0365 Menu
"Then let's go down and have a look. Liang Yayue said.
Several people also walked downstairs, Liang Yayue walked to the opposite side of the cash register and stopped, pointed to the bare glass curtain wall behind the cash register and asked Xu Yi: "Are you going to put a menu here, have you figured out what style of menu to use?"
Xu Yi scratched his head, he didn't even have a fixed product, so he naturally didn't know how to get this thing, so he said with a smile: "I haven't thought of this problem for a while, but I think that kind of light box-like menu in a foreign fast food restaurant should work, right?"
Liang Yayue said: "There are not many sales varieties of foreign fast food, and they are relatively fixed, and it is naturally no problem to use that kind of lightbox menu, and when it comes to launching new products, all stores can be replaced at one time, basically the cost is very low, and their product line is relatively stable, and the frequency of new product launches is very low, so the problem is naturally not big." ”
"If you want the type of dumplings to be relatively stable, then there is no problem with this method. But I think your store here is in a good location, as long as the taste is good, it shouldn't be a problem. I think whether it's for development or because of seasonal factors, I'm afraid that there will be new products on the shelves here one after another, and some varieties that don't sell well will also be adjusted off the shelves, right?" Seeing Xu Yi nodding, she continued: "At this time, this menu may have to be replaced?"
"It shouldn't cost much, right?"
"Of course, the price is not much, but it has to be re-customized every time, and if the new product is launched more frequently, it will be very troublesome and a lot of time will be wasted. I think it's from the point of view of convenience in the future. I suggest you here in addition to some fixed varieties that are sold all year round. It's best not to use that kind of light box for other menus. Otherwise, it is likely to cause the problem of changing the menu frequently in the future. ”
Xu Yi listened and thought about it, then nodded. For the time being, I do plan to use materials produced in the space for this dumpling or something, so naturally there is no problem of seasonal changes. However, considering the long-term development trend, and even if the environment in this space changes, there will definitely be a lot of materials that will have to be replaced with materials grown in the village, and naturally there will be seasonal problems, and it is true that the issue of updating this menu must be considered.
If you use that old-fashioned water card, you can avoid this problem, but it is not aesthetically pleasing. It doesn't match the overall coordination of the store.
However, since Liang Yayue asked herself, she must have her intentions, so it is better to listen to what she has to say. Xu Yi asked, "Does Sister Liang have any recommendations?"
Xu Yi promised to give Xiao Li a conditioning, and Liang Yayue was actually not ready to make any money in this business. He simply said his thoughts: "I prefer to recommend that you use an electronic ordering system in this restaurant." ”
Electronic ordering, Xu Yi rarely knows what is going on. The last time I accompanied Zheng Huaiyuan to dinner, the waiter in the store took a handheld computer and helped a few people order food at the table. I just don't know if what Liang Yayue said is the same thing, so Xu Yi asked her: "Sister Liang, are you talking about the kind of person who takes a handheld computer and orders food at the table?"
Liang Yayue nodded with a smile and said, "Yes." However, there are actually many forms of this electronic ordering system, not just to achieve the role of tableside ordering of ordinary recipes. That way of ordering will be useful to you, though. However, when customers go to dumpling shops, they will usually order what they need at the cash register, and then go to get food after paying. ”
"So you must still be the cashier here, and the order at the table is at most just to deal with the customer's impromptu desire to supplement when he wants something else. ”
"Then how do you get the cashier here, is it also a handheld computer to order?"
Liang Yayue shook her head, "How can this cashier be busy, the screen of the handheld computer or tablet is too small, and the time spent on ordering food is too long, I'm afraid that there will be a long queue when a few guests come here." ”
"How do you get that?"
"Referring to the practice of several fast food chains that we have worked with before, I think you can add a few LCD screens on the curtain wall behind this, and directly use the computer to output images and text as menus. The cashier is only responsible for collecting money, as well as occasionally handling the fees and change brought by the waiter when ordering food at the table, which can effectively avoid the backlog of customers at the checkout stage. ”
Xu Yi nodded, this is indeed a good way to save worry and effort, it is always faster and easier to adjust the display content on the computer than to change the menu.
Seeing that Xu Yi could understand, Liang Yayue looked at the width of the curtain wall and said, "The width of your curtain wall can be almost equipped with three or four display screens, which can easily meet the purpose of displaying different types of products separately, so that customers can order more targeted meals." ”
"Compared with ordinary menus, this electronic display method can adjust the display content and display style more conveniently and quickly, which is easier and faster than replacing the light box. The aesthetics are better than the light box, which can display dynamic images, enrich the display of food characteristics, and effectively reduce the trouble of subsequent maintenance. Even when some raw materials are used up for a while, the corresponding products can be removed from the shelves in time to avoid the unhappiness caused by what the customer ordered. ”
Listening to Liang Yayue, Xu Yi couldn't help but become interested in this. He also knew that this thing would definitely not be cheap, the curtain wall was almost five or six meters wide, and the size of the display screen was not small, and the software price of this meal was more expensive than the hardware.
Xu Yi is not so short of money now, so he can naturally increase this budget, but he can accept the impact of the price factor on himself, but thinking about it again, his brows furrowed.
He thought that it would be a little too ugly to hang three large monitors or TVs in this place, so he asked: "Sister Liang, wouldn't it be too ugly if you get three monitors to hang here?"
"If you hang the display screen directly on this bare curtain wall, it will be naturally ugly, but Sasha is not here, you can discuss with her, add a more suitable style and style of display cabinet here, and even if the display screen is wireless, you must always find a place to put it." ”
Xu Yi nodded and looked at Lin Sha. "Sister Sha, then this thing has to trouble you. ”
Lin Sha covered her mouth and smiled, "Aren't you giving me a chance to make money, how can I be in trouble?"
"Haven't I run out of money, where can I make any money? Xu Yi also said jokingly.
"What am I afraid of, we are not afraid to calculate this account, and it costs money to look at it, in fact, I can exchange more and better advertising time and effects after the most. If you agree, I dare to pat my chest and make a guarantee, and completely redecorate this store from the inside out, from top to bottom, and even decorate it into our company's theme store!" Lin Sha glanced at Xu Yi proudly.
Xu Yi couldn't help but shudder when he heard this, and begged for mercy: "Sister Sha, you spare me, in that case, I will close this store now!"
Lin Sha smiled and said, "I'm kidding." If you really choose a good system, I will let Binh Duong run again, and then design it according to the situation. ”
Although this is a good idea, Xu Yi still wants to know more about the functions of this system, so he asked Liang Yayue: "Sister Liang, does this kind of thing have any advantages?"
"Then the real-time nature of this information transmission, the cash register and the handheld device for ordering can be networked in real time to send the customer's needs directly to the terminal in the kitchen, which can enable them to know the needs of the guests earlier, and process the meals in time, which can also effectively reduce the time for customers to wait for meals, and can also count the sales and inventory of various meals in the background. ”
"In addition, if you want, you can even set up a website, which can meet the needs of customers such as online table booking. ”
"Is there any other benefit to that?"
"This kind of system generally has the characteristics of simultaneous display of multiple terminals, such as the cash register here to display the menu, the upstairs restaurant in some places to install a display screen, but also static or dynamic way to display some things that want to be highlighted, whether it is images, videos or whatever. Overall, this electronic ordering system is more stylish, more labor-saving, and easier to manage than the old-fashioned menu. ”
Lin Sha also nodded, "If this is a professionally photographed image or video, looking at it will definitely make the food more attractive, far stronger than the light box!"
"Yes, this can also effectively reduce the difficulty of new product promotion or publicity. For example, if you work with Sasha and them, you can advertise through some short videos and other things, and you can even undertake some other advertisements to promote in the store. ”
"As long as the business in the store is good, it is not only easy to manage, but also can be counted in one fell swoop and get some extra income. ”
"Well, then there is obviously a lot of demand for the quantity and quality of pictures, and I think this will really increase Xiao Li's workload. Xu Yi nodded and said. Lin Sha's advertising promotion, Xu Yi felt that he could undertake the next, but he didn't consider undertaking other advertisements, after all, he was not so short of money. However, he also thought that if he did some projects at home in the future, it would be a very good way to do some publicity and promotion here!
"yes, in that case, she doesn't have much resistance there. Xiaoli is very resistant to seeing a doctor, and in addition to talking less, there is no problem in other aspects, her personality is soft, and her work is more serious. Liang Yayue glanced at Xu Yi, and then said: "If she really comes, I really want to ask you not to let her be busy with this work every day." ”
Xu Yi smiled and nodded, "Don't worry, Sister Liang, I still know the importance of this, and I won't do anything that outweighs the loss." By the way, Sister Liang's electronic ordering system, do you have any recommended companies?"
"There are a few of them that we have worked with, and when I go back, I will contact them and let them come up with some plans, I will see which one's plan is more suitable for you, and I will bring it over next time to discuss it together." (To be continued......)