There is a pool of water downstairs at Nintendo's headquarters, which is shallow and clear, and the sunlight reflects colorful light on the pebbles. Pen ~ fun ~ pavilion www.biquge.info

A koi fish twists its waist, disrupting the current and pushing itself into the distance. The pebbles at the bottom of the pool quietly watch over the distorted world of the outside world.

"The sales numbers for Endless Fantasy are out!" said a Nintendo intelligence employee as he burst into the conference room.

The heavy atmosphere in the conference room loosened slightly, and the employees who broke in closed their mouths and began to distribute sales data sheets.

"150,000 copies?" Endless Fantasy sold 150,000 copies in its first week?" said a mid-level Nintendo executive, looking at the text on the top of the form, his tone a little incredulous. Although he knew that Endless Fantasy was an excellent game, it could sell 150,000 copies at a high price?

"We have confirmed again and again that it is indeed 150,000 copies, and the deviation is no more than 10 percent. Said the man across the oval conference table.

Terminal retail stores have a tradition of concealing sales volume, and the more FMCG products they are, the more difficult it is to count specific sales volumes.

If things sell well, they will falsely report more sales in order to get more goods. If things don't sell well, they will underreport sales and prepare more liquidity.

This is the bullwhip effect, which is a common high-risk phenomenon in marketing, and is the result of the game between sellers and suppliers in demand forecast revision, order batch decision-making, price fluctuations, shortage games, inventory responsibility imbalances and environmental variations, etc., which increases the instability of suppliers' production, supply, inventory management and marketing.

Although the game cartridge does not have the same bullwhip effect as the bottled beverage market, the golden sales period of the home game console cartridge is only six weeks, a month and a half.

Sales in the first six weeks of release are basically six to seven percent of the game's total sales. The first week sales are the most important data, which can basically have 50% of the sales during the golden sales period.

The sales volume of "Endless Fantasy" in the first week is 150,000 units, and the actual sales volume in the first week is about 135,000 to 165,000 units, and the number of sales during the golden sales period is basically 270,000 to 330,000.

The retail price of the regular version of Endless Fantasy is 7,998 yen (tax included), which is 2,000 yen more expensive than the 5,998 yen (tax included) of the regular version of other games.

The game, which costs 5,998 yen, can sell 150,000 copies in the first week, even 200,000 copies is not surprising.

However, on a price-sensitive platform like home video games, where consoles cost only 25,600 yen, selling an extra 2,000 yen for a game is bound to have a big impact on sales.

Here's how Endless Fantasy's sales price is composed. The regular version is priced at 7,998 yen, with sellers earning 998 yen for each copy sold, Nintendo charges 2,000 yen for OEM, and Nintendo charges 500 yen for sales, storage, and promotion, and 500 yen for tax.

7998-998-2000-500-500=4000

For every cassette sold, 10,000 households will receive 4,000 yen.

If we extrapolate based on past data, the total sales of "Endless Fantasy" during the gold sales period will fluctuate in the range of 1 billion yen to 1.3 billion yen.

If the R&D cost of "Endless Fantasy" is not very high, it will be calculated as a "big cost" of 100 million yen. After covering the cost of the dead cassette, the revenue should exceed 100 million yen in a month and a half.

Although the calculations are not accurate, it is not easy to ensure that the first game released by an arcade manufacturer can make a profit instead of losing money.

According to this situation, Wanhe is likely to win the bet against Hokkaido Takushoku Bank.

"I think we should make a role-playing game as well. Another mid-level said.

Shigeru Miyamoto interjected at the right time, "When I was making a sequel to Super Mario Bros., I just had an idea for role-playing. Please take a look. ”

Shigeru Miyamoto divided the plan for his cuckold boy and Princess Zelda's role-playing game with everyone present.

Although Nintendo can already be described as making money every day because of the red and white machine platform, the management model is still the same.

Even if Shigeru Miyamoto makes a game, he has to tell everyone in the meeting. Some of them are in the hardware department, some are in the sales department, and some are in the production department. These people don't know how to make games, so it's not necessarily good to advertise it, but it's easier to leak secrets.

It's just that Mr. Yamauchi, the top manager of the company, has not changed the attitude of this model, and others dare not say anything.

Perhaps, in this way, each department can better understand the work status and progress of the brother departments, and be able to work more uniformly and coordinatedly.

At the end of the meeting, Zelda's adventures are confirmed.

Shigeru Miyamoto, who was in a good mood, returned to his office, dialed Wanhu, found Takahashi, and told him the good news about the first week's sales.

"Takahashi, I'm Shigeru Miyamoto. The sales of "Endless Fantasy" in the first week have already been counted, and it is about 150,000 units. It's the number one seller in this issue, congratulations!Oh, yes! Inspired by this game, I also have a new idea, I'm going to make a role-playing game too. When the time comes, please advise. ”

……

Takahashi put down the phone, and the first-week sales of "Endless Fantasy" were still some distance from the 200,000 units he had expected.

However, since it has been determined that the capital can be protected, the bet will not be lost. The next step is to expand the advertising to make the game known to more players.

The first 300,000 units sold are just no loss and small profits. If the cost has been amortized by the first 300,000 sets and the second 200,000 sets are sold, the profit will be amazing.

It's like an arcade hall, where every coin invested in a newly purchased arcade machine is almost a pure profit after recovering the cost of the arcade purchase.

Moreover, Nintendo's statistics only count total sales. The first limited edition and the first day limited edition, which cost 200 and 300 yen higher than the basic version, have now been sold out. I can't buy a store to sell it first-hand, so I can only buy second-hand second-hand second-hand goods at a higher price.

Fortunately, Wanhu left a few sets for display, otherwise it would be funny for game manufacturers to buy their own second-hand second-hand goods.

The person in charge of marketing below saw this situation and proposed to keep a part of all the limited games that will be sold in the future and sell them when the price is high.

Takahashi was speechless when he heard this voice, and he had to sigh at the sensitivity of people in the face of interests, and even came up with this kind of official scalper's means.

Wanhu severely criticized this idea, although it can get small profits in the short term, but in the long run, this is damaging Wanhu's reputation.

Immediately, Takahashi issued a notice that all employees and their families of 10,000 households, no one is limited to buying a limited edition cassette. No hoarding, no scalpers, violators will be dealt with seriously.

Of course, at the same time as the announcement, Takahashi also gave out bonuses at the same time.

Next, Takahashi is going to put all his energy into getting into the video game addiction school.

Such an organization must not be allowed to exist!