"Farewell My Concubine" is too old, and it was selected in the name of Hong Kong, "Crouching Tiger, Hidden Dragon" was selected in the name of Taiwan, and "The Aviator" is the first film that was truly selected in the name of the mainland and won the Golden Globe Award, which naturally stimulated the public's enthusiasm for watching movies. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Get me a ticket to The Aviator!" a young man rushed to the window and shouted to the conductor.

"I'm sorry, today's tickets are sold out, there are no more tickets. Why don't you watch "Kung Fu"!" The female conductor was a little helpless and recommended to the young man.

"It's not even seven o'clock, how can it be sold out, why don't you run more shows?" the young man couldn't help but exclaim when he heard the conductor's words.

The conductor explained: "There have been a lot of more shows today, but they are still sold out, I didn't expect it to be so popular!"

Such scenes happen in many movie theaters, and "The Aviator" is shockingly popular. Many middle-aged and elderly audiences who rarely go to the cinema have come to join in the fun, wanting to see this movie that is famous in the United States.

On the morning of the 18th, Britney and Ewan McGregor came to the headquarters of Lionsgate in Santa Monica to talk to Zhang Ran about the short film.

After a few brief greetings, Zhang Ran called the makeup artist, took out a painting, and asked the makeup artist to style Britney according to the girl in the painting. The girl in the painting has golden-brown and shaggy hair that hangs down to her chest and waist. She was dressed in a light blue dress with a small bow tied around her head. She sat with her hands resting quietly on her laps, her face a little pale, her big eyes melancholy looking ahead, preoccupied.

Britney stared at the painting and said, "This is Renoir's Little Irene!"

Zhang Ran smiled: "Yes, the story I want to shoot is inspired by this painting. ”

Britney said puzzledly, "Don't you dislike Renoir's paintings?"

Zhang Ran was stunned: "How do you know?"

Britney said: "When you talked to Leo the other day, you said you didn't like Renoir!"

Zhang Ran then understood what was going on: "Most of them don't like it, but I like this painting and the feeling it creates." I don't know how you feel about Paris, but I have the impression that it has bright light and a melancholy temperament. Just like the feeling of "Little Irene", this short film is trying to make such a feeling. ”

Zhang Ran's short film wants to make some new attempts, and "The Aviator" has used all the things that Zhang Ran has accumulated over the years. It's very difficult to make a better and more outstanding movie than "The Aviator". It's like Quentin, who had good later films, but none that surpassed Pulp Fiction.

Zhang Ran is only 27 years old, and he does not want "The Aviator" to be the pinnacle of his artistic career, but wants to surpass himself, so he must make new explorations, keep experimenting, and find new possibilities.

The makeup artist quickly tied Britney's hair and put a bow on her. Zhang Ran asked Britney to sit on the chair, and then asked Zhang Jingchu how she and Ewan McGregor were, and if they felt like little Irene.

Zhang Jingchu and Ewan McGregor were a little surprised, they had the impression that Britney was Britney, very lively and happy, but at the moment she was sitting there, her eyes were looking straight ahead, but there was a quiet sadness, and she did have the feeling of little Irene. They admired Zhang Ran's vision and threw themselves to the ground, this role was really well chosen!

On the morning of the 19th, the 77th Oscars announced the list of nominees. When the list was transmitted back to China, it immediately caused an uproar.

It's not because "Ambush" didn't get any nominations, or because "Time Soldier" was nominated for Best Visual Effects and Best Sound Editing, but "The Aviator" has an incredible four nominations.

According to the normal historical trajectory, although "Ambush on All Sides" was not nominated for Best Foreign Language Film, it was nominated for Best Cinematography. It's a pity that this time, "Ambush on All Sides" did not receive anything, and the nomination for best cinematography fell into the hands of "The Aviator".

This time, in addition to Best Cinematography, "The Aviator" was also nominated for Best Art Direction, Best Film Editing, and Best Director.

In addition to "The Aviator", the French film "Spring of the Cattle Class" was nominated for Best Original Song, the Spanish film "Deep Sleep" was nominated for Best Foreign Language Film and Best Makeup, the Brazilian film "Motorcycle Diaries" was nominated for Best Original Song and Best Adapted Screenplay, and the French film "The Long Marriage" was nominated for Best Cinematography and Best Art Direction.

However, none of these films can be compared with "The Aviator", which not only received the most nominations, but also won the nomination for the Best Director Award.

This is a huge breakthrough for mainland films, and it is an achievement that "Farewell My Concubine" has not achieved, even if the last award is not won, it is a great victory.

In fact, it is not new for foreign-language films to be nominated for the Academy Award for Best Director, especially in recent years, almost every year. "Crouching Tiger, Hidden Dragon" in '01, "Say to Her" in '03, and "City of God" in '04 were all nominated for best director as foreign language films. The most amazing thing is "City of God", in 02 Brazil sent "City of God" to participate in the Oscar competition for Best Foreign Language Film, but the result was lost. Unexpectedly, a few months later, the film was released in the United States, received rave reviews, and received four nominations including Best Director at the Oscars the following year.

"The Aviator" was able to receive four nominations, firstly, the quality is very good, and the media and critics give extremely high reviews, and secondly, this year is a small year for the Oscars, there are not many high-quality films, and in addition, Lionsgate's public relations has played a big role. The Oscars are a game of public relations, and it is almost impossible to nominate and win awards without spending money. Ang Lee and Sony Classic carried out publicity and public relations for half a year, which led to the success of "Crouching Tiger, Hidden Dragon" at the Oscars.

According to the original historical trajectory, in addition to the four American films, the other nominee for the Best Director Award should be the British film "Vera Drake", that is, the film that lost to "The Aviator" by one vote in Venice. "Vera Drake" was bought by Miramax for distribution, and was originally going to hit the Oscars, but due to the separation of Harvey and Disney, Harvey left Miramax with his own people. The new president took over too short a time and lacked public relations experience, so he finally cheapened Zhang Ran.

Of course, it is already a victory for "The Aviator" to be nominated, especially the Best Director Award, and it is really impossible to win the award. In the 77 years since the Oscars, 23 foreign-language films have been nominated for Best Director, but none have won. What's more, this is a Chinese movie, and many people say that just four words of Chinese movies can be passed directly.

In any case, as a purely mainland film, being able to win four Oscar nominations has created the history of mainland films.

The news that "The Aviator" won four nominations spread, and the entire Chinese-language film industry was shaken, and many Chinese audiences and Chinese filmmakers were dumbfounded.

Zhang Ran, this guy is simply a demon! This is going against the sky!

Huayi headquarters, Wang Zhongjun shook his head and sighed: "I knew that Zhang Ran must have a back hand and a bomb, but I didn't expect it to be such a bomb, no, this is not a bomb, this is a nuclear weapon!"

Feng Xiaogang sighed deeply, "No Thieves in the World" has been released, and the final box office is fixed at 129 million. originally thought that he would be the runner-up of the Lunar New Year file, but now it seems that it can only be the third.

In the United States, once a film wins an Oscar, it is worth a hundred times. Roughly calculated, a film is worth about $30 million for an Oscar nomination and $20 million for an award. To put it simply, because a film is nominated for an Oscar, it can add $30 million to its original box office results, and once it wins, it can add another $20 million.

Of course, the exact number depends on many other factors, the most important of which is the commerciality of the film itself and the timing of its premiere. The heavier the commercial element of the film itself, and the farther away from the Oscar premiere, the less the box office stimulus of the Oscar will be.

"Shakespeare in Love", "Pulp Fiction", "Crouching Tiger, Hidden Dragon", "Juno" and other films finally exploded at the box office thanks to Oscar nominations and awards, otherwise the box office would have been halved. Shakespeare, for example, was released at the end of December 1998 and grossed $36.3 million when it was nominated in February of the following year, more than doubling its box office to earn another $36.7 million, and adding another $27 million when it won the award at the end of March. In other words, 60% of the film's box office is directly related to its popularity with the Oscars.

Zhang Weiping understands this, when "The Thirteen Hairpins of Jinling" was released, he wanted to use the Golden Globe Awards and Oscars as a gimmick to drive the box office of the movie. It's a pity that "The Thirteen Hairpins of Jinling" had a bad reputation in North America, and in the end it was only nominated for the Golden Globe Award, and this strategy was not realized.

But this time, Zhang Ran successfully practiced this strategy!

With the Golden Globe Award and Oscar nominations in mind, "The Aviator" broke out in China in a more violent manner in the next few days, especially on the weekend.

In this week, "The Aviator" miraculously got 43 million at the box office, while "Kung Fu" only got 4 million. A month after its release, with two new films released, "The Aviator" miraculously won the first weekly box office title.

This data is very magical, I don't know if there is a case in other countries where it suddenly broke out a month after its release and won the box office weekly championship, but there should be no one in China!

The following week, the madness of The Aviator didn't stop there, and the miracle continued. On the Internet, "The Aviator" has been praised as a god film by domestic critics and fans, catching up with "Farewell My Concubine" and "Alive", and some brain-opening netizens began to make various strange interpretations, which have pushed more audiences into the theater.

In this week, "The Aviator" won 29 million box office and won the championship, with a cumulative box office of 178 million yuan, while "Kung Fu" only had a box office of 1.4 million this week, with a total of 175 million!

In Xiangjiang, in the office of Xinghui Film, Stephen Chow looked very calm and not excited after getting the box office data.

"I lost!" Stephen Chow said lightly.

Wei Da, the general manager of "Xing Ye ......", looked at Stephen Chow worriedly, and was about to speak, but the other party waved his hand to stop him.

"You don't need to persuade me, if you lose, you lose, there's nothing you can't admit. Stephen Chow suddenly laughed, "This is a respectable opponent with genius creativity, and "The Aviator" is a film that will leave a name in film history. It's our honor to fight with them to the end!"

In the morning, major domestic media were reporting the news that "Aviator" achieved a big reversal and defeated "Kung Fu".

The headline on the front page of China Youth Daily was the same, and their headline read: "'The Aviator' has completed an epic comeback and has become the champion of the Chinese New Year!" (to be continued.) )