Liu Yi was relieved.

For two days in a row, the newspapers reported by Liu Yisong sold very well, and the citizens of Songjiang were really curious about what kind of life experience made a disabled person face a gangster with a knife and advance instead of retreating.

Liu Yisong has not only become a sweet spot in the eyes of the media, but also a good citizen in the eyes of leaders.

On the afternoon of the third day of the incident, entrusted by Xu Zheng, member of the Standing Committee of the Provincial Party Committee and Secretary of the Municipal Party Committee, Qian Kangyong, member of the Standing Committee of the Municipal Party Committee and Secretary of the Political and Legal Committee, came to the hospital to visit and express condolences to the auxiliary police and enthusiastic citizens who had acted bravely, and awarded several people the honorary certificate, medal and 40,000 yuan bonus of the city's advanced elements of righteousness and courage.

Qian Kangyong spent the longest time in Liu Yisong's ward, praised Liu Yisong for standing up in times of crisis and showing bravery, and praised this spirit of boundless love and righteousness and courage to represent the image of Songjiang city.

The words and deeds of the leaders are the baton of the media.

Honors poured in.

Liu Yisong, who was lying on the hospital bed, became a hot figure in Songjiang for a while.

If you open a Songjiang newspaper in the past few days, you can see a photo of Liu Yisong lying on the bed.

It is said that several people are brave and brave, why are they staring at Liu Yisong to make a fuss?

The reason is simple, Liu Yisong is disabled, and the leadership is more concerned.

The media is like this, if only one person is brave enough to do what is righteous, then it will be easy to do, and you will be given any good words.

If a few people are brave and brave, then they will definitely focus on digging one or two of them.

As a disabled person, no one would blame him even if he stood by and watched, but he did come forward, and he was the most seriously injured of the few.

Compared with the bus driver, two male passengers, and two young assistant policemen, Liu Yisong, a disabled person, is undoubtedly more interesting.

……

Bian Xuedao was going to return to Spring Mountain, but he postponed his trip.

First, when he leaves at this time, it is easy for others in the company to feel cold.

Second, he should make full use of this incident to publicize the dare and Shangdong.

Bian Xuedao deeply understands that the better the reputation and image of an enterprise in the local area, the easier and smoother it will be to do things in the future.

From the day of the incident, Bian Xuedao asked Yang Enqiao to be stationed in the hospital and keep in touch with him at all times, mainly focusing on Liu Yisong's injury and the tone of media interviews.

Liu Yisong is a person who understands.

For several days in a row, facing every reporter who came to interview him, he had to emphasize several times that he loved the city of Songjiang, and that he was a member of the Shangdong Club, and that the Shangdong Club and the Xinzhan Police Station were joint construction units between the police and the people, and these were the fundamental reasons why he made his decision at that moment.

When the reporter came out of the ward, Yang Enqiao would find an opportunity to approach the reporter, secretly stuff a red envelope, and tell the reporter that he hoped to see the words Shangdong Club in the report, and if it appeared once, he would give 500 yuan.

100 yuan per word, I can't help but feel unimpressed by the reporter.

But there are some things that journalists can't call the shots.

However, the reporter has a department director above the reporter, and after the manuscript is handed over, the editor of the editor-in-chief's office has to pass it, the director of the editor-in-chief's office has to pass it, the editor-in-chief on duty that day has to pass the hand, and the president of the newspaper has to read it again.

Yang Enqiao was full of confidence.

Unexpectedly, I bought a newspaper the next morning and read it.

Several newspapers in the "Beijiang Daily" department emphasized the relationship between Liu Yisong and Shangdong Club.

The "Songjiang Daily" series of newspapers did not mention the Shangdong Club at all.

Hearing Yang Enqiao's report on the phone, he learned that this was a grudge against Songjiang Daily because of the previous advertising.

Bian Xuedao didn't expect that the relationship with "Songjiang Daily" in this life would be so uncomfortable.

He is rich and has people now, not in his previous life, he relied on the newspaper to eat and let the newspaper shout at the small review, Bian Xuedao decided to fight back in an all-round way.

First of all, Cong Shang Dong dispatched 3 security guards to the hospital, listened to Yang Enqiao's command, and cooperated with Yang Enqiao's work.

Bian Xuedao's original words were: From today onwards, reporters from the "Songjiang Daily" department will not be allowed to enter the ward. Even if the situation is special and can't be stopped, he told Lao Liu that he would not accept an interview with a reporter from Songjiang Daily.

Second, Bian Xuedao remembered that once at dinner, Mai Xiaonian told him that his wife worked for the foundation in the city.

Bian Xuedao called Mai Xiaonian to confirm the matter, and said, "You tell your sister-in-law, Shang Dong is going to donate 500,000 yuan to the City Righteousness and Courage Foundation, and let my sister-in-law help contact it." ”

Mai Xiaonian said: "I'll give your phone number to your sister-in-law and ask her to contact you." ”

Hanging up the phone, Mai Xiaonian knew that he was selling favors again.

This trick is very clever to say, not only selling favors to him, but also promoting Shang Dong.

Shangdong's previous propaganda offensive was very fierce, but it still couldn't do it without dead ends in the city.

Now, taking advantage of the limelight of the city's hot news, some people who see the words Shangdong Club in the report and don't know which one Ludao is, can completely know the Shangdong Club.

Mai Xiaonian's wife quickly called over.

It sounded on the phone, Mai Xiaonian's wife was a very talkative person, she was very grateful for Bian Xuedao's righteous deeds, and finally said to Bian Xuedao: "My Maizi often mentions you to me, find a time to come to the house to sit and recognize the door." Maizi said that you are not married yet, and your sister-in-law will help you Zhang Luo. ”

Bian Xuedao said with a smile: "It must be." ”

Of all the activities that involve money, donations are the most efficient.

After finalizing the matter with Mai Xiaonian's wife, Wu Tian took the money to the office of the City Righteousness and Courage Foundation, and at the same time Wu Tian brought a request from Bian Xuedao: the press release of the donation must be read and approved by Shang Dong before it can be transmitted to the newspaper.

This requirement of Bian Xuedao is actually a bit excessive.

However, the person in charge of the Municipal Righteousness and Courage Foundation thought that in the first half of the year, they contacted 12 enterprises in the city and donated a total of 370,000 yuan.

Now this Shangdong Club, as soon as it is shot, is 500,000 yuan, and it still takes the initiative to donate.

Moreover, this club has strong financial resources, and the person in charge has heard of it.

Such a high-quality enterprise must be maintained.

And in all fairness, is it too much for people to spend 500,000 yuan to buy a small advertisement and want to watch it in advance?

Not excessive.

The person in charge of the Municipal Righteousness and Courage Foundation told the head of the publicity section that the reported matter fully cooperated with Shangdong's request.

At 5 p.m., the press release came out and was passed to Shangdong.

Bian Xuedao read the draft again, changed a few places, added two paragraphs, and then passed it to Yang Enqiao, asking him to pass the manuscript and photos to the contact person of "Beijiang Daily".

In the evening, the people in the editor-in-chief office of "Songjiang Daily" did not come to the press release, and the right press did not come.

First call the reporter on the front line and ask the reporter to ask about the situation of the Righteous and Courageous Foundation, and the reporter reported that he would wait for the review of the manuscript.

The director of the editor-in-chief's office put down the phone and started scolding: What kind of thing? Let a reviewer open a club? If their boss is illiterate, this manuscript will not be sent?!

At 9 p.m., the manuscript never came.

At 10 p.m., the manuscript never came.

At 11 p.m., the manuscript had not yet arrived.

The director of the editor-in-chief's office asked the newspaper leader for instructions and told the editor to find a new draft to fill the holes, and change the manuscript without waiting.

At 11:15 p.m., when the newspaper was at its busiest, the manuscript reached the mailbox, and the director of the editor-in-chief's office didn't even read it, so he was busy with other things.

The next day, "Beijiang Daily" and its subordinate newspapers reported on the donation of Shangdong Club to the Municipal Righteousness and Courage Foundation, and one of the highlights was: 50,000 yuan of the 500,000 yuan was donated by Liu Yisong.

His exact words were: There are already too many donations from enthusiastic citizens, and I want to take out the extra part to repay the society, and at the same time tell everyone, thank you, don't donate to me.

The headline of "Beijiang Daily" is: Xie Lu, thank you, don't donate to me.

Not to mention the high wind and bright festival, this enlightenment has just happened.

The donation of 500,000 yuan is actually an introduction, and the key is Liu Yisong's words and small details.

"Beijiang Daily" reported in thick and colorful, "Songjiang Daily" did not mention a word.

Subsequently, Shangdong Club published a week's worth of full-page advertisements in Beijiang Daily and its subordinate newspapers to promote the interior design of the new Shangdong Building.

At the same time, the two companies jointly stated that after the opening of the new museum, readers of "Beijiang Daily" and its sub-newspapers can get 5 newspapers to enter the museum for free, and those who collect 15 newspapers of various types can participate in the lucky draw after the opening of the museum, and the prize is 15 "Beijiang Daily-Shangdong Special Card", which is equivalent to the VIP6 Shangdong card.

Not only the "Beijiang Daily" Group, but also the "Beijiang Morning Post", Beijiang Net, radio and television stations, and Shangdong Club in Songjiang City all placed advertisements, but the "Songjiang Daily" Group did not invest a penny.

……

On the editorial board of "Songjiang Daily", the atmosphere was a little dull.

It is said that this bit of advertising in Shangdong has little impact on the "Songjiang Daily" group, and a while ago during the Mid-Autumn Festival, the entire group sent more than 3 million internal employee benefits.

But Shang Dong is disgusting about this, and now everyone in the Songjiang media circle knows about it, and Shang Dong is on the bar with "Songjiang Daily".

A female editorial board member said: "I asked people to inquire about the two security guards who are still moving to become assistant policemen, there are cats in them, do you want to dig them?"

The president looked at the document in his hand, didn't look up, and said, "How to dig?"

The female editorial board member said: "It's just to dig out whether those two people are assistant policemen." ”

The president still didn't look up and said, "What will I do when I dig it out?"

The female editorial board member said: "Dig it out, that is, Shang Dong deceives the citizens ......" halfway through, the female editorial board suddenly stopped talking.

The president finally raised his head and said: "Two days ago, the secretary of the Political and Legal Committee just went to the hospital to see the wounded, and now you want to dig up those two security guards who are not assistant policemen, do you think that the newspaper office has been peaceful recently?"

After speaking, ignoring the female editorial board, the president turned his head and asked the head of the advertising department: "How about you contact Shangdong?"

The director of the advertising department said with a bitter face: "They didn't answer my phone at all, they called another phone, and when they heard that it was our family, they hung up the phone directly, which was very excessive." ”

The president said: "Okay, don't go too far, if you didn't come back to complain, you wouldn't have made trouble today." ”

An editor-in-chief said: "In these two incidents, it is obvious that there are people on their side who know how to do it, at least some who understand the process of the newspaper." ”

The president said, "It's all minutiae. There are no eternal friends, and there are no eternal enemies. Tell the reporter below, who can take down Shang Dong, I mention him (her) should be dealt with. ”