A house has been renovated in recent months on the back slope of Shaping Park, with a rudimentary wooden sign hanging on the outside that reads, "Dumb is less than a barbershop." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoHowever, none of the residents in the vicinity have ever seen the owner of this shop, nor have they ever seen this shop open, but they have seen people coming to maintain it from time to time.

Today the shop is a little different, with a red banner in front of the house that reads, "One Man Puts on the Lights", and it was a very remote place, but today it is crowded with people, and hundreds of reporters with microphones and cameras on their shoulders are waiting in the open space in front of the barber shop in the early morning.

As soon as the nearby residents inquired, they learned that "Dumb is less than a barber shop" was repaired by Zhang Ran, and Zhang Ran's new film will be filmed here. Nearby residents were excited, men, women and children, all flocking to the barber shop, and the already crowded hillside was even more crowded.

Soon, Hu Jun, Feng Yuanzheng, Cao Bingkun and other actors appeared one after another, and the whole scene suddenly resounded with bursts of cheers and screams, just like a festival.

In order to shoot "One Man Puts on the Lights", Zhang Ran used all the royal members, photographer Zhao Fei, artist Huo Tingxiao and other old people all returned to their positions. Except for Lao Huang's actor Li Xuejian, who is working together for the first time, the other leading actors have worked with Zhang Ran, the heroine is played by Zhang Jingchu, needless to say, the younger brother Yu Xinliang is played by Feng Yuanzheng, the policeman Xiao Cui is played by Hu Jun, and the companion of steel slag is played by Cao Bingkun, and some other roles that are not particularly important are also acquaintances.

These main creators are now well-known in the circle, like Zhang Jingchu and Hu Jun are even more popular, if any other director pulls such a team, the salary will definitely not be able to get 30 million. However, this time they came to play Zhang Ran's movie and charged basically half price, not that Zhang Ran was stingy, mainly because this movie was an experimental film, and it was difficult to say whether it could succeed, so Zhang Ran could only pay 15 million to the actors and the entire behind-the-scenes team.

This movie is very economical in many aspects, the film's recording, lighting and other equipment are directly used by Century Peak's own equipment, and only need to pay for transportation costs and warehouse storage fees. Originally, the camera was intended to continue to use the little red red-one, but Sony approached Zhang Ran and offered to lend Zhang Ran's latest camera F35 and the entire supporting system to Zhang Ran for free.

Sony's abacus played very well, Zhang Ran was very famous, and after the Olympics, he was very popular, and even almost became the person of the year in Time magazine, so Sony wanted to use Zhang Ran's brand effect to promote its cameras. Sony's complete set of equipment costs more than 300,000 US dollars, which can be used for free, and Sony shipped it by itself, so Zhang Ran is naturally disrespectful.

Although the movie is relatively stuck on the budget, the cost is still as high as 40 million, and it is not easy to recover the cost, so in order to reduce the risk, product placement is very important.

"A Man Puts on the Lights" is a story that happens in the present, happening around us, and each of us is surrounded by all kinds of commodities and all kinds of advertisements all the time, and this kind of story placement advertising is relatively easy.

There is a very important prop in the movie - the hat, which is the key to Lao Huang's solving the case, according to the plot of the movie, this hat is Metersbonwe's, so the peak of the century directly found Metersbonwe. When the publicity department of Metersbonwe heard that it was Zhang Ran's movie, and the movie would mention Metersbonwe many times, it would also go to the Metersbonwe store to film, and directly reported to the boss, and finally the boss made the decision and paid 20 million for product placement.

Another important product placement is Lokia, there is a plot in the movie, Lao Huang's companion who captures steel slag Pi Trip, he encounters Pi Fei by chance on the side of the road, Lao Huang did not bring a gun at that time, and there is no weapon in his hand. The other party is a murderer with a strong body, and Lao Huang estimates that it is difficult to twist him with his own two hands. He took his Nokia, put it on the phone, and walked over while talking. Just as the two passed by, Lao Huang suddenly got up, raised Nokia, smashed it on the other party's head, and directly smashed the leather stumbling to the ground.

After Lokia understood what he meant, he said that he was willing to pay $5 million for implantation, but asked for the latest Nokia mobile phone. However, Zhang Ran did not agree, Lao Huang is a very upright old policeman, a backbone character, with his salary and personality, it is impossible to buy Nokia's latest mobile phone, it must be the old model, and the kind that the mobile phone has lost its paint and still does not change. Nokia considered that although the implantation of this movie could not advertise a certain mobile phone, it was the best publicity for the quality of Nokia's products, and finally paid 10 million yuan.

In addition to these two advertisements, the movie also implanted advertisements such as Master Kong's instant noodles and Shancheng beer, with an implantation amount of up to 10 million. "One Person's Lights" has not yet been launched, and the production cost of advertising revenue alone has almost recovered.

The product placement of the movie can achieve such good results, which is inseparable from the success of Zhang Ran's past films, and the successful placement of Zhang Ran's movies in the past, and many businesses are very optimistic about the prospects of the film.

In fact, Zhang Ran originally hoped to have a low-key and simple boot ceremony, and then turn on the machine directly, but he didn't expect the news to leak and so many people came.

After chatting with the main creator of the crew for a few minutes at the scene, the production director came over to inform Zhang Ran that the start-up ceremony was ready and could start.

Zhang Ran picked up the loudspeaker and shouted, "Everyone, be quiet, now we are ready to turn on the machine!" Teacher Li, Jingchu, and Hu Jun are all here!"

Under Zhang Ran's command, several leading actors of the movie stepped forward together, gathered behind a camera covered with a red cloth, grabbed the big red cloth on the camera with their hands, and as Zhang Ran remembered the "turn on" password, everyone ripped off the red cloth together.

At the same time as the red cloth fell to the ground, firecrackers rang out, fireworks fluttered, and the audience was jubilant.

In the cheers, Zhang Ran picked up the horn and swept a smile across his familiar faces.

"Everyone, listen to me!" Zhang Ran shouted loudly, "From today onwards, our drama will officially start! This drama is the most bottomless one I have filmed for so many years, and the biggest problem with this drama is not with you, but with me." There are a lot of places where I haven't figured out how to deal with them, but this scene has to be filmed, and it feels like I'm rushing ducks to the shelves!"

Zhang Ran looked around the scene: "Therefore, this filming may not be as smooth as before, there may be a lot of repetitions, and it may even be like Wong Kar-wai, who called everyone back to make up the shooting after an interval! But I believe that this movie will be successful, because you are with me, thank you!"

"Come on, come on!" The creators all knew what Zhang Ran was going to challenge, and they also knew the difficulty of it, but they were full of confidence in Zhang Ran, and the whole scene suddenly resounded with a tsunami-like roar.

Zhang Ran looked around the scene with a smile and immediately began to arrange work: "Now everyone is moving, let's start filming immediately!"

With Zhang Ran's order, the entire set moved, the field workers cleared the scene, and various equipment began to enter the scene.

Today, Zhang Ran and the others are going to shoot the first scene of the movie, which is particularly difficult.

The difficulty of this scene is not only the difficulty of the performance, the scheduling is particularly complicated, and the most important thing is that the scene takes place in a barbershop. There must be a lot of barbershop mirrors, both walls are mirrors, and the mirror is a more difficult prop to handle, if the photographer stands in front of the mirror to shoot, it can be seen in the mirror, it is easy to cause goofs, the movie "Seven Deadly Sins" is a goofs because of the mirror.

Under normal circumstances, mirrors are generally avoided when making movies. Of course, if mirrors are used properly, they can often have unexpected effects, such as Wong Kar-wai, who is particularly fond of using mirrors to convey emotions.

There are several scenes in "One Man with Lights" that are carried out in a barber shop, and it is impossible to cancel the mirrors, saying that this barber shop does not have mirrors, which is outrageous, which tests the director's skills very much. In fact, many directors have encountered this problem, for example, Nina in "Black Swan" has that kind of large floor-to-ceiling lens in their practice room, how to shoot, the director has put a lot of thought into it.

There are roughly three ways to deal with this kind of lens with a large area of mirror, the first is to pull the camera farther away and shoot obliquely from the side, so that the camera and the photographer will not appear in the mirror, and can avoid goofs, but this method cannot take a large close-up of the front; if you want to shoot a close-up of the front, you must take the second method, which is to put a green cloth on the mirror, and then deduct the green screen and compose it, the movie "Black Swan" The third method, which is more complicated, requires making a fake prop frame, allowing the actor to perform twice on both sides of the mirror, and then compositing it, which is often used in ghost films.

Zhang Ran's scene is moving, which is more complicated, and the second method can only be used, so the mirror on the scene is blocked by the green screen.

After entering the barbershop, Zhang Ran called the leading actors Li Xuejian and Zhang Jingchu over and began to talk about the play. Zhang Ran asked Li Xuejian to sit on the chair, and Zhang Jingchu stood aside and talked about her design: "This scene is the first scene of the movie, mainly explaining the identities of the characters and the relationship between the characters. Jingchu plays the role of less than shaving Lao Huang played by Mr. Li, Lao Huang has a haircut for half a month, and shaves his face twice a week, which is a regular customer who is less than that. This part of the movie will not be presented, but presented through sound, and we will start this play with sound, so you still have to act, and you must really show the process of cutting hair and shaving!"

Zhang Jingchu and Li Xuejian both nodded slightly, this requirement is a bit high, but they can do it themselves.

Zhang Ran said with satisfaction: "After about four or five minutes, you can grasp the content during this period, and then Teacher Li opened his eyes." At this time, the movie began to have pictures, Jingchu saw Mr. Li open his eyes, frowned, and babbled to ask if it was hurt. It's an identity that confesses less, a barber, and a mute. Teacher Li smiled at Jingchu and said, I'm fine, continue to scrape. Next, the steel slag I played walked into the barbershop. ”

Zhang Ran took two steps, sat down on a chair next to him, and said, "Jingchu glanced at me and continued to shave Teacher Li." When Mr. Li saw that a guest was coming, he gestured and said, be smart, don't delay your business. Jing Chu shook her head, and then snorted at me. Zhang Ran looked at Zhang Jingchu and said: "This action wants to explain the relationship between the two of us to the audience, and to make the audience feel, oops, these two people have a leg!"

Zhang Jingchu pointed to her chest and nodded at the same time, which means that it is no problem, look at me!

Zhang Ran looked at Li Xuejian and said, "After shaving, when Mr. Li got up and walked out, look back at me, and then walk out!" Li Xuejian nodded, Lao Huang is an old policeman who likes to observe people, and when he went out, he looked back at the steel slag, because he felt that this person was a little dangerous, and he was laying an ambush for the back. Zhang Ran continued: "Then I got up and wanted Jing Chu to cut my hair, but Jing Chu scolded me again, signaling for another old man to come first. Then, Mr. Li walked out of the barbershop, and the scene ended. Got it?"

Zhang Jingchu nodded very seriously, and Li Xuejian smiled and nodded.

Zhang Ran saw that they all understood, and clapped his hands: "Very good, then let's take a walk!"