"Lenovo MX300 sales exceeded 30,000 units!"

Since Lenovo MX300 was launched on the fifth day of the first lunar month, it only took one week for sales to successfully exceed 30,000 units, which shocked the attention of countless industry insiders.

Ten years later, it wasn't a big result, but in 2002 it was a miracle. In 2001, the national mp3 sales were more than 500,000, and the total MP3 sales of the whole Lenovo were a little more than 100,000;

In fact, if the supply is sufficient, the sales volume will be higher, and it may even reach 50,000, mainly because Lenovo did not expect the MX300 to be so popular, and the inventory is insufficient, which delays the actual sales.

The MX300's success is undoubtedly a win for the marketing strategy. As Zhang Ran said at the beginning, the movie "Time Prisoner" is like a commercial for this product, as long as people who have seen the movie will definitely have a strong impression of MX300, just like those who have watched "The Matrix" will remember the Nokia 8110.

What's more, MP3 is quite a trendy product, which is trendy enough in itself, and with the vigorous promotion of Lenovo, this concept has been strengthened and formed a trend. If you don't know the Lenovo MX300 and you don't have the MX300, it means you're outdated.

Under this trend, I can't help but be curious if I don't want to buy.

What's more, during the Spring Festival, everyone has spare money in their bags, and MX300 is only 998, which is nearly 300 yuan cheaper than Samsung's products of the same type, which has a great competitive advantage in price, so why not buy one.

People in the digital product industry are very optimistic about MP3 sales in 2002, believing that the sales of MP3 in 2002 will exceed 1 million units, and Lenovo's sales will exceed 200,000, but now Lenovo's performance has frightened everyone. According to this trend, Lenovo MX300 alone is likely to exceed 100,000, and the total sales will definitely exceed 300,000, according to this result, Lenovo is likely to surpass Samsung, and succeed as the new hegemon of the MP3 market.

Lenovo MP3 department is now all laughing can't help laughing, their expectation of MX300 is 30,000 units, I didn't expect the results of the first week to break their expectations of MX300 total sales, according to the current trend of more than 100,000 is just around the corner, 150,000 is not impossible.

The sales of this MX300 product exceeded the sales of last year, how can this make Lenovo not laugh!

However, after laughing, Lenovo had some regrets. Li Junwei, the marketing director who planned the entire marketing plan, has resigned and started his own company! The loss of such a marketing genius is definitely a huge loss for Lenovo.

What is the most expensive thing in the 21st century?

The rush to buy the MX300 has garnered media attention, especially from the entertainment press. Entertainment media generally don't pay attention to this kind of news, but this time it's different, the rush to buy MX300 is driven by a movie, which is an entertainment event.

As an investor in the film, the film channel pays great attention to this phenomenon, and in their opinion, this is completely the credit of the movie channel, and it is natural to make a special report, so "China Film Report" has been reporting on this matter for several days.

"We're in a Lenovo store in Peking right now, and it's very rare to see this long queue of people waiting to buy the MX300. ”

A young female reporter from China Film Report held a microphone and spoke into the camera: "This boss told us that most of the people who come here are here to buy MX300s. ”

As soon as the screen turned, the female reporter walked a few steps, called out to a girl who looked like a student, and pointed the microphone at her, and the girl could be clearly seen in the video holding a brand-new packaging box with MX300 written on the cover.

The female reporter smiled and asked, "Hello, are you here to buy the MX300?" The girl looked at the camera, her expression was a little evasive, it seemed that she had no experience in facing the camera lens, but she still nodded: "Yes".

The female reporter asked again, "Why are you buying this product?"

When the girl heard this question, her cheeks were slightly red and she was slightly shy: "I like Cai Yan in the movie very much, I think he loves Cao Lin, but she didn't say it, this MP3 is a symbol of Cai Yan's love." ”

Zhang Ran in front of the TV immediately sprayed when he heard this, where did Cai Yan and Cao Lin have love? This brain hole is too big! It has become a symbol of love!

For filmmakers, it's good that the audience has a strong enthusiasm for interpretation. The fact that the audience can interpret the film shows that they have a passion for the film, and they love the movie, which is undoubtedly a very fortunate thing for the director. Therefore, although everyone's interpretation is not what Zhang Ran thinks, he can still accept it.

Of course, for domestic directors, sometimes over-interpretation is terrible, especially when it comes to political interpretation. Lu Chuan hopes not to over-interpret "The King's Feast", and Feng Xiaogang also asked everyone to be merciful and not to over-interpret "1942", because excessive interpretation will make the censorship department like a great enemy, resulting in the death of the movie.

As soon as the screen turned, it cut to an interview with a boy who looked like a high school student, and the boy looked a little excited in front of the camera: "I like "Time Prisoner" very much, and I was impressed by the MP3 on the opposite side, so I wanted to buy one. My classmates all bought it, and everyone used it, so if I didn't have it, I would have been very backward, and there was one less topic to talk about. ”

In the next few days, the MX300 was reported in the media everywhere, and the digital world, the advertising world, the fashion industry, and many ordinary people talked about it.

Advertiser magazine published an article analyzing the incident: "This is a successful ad placement, which can be compared to the Hershey's chocolate of "E.T. the Extraterrestrial" and the Lokia 8110 of "The Matrix." Li Junwei is a genius in the advertising industry, and the loss of Li Junwei is a major loss for Lenovo, and I am optimistic about Li Junwei's development in the advertising industry. ”

A well-known planner: "This is a classic viral marketing, it's like an MP3 version of "Blair the Witch", and it was Lenovo's marketing department behind the scenes that promoted this event. This is undoubtedly a huge victory, and Lenovo's former marketing director, Junwei Lee, is a great contributor!"

Advertising circles and marketing people attribute the success of Lenovo MX300 to Li Junwei, and for a time Li Junwei's creative advertising was in full swing, not only many companies wanted to cooperate with creative advertising, but also many media wanted to interview him and ask him to talk about his views on this incident.

Li Junwei himself was frightened by Lenovo's achievements, he never dreamed that Lenovo MX30 would become so popular, in his imagination MX30 sales of more than 50,000 units is a huge success, and now he really admires Zhang Ran.

Genius, absolute genius!

Zhang Ran is a partner in creative advertising, and Li Junwei naturally can't take all the credit for himself, but to tell the truth: "The advertising placement of "Time Prisoner" was thought up by director Zhang Ran, and he also came up with a lot of good ideas for the marketing of MX30, he is a real genius." In fact, Director Zhang Ran originally wanted to cooperate with Samsung and implant Samsung's MP3, but Samsung's people didn't give him a chance at all, so he found Lenovo in desperation, which is really Lenovo's luck!"

As the former marketing director of Lenovo, while touting Zhang Ran, it is quite normal for him to step on his rival Samsung. If you don't step on it at this time, when will you stay?

As soon as these words came out, the entire public opinion circle was in an uproar, and the Koreans really had no eyes for such a good idea! This is not a stick, this is a mallet!

After seeing the reports of the major media on this matter, the senior management of Samsung was first shocked, and then angry, which bastard did this, is this a human thing?

Samsung's total sales since the beginning of the year are only 40,000 units, Lenovo has reached 50,000 units in sales of one MX30 alone, and what is even more photographable is that MX30 has driven the sales of the entire Lenovo mp3, and now it has reached 80,000 units, Samsung's hegemony will definitely not be maintained!

The president of Samsung China was extremely angry, because of an idiot's idiotic decision, which led to Samsung's hegemony in the MP3 field, if he could, he would simply want to make the decision to pieces.

Under the investigation, the black sheep who rejected Zhang Ran at the beginning was found, and the president of China immediately scolded him with a slap in the face: "You idiot, what do you have in your head? Is it kimchi? You have been fired, get out of me, I don't want to see you again!"

The Samsung incident is just a small episode, but the news is refreshed in the eyes of the masses every day, which further promotes the continued popularity of MX30 sales.

Now Lenovo MX30 has become a trend, a fashion icon, and a means for many people to show off.

Who doesn't want to show off? Pretending to be forced is a hobby shared by all mankind, and the price of 998 yuan is not too expensive at all, and for many people, it is simply worth it to buy a face.

Everyone who was paying attention to the MX300 believed that the second week of sales would definitely be good, and although everyone was very optimistic about its results, after the second week of sales was announced, the glasses were still shattered.

More than 50,000 units were sold in the second week!

The MP3 craze set off by Lenovo has not declined, but it is hotter and more popular!

Now, as long as you're not a fool, it's only a matter of time before the MX300 surpasses Lenovo's sales for all of last year!

This achievement is simply shocking, the whole Lenovo MP3 department is smiling, and when they sit down, they will keep sighing, crazy, crazy, just crazy!

However, as the biggest contributor to the hot sales of LenovoMX30, Zhang Ran seems to have evaporated from the world, and many reporters want to contact him for interviews, but they can't find anyone at all.

(Thanks to "Very Sad Song, dfggfgh, Book Friend 150516111141124, Lord Earl in 1949, Nine Corners Opera, 111 You 111" for rewarding, asking for collection, asking for recommendation!)