Chapter 795 Advertisement

Liang Huili picked up a small silver hoop, like a ring, engraved with this pattern, on both sides of the bluegrass, in the middle is a sunflower, the sunflower plate is densely arranged in shallow pits.

He asked the fourth grandfather, "Fourth grandfather, what is this? Is it a ring?"

The fourth grandfather smiled: "The current girl doesn't even know this, this is what your fifth grandmother has in her hands, but hers is not as delicate as this, this is a thimble, when the sole of the shoe, use this to wear the needle through the sole." ”

Gadgets like this made young people like Li Junge and Liang Huili feel quite novel, and the fourth grandfather talked as he went, and the two of them were also happy to listen to it.

The next day, Gu Changchuan came with a team, took pictures of the Longshou Bridge bridge plate, measured, rubbed the piece, and then checked the small pot of things, sure enough, they were all after the Tongzhi year, but it was really as Li Junge said, it belonged to the antique level, and it was almost far from the cultural relics.

Longshou Bridge is considered a cultural relic, but it has been documented before, and it belongs to the site of in-situ protection, which can be regarded as a bargain for Li Junge.

Gu Changchuan is actually not concerned about this, this time I came mainly to a few Jiachuan traditional oral cultural intangible cultural heritage items, the collection is not thorough, and I came to find the fourth grandfather to correct.

"The Daughter's Sutra" is the highlight of this collection, the meaning of the text is simple and popular, and the beginning is: "Daughter's Sutra, listen carefully, get up early, and go out of the boudoir." Cooking tea and soup, respecting parents, grooming frequently, and loving cleanliness ......" is a code of conduct for girls in the feudal period, similar to the girls' version of the "Three Character Classic".

The fourth grandfather smiled: "Yo, this is also included in the intangible cultural heritage, but there are many things in it that are sour and rotten, and I don't agree with it." ”

Gu Changchuan was overjoyed and said, "Do you really know this?"

The fourth grandfather said: "You are much worse, this 'person is talking, don't listen." 'Behind, less' The husband is poor, don't be angry, the master is expensive, and don't be arrogant. On the day of his departure, he persuaded the government to clean up, soothed the people, and persuaded him to be lenient. ’”

Gu Changchuan greeted the group members: "Hurry up and write it down, this content is good, Elder Li." ”

The fourth grandfather smiled: "There is also a paragraph missing in the back, well, 'the most unfilial, cut off the first line, the husband has no heirs, and persuade the concubine.'" Following the ancestry, it is the most keen, obeying the three obedience, and practicing the four virtues. It is difficult to say all about etiquette, look at the ancients, how virtuous and virtuous. It should be taken as the law. ’”

Li Junge opened his eyes widely: "Ouch, if Ayin knows about this, he won't be able to spend this article overnight." ”

Gu Changchuan laughed: "Your family is the opposite, the male protagonist is inside and the female protagonist is outside, so there is no need to say more." ”

Li Junge: "......"

Gu Changchuan Zhi was proud: "The last paragraph is too important, from the point of view of the rhyme, it needs to be recited in dialect to rhyme, this is the proof that the "Daughter Sutra" comes from our area, Li Lao is really my master in the Jiachuan cultural circle, and today is a worthwhile trip!"

After sending Gu Changchuan away, he received a call from Zhu Dingquan again, and the capsule production line was installed.

In the evening, after receiving the request of Mr. Zeng, the board of directors of Lijiagou Group and Li Junge had a video call with him, saying that after the board of directors reviewed the quality of Lijiagou gastrodia, the ex-factory price of the all-day hemp capsule was set at 20 yuan per box, and the suggested retail price was 55 yuan.

Li Junge immediately fainted: "Mr. Zeng, it's so expensive, does anyone buy it?"

Mr. Zeng said with a smile: "Brother, at present, the effective ingredient can be retained 97.2% of the all-day hemp capsule, Li Jiagou is the only scorpion, not to mention the addition of selenium-rich, this is one medicine and two supplements." ”

"A Merlot Tonin can sell well, not to mention our really good things......?

Li Junge listened to Mr. Zeng's boastful talk with a red face, but Wang Lianghou tapped the keyboard for a while, then wrote a note for a while, and pushed the note to Li Junge.

Li Junge looked at it, and it read: "The yield per mu exceeds expectations, and it is estimated that all dry products are 350,000 kilograms, which can produce 29 million boxes, and the value of drugs is 580 million according to the ex-factory price of 20 yuan per box." The profit was divided into 350 million in Lijiagou, 174 million in the pharmaceutical factory, and 58 million in the Agricultural University. ”

Li Junge felt that his palms were numb, and glanced at Wang Lianghou, Wang Lianghou and Fan Mei's sister-in-law both nodded lightly with him to confirm, and their eyes were full of excitement.

Li Junge just wanted to speak, but his throat was a little dry, and he quickly picked up the teacup and drank water to cover it up.

Ayin took over the conversation: "Mr. Zeng, is there anything you need our cooperation with?"

Mr. Zeng said: "This is the amount of 20 million boxes, an average of 2 million boxes per month, we can no longer only follow the medicine, we need to take the road of health care products." We will do the specific operation, but this involves large-scale advertising, and the advertising cost must be invested at least 100 million yuan in advance. ”

"I heard that the director is in your Lijiagou? Can you say that he will shoot an advertisement for us? If the advertising production cost is borne by you, and then Ding Lao's side, my alma mater's share of the cost is mine, so that the two of us don't have to worry about you six and me four, how about this 100 million advertising investment?"

Li Junge thought for a while: "That's okay, there's no problem, you can find time to discuss the rest of the matter with the board of directors of our group." ”

Mr. Zeng said: "Refreshing! Then I'll go first!"

Li Junge said: "Wait, Mr. Zeng, I still have an off-topic question, what's the matter with your capsule? Why is it transparent and colorless? Or is it fully sealed?"

Mr. Zeng said with a smile: "We are selling high-end goods, brother, of course we have to use the best packaging, that is vegetable capsules, foreign production of high-end health care products, good things must be seen at a glance......!

When the communication with Mr. Zeng was cut off, Wang Lianghou and Fanmei's sister-in-law took the lead in jumping up: "It's amazing! Now the income of Tianma has more than doubled compared with our estimate!"

Li Junge hurriedly called cold water to everyone: "This has to wait for the thing to be sold, see the sales situation, and now it is not accurate." ”

Uncle smiled: "I don't believe this old Zeng's words, but I believe the pharmacist's words, he said that the quality of your freeze-dried gastrodia tablets is definitely the best he has seen so far, even surpassing the wild hemp he concocted!"

Li Junge said: "This is true, although Uncle Yaoshi's processing technique is refined enough, but it still can't compete with high-tech, even if the active ingredients of wild hemp are 20% higher than our understory hemp for two years, after being processed by traditional methods, it has also lost to the same extent as our understory hemp, we dare to admit this!"

Uncle said: "Then what are you worried about?! As long as the things are excellent, just like our goose egg gold, you won't have to worry about not being able to sell!"

Li Junge said: "If the wine is good, I'm afraid that the alley will be deep......"

Ayin smiled: "Thinking about failure before you want to succeed, this is Erpi's old habit." According to me, good wine is fundamental, as for moving out of the alley to sell, no matter how stupid we Lijiagou people are, sooner or later we will always be able to learn, it's just a matter of time. ”

Lin Zhao said: "I agree with Ayin's statement! And the most important thing is that with this income, our road of organic agriculture will really surpass that of the tourism industry! Moreover, there is not much room for progress in Lijiagou's tourism industry, and green agriculture is still in the ascendant! This fully shows that there is no problem with our early layout!"

The unused video materials archived by the Ministry of Culture of Lijiagou Group are massive, and Si Xingzhun uses less than one-twentieth of a TV series and a movie.

This ad is two minutes long, and Li Junge is ready to take the emotional route.

The old medicine farmer of the Miao family in the green mountains and green fields went through hardships and found gastrodia in the forest.

Mr. Yamashita's private school, who used his brain too much in reading, put down the book and rubbed his temples in distress.

Then the old medicine farmer who sent his grandson to school found out that Mr. Private School was unwell and gave him gastrodia.

In the evening, after the private school teacher finished teaching the students and began his own study, the Miao wife brought him a bowl of gastrodia pigeon soup, and the two looked at each other and smiled.

In the end, Mr. recovered, taught in the private school in good spirits, watched Miao Wa write the word landscape in neat italics, and smiled with satisfaction.

This is not called a script, WeChat sent to Si Xingzhun, Si Xingzhun named, Grandpa Yu, Xiao Yinzi, Ayin, don't need to pretend, just act in their true colors, Li Junge put on a beard and put on a fine linen gown to play Mr. Then I took a shot of Grandpa Yu climbing at the Hanging Sky Cliff, and a shot of digging gastrodia in the mid-mountain forest farm. Then I filmed the rest of the scenes in Gu Jianqun in Panao Township for half a day, and then interspersed with ready-made landscape scenes, rendering the whole film, with a piece of music that had not been used in the movie Shushan, which was easily done.

Si Xingzhun also praised: "The mountains, the clear stream, the primeval forest, the magic medicine, the interracial customs and interracial love, the selfless dedication of the rural teachers, the simple and grateful mountain people, there are a lot of gimmicks, and they are all true colors of the performance, which is not laborious and time-consuming, and you can be opportunistic and shortcut." But I haven't seen your all-day hemp capsule from beginning to end. ”

Li Junge said: "No, just add a watermark trademark of Lao Zeng's factory in the lower left corner of the advertisement, and hand over the final capsule shot to them." ”

"But I can't see a good job in your advertisement, you say okay, then I'll send it to Lao Zeng, if the effect is not good, it's also a sign of the director. ”

Si Xingzhun waved his hand to drive people away: "Hurry up and take it away, don't delay my efforts, it's all movie-level material, no matter how bad the creativity is, it's better than half of the advertisements broadcast by CCTV!"

The advertising and 50 million advertising fees were transferred to Lao Zeng, and after a while, Lao Zeng's phone called, and the board of directors was quite satisfied with the advertising effect, and it was worth it to go to the cinema to buy tickets!

The director is really extraordinary, we also saw a strong shadow of "Shushan" in it, how could He De let him bother so much, the people in the CCTV advertising department said that this kind of quality of advertising, the relationship is not iron, so don't even think about it.

Li Junge was dealing with Lao Zeng, and couldn't help but smile secretly in his heart, isn't it the shadow of "Shu Mountain", the music landscape materials are all leftovers from "Shu Mountain"!

Two days later, the family was in front of the TV, and shortly after the news ended, a 7:52 mini-version of the ad began to air.

Even if you can afford to pay for it, people won't put it on you, fifteen seconds is the upper limit! Two minutes, you can only put it on other channels and other times!

Grandma watched it and said, "My daughter is so beautiful on TV! As beautiful as the wedding day! This little quasi-girl has taken a really good picture of our family's Ayin!"

Dad felt that he was too old to be happy, so he smashed it and smashed his mouth: "Why is it so short?

Li Junge said: "Short, right? Just now, 200,000 was gone. ”

Dad's eyes almost bulged: "What?"