Film publicity is an important part of the film's impact on the box office, at this time there is still nearly half a year before the scheduled December, Gan Jing's Weibo preview is a warm-up, and the subsequent publicity and distribution activities are responsible for a professional team.

Regarding the stalk of actors and directors, Gan Jing used it once before when pulling the box office for "Only You" starring Zhou Dongyu, and now he remembers that he uses it again.

The effect is not bad!

In the face of such a Weibo, fans of the actor faction, such as the feature film faction, the science fiction faction, and the funny faction, jointly suppressed the director faction, and at the same time frantically left messages on Forrest Gump's Weibo and swiped the screen.

Of course, the fans are just half-serious and half-ridiculous interactions, but Forrest Gump's ability to pull the box office has been proven once, and such an interaction is undoubtedly very envied in the eyes of industry peers.

"When will Maoyan open for pre-sale? My wallet is already hungry. ”

"Meet Forrest Gump, see you in December. ”

"I want to see Shuai Hu, and by the way, I will look at Forrest Gump on Shuai Hu's face. ”

"It's been a long time, but I'm looking forward to it, I want to watch the play between Sister Widow and Forrest Gump. ”

Many comments under Weibo are naturally included in the data of the 100-day red publicity team, and on the whole, everyone's expectations for this film are very high, which is the cumulative effect of the word-of-mouth of Forrest Gump's work since his debut.

The market's response to Forrest Gump is positive, the actor award is a real honor, and Huaxia has become the world's second-largest box office market, all of which combine to promote the investment and freedom given by the two Hollywood giants.

Gan Jing noticed everyone's feedback, and felt very comfortable in his heart, but at the same time there were some small apprehensions, although he felt that the third version of the edited film was already very good, but before it was released, no one knew what kind of result would be.

The development of the Chinese film market is very fast, this situation can bring miracles, but also bring wonders, what Gan Jing has to do before December is to try to do a good job of the preconditions for miracles.

In late June, Gan Jing attended a joint meeting between Bairi Red and Huayi, at which as a domestic investor in the film, he expressed his expectations for the film's box office.

1.5 billion Chinese coins.

The top of the domestic box office last year was 1.246 billion for "Journey to the West: Conquering Demons", a figure that many people couldn't have imagined a few years ago, if it is due to Stephen Chow's influence over the past decades and the perfect marketing of "owing Xing Ye a ticket", then what did the 1.267 billion of "People in Thailand" rely on the year before last?

This proves that under the rapid development of the domestic market, it is not uncommon for films with a box office of one billion yuan.

"I think there should still be a lot of room for the box office ceiling in recent years, and 1.5 billion can be used as one of our goals, if we are more optimistic, 2 billion Chinese coins may be captured by the film in the next two years. ”

Gan Jing made a judgment on the future at this meeting, and at the same time gave his film a goal.

This "Love What I Love" is different from the "Only You" directed by himself, the latter can be regarded as a play ticket, he doesn't value the box office so much, as long as he doesn't lose money, it doesn't matter how much he earns, and for the former, he needs this film to prove his status and export to the outside world.

The domestic fundamentals should be strong, and they must be worthy of the lineup and the attention of the two foreign investors, so that they can have more say in the future cooperation.

Although there have only been two billion-level movies in the past two years, why can't this year's one be mine?

Gan Jing has apprehension and self-confidence.

Bairihong and Huayi, two domestic film and television companies, need to pay for his self-confidence.

There are only a few domestic film and television giants, and there are movies starring Huang Bo that have made it clear that they will make way for the Christmas schedule, and the adjustment of other film schedules still requires Huayi to communicate tacitly in private.

It is not a good thing to kill a thousand enemies and lose eight hundred.

Now Huayi's job is to ensure that there are no strong domestic films to compete in the Christmas schedule, which is good for everyone, and it is a hidden benefit for it as an investor.

By the end of June, the dragon mark of "Love What I Love" came down, the process was very smooth, there were no moths, except for Forrest Gump's own publicity and warm-up on the market, activities from other channels began to be promoted.

As a member of the Hundred Days Red Film and Television Company, and as the president of Forrest Gump's Hong Kong Fan Support Association, Li Yuyi got a recent assignment.

- Fan welfare, idol feelings, and tap army.

Generally speaking, the more appealing people in the fan group can contact the star himself, no matter how bad it is, they can also contact the star assistant, and therefore, they know more about the star himself.

Li Yuyi is a native of Hong Kong, and she came to the capital on an exchange basis, and she was lucky to meet Forrest Gump when she didn't enter the Bairihong company, and then after joining the company, she was mainly responsible for the work of fans.

The Hong Kong Fan Support Association was established relatively early, at that time she was circled because she watched Forrest Gump's variety show "Ear Divide" in Hong Kong, and then made up for his works and felt amazing, it can be said that she is also more influential among folk fans.

In the Beijing office, when Li Yuyi met Forrest Gump, she still had the mentality of half fans, and the other half was the professional attitude brought about by the polishing of work.

"Isn't there any standard for this task?" asked Alrest Gump behind her desk, who was called into the office after receiving the assignment to hear Forrest Gump speak in person about the focus of the film's promotion in the fan group.

Gan Jing read the last line of the Chinese piece in his hand, and then smiled at his fan leader: "There is no standard, originally Lao Chen wanted to say that there should be some rules, but I don't think it is too deliberate." I have a lot of works in the past few years, so you can just write about it, and write your views on my works and images. Sometimes, I'm curious. ”

Li Yuyi pondered for a moment: "Do you need to beautify?"

"Uh, do I have any shortcomings?" Gan Jing looked surprised, "You can't just write truthfully." ”

Li Yuyi had a black line, and after she had more contact with the company, she found that Forrest Gump was sometimes very bad, and it was unclear whether what was true or false!

"You don't have any scruples, from the first work to the present, I really don't feel anything wrong. Gan Jing took a sip of coffee, "This mission is more about the identity of your fan, and the focus is different." It's good to be real. ”

Forrest Gump said very gently, Li Yuyi felt that this was the idol image in her mind, of course, she also knew that the guy just now was too.

"Okay, I understand, then I'll communicate with the new media department after I'm done writing and then study the specific release method. Li Yongyi understood what Forrest Gump meant.

"Hmm. Gan Jing bowed, "I have to talk about this year's goal first, and then you will come." ”

"What is the goal of 'Love What I Love'?" asked Anita Lee curiously.

The goal set in the previous meeting has not yet been passed out, and Gan Jing said lightly: "It is the box office champion of this year." ”

"According to the inertia of the previous two years, I am afraid that there will be 11.2 billion. "Anita Lee is well aware of these figures.

"It's set at 1.5 billion. Gan Jing said lightly, casually turning the back page of the document on the table.

Li Yuyi's eyes widened, 1.5 billion...... This number seems to be a bit difficult.

After she left with a feeling of gaining and losing for Forrest Gump, Lao Chen walked into the office, and as soon as she came in, she looked like she was yelling.

"The first-week box office of Transformers 4 is out. ”

Gan Jing raised his head, his eyes shimmering: "How much?"

Lao Chen frowned, and his voice was slightly louder: "330 million!"

In the middle of this month, "Transformers 4" landed around the world, and the box office record for the first week had just come out, and it won 330 million Huaxia coins in one fell swoop, setting a new domestic record.

"It's a bit strong. Gan Jing muttered to himself after hearing this number, according to this box office trend, it seems to be able to break his judgment at the meeting between the two companies not long ago.

What will be the domestic box office ceiling?

Will it be broken this summer?

Lao Chen nodded and shook his head first: "It's not a little strong, it's really strong, according to the company's analysis, according to this momentum, changing 4 is really hopeful of impacting the domestic 2 billion!"

"That's 2 billion!" Lao Chen emphasized in disbelief.

Gan Jing pursed his lips, his fingers tapped rhythmically on the desk, so it seems that the difficulty of being the domestic annual box office champion is more difficult than the goal of 1.5 billion?

It's really interesting.

He was amazed by the growth rate of the domestic box office market, although the Chinese market is not as mature as that seen in Hollywood and the United States, but this kind of savage growth is really a little speechless.

"Awesome. That's all Gan Jing can say.

Lao Chen exhaled, poured a sip of water, and exclaimed: "Fortunately, it will be released in June, if it is also a Christmas stall, then we will be under a lot of pressure." If it changes the schedule, the image is not very good-looking. ”

Forrest Gump is an actor and one of the representatives of Huaxia in the international film industry, and this identity also restricts some of his actions, at least, it is easy to be recognized if he changes the schedule because of foreign films.

Passers-by and audiences often don't care about the curves behind them, they only look at the bright side, you retreat, you coax, you don't deserve to be called the first person in Hollywood in China.

Although not everyone will think this way, there will be some people who will have this attitude, and at that time, a small number of rhythmic people will naturally appear - far away, near like the NetQin company that lost a lot of value because of Forrest Gump's remarks, will not save so much public relations costs.

"It's a bit of a shame not to be able to fight. Gan Jing's eyes were blazing, thinking about the violent scenes of armored vehicles in "Love What I Love", I don't know which one the audience will love more, "Eh, it seems that the box office like Change 4 will be a domestic phenomenon." I'm going to take a look. ”

Lao Chen was shocked: "Did you go to the theater to watch it?" I was caught by the reporter again, and then something went wrong again." ”

"No, it won't. Gan Jing said confidently, "I'll pick the midnight show." ”

……

Twelve o'clock in the morning.

The evening breeze at the end of June brought a touch of the daytime sunshine to the heat.

Gan Jing came out of the movie theater and silently took off his mask in the face of the four reporters who blocked him inexplicably.

"Hey, Forrest Gump, there aren't many people who wear masks at night, and there aren't many people who come out of the cinema wearing masks. A reporter used his mobile phone as an interview microphone and made a joke.

Gan Jing was puzzled, how did these people just block him? Could it be that they were being targeted by the paparazzi on the road?

"Eh, the air quality hasn't been very good lately, so you should interview people from the environmental department and urge them to clean up the air. Gan Jing tucked the mask into his pocket as he spoke, turned around and waved behind him.

The four reporters and the audience who slowly came out of the cinema immediately saw a golden retriever running out lively.

A female reporter was surprised: "Forrest Gump, are you taking it with you to watch "Transformers 4"?" She asked the question and deliberately pointed out that Forrest Gump was watching other movies in front of the camera.

"Hmm. Gan Jing nodded, "If it has to be seen, I'll take it with me." ”

The people around laughed, thinking that Forrest Gump was joking, only the dog nodded slowly, it was a strong request to follow as soon as it heard that Forrest Gump had activities in the middle of the night, and there was no breakthrough in the moon essence recently.

Anyway, the golden retriever sneaked in without buying a ticket.

"What do you think of this critically acclaimed film?" Another reporter saw Forrest Gump glancing around him, for fear that he would run away, and hurriedly asked - Forrest Gump can't do such a thing!

"Hmm. Gan Jing groaned, "It's okay." ”

The female reporter's eyes immediately lit up: "Okay, does it mean that there is still room for improvement? Forrest Gump, do you think the quality of the 4 film can afford the box office record of 330 million in the first week?"

Gan Jing regretted the evaluation he just gave, and when he heard the reporter's question, he felt that it was not easy to answer, so he had to smile and say: "Hehe, it's actually quite enjoyable to watch." ”

"Why did you choose a midnight show to watch a movie?"

Gan Jing replied confidently: "I'm busy during the day, but you reporters don't go home to sleep at this point, what are you doing here?"

"We're doing a movie word-of-mouth survey, and most of the people who watch movies at this point are more senior. The reporter replied, "What is your deepest impression of Variant 4?"

Gan Jing stretched out a finger: "One last question." Well,The most impressive thing is the crazy advertisement,I think about it,Jian Nanchun、Yi Bao、Yili、Zhou Black Duck、Red Bull、Oreo、LeTV...... Wait a minute. It really blew me away. ”

The people next to him burst out laughing.

At this point, Gan Jing did what he said and did not answer any more questions, he got into his car after fulfilling the wishes of the people around him for a group photo, and went home.

- "Forrest Gump vs. Change 4 Hehe Yes"

- "Forrest Gump said bluntly, it's okay to change 4"

- "Target Exposure, Forrest Gump's New Film Directly Aims at the Box Office Champion"

- "Attack on the Ad Movie"