Chapter 65: The Miracle of Advertising

With the development of video games, many people know that video games are more than just video games.

Video games can carry a lot more than people think.

For example, although "Simulation of Ten Thousand Households" is a game, it is also a tutorial, a tutorial for supply chain management.

Wanhu can even use the information collection module built into the game program to conduct big data analysis, and analyze what each player likes according to the game time in different games and different scores, what kind of personality each player likes, and what the future development path is like.

Some people may find this feature useless.

However, one of the major characteristics of modern enterprises is that there is a special human resources department, and the human resources department conducts targeted training according to the characteristics of each employee.

However, people in the human resources department have limited observations for each individual.

In other words, while they may choose a route that is more suitable for the development of the business than the path that employees choose on their own, it may not be the most suitable.

Therefore, although it is beautiful in theory, in terms of practical application, it is far from the extent imagined.

However, Wanhu uses the analysis modules hidden in each game, and the data analyzed is different.

Maybe a person will show all kinds of disguises when they are facing other people, but why should they play video games when they don't know that video games will collect their data?

Therefore, when they play video games, they are the most open-minded, and the data they collect is the most authentic and valid.

Of course, even if the player knows what to do, can the player not play video games?

You know, video games, as an important component of modern entertainment, have a deep appeal to modern players.

And for things like privacy and information, which seem to be invisible and intangible, players don't care very much.

However, for the sake of insurance, in order to deal with those foreign lawyer groups that are like mad dogs.

In the PC game installation agreement of Wanhu, as well as mobile games, there is a plan to improve the user experience in the first entry into the game option.

This so-called plan to help users improve their experience is, to put it bluntly, collecting data.

However, with a change of words, it seems that Wanhu is experiencing the suffering of players.

Of course, this is just a consolation thing.

Regardless of whether it is prompted or not, Wanhu will not give up collecting user data.

In addition, each user's information will be stored in separate categories.

As a result, the games and even advertisements pushed are different for each player's preferences.

As a result, the income of 10,000 households has become more attractive.

The effect of advertising in 10,000 households is far better than that in other channels.

This also makes many organizations more willing to promote things with Wanhu.

And because the price of 10,000 mobile phones is not low, users who use 10,000 mobile phones are, to a certain extent, users with relatively high economic levels of payment ability.

Although, as we all know, among the users of 10,000 mobile phones, a large number of users actually buy 10,000 mobile phones for the sake of face.

But that's only a small part.

Even, many companies need these people who can spend frantically for the sake of face.

What kind of company is it?

The answer is microfinance companies.

Microfinance companies are also common in all developed countries.

In fact, many microfinance companies are well aware of the idea that there is no demand to create demand.

For example, in this book, many of the young ladies who will enter the hard drive after going to the sea are not voluntarily entering this industry.

However, after the filming crew falls in love with a certain actor, they will use various means to immerse their parents or other relatives in some kind of gambling (meow) game.

Whether it's a horse race or a pachinko, just let them owe money that they can't pay off, and then tell them to use their daughters to pay off their debts.

Although the elders and relatives of these girls are not innocent, these small loan personnel are really lacking in quality.

Under their methods, the vast majority of girls, as long as they fancy the girl, will become the turtle in their urn.

Contribute to the world of performance.

Because this can be too blatant, it can sometimes be quite a bit of trouble.

Therefore, if there is an institution like Wanhu that has big data, knowing which person loves vanity and will fall into the abyss without temptation, is it cheaper and less risky, and even really falls in love with this industry.

And this, to a certain extent, has stabilized the society and enabled the society to achieve the goal of long-term peace and stability.

In other words, under the big data of 10,000 households, it may also contribute to society.

Of course, it's impossible for too many people to know about this kind of contribution.

Too many people know that it doesn't do anyone any good.

The next step for Wanhu to have big data is to develop augmented reality technology.

You know, in the development of technology, it is divided into two categories, one is virtual reality, and the other is augmented reality.

Compared to the high cost of virtual reality, the cost of augmented reality is relatively low.

Even, all it takes is a pair of glasses with a printed display to achieve augmented reality.

And what is the driving force for the development of augmented reality in Wanhu?

The answer is simple, it is special advertising under big data.

Traditionally, everyone passes by a supermarket, and the supermarket displays the same information to them.

The information displayed in the supermarket is not what every potential customer passing by pays attention to, so there is a certain degree of waste.

So, if you change this accordingly.

People wear virtual reality glasses, and everyone sees a different promotional advertisement.

Users with different needs are gathered together, is this the case, will improve the efficiency of advertising, will increase the turnover.

And in addition to that, it is even possible to develop some augmented reality games.

For example, the Pokemon of 10,000 households are scattered all over the city, and if any store is recharged, you can add some monsters to which store, or even rare monsters.

In this way, is the traffic of this store larger?

You can even place different special Pokémon here depending on the customers you want to attract.

Perhaps, in evolution, it can also allow specific consumers to go to specific stores.

It's a miracle in advertising!