A few days before the release of "Modern Bodyguard", Wang Zifan started a comprehensive publicity mode in Hong Kong, and the "Modern Bodyguard" promotional posters appeared in the major theaters of the Golden Princess, small buses to and from the downtown area, and bustling streets, etc., funny bald guys, handsome Zhou Runfa, and the honest Zeng Zhiwei, although the three stood together but had different styles, among the three, the most popular was Zhou Runfa, "Shanghi Beach" Xu Wenqiang in it is still fresh in people's minds, but the funniest thing is the picture of the bald guy eating crabs with his arms in plaster, walking on the street, seeing a bus passing by, some people laughed inexplicably. Pen & Fun & Pavilion www.biquge.info

Wang Zifan and Lei Juekun both had high hopes for this film, and the day before the screening, they spared no expense to put a few pages of advertisements in "Sing Tao Daily" and "Oriental Daily". In the past, when the film was released, only a few posters were posted near the cinema signboard, not that no one wanted to advertise in newspapers and magazines in the past, but the advertising layout of Hong Kong newspapers is not cheap, and the advertising cost of a week is enough to make a small-budget movie, and the gains outweigh the losses.

Although I can't figure out the details, but "Modern Bodyguard" is menacing, Zou Wenhuai and Wei Yifu feel that they can't sit idly by, otherwise let Princess Jin become bigger, and the loss is their own interests, and the lesson of the last "Tragic War" is very profound, although both have the intention of blocking Princess Jin, but they are fighting for each other and each other, and they did not achieve the intended goal, but it caused the situation that the Shan clan blocked Jiahe, and the Jiahe clan blocked the Shan family, and finally cheapened Lei Juekun in vain.

In the face of interests, the previous small contradiction was temporarily shelved, after several rounds of negotiations, Zou Wenhuai and Shaw decided to join forces to block the Golden Princess, the blocking method is very simple, on the premiere day of "Modern Bodyguard", Shaw Brothers Cinemas and Golden Harvest Cinemas screened the same film at the same time, and the previous film was released for three weeks, and it was shortened to two weeks after the screening, or even shorter, which not only more effectively blocked the Golden Princess, but also avoided mutual loss between Golden Harvest and Golden Harvest and strengthened competitiveness.

Golden Harvest and Tsui's high-profile announcement of cooperation, the golden princess is even more isolated!

The reason why the cinema system monopolizes the Hong Kong film industry is because Shaw Brothers and Golden Harvest can produce and sell their own products, and other independent production companies and filmmakers can only be "recruited" by the cinema chain and rely on the cinema chain to provide funds to shoot movies, otherwise there will be no place to release a good movie, and it will only be reduced to waste film.

As long as the local box office earns back the production cost, it represents a profit, while independent production companies must rely on Shaw Brothers and Golden Harvest to make a profit in Nanyang, Taiwan successfully distributed the film, especially in the Nanyang area, where it is simply the back garden of the Shaw family, when Cathay boss Lu Yuntao was born in a wealthy family, and the family's financial resources were several times better than the Shaw family, but in Nanyang can only tie with Shaw, Golden Harvest was established at the beginning of the full collection of Cathay heritage, so although it cannot beat the Shaw family overseas, it is also eligible to distribute the film overseas.

Therefore, if the Golden Princess Cinema Line wants to obtain a stable source of films, it can only fund emerging film companies such as DreamWorks, Yongjia, and even the later Xu Ke Film Studio and Li Xiuxian's Universal Pictures, so that they are eligible to challenge the two major cinema chains of Shaw Brothers and Golden Harvest.

The horn of war has been sounded, both sides are holding back their strength to do a big job, Hong Kong's major independent production companies are also paying attention to the outcome of this war, if the coalition wins, then Hong Kong films will return to the pattern of the 70s, they honestly follow Golden Harvest and Shan to drink soup, and if Princess Jin wins, then the Hong Kong film pattern will be reshuffled, and even a third overseas distribution channel will be opened up in a real sense, so they will no longer have to suffer from Golden Harvest and Kuo's bird.

DreamWorks

Wang Zifan opened the information investigated by Zeng Zhiwei, and in order to stop Princess Jin, the Wei family and Jiahe really invested money!

Zeng Zhiwei introduced: "The film prepared by the Shan family is "Shaolin Tent Master", and the film prepared by Golden Harvest is called "Fa Qian Han", in fact, the two films were made in early July, but in order to stop us, the schedule was specially adjusted to be released on the same day as us!"

"It's "Fa Qian Han" starring Xu Guanying!" Wang Zifan didn't expect to meet this film, he has seen the movie, and it is said that the box office is not bad.

The film is Xu Guanying's participation in the film after leaving the two brothers, still continuing the Xu brothers' style of small citizens, for the life of the parents and the small citizens have made a deep and clear portrayal of the life scenes and psychology, friends are against each other because of money, at this time it is an ordinary thing, in the film, with comedy elements and pieces of coincidences to increase his dramatic components, making the original simple plot seem twists and turns, and the whole film seems approachable, very resonant and recognized by the public audience, although the plot is a little old-fashioned, but the design of the details still makes the film very outstanding。

Zeng Zhiwei's expression was also heavy, and he sighed: "I didn't expect that Jiahe and Wei's would join forces this time, since I joined the film industry, I haven't seen them so kind, just now I met Mr. Lei, and my face was gloomy and dripping!"

Wang Zifan shook his head and sneered: "What Lianying, listening to bluffing, it's not a trick made by Jiahe, Uncle Shao Liuming I, this time he really fell into the pit!"

Others don't know, Wang Zifan knows that the "two-line joint screening" strategy of the Shaw Brothers and Golden Harvest to fight the Golden Princess is in crisis, for so many years, Shaw Brothers' works have always been assembly line production on the set, shooting fast, cost-saving, cookie-cutter martial arts, Fengyue films, the level is naturally uneven, so the result of the double-line joint screening is often the well-made Golden Harvest movie is a big hit, and the film hits the street, and the result is that the theater line purely makes a wedding dress for Zou Wenhuai, and the tycoon not only did not stop the golden princess, but also was taken advantage of by Zou Wenhuai, which can be said to be a bad steal, and finally made him decide to give up the movie and dominate the film market in the sixties and seventies.

Zeng Zhiwei reminded: "Mr. Wang, don't underestimate the Wei family, this time they are going to block our film "Shaolin Tent Master", which is directed by Liu Jialiang and starring Liu Jiahui, Wang Longwei and others.

Wang Zifan takes a look at the plot introduction, the so-called "Shaolin Shed Master" is to tell the story of Zhou Renjie, played by Liu Jiahui, who was dissatisfied with the oppression of the owner of the dyeing workshop and went to Shaolin Temple to learn martial arts, and unconsciously learned kung fu in the scaffolding and finally presided over the legendary story of justice for the workers.

But no matter how good it is, it's useless, the old-fashioned martial arts kung fu films are outdated, according to the consistent level of the Dian family, it would be good to receive three or four million box office.

Wang Zifan put down the information and said curiously: "What are you doing with Mecca, the security department of the building has been complaining about us recently, and Mr. Lei has called me!"

Zeng Zhiwei said embarrassedly: "Mr. Wang, Lisheng Building has access control hours, and the security guards do not allow our company to work overtime!"

Wang Zifan looked surprised: "How long do you work overtime?"

Zeng Zhiwei said as a matter of course: "Of course it's all night, we have been discussing the script of "007" together after work these days, and I don't feel the time...... Hehe, shouldn't Mr. Wang give us overtime pay?"

Wang Zifan was not fooled, and he was very relieved, the night owls finally did a serious thing, and said with a smile: "There is no overtime pay, but I have a good place to provide you!"

"Hotel?" Zeng Zhiwei thought of a reliable answer, but shook his head and said, "They won't go to Mecca!"

Wang Zifan said with a smile: "It's not a hotel, isn't there a two-story small building in our dream factory broadcasting road, I have already asked Wu Mengda to decorate it into a garden, next time you want to discuss where to go directly to the movie, it's also very close to my residence, if you have any questions, you can directly find me!"

Zeng Zhiwei smiled and said: "Why did I forget, Mr. Wang, why don't you join us, you put forward the idea of the movie, and you have to review it in the end!"

Wang Zifan was also very curious about the legendary Struggle Seven, and said with a smile: "I will, but tonight is the premiere of "Modern Bodyguard", you and Mecca have to attend, so don't go over!"