On December 24th, "Home Alone" was released in North America, and the number of screens added up to less than 1,000 fast, but the box office in the first week was soaring, breaking through the 20 million mark all the way, becoming the weekly box office champion without any suspense, and blinding countless titanium alloy dog eyes, in the second week, seeing gratifying results, the distributor 20th Century Fox was screened on a large scale, and the number of screens of "Home Alone" once exceeded 2,000 yuan, and after a week, it won 38 million, and the total box office exceeded 60 million US dollars!

No one expected that a "Home Alone" with children as the protagonist would become a box office dark horse and set new records for comedies!

"Home Alone" became a sensation in North America, when the large-scale films released at the same time included the literary film "Arthur", and the historical blockbuster "Age of Empires", "Home Alone" easily defeated these two opponents to become the weekly champion, and then unexpectedly swept all the way, ranking first in the box office for 3 consecutive weeks, and continued until the Spring Festival. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Of course, there are no Chinese New Year stalls in the United States!

Whether it is in Hong Kong or North America, the publicity momentum of "Home Alone" is very huge, the box office of the film has made a good start, and the box office is still strong in the third week, reaching 93 million US dollars, and what is even more terrifying is that in Hong Kong, a total of 30 large theaters in the two theaters of Prince and Kuo's were released at the same time, crushing all the movies in the same period, and the box office is even more outstanding, with a total of 24.89 million in three weeks!.

"Apple Daily" took the lead in disclosing detailed data, and the news spread and caused a sensation in Hong Kong! 73 million US dollars, everyone knows that DreamWorks has made money, stimulated by the North American box office, Hong Kong is insignificant, 93 million US dollars is equivalent to more than 700 million Hong Kong dollars, DreamWorks makes so many Hong Kong dollars in a movie, it is unimaginable, no matter who mentions Wang Zifan during this time, they will give a thumbs up, Hong Kong is a British colony, anyone who can overwhelm foreigners will be regarded as heroes, Li Jiacheng is called Superman after acquiring Hutchison Whampoa.

Wang Zifan can be said to have gained fame and fortune, but he couldn't get excited, looking at the form of Mecca's statistics, and muttering to himself.

"Strange!"

The box office in three weeks is only 95 million, and the movie can reach 300 million, which is too much worse than expected!

Mecca, who had just returned from the United States, was still jet lag, twisted her body and yawned, although she was tired, she couldn't hide her excitement, seeing Wang Zifan sighing, her eyes glaring: "Afan, our film has won the North American Film Week box office championship for three consecutive weeks, do you know what an honor it is!"

It's too much worse, the North American box office of the original "Home Alone" is close to 300 million!

Wang Zifan still shook his head, always feeling that there was something wrong in it, to be honest, the "Home Alone" he produced was much funnier than the original, and many jokes were added by him personally, not to mention that the movies released at the same time were foils, and the box office appeal was far less than that of "Home Alone", so many favorable conditions, just give him such a result?

After calming down and carefully analyzing the data, I found that the average box office revenue in the next two weeks was far worse than the first week, and if 2,000 screens were arranged in the first week, the box office would likely directly exceed $50 million.

Is there really something wrong?" Mecca leaned over, her brow furrowed.

Wang Zifan recalled the rules of American movies again, sighed secretly, and vetoed the possibility of the theater chain and the distributor jointly making ghosts, unlike Hong Kong, the highest number of Hollywood movies is in the second week of release, but about 65%-70% of the film's maximum box office revenue is in the first week of release, the exception is those movies that have gained a good reputation, have "legs", and can make the box office have a long-term trend, in any case, if a movie can achieve good box office results in the first week, then the theater may also choose to increase the release, " Home Alone is a good fit for this rule, with the average number of screens reaching its highest in the second week, and then falling rapidly with the release period!

The first, second and third weeks of release accounted for about 35%, 19% and 12% of the box office receipts, respectively, and 70%-72% of the weekly box office revenue was obtained on the weekend, accounting for 43% of the box office revenue for the whole week, almost 85% of the films chose to premiere on the first day of the weekend - that is, Friday, about 13% of the films chose to premiere on Wednesday, 1% on Thursday, and less than 1% of the others.

Mecca patted her bald head and smiled: "By the way, I'm going to the United States here to talk about the next good news!"

Wang Zifan's heart moved, as if he felt something, and said quietly: "Tell me about it!"

"We applied for it, and after negotiation between the distributor and the theater, the three parties decided to extend the release period of "Home Alone" to 8 weeks! That is to say, the 4 to 8 week screening period we signed before worked, and directly gave us the longest screening period!" Mecca finished speaking, carefully observing Wang Zifan's face, he couldn't see anything at all, a little disappointed, he was excited when he got this disappearance for a few days and didn't sleep well, and he dreamed that "Home Alone" broke the North American record at the box office!

I see!

Wang Zifan breathed a sigh of relief, the box office of "Home Alone" will definitely break 200 million in eight weeks after its release, and it is not a problem to win the annual box office championship!

Mecca gloated: "The box office of Golden Harvest's "Cannonball Speed" is only 72 million, and Zou Wenhuai also plans to make a sequel, I think we will use the sequel to "Home Alone" to beat them!"

Wang Zifan said lightly: "Zou Wenhuai has no hope of sending a sequel!"

Mecca smiled and said nothing, because he did not personally experience the Oriental Emperor casino incident, and often traveled to the United States, so he didn't know the inside story, and was not optimistic about DreamWorks' annexation of Golden Harvest, after all, Golden Harvest has always been the leader in the industry, dominating the film industry for more than ten years, Zou Wenhuai has a wide range of network resources, and Li Jiacheng is still a friend, and his family is big, how can it be so easy to be annexed!

Wang Zifan flipped to the end, found that there was still a piece of information, and wondered: "What is this?"

Mecca looked down, her expression changed slightly, and she slowly exhaled a breath of turbidity, explaining: "This is a paper I wrote on American films, I just wrote half of it, and I forgot to take it out in a hurry this morning!"

"Do you study American movies?" Wang Zifan thought thoughtfully, and then looked at Mecca's twisted face, and couldn't help but smile, this bald guy is really a human spirit, and Xinyi City can't go back, so he hit the idea on Hollywood, as DreamWorks grows, it is bound to be indispensable to shoot something like "Home Alone" Such a film, looking at the entire company, whoever can take the lead will have the opportunity to become the relevant person in charge, and when DreamWorks has a firm foothold in Hollywood, Mecca will play a pivotal role, and even become the company's second person after him in one fell swoop!

Mecca sneered: "It's just a casual write, after all, I have been in the United States for a few years, and most of the filmmakers in our company are born and raised in Hong Kong, and they lack relevant cultural concepts!"

Wang Zifan praised happily: "Yes, it's good that you have this mind!"

Encouraged by Mecca, Mecca took the opportunity to say: "In fact, in Hollywood, with the rise of television culture, many film companies are declining and going bankrupt, and some large companies are barely supporting, all relying on strong market transfusions...... Everyone knows that a film is an uncertain product, and that filmmakers must operate with the possibility of such a vague and uncertain outcome, that is, that no one knows what will happen, and the essence of film business is: box office revenues are dominated by a small number of blockbusters, and there are great differences in the probability distribution of box office results.

As a result, Hollywood has no formula for box office success, and much of its inertial thinking has no theoretical basis, although before the film is released, studios can increase the probability of success by making strategic decisions about distribution, budget, hiring producers, directors, and most popular actors. But after the release of the film, it is the audience who decides the fate of the film, and the large exchange of personal information interacts in a personal way, unleashing a complex and unpredictable dynamic that even a very well-managed and heavily invested marketing project cannot guide the concatenation of such information, because it is a complex and random process that can lead to any outcome. ”

Mecca talked eloquently, but Wang Zifan had a headache when he heard it, what he was most afraid of was that others would talk to him about theories in a serious way.

"Let's talk about the specifics!"

"Specifically, as a model of popular culture, American films have formed a strong commercial position in the world market by relying on their entertainment, spectacle and transcendence of connotation......"

"Ahem! Let's talk about our experience!

Mecca was bitter and put away his tirade as if nothing had happened, and said succinctly: "First, Hollywood's risk management lacks a theoretical or argumentative basis, in other words, anything can happen!"

This sentence is still a bit reliable, but it doesn't seem to say anything, Wang Zifan's understanding of American movies is far greater than that of Mecca, but he can't always sit in the United States in person, and now he can only be a short general.

"And the second?"

"Second, movies are complex products. In the process of film operation, the information connection between movie lovers can develop along many paths. So, it's impossible to attribute the success of a movie to a single cause and effect. In other words, no one knows what will happen. ”

Wang Zifan nodded secretly and asked, "Is there anything else?"

Mecca said: "Third, the audience makes a blockbuster, not star effect or marketing, in other words, the real star is the movie itself, the American film industry analyst Art Murphy once bluntly said: the success or failure of the film depends entirely on the merits and demerits of the film itself, the wide appeal of the film is relatively unaffected by film critics, and the movie that will be popular will be popular no matter what, this sentence is very suitable for our current situation!"

Wang Zifan nodded approvingly: "Very good, bald guy, I have always been optimistic about some things in you, and now it proves that my opinion is right, there is a way to know oneself and know that the other side will win all battles, and if DreamWorks wants to occupy a place in Hollywood, there must be a leader, are you interested?"

Mecca was stunned in surprise, this was what he meant, and after reacting, he nodded like a chicken pecking rice, and said with a smile: "Afan, don't worry, I will not let you down!"

The person in charge of the U.S. branch is Mecca! Wang Zifan made a decision in his heart, originally Shi Nansheng was also fighting for this place, but he felt that she was more suitable for the business in Europe, but now Shi Nansheng is in a high position, if he rashly sends her to Europe, it will be tantamount to distribution!