Zhang Ziyi defended: "No, 860,000 is the total, which includes cash, checks, pledge cards, and the $200,000 promised by Wendi Deng." ”

When Zhang Ran heard this, he knew that things were a little troublesome, and frowned: "Why don't you have specific statistics on how much cash, how many pledge cards, and how many checks?"

Zhang Ziyi glanced at Zhang Ran and said weakly: "It's the first time I've organized this kind of activity, I didn't expect it to be so complicated, I didn't make too detailed accounts, and there were reporters present at the time, so I thought, I just, we counted the total number and reported it to the reporter, I didn't expect things to be like this." ”

Zhang Ran asked again: "It's been almost two years since 08, why haven't you donated a penny?"

Zhang Ziyi said aggrievedly: "The money on the pledge card is not cash, and it is particularly difficult to recover the money. Many people said that they would have to wait for the official launch of our charity project to cash in, and now only Wendi Deng has cashed in $200,000. The project of our charitable foundation has not yet been approved, and it will not be realized until it is officially launched. ”

After asking in detail about the fundraising and the whereabouts of the funds, Zhang Ran probably knew what was going on. After the fundraising, due to the lack of manpower, Zhang Ziyi and the others only counted the final count, and did not make detailed classification statistics, and Zhang Zi directly reported the total number of statistics to the reporter in order to send a notice in the first time to gain popularity, and asked them to publish an article.

If Zhang Ziyi was scolded, it would be self-inflicted, and more importantly, it had been almost two years, not a penny of charity had been in place, and she deserved to be questioned for fraudulent donations.

But Zhang Jingchu was pulled by Zhang Ziyi to help, and she didn't participate in the follow-up affairs, the board that should have been on Zhang Ziyi, under the manipulation of someone with a heart, is now all on Zhang Jingchu!

Now that the ins and outs of the matter are very clear, all that remains is how to make public relations and resolve the crisis!

Zhang Ran looked at the company's public relations manager Sun Yanfei, she has been joining the peak of the century for six years, she has grown up with the company, and Zhang Ran has great trust in her ability: "Manager Sun, the whole incident is clear, tell me your plan!"

Sun Yanfei nodded and said slowly: "Take three steps, the first step, Jingchu and Ziyi should send an apology letter as soon as possible, and show their attitudes first; Gao Xiaosong, who was at the Cannes fundraising site, spoke out; the second step was to immediately find a lawyer from the United States, check the accounts, and publish the Cannes fundraising accounts and the details of the Zhang Ziyi Foundation's account in the shortest possible time; the third step was to hold a press conference the morning after tomorrow to apologize to the public, explain in detail the original circumstances of the matter, and assure everyone that the funds raised would be in place as soon as possible, and if the pledge could not be made, the difference would be made up by Jingchu and Ziyi; if possible......" At this point, she stopped and looked at Zhang Ran without going on.

Zhang Ran said: "If you have anything to say, just say it directly, there is nothing to avoid." ”

Sun Yanfei said: "If possible, you can tell the public that since the charity project has not yet been approved, the donation cannot be in place for a while, Jingchu and Ziyi are willing to donate 2 million US dollars, and the matter of the donation will continue to advance!"

Zhang Ran felt that this suggestion was very good, if Zhang Jingchu and the others just apologized and the donation was not in place, I am afraid that it would still be used by people with a heart to make a fuss, and the public would have doubts; if they could donate 2 million, then the public's doubts would be completely dispelled, and he nodded slightly and said: "That's it, Ziyi, you and Jingchu will each give one million!"

Zhang Ziyi is a person who loves money very much, and she didn't think that the matter was serious, so she was really reluctant to pay a million US dollars: "No, the money raised is just not in place, and it's not really a lie, just make it clear to the public." When the money arrives, we'll donate it right away!"

Zhang Ran didn't speak, just looked at Zhang Ziyi coldly. This woman really has no brains, the reason why the fraud in the previous life made so much trouble, in addition to the fact that someone behind her was fueling the trouble, the most important thing was that her attitude was problematic. In fact, at the beginning, most netizens stood on Zhang Ziyi's side, and they felt that it was not a lot of money, so they would not defraud donations.

If the fraudulent donation door had just been exposed, Zhang Ziyi would have been able to come out immediately to apologize and admit her mistakes, and make amends in time, and the matter would not have been so big. But Zhang Ziyi never showed up, but just asked her agent to send an innocuous explanation, and did not explain the whereabouts of the money at all. It was Zhang Ziyi's contemptuous attitude that angered the melon-eating masses, and gradually stamped her with a steel seal of fraudulent donation in her heart. By the time Zhang Ziyi realized that the matter had become a big problem and clarified it, no one would believe her.

On the contrary, Gao Xiaosong is much smarter. After the drunk driving happened, Gao Xiaosong immediately apologized, and wrote a confession of "I'm sorry, never drink and drive" in the inquiry room, and the calmness of handling the problem was admirable. At the beginning of the incident, Gao Xiaosong quickly seized the favorable terrain of public opinion and made himself a first-time offender who had the courage to admit his mistakes.

During the court trial, Gao Xiaosong interrupted his lawyer's defense twice, saying that he had pleaded guilty and did not need a defense. In his final statement, Gao Xiaosong again pleaded guilty and said he believed the law was just. Gao Xiaosong's entire performance won the recognition of the vast majority of the people, and he was considered to have a "good attitude" and "a pure man", and in the end he successfully saved his image.

The same scandal, two different attitudes to deal with it, ultimately led to two different results!

Zhang Ziyi was furious by Zhang Ran, and said in a low voice: "I didn't say I wouldn't donate, I'll donate!"

Zhang Ran knew that Zhang Ziyi didn't realize the seriousness of the matter, and felt that he could fool the past, but he could only say that the stars in the entertainment industry really had too few brains. If it weren't for Zhang Jingchu being involved, Zhang Ran wouldn't have the heart to care about Zhang Ziyi's: "The original military flag gate, Zhao Wei and you have similar ideas, isn't it just a photo, netizens scolded and scolded, and the trouble passed, but did she get her wish? The same is true for this time, you can't hide from it, the sooner you solve it, the better." Otherwise, when the hat of making a fortune is tied to your head, even if you donate money, it will not have any effect. ”

Zhang Ziyi was startled when she heard that the consequences were similar to those of the Military Flag Gate, and said in a trembling voice: "It's not that serious, right?"

Zhang Ran said expressionlessly: "It's so serious." 512 is a national disaster, if you are recognized by the public as using 512 to make fraudulent donations, it can be said that you have challenged everyone's moral bottom line, and you will inevitably become the object of spitting, do you say that it is serious?"

Zhang Ziyi finally realized the seriousness of the problem: "I know, I'll pay for this money!"

Zhang Ran didn't say much, and began to discuss a series of details such as the rhythm, steps, and division of labor of public relations with Sun Yanfei and the two public relations elites she brought. In less than an hour, a complete set of crisis management measures has been released.

At nine o'clock in the evening, Zhang Jingchu updated her long Weibo and issued an apology letter: "First of all, I apologize to the fans, the media, and all the audience. Due to my mistakes, the funds have not been received until now. After the earthquake in '08, Ziyi and I were in Cannes to raise donations. At the fundraising site, we distributed a lot of pledge cards for people who were interested in donating to fill in the cards to fill in the amount of donations they were willing to pay for the charity project, and finally we received more than $800,000 in pledge cards. Before this fundraiser, Ziyi and I had only donated money, and had not organized fundraising activities, so we didn't know that the pledge card would definitely be cashed. We've reached out to a lot of people who have pledged to donate, but most of them have to wait until the charity project starts to keep their promises. We plan to build a welfare home in Xichuan, but the project has not yet been approved by the state, so the donation has been delayed until now. It was really our mistake to not get things done.

In the afternoon of the day after tomorrow, we will hold a press conference to announce the detailed accounts and give a detailed explanation of the whole incident, so as to give you a complete explanation.

Finally, I would like to thank the fans for their unconditional support to me, I hope you don't scold those who criticize me, they are right, it is my fault that I didn't do things well, and please continue to support me in the future, I will give back to you with more and better works. ”

Zhang Jingchu's attitude was very sincere, and she showed her attitude and assumed her responsibilities as soon as she came up. At the same time, she also emphasized that these problems occurred because she had no experience and had never engaged in such fundraising before, so the problems appeared, and it was not a fraudulent donation. She also showed that the public abuse and skepticism were understandable, giving those who followed the trend a chance to step down, and finally, she comforted her fans that she could be said to have taken care of everything.

The apology letter was released at 9 o'clock in the evening, when there were many people, and in just ten minutes, there were tens of thousands of forwards and tens of thousands of replies. Most netizens themselves didn't think that Zhang Jingchu would cheat donations, plus she admitted her mistakes sincerely, and explained the whole incident, and they all recognized her attitude, thinking that knowing her mistakes and being able to change them is a good child.

Zhang Jingchu's fans have left messages to comfort: "Jingchu spares no effort for charity, contributes money and efforts, and is insulted for doing good deeds, it's really heartbreaking", "Why should you be scolded for doing good deeds, it's really sad", "Jingchu, we will always support you." ”

Shortly after Zhang Jingchu released the apology letter, Zhang Ziyi also posted an apology letter on Weibo, in addition to telling the process of fundraising, she also emphasized: "After Jingchu raised donations, she didn't care about the rest of the matter, and the foundation under my name worked after processing." Due to the slow progress of the foundation's work, the charity project has not been launched so far, and the donation has not been donated. This mistake has caused criticism of Jing Chu from the outside world and has had a serious negative impact on Jing Chu, I am really sorry! I am willing to accept the accusations of Jing Chu and all the friends who care about and love Jing Chu. ”

Immediately afterwards, many people who were at the Cannes fundraising site stood up, including not only celebrities such as Wendi Deng and Gao Xiaosong, but also reporters who were present at the time, and everyone posted on Weibo to express their support for Zhang Jingchu.

After that, the marketing account on Weibo began to forward the "Knowing Mistakes Can Improve Mo Dayan", "Zhang Jingchu Sincerely Apologizes" and other drafts, and at the same time, these drafts were quickly sent by the public relations team of the peak of the century to Tianya Gossip, Douban Eight Groups of these forums, as well as Baidu's popular post bars;

Zhang Jingchu's incident has caused a lot of uproar, and several large domestic film and television companies are paying close attention to the progress of this matter, and the public relations department is brightly lit.

At the same time, in a villa on the outskirts of the city, Wang Jianlin and his friend Sun Xishuang were also talking about it.

Sun Xishuang looked at the long Weibo on the computer, smiled at Wang Jianlin next to him, and said: "Huayi poked out the fraudulent donation incident, I thought it would be able to drag Zhang Ran for a few days, but the public relations ability of the peak of the century is really strong enough, and such a storm can be easily resolved!"

Wang Jianlin also feels that the public relations of the peak of the century has done a good job, and with Deng Wendi and others standing on the platform, most of the crisis has been resolved, but this is not important at all: "Zhang Ran has been living in seclusion recently, and he should feel the crisis, but he should not have found out where the crisis is." When Netflix issues its financial report on the 25th, it is the peak crisis of the century, and there is not much time left for Zhang Ran!"