Chapter 686: Worldwide Acclaim
At 9 a.m. on August 9, CSM released the ratings data, and the opening ceremony of the Beiping Olympics had a national rating of 41.54% and an audience share of 83.7%, setting a record since the Chinese ratings survey. There are 30 provincial-level TV stations across the country www.biquge.info and hundreds of terrestrial media and TV stations jointly broadcast the opening ceremony, and a total of 842 million TV viewers watched the opening ceremony of the Olympic Games broadcast by CCTV.
In Dongying, the opening ceremony of the Beiping Olympics also created an unprecedented record, and the survey statistics released by the Dongying Video Survey Agency on the morning of the 9th showed that in the Dongying Kanto region, the average rating of the opening ceremony of the Beijing Olympic Games was 39.7%, and the highest rating reached 51% instantly. This is the highest rating of the opening ceremony of the Olympic Games since the 90s of the last century. The average rating in the Toei Kansai region was 37.9%, the average rating in the northern Kyushu region was 41%, and the highest rating in the moment reached a record 56%......
In North America, NBC, which spent $900 million to buy out the rights to North American coverage, was also the biggest beneficiary, with a staggering 31.1 million viewers, the highest since 1976 for the Summer Olympics held outside the United States. Even more unexpectedly, after the opening ceremony aired, NBC management received numerous emails as well as phone calls requesting a replay of the opening ceremony. NBC also decided to make an exception for the Peking Olympics and enthusiastic audiences, announcing that it would rebroadcast the opening ceremony in prime time at a later date. The staff also reminded that if you were not able to enjoy this grand performance during the last live broadcast for various reasons, then you should not miss such an opportunity if you are lucky.
On this morning, almost all the front pages of the world's media were the opening ceremony of the Beiping Olympic Games, with large pictures and large headlines, and one-sided praise, which simply praised the opening ceremony to the extreme.
The Los Angeles Times published an article saying that the opening ceremony of the Peking Olympics filled the Chinese people with a sense of national pride. The article said that the famous Chinese director Zhang Ran made the myth a reality at the opening ceremony of the Beiping Olympic Games, which realized the century-old dream of the Chinese, and perfectly presented the "Manchu and Han full seats" for the world's 6.5 billion people, and you can taste the beauty of art just by watching it. The whole opening ceremony performance always revolves around the theme of the unity of nature and man, and the sea of colors is integrated with people, and the wonderful performance is dizzying. Starting from joy and emotion, it shows characteristics and universality, and finally ends the show with the hope of all mankind.
The Wall Street Journal reported that athletes made the history of the Olympics, and the Olympics will make history for China. The report also said that Zhang Ran showed amazing creativity at the opening ceremony, perfectly combining the most advanced science and technology with art. The audio-visual effects at the opening ceremony not only cheered the athletes on, but also announced to the world that China, an ancient civilization, is marching into the 21st century with its head held high, and that 1.3 billion people are taking the first step to become the pillar of Asia. This moment will be recorded, not only by the camera equipment that broadcast the opening ceremony, but also by a roll of paper, one of the major inventions of ancient China. This is the theme of this opening ceremony.
The "World Journal" published an editorial entitled "The Grand Event of the Prosperous Age: Beautiful, Great, Peking Olympics." The editorial said: With the aspirations of 1.3 billion people and the infinite expectations of overseas Chinese, the Beijing Olympics has finally been a smooth success in the countdown. It was a great day, the reappearance of human civilization in the East, and at the same time witnessed the resurgence of China.
On the same day, the front page of the US "Overseas Chinese Daily" carried a report related to the Olympics under the headline "A Centennial Dream Has Come True, the Olympics Are Coming." In addition to the Olympic album, "Overseas Chinese Daily" will also release 8 editions later local time to record every glorious chapter of the opening ceremony.
Agence France-Presse reported that the opening ceremony of the Beijing Olympics was beautiful and powerful, and the organizers successfully combined scientific and technological means with mass performances, showing the world a magnificent picture. The opening ceremony incorporated elements of Confucianism, the Four Great Inventions and Tai Chi and other elements full of Chinese characteristics, and the whole performance was shocking and flawless.
According to the Sankei Shimbun report, even Tokyo Governor Shintaro Ishihara, who has always been known for his stubborn anti-China right-wing wing, could not help but exclaim after watching the opening ceremony: "The opening ceremony is the greatness of the 1.3 billion people, and I feel that the Chinese young volunteers are cordial but not humble or arrogant; unlike Japanese college students, they are obviously full of hope for the future of the country, and they make people feel the joy of youth, which is really amazing!"
"Lianhe Zaobao" published an editorial entitled "A Radiant Night in Beiping," saying that the theatrical performances at the opening ceremony creatively displayed the broad, profound, and brilliant ancient and modern Chinese civilization in front of the world. Its grandeur and magnitude are not only breathtaking, but also beyond people's imagination. The article said that on this brilliant night, "the ideals, the hopes pinned on by generations of Chinese, the hidden pride, the grievances they have suffered, and the humiliations they have endured have been completely and comfortably released." The editorial expressed heartfelt congratulations to the Beijing Olympic Organizing Committee for living up to expectations and playing the overwhelming opening overture of the Olympic Games.
Akira Kurosawa said that you can conquer the whole world, but it is difficult to conquer your homeland. The Beiping Olympics can be said to have conquered the world, whether it is Asia, America, Europe, or Africa, Oceania, the audience and media in these countries and regions are full of praise for the opening ceremony of the Beiping Olympic Games, which can be said to be praised to the sky, but there are a lot of scolding in China, especially on the Internet, not only ordinary netizens scolded, but also many celebrities jumped out to sneer.
Zhu Dake has always liked to sensationalize, so he naturally will not miss this opportunity: "The opening ceremony uses a lot of high technology, but the lack of humanistic connotation is a big defect, there is no novelty, no passion! It is long and smelly! I think Zhang Ran is really Jiang Lang's talent, and the whole process is showing off, but he can't sell anything, every piece can't be connected, and it's so dull that he doesn't speak, the voice effect is very poor, a group of people have been roaring, and they can't come out of a way, which completely wastes my expectations!"
Xiao Ying from Peking University also jumped out: "To be fair, the opening ceremony of the Peking Olympics was still very successful, especially for foreigners to see the broad and profound traditional Chinese culture. However, while being happy and calm, the author resolutely rejects the "reeling performance" in the opening ceremony! This reeling performance, which is full of electric light and sound, seems to be very lively, but it gives people a bad feeling, and it is the biggest failure of the opening ceremony of the Beijing Olympic Games! The original intention of the opening ceremony of the Beijing Olympic Games was to show Chinese elements and let the world appreciate the charm of traditional Chinese culture. I don't know Mr. Zhang Yimou, when he chose the so-called Chinese element of "缶", did he study the folk significance and ancient officialdom significance of "缶" in the long history of China?"
Chen Qingsong, a well-known film critic, commented: "There seems to be a lack of world consciousness in the opening ceremony. In hosting the Olympic Games in Beiping, it is beyond reproach and natural to highlight Chinese elements, but we should also see that the Olympic Games are not only our own Chinese Olympics, but also the world's Olympic Games. In the government's Olympic advertising slogan, it is written: "One world!" But all we see is that the Chinese are talking about how great they are, and they don't have much universal heart!"
Ma Weidu, a well-known collector, was very dissatisfied with the opening ceremony: "Last night I watched the opening ceremony of the Beiping Olympics with my family, which is an opening ceremony that has made Chinese wait for a hundred years, but it is an opening ceremony that disappointed more Chinese people than surprised." In the final analysis, the biggest failure lies in the use of Zhang Ran as a director, and Zhang Ran has a serious lack of understanding of traditional Chinese culture. Except for the use of some high-tech products, Zhang Ran only used the usual crowd tactics. From the first welcome to the later martial arts performances, there were more than people, and it seemed that the donkey skills were poor, and the opening ceremony became a hodgepodge. ”
However, the most scolded by netizens is CCTV, among which Zhang Ran's fans are scolded badly, they think that the opening ceremony is successful, even perfect, but the director cut the camera into a mess and ruined everything!
In fact, CCTV cannot be blamed entirely for this problem, the broadcast of the Olympics is provided by a company called BOB, and then the signal is distributed to TV stations in various countries and regions with broadcast rights. The problem with CCTV is that in addition to the signal provided by BOB, they have several of their own cameras in the Bird's Nest, but CCTV uses these cameras to repeatedly insert the leader's shots, especially the leaders during the performance, resulting in incoherent performances and destroying the beauty of the program.
In the last life, the Peking Olympics had this problem, in order to make the TV broadcast effect better, Zhang Ran even specially hand-painted a storyboard, communicated with BOB, who was in charge of broadcasting, and told them which program used what lens was better, such as hitting the song and singing not only to shoot from the front, but also to use more diagonal composition.
However, not long after the opening ceremony performance last night, Chen Qigang came to the conductor's platform with a black face and told Zhang Ran that there was a big problem with TV broadcasting, there were too many commentaries, the sound was too loud, and the music could not be heard clearly. But Zhang Ran didn't have anything to do, he was the on-site commander, he couldn't leave for a second, and he didn't even know where the broadcast studio was.
Until now, Zhang Ran has not watched the broadcast, the opening ceremony is his child, it can be said that he poured all his hard work, he really can't bear to watch it.
The only thing he can do is to wait until he is busy today, edit it himself, come up with a director's cut version of the opening ceremony, and present the effect he wants as soon as possible!
At two o'clock in the afternoon, people from the London Olympic Organizing Committee came to the door. They are the next host country, and they will stage an eight-minute program at the closing ceremony, because it is staged at the closing ceremony, and they definitely need to communicate with Zhang Ran and their entire team.
After a brief chat, Zhang Ran asked casually, "I don't know if your chief director has decided?"
Bastian immediately said: "Now the candidate for the chief director has not been confirmed, and we are having a headache for this matter!" Speaking of this, he glanced at Zhang Ran and said quietly: "I don't know if Mr. Zhang Ran is interested in being the chief director again?"
Being the chief director once is already about to kill Zhang Ran, how can he do it for the second time, he smiled and waved his hand: "It's too tiring to be the chief director, or the movie is suitable for me, I will never direct such a large-scale event in the future!"
Bastian stared at Zhang Ran for a few seconds, and could see that Zhang Ran was indeed uninterested, and sighed: "Mr. Zhang, your opening ceremony of the Peking Olympics is so successful, do you have any suggestions for the opening ceremony of the London Olympics?"
Zhang Ran thought for a while and said very earnestly: "My suggestions are two, first, it is best to find a film director, preferably a director with experience in commercial films, this kind of director has many strengths in broadcasting and video, and his abilities in all aspects are more comprehensive, and they can better control the rhythm of the performance;