Zhang Ran and Zhao Fei exchanged with Fumao for a while, chatting a lot about movies and ideas about art, and they talked happily. At 10 o'clock in the evening, Zhang Ran asked the driver to drive Fumao to the Century Hotel and arranged a room for him, while Zhang Ran and Gao Jun went to a nearby café with a nice environment.

Zhang Ran knew that Gao Jun must have something to do when he came over this time, otherwise he wouldn't have been able to accompany Fumao in person. The artistic director of the Cannes Film Festival is a big name in the eyes of many directors, but to Gao Jun, a big company executive, is nothing at all.

Sitting in the café, after a few idle words, Zhang Ran said, "Old Gao, you came here this time for something, right?"

"I do want to talk to you about something. Gao Jun laughed, took a sip of coffee, and said seriously, "Future Apocalypse is popular all over the world, and the Diting holographic sound system has also become popular, and more than 100 sets have been sold so far. We found a problem, many theaters will upgrade the projection system and the screen at the same time when upgrading the listening system. I wondered if we could come up with a whole cinema solution, including the holographic sound, but also the screens, the projection equipment, just like the IMAX theater!"

Zhang Ran was stunned when he heard this, and then laughed, thinking that Lao Gao was not giving up on the giant screen, and he was still thinking about the giant screen!

In 2010, movies set off a global trend of 3D films, and at the same time, there was also a global trend of building giant screens. Many people realize that the future will be the era of giant screens, and many companies have devoted themselves to the research and development of giant screen technology, including China Film Group, Poly Group, and Wanda in China.

Gao Jun is a supporter of giant screens and believes that Century Summit should develop its own giant screen, but Zhang Ran and Wu Ruide believe that VR is the future of film, and the focus of the company's research and development should be on VR and related technologies. In the end, Zhang Ran and Wu Ruide's opinions prevailed, and Century Summit gave up the plan to develop a giant screen.

At present, the main giant screens in China are IMAX, China Giant Screen developed by China Film, Poly Giant Screen developed by Poly Group, and X-LAND developed by Wanda. There are two main types of giant screens used in the cinemas of Century Peak, one is IMAX, and the other is the Chinese giant screen developed by China Film.

The energy of the peak of the century was spent on VR, but it was not useless, and holographic sound technology was one of the achievements. Holographic sound technology was originally developed for VR, because the VR picture is a panoramic picture, a 360-degree all-round display of the world, and the human head rotates, and the picture will rotate with it. If the sound is not three-dimensional, it will appear particularly strange.

Holographic sound technology is not very difficult, mainly a programming problem, through the program to accurately control the sound. The pinnacle of the century is an Internet company, and programming is its strength, so holographic sound technology was quickly developed. However, the development of VR is relatively slow, and holographic sound technology has no place for the time being, so it can only be shelved.

After Zhang Ran knew about it, he planned to use holographic sound as a gimmick to promote the release of "Future Apocalypse", but he didn't expect to stir up this concept!

Zhang Ran took a sip of coffee and said slowly: "IMAX can dominate the giant screen market because they have core technology and can provide a complete set of projection systems labeled with IMAX; We are better than Zhongying and them, and we have the truth to listen to the holographic sound, but the truth to listen to the holographic sound is not a sophisticated technology, and it is easy for others to imitate it. As soon as others start doing holograms, then our advantage is gone. ”

Gao Jun shook his head and said, "We not only have the holographic sound system, but also the graphic enhancement technology light and shadow magic. A few years ago, you spent hundreds of millions of dollars on Tsinghua, Zhejiang University, and MIT's graphics studios, which is a result of smashing. This technology was developed for Century Summit Online Video, which improves the viewer's visual experience by increasing the contrast and brightness of the picture, and the audience responds particularly well. If this technology can be successful on video sites, it will work on the big screen as well!"

Zhang Ran knows more about movies, less on the Internet, and doesn't know much about technology, so he said: "What are the advantages of light and shadow magic? How does it compare with IMAX? What are the advantages? IMAX is very well-known in the world, if we take the whole theater, then the opponent is IMAX." If we don't have an advantage in technology, then we can only be more like Chinese giant screens, which are domestic giant screens, and we can only fight a price war and take the low-price dumping route, which is not too meaningful. ”

"The advantage of light and shadow magic is to make the picture clearer and more delicate, this is data analysis!" Gao Jun took out a document from his bag and put it in front of Zhang Ran.

Zhang Ran took the document and looked at it, it was a comparative analysis report of light and shadow magic and ordinary movies, as well as IMAX, and the fundamental analysis report showed that light and shadow magic has three core advantages.

The first is brightness, the peak brightness of the picture of light and shadow magic is as high as 16FL, 32FL, far exceeding any ultra-bright standard in the industry. In comparison, the peak brightness of 3D and 2D pictures in IMAX theaters is 11FL and 22FL respectively, and the peak brightness of 3D and 2D pictures in ordinary theaters is 4.5FL and 14FL respectively.

The second is contrast, the contrast ratio of light and shadow magic is as high as 1 million:1, far exceeding any contrast standard in the industry. In comparison, the IMAX laser has a picture contrast ratio of 8000:1, IMAX film 4000:1, and IMAX digital 2500-2800:1.

Finally, there is color, because Light and Shadow Magic uses color enhancement technology, the picture is richer and fuller, natural and realistic, so that the image that the audience sees is closer to the real world as seen by the human eye. In traditional cinemas, night scenes are often dark and only outlines can be seen, but the magic of light and shadow allows the audience to see the details of the color of the picture.

The biggest feature of this technology is that it improves the image effect by increasing the brightness and expanding the dynamic range. The brightness range that the human eye can perceive is the darkest 0.001nit and the brightest is 20,000nit, which is a very wide range, and the closer the projection level is to this number, the closer the picture effect is to the real world. The difference in the brightness of the picture of an ordinary movie may not be particularly strong for the audience, but it is particularly noticeable for 3D movies.

When many 3D movies were released in China, netizens complained that the 3D effect of the movie was poor, and the effect on the screen was not obvious, which was very unpleasant to watch. In fact, it may not be the problem of the movie itself, it may be the reason for the brightness of the screen. Because there are more than 10,000 light bulbs for 3D projection, and they can only be used for a few hundred hours. Many theaters deliberately dim the brightness of the light bulb in order to extend the life of the projector bulb, and when the picture is dark, the 3D effect of the movie becomes very poor.

Light and shadow magic is stronger than IMAX in brightness, contrast, and color, and the 3D effect of the movie in the cinema that uses light and shadow magic must be stronger than IMAX. Since the peak of the century has an advantage in technology, there is a chance after entering the market!

Zhang Ran asked, "How to solve the projection equipment?"

Gao Jun is very well prepared for this: "The direct purchase of screens and audio is easy to solve, mainly the problem of projectors, and we can work together with Barco." As far as we have got, IMAX is working with Barco to develop the latest projection system, Dolby is also working with Barco to develop the latest projection system, and there is no obstacle for us and Barco to jointly develop a projector based on light and shadow magic. ”

Zhang Ran was a little surprised when he heard Dolby developing a projection system: "Dolby is also preparing to enter the theater market?"

Gao Jun nodded: "Yes, Dolby's situation is similar to ours, they have Dolby Atmos, and they have Dolby Vision technology. They think that since there is top-level sound technology and top-level image technology, why not integrate them together and make a whole movie theater!" He saw Zhang Ran's puzzled face, and hurriedly added: "Dolby Vision is an image enhancement technology, similar to light and shadow magic, slightly weaker than light and shadow magic, after all, graphics technology is not Dolby's strong point, but there is not much difference between the two." ”

Zhang Ran pondered for a few seconds and said, "Since we have an advantage in technology, we can do it." You guys come up with a plan as soon as possible and submit it to the board of directors for discussion!"

Seeing that Zhang Ran agreed to do it, Gao Jun immediately said: "I will take out the plan as soon as possible!"

Next, the two continued to talk about the giant screen. Gao Jun told Zhang Ran a data, according to the latest statistics, there are now nearly 1,200 giant screens in the world, and the total number of screens in the world is close to 150,000, less than 1%. According to the predictions of relevant institutions, the number of giant screens in the world will account for 5% of the total number of screens in the world. This means that the giant screen market still has a lot of room for growth from saturation, and it is a promising market.

We chatted until almost eleven o'clock before Zhang Ran said goodbye to Gao Jun and then drove home. When Zhang Ran returned home, Zhang Jingchu was sitting on the sofa in a daze, and she didn't come back to her senses until Zhang Ran walked into the living room.

Zhang Jingchu looked up at Zhang Ran, her expression was a little strange: "Zhang Ran, I have something very important to tell you!"

Zhang Ran chuckled: "Why are you so serious?

Zhang Jingchu looked at Zhang Ran and said slowly: "I have it!"

Zhang Ran just wanted to ask something, but suddenly realized what Zhang Jingchu was talking about, and looked at Zhang Jingchu in disbelief, as if he was afraid that he had heard it wrong: "Yes, you mean, you mean that your stomach has ......"

Zhang Jingchu didn't know why, her eyes suddenly turned a little red: "My aunt hasn't been here for a few days, I think something is wrong, when I came back in the evening, I went to buy a pregnancy test and tested it, and it turned out that I really had it!"

"So, that means I'm going to be a father?" Zhang Ran saw Zhang Jingchu nodding, and suddenly hugged Zhang Jingchu, and said excitedly, "It's really good!haha! I'm going to be a father!" Zhang Ran said while touching Zhang Jingchu's belly: "It doesn't seem to have changed much, my stomach is still very flat!"

Zhang Jingchu slapped Zhang Ran's hand and glared at Zhang Ran fiercely: "I hate it, don't touch it!" and said: "It's only been more than a month, how can my belly be big!"

Zhang Ran was very excited, he was thirty-six years old after the beginning of the year, and Zhang Jingchu was also thirty-three, they were all not young, and it was really time to have children. Some of Zhang Ran's students got married early, and their children are all in kindergarten. Zhang Ran was shrouded in the great happiness of being a first-time father, and he didn't know what to do for a while. He touched Zhang Jingchu's stomach and said softly, "Little guy, are you a boy or a girl?"

Zhang Jingchu was amused by this childish words: "How old is he, how can he understand what you are saying!"

"What do you know! This is my child, we have the same heart, he will definitely understand!!" Zhang Ran reached out and picked up the phone, and said with a smile, "I called my parents and parents, for many years, they have been saying that it is time to have a child, it is time to have a child, and now they should be happy!"

Zhang Jingchu stretched out her hand and snatched the phone from Zhang Ran's hand: "Don't call yet! What if the pregnancy test is not accurate! Or go to the hospital tomorrow for a check-up, and tell them when it is confirmed!"

Zhang Ran felt that it made sense, if he made a mistake, wouldn't it make his parents happy in vain! But he still snatched the phone from Zhang Jingchu's hand: "I'll accompany you to the hospital tomorrow!" I'll call the crew and inform them that they won't be filming tomorrow!"