Share the million-dollar prize pool?

Paid content forwarding?

Before you make a penny, you throw money out like a tyrant?

For this kind of ingenious marketing plan, everyone will obviously feel a bit nonsense at the first time they receive the message.

Li Fan slid the mouse, and the PPT changed a page, and this page is a brief introduction and precautions for the marketing plan.

Li Fan pointed to the computer screen and said: "The so-called million prize pool plan, for example, there is an interesting popular science experiment on our website, we will set it as the plan, and then with the help of social tools such as Weibo and space, we will forward it to the whole people and quickly expand the influence we are happy to know." ”

Song Hang asked suspiciously, "Will they forward it?"

First of all, there are two points, the first is the spirit of sharing. People have the spirit of sharing, for example, some people like to share funny videos, some people like to retweet strange history, etc. In fact, the core of the spirit of sharing is also the hope of gaining the attention and recognition of others. ”

"What about the second point, Mr. Li. ”

"The second point is the principle of grabbing red envelopes. When it comes to 'grabbing red envelopes', everyone understands that it is not about the amount of money, but about participation.

Will grabbing a few cents make a real difference in everyone's lives? They can't even afford an ice cream, but people still hold their mobile phones and stare wide-eyed, ready to fight.

Therefore, to divide the million prize pool, each person will randomly get one or two cents to tens of yuan, as long as our content is positive and healthy, many people will forward it.

On the road, you won't pick up a few cents of coins when you see them, but when you grab red envelopes, everyone is in full swing.

So, the plan for the mega million prize pool, both in terms of gimmick and operability, is feasible, and I think it will cause an uproar!"

Everyone thought about it for a moment, and then nodded one after another:

"Makes sense!"

"Mr. Li's idea is not only novel and gimmicky, but also simple to operate and has huge returns, I agree!"

"I agree that this marketing plan is good. ”

……

They weren't sycophants, although they thought it was a bit nonsense at first, but as Li Fanyi explained, everyone quickly changed their minds.

In the Chinese market, there has never been such a naked money-throwing marketing plan, or everyone's traditional thinking is still in the advertising plan, and has not yet turned to the concept of social marketing.

Tan Qian asked, "Teacher Li, I think there is a drawback to this plan. ”

"What's the drawback?"

"There is no possibility of sustainable development, this 1 million bonus is divided, what will happen after that?

Li Fan nodded: "Well, yes!"

Everyone was scared into a cold sweat, big brother, how much is our early start-up capital?

Li Fan said: "It can be opened every Monday and closed on Sunday, and so on, until its advertising effect declines, and then we will continue to do other marketing plans." ”

Wang Bo bared his teeth, "This is really burning money." ”

"You don't have to worry about money, starting a business is burning money, as long as it is reasonable, we advocate burning money. ”

Someone said: "It's a million, it's okay if our bonus pool is set to 200,000-"

Before he finished speaking, Li Fan's face turned cold, revealing slightly angry and disgusted eyes, which instantly frightened the person to accept the next words.

Li Fan said solemnly: "The foundation of the company's foothold, the first motto is: do business in a hurry, and do things in a proper manner."

I just talked about this in the PPT, is this a deaf ear to you?"

The atmosphere in the conference room instantly dropped to freezing, and everyone looked at Li Fan in surprise, silent.

Li Fan's personal image, whether in public or in private, is extremely easy-going, everyone has basically never seen Li Fan lose his temper, he is always such a sunny handsome guy with a bright smile.

Because of this, Li Fan suddenly shook his face, his cold and serious face and solemn tone couldn't help but surprise people, and he faintly had a new understanding.

Li Fan said: "I repeat, whether it is the company's operation or advertising planning, it must be based on abiding by the law and seeking truth from facts, saying that 1 million bonuses, we will have 1 million bonuses!

Facing Li Fan, who suddenly lost his temper, no one dared to speak for a while, and the conference room fell into a tense and embarrassing atmosphere.

A few seconds later, Cheng Yong suddenly applauded and said: "Teacher Li said it well! Do business in a hurry, do things in a proper manner! We are not only starting a business, but also realizing our social value!"

Everyone hurriedly applauded, and someone said: "Mr. Li, I really feel very proud and accomplished in a company like ours that is full of social responsibility, even if I make less money, I am not willing to leave." ”

"Yes, so do I!"

……

Everyone echoed, and Li Fan also took the opportunity to ease his face and joked: "Thank you for your recognition and support of the company's culture, that's good, everyone's wages will be reduced by 15%, and we will get through the difficult period of entrepreneurship together." ”

In the midst of laughter, the atmosphere finally reversed.

Li Fan continued: "While sharing the million prize pool, we want to open the reward function, netizens can reward content creators, and in the early stage of website operation, all the reward amount will be paid to content creators. ”

Wang Bo woke up, "Oh, I borrowed from the anchor mode!"

"Yes, we have borrowed from the anchor model, but we have to set a bottom line, content tipping is a spontaneous voluntary behavior, and any content creator is absolutely not allowed to ask for tipping content on the website platform. ”

Li Fan's restriction is to establish the authority and purity of the website.

Think about it, if there are pieces of online begging behavior on a popular science website, what kind of "Lao Tie 666" and "gift go a wave", it's disgusting to think about it......

Tan Qian raised her hand and said: "Mr. Li, I don't agree with it, we can split the account with the content creator, with the novelty of our platform, there is no need to be completely free, because the market is now in a vacuum." ”

Li Fan thought for a while and said, "What do you think?"

Zheng Dong: "I think Tan Qian has a point, after all, the purpose of free is to impact the charge! We are the pioneers of the market, and we set the rules." ”

Cheng Yong's three fingers kept tapping on the table alternately, "Well, there is really no need for free." ”

Li Fan said: "That's good, then share the benefits with the creator." ”

Cai Cai suggested, "Mr. Li, can we donate a part of the proceeds to the Hope Project? ”

"Of course you can, but at the right time, don't rush first. ”

Li Fan is very willing to accept everyone's opinions, and it is great to be tolerant of all rivers.

Li Fan said: "This content is here first, and I'll talk about the next section, 'Bounty Order'!"

Li Fan clicked the mouse, and the PPT slid to the next page, at this time, those who were far away from the round table all stood up, squinted forward, and those with poor eyesight had already squeezed to Li Fan's side.

"The so-called 'bounty order', to put it bluntly, is to throw out a question, set a reward for the answer, and wait for an authoritative answer online, uh, or, let's take the round table away?"

The round table was not carried away, but everyone got up and squeezed to the side of the computer, and Li Fan pointed to the screen and explained to everyone.

……

The meeting lasted for a long time, and it was not until two o'clock in the afternoon that it finally came to an end, and several major sections of the website and the specific work in the next month had been planned.

"Do you have any questions, if not, we will implement it immediately. Mr. Cheng?"

Cheng Yong shook his head.

"Mr. Song?"

Song Hang had nothing to say.

"What about the others? Okay, adjournment!"

Li Fan gently closed the notebook, put it in his backpack, and strode out of the conference room.

At this time, everyone completely changed their opinion of their Mr. Li.

A meeting not only set the company's articles of association and the overall tone, but also completed the work planning of the marketing department and guided the work of the technical department......

Almost single-handedly, he straightened out the context of the entire company and determined the development trajectory of the most critical first period.

These were supposed to take a week or two or even several months of repeated discussions in large and small meetings to finalize, but as a result, Li Fan was determined at this meeting from a strategic vantage point, with great foresight, and with unfathomable profundity.

At this time, no one dared to say that Li Fan was only 19 years old, and Li Fan had no business experience.

Li Fan is indeed not suitable for business, because he is very bad at administrative management and other aspects, and he does not like to do it.

However, he has a natural advantage in grasping the company's arteries, with strong theories and a lot of successful experience that can be used for reference in his previous life, which is his strength.

As for the specific implementation, the details are scrutinized, and that is not what Li Fan should be concerned about.

In this era, we pay attention to the division of labor and cooperation, and everything must be done in person, which is no longer a compliment.

As soon as the meeting ended, Caicai returned to the office, snapped her fingers, and said emotionally: "Dear friends, have a small meeting, and I will pass on the 'spirit' of the meeting! No, I will pass on the 'spirit' of Mr. Li." ”

For a time, every department of the company was holding a small meeting to share the "President Li Program", comprehend the "Spirit of President Li", and quickly formulate a detailed plan to realize the macro vision of President Li.

A total of more than 70 employees in various offices can't believe it, this is Mr. Li's decision, that is Mr. Li's plan, all of which are formulated by Mr. Li, why is Mr. Li so powerful?

At the end of the day, the employees started talking about it thoroughly.

"Bounty Orders, Million Dollar Pools, Interest Groups...... I didn't expect these novel ideas to come from a one-person plan, and these ideas are not only novel, but also very implementable, which is amazing, my Mr. Li!"

"As a planner, I felt a deep inferiority complex in front of Mr. Li. ”

"No, isn't it just a bounty million prize pool or something?"

"Why not? Before Mr. Li put forward these two concepts, which of you thought of it?"

"Just say an excellent marketing plan, it is not very easy to be born, someone proposed it, everyone thinks it is so simple, but before it was proposed, so many people engaged in planning, I didn't expect it to break my head!"

"I think our company is reliable, spiritual, and has great potential!"

"By the way, didn't Mr. Cheng come up with this entrepreneurial direction, why is Mr. Cheng so at a loss about the company's development and prospects?"

"Yes, when Mr. Cheng recruited me, he also said that he found a huge business opportunity, and then brought in two of the best partners, how do I feel that this is not the case?"

Not only did the employees have questions, but even Cheng Yong himself wondered, what is the situation? This business opportunity was obviously discovered by himself! Moreover, in the previous exchange, Li Fan did not put forward so many entrepreneurial ideas.

This, don't blame Li Fan for not communicating with them in detail in the early stage, after all, he is still waiting for the first day of his appointment with three fires.

If these three fires are not burning, how can they suppress this bunch of "business predecessors"?

……

In the office, Li Fan stood in front of the floor-to-ceiling window, looking out of the window, he was finally busy in the past few days, and the future of entrepreneurship was uncertain, hoping to have a good situation.

Rubbing his temples, Li Fan lifted his backpack and prepared to watch Sun Feifei's concert.

After watching Sun Feifei's concert, he will go with Sun Feifei and fly to the southern town to record Shonan Satellite TV's "Longing for Life", taking the opportunity to take a vacation to decompress.

Li Fan just pushed open the office door and happened to see Cheng Yong walking towards him.

"Xiaofan, let's eat together. ”

"Brother Cheng, I'm not going to eat, I'll have something to do for a while. ”

Cheng Yong said: "I really admire you today, to be honest, I really didn't expect you to be so business-minded, and with such a clear mind, the company's success is entirely due to you, Mr. Li!"

"Don't say that, first of all, I just have some ideas and plans, and that's nothing. Secondly, the specific operation of the company and the specific practice of the company's planning have fallen on the shoulders of all colleagues.

In our team, no one can be achieved without it, everyone is important. ”

"No, no, no, no!" Cheng Yong shook his head, "You say, is it important to explore oil or to exploit oil?"

"It's all important!"

"No, oil exploration is more important! You are the brain of the company, the navigator, and the soul of the corporate culture! I have a new understanding of you today, and this ship of our company, Captain Li, will definitely ride the wind and waves with you. ”

Li Fan's scalp is numb, how can he hold himself sour?

It's not Cheng Yong who praises Li Fan, the key is that he is really impressed by Li Fan today, not only Li Fan's extraordinary creativity, but also his personal qualities.

"Brother Cheng, I've been busy these days, I can't come to the company, I'm tired of you and Brother Song, by the way, what about my Brother Song?"

"Lead the team to work overtime and strive for the website to be launched as soon as possible. ”

Li Fan left the company, downstairs, Gu Yating had been waiting for a long time, it was already half past six at this time, and Sun Feifei's concert was about to start, so she urged eagerly: "Li Fan, you take a few steps quickly, don't delay the concert." ”

Li Fan sat in the car, Gu Yating kicked the accelerator and drove away with a "whoosh".

"Mr. Li, I did well today, and I will send you a little red flower. ”

"How do you know I'm doing well?"

"Your employees have praised you for flowers, blowing them for you when you are shopping in the supermarket, what creative masters have come up, what do you say if you slap your face in the future?"

"No, don't worry!"

"What are your ideas, let's hear about it!"

"Company Confidential!"

"Pretending, I'm too lazy to listen!" Gu Yating said, and waited for Li Fan to tell her impatiently, because people are like this, the more they want to listen to others, the more they sell off, and when you don't want to listen, you can't wait to take a horn in your ear.

A minute passed, and as a result, Li Fan stared out the window blankly and ignored her.

Li Fan has accumulated fatigue for a while, he is really tired, his voice is going to be hoarse this day, and Li Fan has no heart to skin it anymore.

It's time to change your life and adjust yourself.