Eco Farm by Farmers on the Fly

Chapter 5 Packaging

After returning to the hotel in the evening, Tian Chuan remembered Zhou Jiahui's imperial demeanor, and asked the hotel for a stack of paper and a few pencils, and spent more than half the night drawing more detailed packaging design drawings, as well as a full set of promotion plans and production and processing requirements, to help Yongyang Huan comprehensively improve the style.

Early the next morning, Tagawa drove to the samurai family to say goodbye and set out on the return trip. Before leaving, Tian Chuan made a phone call to Zhou Jiahui and asked him to wait for him at home, saying that he wanted to talk about the emperor's demeanor, and Zhou Jiahui agreed.

At 10 o'clock, Tian Chuan arrived in Yongyang to meet Zhou Jiahui, and he went straight to the point and discussed the creative affairs of the emperor's style. When he saw a set of four fine sketch renderings, Zhou Jiahui's excitement was hard to suppress. Tagawa then said that he would not advertise, but would only promote the high-end liquor counters in large shopping malls and hotels, and use its impactful appearance to attract the attention of customers. As for the advertisements to be done, there are only two kinds of advertisements, one is the building advertisements of Jingao and Beijing, which should be launched in advance before the wine is launched, only showing pictures and the words of imperial style, without any annotations. The other part is the placement of advertisements for the Spring Festival Gala, which must be completed this year and will be determined next year depending on the situation. Product placement is not popular now, and when the "Big Names" movie is launched, the cost of doing it again will be too high. This requires the release of the product to be completed before the Spring Festival, and the time is a little tight.

Tian Chuan and Zhou Jiahui calculated the key time nodes for the completion of this series of plans, as well as the cost that needs to be invested, and determined that the launch and promotion of the imperial style will be completed within this year, although the time is tight, it can still be successful. Because it avoids expensive media advertising, the cost of its promotion is expected to be controlled within 6 million yuan, which is also something that Zhou Jiahui can easily afford.

For the wine bottle processing problem emphasized by Tagawa Yangsheng, he proposed to find a lighting factory or craft glass factory to order high-transparency artificial crystal bottles, use laser engraving of the emperor's bust and character profile, and the emperor's style four-character gilding treatment. You can imagine how brilliant this kind of design will be that coexists with a sense of simplicity and modernity. The four-bottle packaging box, with its simple atmosphere and often hollow combination, with the foldable handle design that is easy to carry and stack, also made Zhou Jiahui feel extremely amazed. There is also a large bottle design of 680ml, which makes it stand out from the crowd and further enhances the sense of family planning atmosphere of the wine.

At the same time, Tagawa also designed a small bottle of heirloom edition packaging, 300ml four bottles of wine, with two artificial crystal cups, and carved with the four emperors of artificial crystal limited collection plate, together placed in an imitation rosewood box, combined with the collection certificate and higher quality liquor, forming a strong atmosphere of wealth. Tagawa suggested that this package should only be used as a gift and for limited sales under special circumstances, and should not be sold in large quantities, so as to enhance the imperial style and the overall style of the brand.

In addition, Tian Chuan also suggested that Zhou Jiahui immediately apply for brand registration and packaging patents, and at the same time sign an exclusive supply agreement with the wine bottle manufacturer, supplemented by severe penalties for breach of contract. There is also the best to buy your own laser engraving machine for engraving, only purchase unportraited preforms, and then take certain anti-refilling measures to prevent the appearance of fake wine, Zhou Jiahui agreed.

After the matter was discussed, it was almost evening, Tian Chuan refused Zhou Jiahui's retention, and he must return home, and his parents will be at ease if he doesn't go back. Before leaving, Zhou Jiahui took out a brand-new Hanxian BP machine and handed it to Tian Chuan, indicating that the relationship was strengthened, and Tian Chuan accepted it honestly and unceremoniously. Zhou Jiahui also offered to pay Tian Chuan a design fee, and Tian Chuan said that he had not thought about it yet, and would go back and think about it before talking to him. The next day is the 15th, and he has to come to Yongyang to assess the score and report the volunteer, and then take time to discuss in detail.

As for the Xiali car, Zhou Jiahui asked Tian Chuan to drive it first, saying that he would return it after he was busy with the things of the past few days. At the same time, the super efficient Zhou Jiahui told Tian Chuan that the matter of the driver's license had been completed, and he could get the book in two or three days, and Tian Chuan was very happy, so that he could get it before going to the capital. He estimates that he will not find time to specialize in this year.

Zhou Jiahui moved another box of Yongyangwei with a height and put it in Xia Li's trunk, saying that it was for Tian Chuan's father, Tian Chuan thanked Zhou Jiahui, drove out, and returned home directly.

When Tian Chuan arrived home, the sky was already dark, and his parents were waiting a little anxiously, and they couldn't help but complain a few words when they met. Tian Chuan said that he designed the packaging of the new wine for Zhou Jiahui, and Tian's father and Tian Mu didn't say anything more. Tian's father asked about the Xiali car again, Tian Chuan explained that he learned to drive in high school, and he didn't put it on the shelf, and now Zhou Jiahui is helping to apply for a driver's license, and Tian's father didn't say anything, just reminded him not to want people to help him in everything, and it was not good to owe a lot of favors.

Sister Tian Li's family is also at home, Tian Chuan took out the toys and snacks he bought for his little niece Weiwei from the car, and made the 3-year-old girl so beautiful that she shouted Long live her uncle.

After dinner, the family made tea in the house and talked about Tagawa's volunteering, and then Tagawa knew that his sister and brother-in-law were here for this matter, and the two of them were college graduates, although they were not famous universities, but they always knew more about various universities, and hoped to help Tagawa choose a good school and major.

At this time, my sister said: "When I applied for volunteering, I reported it randomly, and later I thought about it with a lot of regrets, Xiaochuan, you must be cautious now and choose a promising major." ”

Tian Chuan has been busy with Xiaohui and Zhou Jiahui these days, and he hasn't been able to convince his family to go to Agricultural University. At this time, I thought that it would be better to go to Huaqing University and go back to study agriculture again. But I am worried that my grades will not have an advantage in Huaqing, and it will be difficult to take enough time out of Huaqing's heavy studies to do what I want to do. There was silence for a while. At this time, my brother-in-law Zhang Dong said: "Xiaochuan, do you want to apply for a good university but are not sure? We can first consider several different situations, make a plan separately, and after the evaluation comes out tomorrow, you can choose one of the voluntary applications according to the evaluation situation." "My brother-in-law's statement is undoubtedly more feasible, but Tian Chuan already knows his results. Without waiting for Tian Chuan to speak, my sister said again: "According to your usual grades, you should hover around the score line of Jingda and Huaqing, since you said that you think you did well in the exam, then you can take these two super universities as your first choice." I don't think I have much hope for a good major, but just a school brand is loud enough, and it is enough to obey the school's assignment. After a slight sigh, he said: "If the first choice of local candidates in Beijing is to apply for Huaqing, the second choice will often apply to Beijing University of Technology." This school is not well-known, but the candidates are of high quality and the employment prospects in the capital are very good. Their automation specialty is pretty good. The brother-in-law also said: "If you find an unexpected mistake in the evaluation of the score and are not sure to go to Huaqing, you can consider applying your first choice to Hangda University, Beijing Medical University or Beijing University of Posts and Communications, there should be no problem, these universities are the top schools second only to the two super universities." Also, it is best not to report to the National People's Congress or Beijing Normal University, they have too few students in Tianjin, and there may be unexpected high scores to grab places. Don't be careful. ”

Seeing that his sister and brother-in-law were so enthusiastic, Tian Chuan opened his mouth, not knowing how to speak. At this time, my father said, "Xiaochuan, what do you think of yourself, what do you want to do in the future, and you should choose a corresponding major." Without waiting for Tagawa to answer, my sister and brother-in-law said in unison, "Don't think about professional things yet." The brother-in-law also explained that within the same university, the score difference between popular majors and unpopular majors will be several tens, and when you are employed, people are more concerned about which university you go to. Xiaochuan, your grades are barely in Beijing University or Huaqing, and there is basically no hope of going to popular majors such as architecture and biology, even in Hangda and Medical University, there is not much room for you to choose majors.

Obviously, my sister and brother-in-law have worked hard to prepare for his business, Tian Chuan felt their concern, and his heart was inexplicably warm, and his closest relatives were his own family. Thinking of his previous life, he was busy and didn't move around much with his sister's family, and told himself in his heart that he must be closer to his family in this life, and he must not be estranged.

Tian Chuan stood up, took a deep breath, and said to everyone: "I have made up my mind, I want to report to the National Agricultural University." Looking at the surprised family, Tian Chuan said, "You guys listen to me first." He organized the language and began to choose a career:

I want to apply for the Agricultural University because I want to do green and healthy agriculture in the future, and I have been thinking about this for a long time. You see, after the package production is delivered to households, there are more and more improved seeds, chemical fertilizers, and pesticides, and the output in the field is getting higher and higher, but the problem of genetically modified organisms, the impact of chemical fertilizers and pesticides on health, and the pollution problem caused by the development of industry are also becoming more and more serious. At present, most people have not realized the seriousness of these problems, although everyone's income is rising, but the urban Engel coefficient is still only above 0.5, and there is still a certain gap from reaching the level of moderate prosperity, let alone rural people. Healthy, green, organic food seems to be a long way off.

However, this concept has been widely recognized in developed countries in Europe and the United States. I recently checked some information, China's food, want to export to Europe and the United States, it is a difficult thing, the reason is that our food has too many harmful chemical residues, to put it bluntly, that is, foreigners are worried that our food is harmful.

Now the domestic pursuit is still the problem of eating, it seems that food safety is not too important, but have you noticed that since the reform and opening up, China's GDP and per capita GDP have been increasing at a rate of more than 10% per year, which may be offset by the rise in prices, but it is undeniable that our lives are getting richer and richer, which we can all feel. If you look at the people around you, your clothes, your home appliances, your house, and so on, everyone is changing, and the number of times you eat meat every year has also increased to a level that we couldn't imagine when we were young. As people become more affluent, the issue of food health will soon be brought to the fore.

I want to engage in green food, that is, I want to start in advance now, and when everyone has not paid attention to it, I will be the first to enter the industry and seize the opportunity, and when everyone is rushing to do it, it will not be easy to grow.

If I go to Agricultural University, my grades will definitely be top-notch, and it will be easy to get approval for some requests to the school. In the years of high school, I taught myself a lot of things, and I learned a lot of basic courses in college. I want to get some subjects to be exempted, find time to learn more important things, and at the same time start a business and try to build my own industry as soon as possible. Now helping Yongyang to design new wine is also to accumulate some original capital.

At this time, the family fell into deep thought, considering the feasibility of the career that Tagawa said. At this time, my sister asked Tian Chuan, "What major do you want to study, Xiaochuan?" Tian Chuan said: "I want to study agricultural economics and management, and at the same time try to take a second major, biology, veterinary medicine or agronomy." ”

Tian Ma didn't speak on the side, and then said: "You got such a good score in the exam, but you went to an agricultural university, which is not very good." Tian Chuan smiled and said: "What's the use of being good? As long as I make achievements in the future, everyone will be envious, jealous and hateful, and if I don't achieve anything in a good school, I will be laughed at, don't you think?"

Tian Chuan said: "You know, I am now helping Yongyang Huan design a new wine, on the one hand, I want to make some money, and at the same time, I want to prove that I can do something." If this wine is successful, I will be more confident in what I will do in the future. I've been busy since the college entrance examination, and most of my time has been spent on this. The car I drove back was Zhou Jiahui's, just to make it easier to run to Yongyang every day. Speaking of this, Tian Chuan suddenly thought of the wine in the car, "Dad, Zhou Jiahui gave you a box of Yongyang, I forgot to move in." ”

Dad said: "Don't always take advantage of Zhou Jiahui, the courtesy is still exchanged, our conditions are not equal to him, it's not good to return the gift." Tian Chuan said: "Dad, don't worry, the value of this wine I designed for Zhou Jiahui is far from what these boxes of wine and a BP function can exchange." ”

The matter was almost discussed, but my sister asked curiously: "Xiaochuan, you said that there are some courses that you want to apply for tin cultivation, what are the courses?" Tian Chuan told his sister in English: "The matter is not yet clear, so keep it secret first." "My sister who is an English major, when did this kid practice his oral English so well, and his pronunciation is more standard than mine. ”

In the evening, Tian Chuan stayed up for half a night, and gathered some details of the emperor's style and anti-counterfeiting. In fact, there is not much innovation, but it is to start from the difficulty of packaging imitation, the prevention of refilling, and anti-counterfeiting inquiries. During the day, he and Zhou Jiahui talked about using a destructive opening method, but then they thought that the emperor's wine bottle was actually a handicraft, and if it was destroyed when opened, it would reduce the force of the wine. After thinking about it in my heart, I decided to take a little more time to think of an alternative way to prevent refill.

Regarding the method of customer anti-counterfeiting inquiry, it is not yet popular, Tagawa decided to use the method of telephone inquiry, and set up a scratch-off inquiry code on the bottle cap, and the customer can verify the authenticity by dialing the telephone inquiry and entering the inquiry code. In order to improve everyone's enthusiasm for inquiry, Tian Chuan hopes to adopt the method of rewarding inquiry, but the method of redeeming the prize needs to be reconsidered, especially the method of distributing small prizes, which needs to be close to the people.

Looking back, Tian Chuan thought that the anti-reirrigation technology is always, and it seems that there is no good solution in later generations, and all kinds of methods can only set some technical difficulties for reirrigation, and basically cannot be completely eliminated. Vandalistic opening is the best prevent, but it will definitely affect the collectible value of the bottle. The falling ball anti-refilling bottle is now available, but it is not difficult to crack, and only some simple tools are needed to complete the refilling in a small workshop. Come to think of it, it seems that only the destructive opening method is more reliable. After thinking about it for a while, it went back to square one, which made Tagawa a little frustrated.

A new idea suddenly jumped into Tagawa's mind, can we still keep the beauty of the damaged bottle mouth? After thinking about it for a while, Tian Chuan picked up the pen and drew a new look of the bottle mouth on the low top, turning the pry off bottle mouth over and re-attaching it to the bottle as a bottle cap. The fracture is pre-cut to keep the fracture neat and prevent the user from being cut. The idea is tempting. He immediately started to draw several styles of bottle mouths, as well as the appearance of flipping after opening, and repeatedly modified them several times, and finally selected two patterns, and drew the size processing drawing and the dyeing rendering.

After carefully looking at the drawings drawn a few more times, Tagawa was satisfied with the design draft and the details of the anti-counterfeiting inquiry into his bag, looked at his watch, and it was almost 3 o'clock, so he turned off the lights and went to bed.