213: Propaganda and hype
"I've been very busy lately, you know, this time it's my turnaround battle, if you fail, maybe you will only see Wang Yan in the future. Pen ~ Fun ~ Pavilion www.biquge.info"
Wang Yan made a joke, ready to ease the rich atmosphere.
On the other side of the mobile phone, Liu Yifei was also amused by Wang Yan's words. Although she has been in the entertainment industry for a long time, she still knows very little about the entertainment industry.
Hehe smiled, which made Wang Yan's side also feel a lot more relaxed, and continued: "By the way, how is it over there, when are you going to finish?"
"Me, at least there is a month to go, you don't know, it's too cold for us here, Brother Xiaoming is shivering with cold when he is filming scenes in the water these days. ”
Listening to Liu Yifei's words, Wang Yan felt a little uncomfortable in his heart, but he was not such a stingy person, and said: "Then you should protect yourself carefully, you should not freeze into a cold." ”
chatted with Liu Yifei on the mobile phone for more than ten minutes before Wang Yan hung up the phone. Lying on the bed, he was also full of emotions at this time. Now he does have a lot of things, but he must not be chaotic, and he must be prepared one by one.
Just as he was thinking about these things, there was a knock on the door. The voice was very urgent, and it seemed that the knocker was very excited.
When he opened the door, Wang Yan saw Ning Hao with an excited face, and immediately, a bright light flashed in Wang Yan's mind. If he didn't understand the meaning of Ning Hao's expression, he could really die.
"Have you been contacted, when is it ready to be released, and which company is it?"
Wang Yan is also excited at the moment, and even a little incoherent, which can't allow him not to be excited, this is the first movie he sponsored and shot.
Ning Hao smiled, smiling very happily, he said: "Which one I can contact, I don't know anything else, but I still have some connections with Zhongying, of course, on that side." ”
Wang Yan knows some of the connections, in the past, Ning Hao's literary films were basically made by China Film, this company is a state-owned enterprise, so it naturally takes more care of the younger generation of directors, especially young directors who can win awards abroad, but their potential stocks.
"Oh, they agreed, did they say when it will be released?" Wang Yan had a wave of excitement on his face, his hands were clenched tightly, and his green tendons burst out.
It's very rewarding, it's his first movie, Wang Yan can imagine how excited he is.
"It's already decided, ready to be released on November 18th!" Ning Hao said to Wang Yan with a laugh.
"November 18th?" Wang Yan muttered to himself, but his heart was turbulent at the moment, and said: "That's not the New Year." ”
The Chinese New Year file generally refers to the movie schedule from early November to early March of the following year, which is about eighty or ninety days.
The consensus in the industry is that from around November 20 to the end of the Spring Festival holiday, the large-scale release of the film will begin. The initial Lunar New Year stalls were extended from late December to early January, and then due to the intensification of the large-scale crowding, the date of the Lunar New Year stalls was repeatedly advanced to early November, and postponed to the end of February and early March of the New Year, spanning Christmas, New Year's Day, Spring Festival, Lantern Festival, and Valentine's Day.
The current Chinese New Year file is regarded as the most complete, most competitive, highest box office output capacity, and strongest consumption power in China, and many blockbusters have chosen to be released during this period.
Hearing this news, Wang Yan felt surprised in his heart, which is both an opportunity and a challenge for Wang Yan or this movie.
Being able to be among the Lunar New Year stalls also shows that this movie does have some potential, otherwise it will not be valued by China Film and can be released in the Lunar New Year stalls. However, this is even more of a challenge for Wang Yan, because the Lunar New Year file is usually a time when blockbusters are piled up, since Jackie Chan's "Red Fan District" was introduced to Chinese mainland films in the name of "Lunar New Year Film" in 95, the box office revenue that year was second only to the Hollywood blockbuster "True Lies".
Then, after 98 years, the famous director Feng Xiaogang in Chinese mainland made the first Chinese New Year film "Party A and Party B" in Chinese mainland, and after starting the Chinese New Year film market in Chinese mainland, the annual New Year file is a battleground for soldiers, and the war without gun smoke is even stronger.
This year is the seventh year of the start of the Lunar New Year stalls, and the Lunar New Year movies have been more perfect after such a long period of precipitation, and the competition for the box office of the Lunar New Year stalls has become more intense.
It can be said that a few days can decide whether a movie is alive or dead? What's more, today Xing Ye is not willing to be lonely, and he has also joined the competition for the Lunar New Year, which makes this year's Lunar New Year file even more confusing.
However, the release time of Wang Yan's movie is not bad, and he is naturally very lucky to be the opening cannon of the Chinese New Year file. Of course, this time, it is not without reason that it can be valued by China Film.
First, there are not many movies released in November, according to Ning Hao, there are only three movies released in November, and two are American films.
And the movies released in October, except for Lu Chuan's "Ke Ke Xili", no longer have the slightest potential, but in September, there are many summer vacation blockbusters. In addition to Jackie Chan's "New Police Story", there are also movies such as "Harry Potter" and "Zhang Side".
It can be said that Wang Yan and their movie is indeed a good time, place, and people, without the slightest competition, if there is any blockbuster in November, it is difficult to think of this movie to be released.
Moreover, this movie is a comedy, approaching the end of the New Year, for some movies with a very heavy feeling, everyone is not interesting, only comedies have the atmosphere of the New Year.
The combination of these reasons is the main reason why this movie can be released. If Zhongying is really because of Ning Hao's relationship, then it is a big mistake, Ning Hao is not the illegitimate son of the leader, where can there be such a good treatment?
Needless to say, Wang Yan is in a mood at the moment, with a hint of excitement, but Ning Hao is different, he thinks a lot more than Wang Yan, especially their small-budget movie, the publicity is even less pitiful, probably the biggest publicity of this movie is Wang Yan's factor.
However, the entertainment media outside are generally not optimistic, but no matter what these entertainment media say, it is equivalent to giving the audience a free advertisement and making them remember this movie.
However, these are not enough. There are still seven days left, and they must take advantage of these seven days to do a propaganda offensive, otherwise this movie may drown in the tide of Chinese New Year movies.
Thinking of this, Ning Hao glanced at Wang Yan and said, "How much money is left in the account now? In the remaining seven days, we need to step up publicity, otherwise we may fall into the sand." ”
Hearing Ning Hao frown and say this, Wang Yan also felt that this was indeed the case. However, it is difficult for a good woman to cook without rice, and now there are nearly a million left in the account. It's not enough to publicize the campaign, and it's even more impossible to promote a hard advertising campaign, the money is too little.
Wang Yan glanced at Ning Hao and said: "Hard advertising is mainly based on the capital, Guangzhou, Shanghai and Sichuan, and how about launching a propaganda offensive, and other places are all promoted through network marketing?"
Hearing Wang Yan's idea, Ning Hao's eyes lit up, this method is not bad, and it can be completed with the remaining money in his hand.
Just do what you say, act vigorously and resolutely, this has always been Wang Yan's style. Now that the propaganda strategy has been set, Wang Yan and Ning Hao have also begun to prepare for their own propaganda.
Time passed quickly, Wang Yan is mainly in charge of online publicity, and for hard advertising investment and publicity, it depends on Director Ning Hao's side, after all, he still has some connections in these places.
On major online forums, post bars, and Wang Yan's own novel "Zhu Xian", Wang Yan has left his own propaganda to let his fans support his movie "Crazy Stone".
In a few days, the news spread wildly from the Internet, and now Wang Yan's fans are nearly 100,000, especially the fans and fans of Wang Yan's novels.
And these fans did not disappoint Wang Yan, and spread the news to major forums, and even many fans of songs and even novels said that they would watch this movie.
At the same time, the capitals of Beijing, Shanghai, Guangzhou, and Sichuan have also started a series of propaganda campaigns, and some roadside signs and buses can see the promotional photos of "Crazy Stone".
A piece of green jade on the top, reflecting the faces of Xu Zheng, Huang Bo, Guo Tao, and Wang Yan, looks full of joy.
In order to be able to publicize to a greater extent, Wang Yan even forced Ning Hao to edit a three-minute trailer and upload it to the Internet.
Of course, Wang Yanhei is also indispensable in this, whether they see it or not, they must first step on it and say something ugly, but this kind of comment was quickly refreshed.
For this movie, most fans are still looking forward to it, especially for Wang Yan's fans, this movie is Wang Yan's debut work, which is even more worth looking forward to.
In this kind of methodical publicity, the small-budget movie "Crazy Stone" has brought a lot of laughter to everyone, especially the trailer edited by Ning Hao, although some of it has been edited out, but it is still quite funny, and in the trailer, Wang Yan appeared, that is, the part where Huang Bo covered his eyes, but there was no back, which left a suspense.
And just when the time entered November 17th, Wang Yan and his entourage also left the place and headed for the capital, and they will also cooperate with the publicity for tomorrow's premiere. (To be continued.) )