The first thing Bian Xuedao clicked on was the email sent by Zhang Xiaolong.

For the past month, he has been using emails to exchange views on Kki with Mr. Zhang.

After a few emails, the focus of the conversation between the two extended from "winning with technology" to "understanding human nature".

In the email in front of him, Zhang Xiaolong elaborated on his thoughts:

In the final analysis, one word, cool, two words, fun, three words, more money-saving!

――If you want your product to be popular, you must understand the intrinsic needs of your users. If you want to understand the inner needs of users, you must first understand human nature.

-- What is human nature? Ordinary people have three basic binding forces that make them not Buddhas, and these three basic binding forces are greed, hatred, and ignorance. Greed is greed, anger is jealousy, and naivety is attachment. As long as we have insight into this point and let users be greedy, angry, and crazy about our products, our products will be sticky to users.

Seeing this, Bian Xuedao couldn't help but nod.

Scrolling the mouse, Zhang Xiaolong continued to write in the email: How to induce the user's greed and hatred? The simplest example is TX's various drills. What kind of psychology does the drill embody? In fact, it reflects several weaknesses of human nature. All kinds of yellow diamonds, green diamonds, people will be greedy, to upgrade, people will be angry, will compare with others, someone's diamond is higher than my level, so I have to go up, people will be stupid, think I must collect all the diamonds. Looking at it, almost all excellent products, such as Apple's mobile phones, no matter what kind of features they use to attract users, are essentially grasping the common weaknesses inherent in human nature......

After reading the whole email, I picked up a pen while learning the way, and turned the pen while thinking. Ten minutes later, he began to type in reply.

-- The function is to make demand, and positioning is to make a psychological appeal, that is to say, positioning is some psychological supply at the lower level. A product has only one positioning, one positioning has only one main line function, and one function only does one thing. The most important thing about the product is that it looks simple and is comfortable to use.

-- Strangers can't stick to people, only friends can be sticky. No matter how much Weibo a stranger writes, you won't feel anything if you don't read it for a few days. But you're interested in the dynamics of your friends, so I think the "core stickiness" is generated by the circle of friends.

-- Designers often fall into the misunderstanding that if they make it advanced, complex, and fashionable, users will need it, and this is often not the case. You said "saving money" in the email, and I personally think that as far as Kki is concerned, "saving money" is not the main focus, nor is it a trump card. You might think that we were supposed to make a feature, a communication tool, but users don't necessarily see it that way. The focus in the eyes of the user is not the same as what the developer sees. It is very likely that you desperately tell the user that I helped you solve the communication problem, and the user says that it is not my concern.

――When it comes to the charm of products, you can actually understand it by reading Freud's article. Freud said that all human motivations come from sexual impulses, including why people study hard, why people want to climb up, why people yearn for and obsess over wealth, fame, and power, and in the final analysis, there is a sexual instinct behind these behaviors. It can be said that sex is one of the most common driving forces of human beings, so when the experience of a product meets the most natural needs of people, then users will like it.

The last point written by Bian Xuedao came from the dating functions of WeChat "Shake", "Check Nearby People" and "Drifting Bottle" in his previous life.

In Bian Xuedao's view, WeChat in the previous life was able to spread quickly, and it took only 1 year to have 100 million users, which not only benefited from the mature relationship chain of 800 million QQ users, but also the credit of the famous nickname of "Dating Weapon".

That's just the way it is.

When a taxi driver tells other drivers in the convoy channel how he used WeChat to successfully make a date, when a college boy bragged to his roommate in his dormitory about how he used WeChat to successfully bid farewell to his virgin, when a bathhouse back rubbing master exchanged WeChat dating tips with customers, when newspapers and the Internet popped up from time to time a news story about a man who used WeChat software to date a double-digit woman in half a year, both cheating money and sex, he was recently brought to justice because the victim reported the crime......

How can WeChat not succeed? Is it surprising that it has succeeded?

There are some things that are the inevitable product of the times.

There is no WeChat, there is Momo, there is no Momo, there is Meikong, there is no Meikong, there is Douban, there is no Douban, there is still the Audition Troupe, there is no Audition Troupe, and there is Jiayuan of the Century......

Loneliness is an eternal problem, and if there is a problem, it must be solved.

Therefore, in this world, Bian Xuedao intends to "inherit" the successes of the previous life, so that the weapon of the covenant gun will "reappear" in the rivers and lakes.

Of course, whether it is "shake" or "drifting bottle" or "check the people nearby", he will not tell Zhang Xiaolong now, he just reminds him to let Zhang Xiaolong realize himself.

If Zhang Xiaolong can't come to his senses, or if he doesn't understand it completely, Bian Xuedao will make suggestions and ideas in a timely manner, but it's still too early.

This is just 2008, whether the penetration rate of smart phones or the coverage of 3G networks in China, it can not support Kki and WeChat to obtain satisfactory installed capacity.

It's still early, so there's no hurry......

Bian Xuedao is not in a hurry, someone is in a hurry.

Su Yi was in a hurry.

After writing the email and sending it out, Bian Xuedao clicked on Su Yi's email.

In the email, Su Yi followed Bian Xuedao to briefly introduce Shan Rao's walking route, daily trajectory and life and rest in the United States.

Su Yi also told Bian Xuedao that Shan Rao bought a house in the United States and is currently undergoing interior renovation and renovation.

Originally, Su Yi didn't want to ask about Shan Rao and Bian Xuedao.

But a while ago, Shan Rao bought a house in the United States and carried out a lot of renovations, Su Yi muttered in her heart: Buying a house and buying a house, this is planning to live in the United States for a long time? If Shan Rao lives in the United States for a long time, then she and Bian Xuedao ......

After thinking about it, Su Yi sent this email to Bian Xuedao, this time, Su Yi showed her attitude, she wrote: "Born as a man, you must sympathize with the weak, give contempt to the arrogant, fight to the death with those who want to dominate you, and be sincere to those who love you." The night is too long, the moonlight will be cold, so tell her what you think while she still loves you. ”

Looking at Su Yi's letter, Bian Xuedao's face was a little hot.

Clicking the reply button, he typed down a few words: "Got it, thank you!"

Looking at the six words on the screen, Bian Xuedao was silent for a long time and clicked send.

I sat in front of the computer for a few minutes, sighed, and then touched the mouse and wanted to shut it down.

Just then, the mailbox system shows a new email.

The mouse moved over and clicked on the inbox, which was Su Yi's reply!

Su Yi hadn't slept yet......

Uh, no, it's midnight at home, it should be morning in the United States, and it's normal for the Soviet Union and Israel to be online.

The content of this email is very small, and a QQ number is written in it, and Su Yi said that this is her new QQ number.

The new QQ number, is it to hide from Chen Jian? or to hide from Tan Jiajie?

After a few operations, the two can use QQ to talk.

The first sentence sent by Su Yi was: Do you know that Shan Rao is a house in the United States?

Bian Xuedao: I don't know.

Su Yi asked: You really don't want to be Shan Rao at all?

Bian Xuedao replied with a sweaty expression.

Su Yi asked: Is this really the end?

Bian Xuedao replied with a tearful expression.

Su Yi sent a bomb expression.

Bian Xuedao asked: Is she okay?

Su Yihui: It's a bit bad.

Bian Xuedao asked: Why is it bad?

Su Yi asked rhetorically: Can't you guess?

Bian Xuedao asked: Is there a recent photo of Shan Rao?

Su Yihui: You wait.

A few minutes later, Su Yi said: It has been sent to your mailbox, in the attachment.

Su Yi sent a total of three photos, one is Shan Rao at the entrance of Disneyland, one is Shan Rao eating in the restaurant, and one is Shan Rao sitting on a swing looking at the camera and laughing.

In the QQ dialog box, Su Yi asked: Which photo do you like?

Bian Xuedao replied: The swing one.

Su Yi said: This photo was taken in the courtyard of the newly bought house, and there was no swing in the yard, and it was newly made by Shan Rao looking for someone.

Bian Xuedao: I didn't find out that she likes to play swings before!

After more than ten seconds, Su Yi said: You can listen to "The Swing of Sadness" and you will understand.

Bian Xuedao had heard this song, but he was not impressed at this time.

Search for the song title, click play, and turn down the volume.

"If you cry bitterly

Is it possible to become stronger?

I'm alone on the sad swing

Shake back and forth

You know how wounded I have been for you

At the end of the day, you have to taste it yourself

Just because you don't shed tears doesn't mean you can't grieve

Those who are not loved have to wander

……

If it's an escape

The purpose is where no one is

Faced with myself, I had no choice but to surrender

Get a little less hurt

I just want a shoulder

What you get is your iron heart

Sometimes I think I'm the same without you

It's a big deal to have red eye sockets one more time

……

I know I can forget myself or I can put it

Think of yourself

When you are hurt, you never tell anyone about it

I know that anyone can forget and anyone can put it down

When fragility becomes a wall

What do I use to resist

I know I can forget myself or I can put it

Forgive yourself

Leaving you is temporary despair

I know that anyone can forget and anyone can put it down

What is gained by losing is feeling

Actually, it's all the same, it's all the same, it's actually the same. ”

Listening to "The Swing of Sadness", looking at Shan Rao sitting on the swing smiling in the photo, he repeatedly recited the lyrics that pierced his heart like a knife - "The unloved has to wander", "If this is an escape", "What you get is your iron heart", "Leaving you is a temporary despair", "Anyone can forget and anyone can let go", Bian Xuedao was mentally attacked by Shan Rao and Su Yi teamed up.

It really hurts!

After a long time, Su Yi suddenly asked: Is Chen Jian okay?

Bian Xuedaohui: I was promoted a while ago.

Su Yi: Oh!

Bian Xuedao asked: If you were to do it all over again, would you be able to fall in love at first sight?

Half a minute later, Su Yihui said: The years have the power of silence, and companionship is the best long-term affection.