Chapter 503 A Wonderful Advertising Idea
Sun Feifei's soft singing voice echoed in the car, and Li Fan gently knocked on the steering wheel in rhythm and drove the car slowly.
The road was slippery in the snow, and Li Fan didn't dare to drive fast, and, frankly speaking, his skills were average.
Cheng Xiaoman is not only good at talking, but also talks, after all, she was once half a successful person.
For the only daughter of a wealthy family like her, who doesn't know what suffering is from childhood to adulthood, there is often an obvious difference between her and ordinary children, and this difference is "willful".
The "willfulness" referred to here is to do as you please, to "indulge" one's own soul.
Originally, she had become a department manager of a company, and with an annual salary of seven or eight hundred thousand, she would give up when she said she would give up, and she would study when she said she would study, regardless of the consequences, and not afraid of the future.
The superior family environment has made her have no worries, and the smooth growth process has made her full of certainty of success.
For others, it may be painful to quit this enviable job, but for her, it may just be a matter of deciding whether to eat xiao long bao or fried dough sticks tomorrow morning.
Li Fan got to know the other three students in detail through her, and the other two boys were normal, but that Duan Huanhuan was a little autistic, and he was not very confident.
According to Cheng Xiaoman, the child may not be from a wealthy family, and the two sets of clothes are always worn in the same season, and they are the same style and color. Daily consumption is also very low, cosmetics are never used, and mobile phones are old from several years ago.
"Have you seen her relatives?"
"Nope. ”
"How's she doing?"
"Good, very good, it's from Baoyan, and it's the person Bi Lao personally wants. ”
"Did she ever have a work-study experience or something?"
Cheng Xiaoman shook his head: "There shouldn't be, she usually soaks in the library, and her head is full of books." ”
Li Fan shook his head: "It's not a good thing to read too many books!"
"Teacher, I think so too! By the way, teacher, can you give us three tickets for "Wonderful Sayings", we will organize a group to watch it then. ”
"Good. Where is your house in front?"
"There are 3 doors in 16 buildings, and the teacher can stop at the flower bed. ”
After Cheng Xiaoman got out of the car, he walked to Building 16, but turned around on another road, walked out of the community and took a taxi, and went back to Friendship Hospital to pick up the car.
……
After returning home, Li Fan lay on the bed and conceived his own graduate training plan, since he was entrusted by Bi Lao and was deeply trusted by the students, Li Fan naturally wanted to do his best to train them, in order to train them into excellent writers in the next two years.
It's not an easy job, it's about discovering their strengths, teaching them according to their aptitude, and respecting their preferences.
In short, the process of polishing them may take a lot of effort.
Especially the girl Duan Huanhuan, Li Fan is particularly concerned, such a girl's heart is often more secretive and keen, and she may have the gene to become a great writer. Of course, this is just speculation.
As for the girl's financial situation, Li Fan also thought about whether he could help silently. These four students are no longer outsiders to themselves, they are their descendants!
At 10 o'clock in the morning the next day, Li Fan was awakened by Niu Benben's phone call in his sleep, the goods had just flown back from the United States, and he heard that he had also returned to the capital, so he asked him to come out to meet and have a meal.
After Li Fan finished washing, he decided to go back to the dormitory of Beijing University to find a USB drive for himself, and then go to Niu Benben's side.
On the campus of Beijing University, red lanterns are hung everywhere, and Chinese and foreign students who have not returned home are said to be doing well at school.
Li Fan's roommates all went home, and after he returned to the dormitory and found the USB drive, he hurriedly went downstairs.
The car was driving slowly, and when he met his acquaintance Li Fan, he said hello, and just when he was about to drive out of the school gate, a lonely back appeared in Li Fan's field of vision.
The girl wore shoulder-length hair and a black down jacket, and she walked straight to the school gate with her head bowed, kicking a blue bottle cap forward under her feet.
Her torso was straight, her steps were straight, and even the trajectory of the bottle cap was straight, but the thick shoulder-length hair blocked her low-frequency face.
Li Fan rolled down the window: "Huanhuan, why are you going?"
Duan Huanhuan was taken aback, "Teacher, I'm going to eat." ”
"Going alone?"
"Hmm!"
Li Fan opened the car door, "Get in the car and go to dinner with me." ”
"Oh!"
Duan Huanhuan said very little, Li Fan answered whatever she asked, never took the initiative to speak, her most common language was "um!", "ah!", "yes!" and so on, and the car was a little cold for a while.
Li Fan learned about her study and living status sideways, but did not inquire deeply.
Along the way, Niu Benben's WeChat kept urging, but Li Fan just didn't drive fast, the road was slippery in snow, and Li Fan didn't want to be prestigious.
After parking the car in front of the special hotel that Niu Benben had booked, Li Fan led Duan Huan into the hall happily, and came to the private room on the second floor under the guidance of the waiter.
"Niu Niu, long time no see!"
"Go, go, call me Ya, who is this girl?"
"My student, Duan Huanhuan. Huanhuan, this is Mr. Niu!"
Duan Huanhuan stretched out his hand and squeezed out three words, "Niu is always good." ”
"What Mr. Niu, don't listen to his nonsense, just call Brother Niu!"
"Brother Niu, Huanhuan is older than you, this is your sister. ”
"Sister, it's only seventeen or eighteen when you look at it. Eh, Li Fan, why are you so slow, I'm going to starve to death!"
"It's not like you don't know in the capital, it's a traffic jam!"
"Fuck off! Who are you fooling? The capital will be stuck in traffic jams for a year, and if there is no traffic jam during the Spring Festival, it will become an empty city!"
Everyone sat down and the food was served, Li Fan listened to Niu Benben introduce his current situation, and kept serving dishes to Duan Huanhuan beside him.
Fortunately, Duan Huanhuan is not particularly outstanding, otherwise Niu Benben would have thought that Li Fan would be empathetic and don't fall in love. Niu Benben said in his heart: When Xiaoting and we were eating at the same table, when did I see you serving her food?
Li Fan's care for his students, Niu Benben naturally can't empathize.
Of course, Li Fan will not care so much for all the female students, but Duan Huanhuan is too introverted and autistic, and if other female students eat at the same table, Li Fan will not bother to care about them.
While everyone was chatting, Niu Benben's WeChat rang, and the employees in the company sent him the advertising idea.
However, he was very dissatisfied and passed it directly.
"What advertising creative?" Li Fan asked curiously.
"Oh, so in this case, we have found a foundry and decided to produce our own brand of bi-yun sets. It's probably going to be released in June, and we're working on the advertising ideas ahead of time.
But those pigs in the advertising department are really stupid, and the plan they come up with makes people want to cry without tears, I'll read it to you!
Ben Ben bi-yun set, the six cows are constantly pulling the magic set!"
"Poof!" Li Fan laughed, "Aren't you false propaganda?"
"Well, the whole company agrees that this name is very explosive, full of masculinity, and it is a special trade name suitable for health products. It's just that their boss isn't very happy!"
"The name is OK, it's very recognizable, and it can basically be remembered. Li Fan commented.
"That's not the idea of their planning advertising department, it's their boss's name that is good! I don't even bother to talk about their creativity, and you can't compare with your Lezhi.com, my dear Brother Fan, why don't you give me one?"
"Okay, are you sure it's going to be officially launched in June?"
Niu Benben nodded, "If nothing else, it should be." ”
"Do you advertise on TV?"
"The TV station can't afford to invest, we don't have the funds, and we plan to do new product promotions in major shopping malls for the time being. ”
Li Fan summed it up and asked, "Do you know that there is a festival in June?"
"Children's Day, big brother, what does it have to do with Children's Day?"
"There is also a holiday, June 17 this year is Father's Day, if you advertise new products on this day, it is a good opportunity. ”
"What, say it quickly!" Niu Benben said happily.
"Am I handsome?"
Niu Benben's face darkened, and he hurriedly smiled, "You are all handsome, you are going to explode, you are simply loved by everyone, and flowers bloom ......"
Li Fan asked, "You didn't lie to me, are you sincere?"
"Of course it's sincere, brother, don't sell it, my brother is really a headache now!"
"Okay, I'll give you an idea!" Li Fan squinted his eyes and looked calm and thoughtful, and after a moment, he smiled, "There is!"
"What?"
"Happy Father's Day to all customers who use our competitor's products!"
Niu Benben slapped his thigh, "Okay!"
Duan Huanhuan also showed a surprised expression and looked at his teacher with admiration.
Li Fan said: "On Father's Day, whether it is a TV platform or an offline shopping mall, this advertisement will definitely attract everyone's attention."
Moreover, after this advertising slogan, an emoji should be added. ”
"What emoji?"
"Pouting unhappy emojis, and then you can also add a 'hum!' word, in short, to create a ridiculous context!"
Niu Benben nodded violently, "Oh!
Li Fan: "You make up for it, on Father's Day, you went to the supermarket, and suddenly saw a banner on it, 'I wish all customers who use our competitor's products, Happy Father's Day!', what do you feel, and then add emojis! I believe that many people will remember your brand - 'Ben Ben'!"
"That's amazing, my old Li!"
Li Fan smiled: "Do you want other ideas?"
"Think, think, think!"
The corners of Li Fan's mouth raised, "Next, you have to charge!"