", relying on the words "domestic sci-fi", domestic audiences like to watch sci-fi films, but there are no good domestic sci-fi films, "Imagine what it feels like for items in sci-fi movies to appear around us? Isn't it cool and fashionable? Nokia 8110, a mobile phone that has been on the market for three years, can be popular, relying on "The Matrix" It brings a layer of stylish and cool packaging to the phone. Now mP3 is already favored by young people, as long as we push it in the back, let them understand that our product is the coolest, represents the fashion trend, and it is easy to form a herd effect and bring a trend!"

Li Junwei looked at Zhang Ran in a daze, and there was only one thought in his heart, this kid is really a director, not from a marketing background?

Zhang Ran's next words completely destroyed Li Junwei's resistance: "Also, there is no precedent for product placement in movies in China, if we do this, it is equivalent to creating a precedent! In the future, there will definitely be more and more product placement, and when people mention advertising placement, then they will mention Lenovo, the originator, and it will be an invisible advertisement for Lenovo!"

Next, the two started a discussion on cooperation, and at this time Zhang Ran put forward a suggestion, whether Lenovo can make a special mP3, which should be cool in appearance and sci-fi, so that it can be better integrated into the movie. At the same time, this product will be launched when the movie is broadcast, and the concentrated firepower will be detonated, which can maximize the effect of advertising.

In the end, when Zhang Ran left, Li Junwei even put forward a suggestion to poach, hoping that Zhang Ran would work at Lenovo with an annual salary of one million.

Zhang Ran refused with a smile, in fact, he really has no talent in marketing, what he said is the marketing techniques of domestic movies in his memory. Of course, the most important thing is that he likes movies, this is what he really wants to do, if he can't do what he likes, what's the point of having more money in his pocket?

With Lenovo's advertising placement fee, the funding problem of "Time Prisoner" was completely solved. Zhang Ran has no plans to pull sponsorship again, he knows very well that product placement is not a good thing. On the contrary, every time it is implanted, it must feel natural, otherwise it will cause disgust from the audience.

Now that the contract is in place and the money is in place, it's time to prepare the crew. Zhang Ran came to Qingying Studio with funds and contracts to talk to Qiu Yuanxu about the crew.

Qiu Yuanxu has read Zhang Ran's script and knows that it should be no problem to pass the third review of the movie channel, but the key is the problem of funding, he feels that it will definitely have to go through some twists and turns to solve the remaining 50% of the funds, and it will be difficult to do it in a year and a half.

Unexpectedly, it was only a month, the project was implemented, and the funds were in place. In addition to admiration, Qiu Yuanxu can only sigh that it is now the world of young people.

(Thank you for "Ming Ye or Dark Night, Jelly's Book, Wind and Cloud Fuchen, Smoking, Smoking and Smoking D'Smoke, Fishing Across the Line, Erhu Brother, Love and Leisure" for rewarding, asking for collection, asking for recommendation!)