After Gao Jun made a work summary, senior executives from other companies took turns to summarize their work.

In a year, the peak of the century has developed steadily, the situation is good, the performance has increased year-on-year, and at the same time, the overseas market has achieved excellent results, which can be said to be a very perfect year.

The pinnacle of the century is the Internet + movie company, the Internet and movies are the company's dual core, in the Internet, the meager development is particularly eye-catching, the number of registered users has exceeded 300 million, in North America, Netflix paid users reached 25 million, and in the second half of the year to enter the South American and European markets, began to expand globally. As a start-up business, film has always been a top priority for the company. During the year, Century Summit shined brightly in films, with a total of 33 films released in China and North America, with a total box office of $2.2 billion, accounting for 4.2% of the global market, surpassing Universal's 3.4%, and ranking sixth among global film and television companies.

Summit Entertainment released a total of 15 films and grossed $892 million in North America, accounting for 8.3% of the annual market share, also surpassing Universal Pictures and ranking sixth in North America.

One of the most profitable is "Twilight 2", a film that cost only $70 million, and after its release in November, it achieved a staggering 300 million in North America and 698 million worldwide. The senior executives of the six major film companies all sighed, why didn't we start at the beginning, and let Zhang Ran, an outsider, pick up a big bargain!

Summit Entertainment was able to surpass Universal Pictures in 2009, thanks to Summit Entertainment's dark horse "Evil Boss", a comedy with an investment of 35 million, which achieved a box office of 110 million in North America after its release, and the global box office exceeded 200 million US dollars. The script of "Evil Boss" was blacklisted in 2005, but it has not been filmed for various reasons, and the script went around and around and went to Summit Entertainment in 2008, which was made into a movie. Unexpectedly, "Evil Boss" was a box office hit, which was a surprise to Summit Entertainment.

In 2009, Century Summit was able to surpass Universal Pictures on a global scale, and there was an element of luck, but Zhang Ran believes that this year, Century Summit will beat Universal Pictures again and may even get a higher ranking. Because this year's Century Summit will launch two Marvel movies, "Captain America" and "Iron Man 2", which will bring in more than a billion dollars at the box office.

At half past eleven, Cai Yinong of Tang Film and Television finished the summary, and the entire work summary process was completed.

Zhang Ran stood up and said with a smile: "It's not too early, let's go to this for the morning meeting, let's have a meal together at noon, take a break, continue in the afternoon, and end the meeting!"

Amid warm applause, the morning meeting ended here. Everyone stood up with a smile and went to the hotel that had been arranged for lunch.

At two o'clock in the afternoon, the meeting resumed. Since we ate together at noon, we chatted very pleasantly, and the people who were not very familiar with each other became familiar with each other, and the atmosphere was much more harmonious.

After everyone was seated, Zhang Ran said: "Everyone, each company has made an annual summary this morning, and now we will start the afternoon meeting." Before I begin the meeting, I would like to talk about the issue that concerns you most about corporate debt. To tell you the truth, the company is indeed in some trouble now, and some people are trying to hit us with debt, but these people must have miscalculated, and we have the ability to repay these debts, and it is really wishful thinking to kill the peak of the century through debt problems! In fact, the decline in Netflix's valuation is something we expected, but I didn't expect anyone to make a fuss about this. If we dare to let Netflix's valuation fall, then we will be sure to pull it back. Now that we're being blocked, things are going to be a little more troublesome. But we are still sure that we will be able to bring valuations back to where they were in three to six months, or even higher!"

Zhang Ran's last sentence was categorical and confident. After speaking, he looked at Netflix CEO Antioco and said with a smile: "Mr. Antioco, you are the CEO of Netflix, let me introduce your plan to everyone, and dispel that little doubt in everyone's hearts!"

Hearing that Antioco was going to make an introduction, among the executives present, like Qiu Yuanxu, who was not very good at English, put on their headphones one after another, and waited for the translator to interpret simultaneously.

Antioco's gaze swept over everyone's faces, and he said lightly: "I know that everyone is worried about Netflix's valuation, and I am here to tell you, don't worry! The fist is withdrawn in order to swing more powerfully, and Netflix's valuation has fallen because the company is going to transform, in order to make it better in the future." This year, Netflix will launch 4 production scripts, of which "House of Cards" is our core, which is a boutique TV series. The TV series is based on the eponymous drama created by Michael Dobbs, which was released by the BBC in 1990 and caused a great response. Our version is directed by David Fincher and starring Kevin Spacey and is even more well-made. After this year's Oscars, "House of Cards" will be officially launched. We believe that with the popularity of this drama, it will bring a large number of new users, and at the same time, it will increase the valuation of Netflix. ”

The executives present were a little surprised to hear this, and now Netflix's valuation has fallen to 20 billion. By the time "House of Cards" is launched, the valuation may have fallen to 10 billion. More importantly, in the eyes of Wall Street, Netflix's transformation to self-made dramas is a regression, moving closer to cable stations like HBO, film and television companies, and TV stations are all sunset industries, so they are no longer optimistic about Netflix's prospects. Even if "House of Cards" is very popular and can bring a large number of members, if Wall Street believes that Netflix is a film and television production company, then in their eyes, Netflix still has no prospects, and the valuation will not rise.

Antioco knew why everyone was confused, and explained with a smile: "House of Cards alone is unlikely to change the perception of Wall Street, nor can it bring valuations back to the original level." The main reason for launching "House of Cards" is to attract more members. But when House of Cards is introduced to the market, we will use a concept to package it, and it is this concept that can really pull the stock price back to its original position, and this concept is big data!"

The concept of big data only became popular last year, mainly in the technology and Internet circles, and it has not yet reached the point where the aunts in the vegetable market have opened their mouths and closed their mouths about big data. Many of the executives present are not engaged in the Internet, and they do not pay much attention to the Internet, and many people are confused when they hear the concept of big data for the first time, and they don't know what it is.

Antioco knew this, so he explained it in words that everyone could understand: "Netflix is a streaming media and an online video website, when a user logs in to the website with a Netflix account through a browser, the Netflix backend will quietly record the user's location data and device data, which also include the user's favorites, recommendations to social networking sites and other actions made during the user's viewing process.

While traditional ratings statistics only take a sample of thousands of users and analyze them, Netflix's database includes 25 million users' viewing choices, 4 million comments, and 3 million topic searches. What's the use of this big data? If millions of viewers make a fast-forward or replay action at a certain point, then that action has analyzable significance.

For example, when you open the first episode of "House of Cards" and press the pause button after watching it for a few minutes, the action will be quickly recorded, locked and analyzed by Netflix. Maybe you just went to the bathroom, but Netflix has 25 million users, and if you analyze the data and find that many of the millions of users every day have paused here, it may be the pee spot of the movie. When a lot of users collectively choose to fast-forward, it shows that the scene is extremely boring. When a user watches a clip back and forth, it means that the place is moving, or the drama is powerful. Then after we get the data, we can feedback to the producer, this is a urine point, it is better to have less of this kind of thing in the future, or this plot is very powerful, more in the future. ”

Many executives present were stunned, and the executives in charge of film and television were even more dumbfounded. Almost everyone has the same sentence in their hearts, damn it, can you still play like this?

Antioco was pleased with the response, smiling and continuing: "Wall Street analysts are not saying that our transformation is a step backwards, that we have turned ourselves into a cable TV station like HBO. Now we use big data to tell these analysts, you are wrong, we are not HBO, what we want to do is HBO for streaming media and data, and Netflix will bring film and television dramas to a new dimension in terms of portability, customization, flexibility, etc."

"Bang bang!" Zhang Ran took the lead in applauding, and then the executives present applauded excitedly.

Streaming plus data is a completely new concept that no one has played before, belonging to the world-leading concept, and this new concept is particularly sought-after. Like the later Uber, it is a huge loss every year, but the concept is played well, and the company's valuation not only does not fall, but soars all the way, and countless investors chase after them to invest their money. Netflix is also the same, after the concept of big data was thrown out in the last Netflix, the stock price soared from $229 to $455 in less than a year.

Ye Lin was quite calm and asked: "But how can you guarantee that "House of Cards" will be popular? If the audience does not respond well and the market reacts dismally, doesn't it mean that big data is a failure. ”

Other people also feel that it makes sense when they hear this, and no one can say whether film and television works can be popular.

Antioco is confident: "Based on Netflix's database, we found that viewers who enjoyed watching the 1990 BBC version of House of Cards were also fans of The Social Network and the Seven Deadly Sins, and they liked David Fincher's alternative expressions of social issues. At the same time, they are also big fans of Oscar-winning winner Kevin Spacey, because Kevin Spacey is brilliant when portraying all kinds of sinister and cunning villains. When the fans of the original "House of Cards" and the fans of Kevin Spacey and David Fincher are integrated, it is a very large movie-going crowd, and "House of Cards" will not fail with these moviegoers!"

The production of "House of Cards" is in charge of Summit Entertainment, and Summit Entertainment CEO Freman also said: "The most important thing for a TV series to be popular is quality, David Fincher can be said to be one of the best directors in the United States now, this TV series is one of the best TV series in the United States in recent years, "House of Cards" will definitely be popular!"

Zhang Ran added with a smile: "Just now when you heard that "House of Cards" is a TV series that is analyzed through big data, you were all shocked, and the same is true for ordinary audiences. I believe that many viewers who were originally not interested in "House of Cards" will feel curious and can't help but see what is going on when they hear that the TV series is customized according to the audience's preferences through big data analysis. A high-quality TV series, coupled with the fact that we hype up the somewhat magical concept of big data, there is no reason why it is not popular!"

Hearing this, everyone couldn't help but be stunned, and then they all laughed, it's really like that, hearing that "House of Cards" is calculated through big data, I really have the idea of seeing it. 10810