The problem with Bian Xuedao is Weibo.

In the previous life, Weibo was in the hands of Sina, gathering people but not money, only making excitement and not making money, guarding a huge user base and traffic, but it could only sell advertisements like traditional media selling layouts, and never found a clear monetization model.

In this world, Bian Xuedao is ready to invest heavily in Weibo, and he must not repeat the mistakes of Sina.

How not to repeat the mistakes of Sina?

It is necessary to find a person at the helm with clear thinking, clear goals and strong execution.

This candidate was originally a fog in his mind while learning the Tao.

But when Hong Chengfu introduced Shen Ya'an's resume to him, he heard the word "Yahoo", and he had an idea while learning the Tao.

Shen Ya'an has worked in top investment banks, with vision and actual combat. He has also worked as a professor in institutions of higher learning at home and abroad, and his thinking system and theoretical literacy are not low. What makes Bian Xuedao most excited is that Shen Ya'an has led Yahoo to enter China, and with this experience, no matter what the result is, he must have a deeper understanding of the Internet and national conditions.

In Bian Xuedao's heart, Shen Ya'an almost met the conditions of the suitable person in his concept, and the only thing that needs to be confirmed is what is Shen Ya'an's idea of taking the helm after listening to Bian Xuedao's introduction to Weibo?

Also, when Bian Xuedao introduced Weibo, he deliberately said some of Sina's development strategies in his previous life, and he wanted to see if Shen Ya'an could keenly capture the shortcomings of Sina's strategy.

Regarding Weibo, Bian Xuedao spoke for more than 30 minutes.

Hong Chengfu and Shen Ya'an have been listening, only asking two questions in the middle of the particularly critical link, and then entering the listening mode again.

Bian Xuedao finished speaking.

Picked up the wine glass and drank it dry, reaching out to get the wine bottle, Hong Chengfu blocked his hand, personally picked up the wine bottle, and poured him half a glass.

Putting down the wine bottle, Hong Chengfu said: "Don't talk about anything else, just the things and ideas you just said, it's not surprising that you have today's achievements." I have always admired talented people, especially talented young people, and I should have a toast. ”

Seeing Bian Xuedao taking a sip of the cup, Hong Chengfu looked at Shen Ya'an and said, "I have already poured this little thing in my stomach to him, and I will see you today." ”

Shen Ya'an's fingers flicked rhythmically on the table, and then rubbed the wine glass twice before he spoke: "Your thinking is very meritorious, but there are two places that I think lack of strategy. ”

Hearing Shen Ya'an say this, Bian Xuedao and Hong Chengfu both came to the momentum, sat up straight, and looked at Shen Ya'an.

Shen Ya'an said: "First, listening to what you just introduced, this microblog that has not yet been released has heavy media attributes and insufficient social attributes. ”

Seeing that Shen Ya'an actually got to the point with one mouth, Bian Xuedao was ecstatic, but his face was calm, and he asked quietly: "Then what?"

Shen Ya'an said: "The centralized form of media itself is going downhill around the world. The life of magazines can be a little longer, and I estimate that the life of the newspaper industry is between 8 and 15 years, that is, from 2007 to 2014, there will be a wave of newspaper closures, and from 2015 to 2020, in these five years, newspapers will irretrievably die out on a large scale. ”

Hong Chengfu asked: "Isn't there still new media? Isn't it the same way that newspapers can be put on the Internet to prolong life?"

Shen Ya'an said: "You are a layman. ”

Hong Chengfu disagreed: "Tell me." ”

Shen Ya'an said: "The media organization form of traditional media is a radial structure centered on gatekeepers and professional news production. As for new media, it is not actually media, but a media platform based on the Internet. New media is not only a content integration platform and information release platform, but more importantly, it is an open and comprehensive service platform, a comprehensive service provider that integrates resources, responds to needs and creates value. ”

Bian Xuedao interjected: "Let's not talk about new media first, let's talk about Weibo." ”

Shen Ya'an said: "According to what you just said, if you develop ideals, maybe Weibo will gather huge popularity and traffic within two years, but ...... A single media attribute will make Weibo a lively teahouse, everyone goes to the teahouse every day to listen to the story, who broke up with whom today, who fought with whom tomorrow, and who opened a room with whom, but even if you are good at this kind of topic-based operation, a hot spot a day, a case every ten days, the ecology of Weibo can only be farther and farther away from people's daily life, because no matter how lively it seems, the reflection is always just a case, it has nothing to do with most people's lives. When people open Weibo for the same purpose as watching TV and newspapers, Weibo is equivalent to walking into a dead end. ”

Bian Xuedao deliberately asked: "Dead end?"

Shen Ya'an said: "If you are still doing the media, it is a dead end. ”

Hong Chengfu asked: "You just said that you can gather a lot of popularity and traffic within two years, why is it still a dead end?

Shen Ya'an took out a cigarette from his pocket, didn't light it, put the cigarette on the table, and said: "It's like a person playing monkeys on an overpass, people gather around to watch the monkey show, and in the end it is the artist who plays the monkey that makes money, and it is definitely not the flyover." ”

Wonderful parable!

Shen Ya'an continued: "The media will eventually die, but people's social needs are eternal. Therefore, this Weibo, which has not yet been launched, must be made into a social networking platform from the beginning, not a media publishing platform. A company has the genes of the enterprise, and a product has the genes of the product, once this gene begins to highlight its characteristics, it is very difficult to change it. ”

Bian Xuedao poured Shen Ya'an a glass of wine and said, "You just said that there are two places that lack strategic vision, just said one, what is the latter?"

Shen Ya'an said: "The first one is not finished yet. ”

"The relationship between Weibo users and users, I would suggest that it should not be defined as 'fans', but 'friends' may be better. ”

Bian Xuedao asked, "What is the reason?"

Shen Ya'an said: "In fact, the difference lies in whether you want to be a media or a social person. ”

"What is a fan? A fan is worship, a supporter, and a look-up. What is the most common image of a fan? It is a celebrity traveling, fans shaking cardboard, shouting, crying, with distorted expressions, holding up their mobile phones to take pictures, and then being blocked by the police cordon and the security wall. ”

"What is a friend? A friend is a chat, an argument, an interaction. Friends can talk freely about today's stir-fry and forgot to put salt; tomorrow which friend is going to have a birthday party, what gift to give is enough and not expensive; the day after tomorrow, a colleague is going to get married, and ask everyone on Weibo what color clothes they are wearing...... It's an equal messaging. ”

"To sum up, fans correspond to the media, friends correspond to socialization, and it is better to look up than to be side by side. ”

There is a good saying "it is better to look up than to stand side by side".

Hearing this, Bian Xuedao made up his mind that he would definitely invite Shen Ya'an back to Zhiwei Technology...... Please go to Youdao Investment, let him take full charge of the development strategy and capital investment of the IT part, and lead Zhiwei Technology to compete for the Internet with Wang Yinan.

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(Asking for monthly tickets, golden keyboard tickets, and recommendation tickets!! has recently given Shen Yaan and Hong Chengfu a lot of scenes, which shows that their status in the group will be very high in the future. The name of the volume is all kinds of red and purple Dou Fangfei, and it is not much of a scene to fight by just learning the Tao alone, plus other cattle people, there is something to see. ）

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