Before Zhang Ran's rebirth, there was a Korean TV series called "You from the Star" that was particularly popular in China, and the clothing, food, housing and transportation of the characters in the play were picked up by fans and people from all walks of life and widely disseminated, clothes, shoes, hair accessories, sunglasses, and even fried chicken and beer have become hot spots for consumers. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The level of costume matching of "Meteor Shower" is definitely not inferior to "You from the Stars", coupled with the promotion of many fashion editors and fashionistas, almost the same effect has been achieved, and the clothes of the characters in the play have quickly become the object of pursuit by young people.

In just a few days, 12,000 products can be searched on Taobao with the keyword "the same style of meteor shower", and according to the Taobao index, the search index of this keyword has increased by 513.6% month-on-month in the last 7 days.

However, the same model on Taobao is an imitation, the version is different from the original, and the upper body effect is very poor. And many brands do not have counters in China, so they can only be achieved through purchasing agents. Fan Binbin wore a pair of JimmyChoo black high heels at the dance party to fascinate many girls, and a purchasing agent on Taobao purchased it for 5,000 yuan, even if the price was so high, there were five people buying it in less than four days.

While the costumes of "Meteor Shower" have become the object of everyone's pursuit, the concept of the forest women's department has also become popular and has become a screen-swiping artifact for young people nowadays.

"I know a lot of girls, obviously not so tall but they have to go European and American style, they can't hold up at all, like children wearing adult clothes. I really like the concept of the forest women's system, I like this leisurely and simple lifestyle, and I like this aesthetic taste of pursuing tranquility and intellectual elegance. ”

"I also like the simple and natural feel, and the loose cotton clothes are really comfortable to wear!"

"Yes, I usually buy clothes that are comfortable first, I used to wear clothes and liked to wear this style, but at that time I didn't know that it was called Mori Girl, I prefer this fresh, fresh and natural feeling to heavy makeup. ”

In fact, the concept of the forest women's department can be popular, in addition to the fact that Xia Youcao's clothes in "Meteor Shower" are really good-looking, and they look fresh and lovely under the embellishment of a large number of European and American brands, and more importantly, this concept is cooler.

The Mori woman is a natural style that lives in the happiness of the moment, does not advocate famous brands, and dresses like walking out of the forest. It is recognized by everyone for its unpretentious, naïve, and natural life style. Among them, the pursuit of nature and the non-advocating of famous brands have anti-trend and anti-fashion implications, which seem to be particularly individual. When others ask you, what brand do you like? You replied that our forest department does not pursue famous brands, advocating nature, it seems particularly compelling.

The heroine Xia Youcao's outfit is the object of imitation by many girls, and Xia Youcao has the most clothes of the same style on Taobao, three of which have become popular models, and thousands of pieces have been sold in just a few days.

However, many fashion editors and fashionistas did not disclose what brand she was wearing when interpreting Xia Youcao's clothing matching. bought a copycat on Taobao, the version is not right at all, and the upper body effect is very bad. Many girls who want to buy genuine products are in Tianya, asking everywhere on the post bar and Weibo: "Do any of you know what brand Xia Youcao is wearing and where you can buy it?"

There are more people who ask this question under the official blog of "Meteor Shower", but the official blog did not answer it directly, but said mysteriously: "In the eighteenth episode, Zhou Mingxuan will tell you!"

The girls who asked the question gritted their teeth with hatred, if they knew who the official blog was, they would probably pull him out and play JJ to death, it's so infuriating, how can there be such an appetite!

In the end, someone even called Zhang Ran's mobile phone directly: "Director, I want to ask you something." ”

Receiving a call from Zheng Xiaoshuang, Zhang Ran was a little surprised. Since the performance of "The Aviator", Zheng Xiaoshuang left the art school and returned to Shenyang to study in a normal middle school. During the New Year's holidays, she would call Zhang Ran, and Zhang Ran would ask her about her studies, but she would not call Zhang Ran normally.

In fact, after receiving a call from Zheng Xiaoshuang at this time, Zhang Ran was a little weak-hearted, after all, in the previous life, Zheng Xiaoshuang became an instant hit with the mainland version of "Meteor Garden" and became a very popular little flower. Now "Meteor Shower" has nothing to do with her, and she has deprived her of the opportunity that belongs to her.

Zhang Ran took a breath and asked, "What's the matter, can you say it?"

Zheng Xiaoshuang said in a low voice: "I especially like "Meteor Shower", I especially like Xia Youcao, I like her clothes, I especially like the light blue T-shirt with a white high-waisted dress, I want to ask what brand it is, I want to buy a set." ”

Zhang Ran laughed when he heard this question, it seems that the effect of hunger marketing is very good, and the calls have come to me. Zhang Ran can give Zheng Xiaoshuang a few sets, and it's not worth a few dollars anyway. But he made a mistake in Liu Yifei, if he gave clothes, what should the little girl think about it too much? So he didn't do it, and said with a smile: "Now the clothes are not on the market, you can't buy them in the market, and all you can buy are fakes, and the quality is very poor." However, the authentic clothes will be on the market soon, as for what brand it is, it will be kept secret now, and Zhou Mingxuan will say it in the eighteenth episode!"

Zheng Xiaoshuang was a little disappointed when he heard Zhang Ran say the same, but he still said, "Okay then!"

Since they have not been able to find the clothing brand that Xia Youcao wears, people are more curious, and even launched a national search. However, whether it is Google or Du Niang, whether it is Tianya or Weibo, they can't find relevant information. Some people even suspect that Xia Youcao's clothing may not be branded and is custom-made. However, judging from the official blog's reply, there should be a brand, and the audience's appetite is really satisfied.

When the eighteenth episode of "Meteor Shower" was broadcast, the mystery was finally revealed. Zhou Mingxuan said to Xia Youcao, I will design clothes for girls in the future, and I have even thought of the brand. Xia Youcao asked, what is it called? Zhou Mingxuan said, it is called Youcao, a grass in the forest, it is too suitable to be used as a brand for the forest women's department, what do you think? Xia Youcao smiled as brightly as a flower, I like it!

On this night, the official blog of "Meteor Shower" officially announced the answer: "Xia Youcao is Youcao when she wears clothes, it is named by Zhou Gongzi, have you guessed it? Let me tell you a secret, tomorrow, the various styles worn by Xia Youcao will be sold in various monopoly stores across the country, and the price is not expensive!"

As a loyal fan of "Meteor Shower", Zheng Xiaoshuang naturally knew the news for the first time. The next morning, she grabbed a thousand yuan and ran to the nearest Youcao store.

When Zheng Xiaoshuang came to Youcao's store, he was immediately stunned by the situation in the store, and the milk tea in his hand fell to the ground by mistake.

appeared in front of her, a hot rush to buy scene. There were more than 20 people crowded into the small storefront, all of them seventeen or eighteen-year-old girls, and the whole store was stuffed to the brim, as if it was a holiday rush.

Seeing this, Zheng Xiaoshuang was in a hurry, and squeezed directly to the front, almost using his strength to squeeze to the front, and said with a gesture: "I want to buy the light blue T-shirt that Xia Youcao wears, and a white high-waisted dress, do you have it?"

The blue and white set is clean and refreshing, very girly, and it is very popular on Taobao, and the ten sets in the store have been snatched up. The salesman waved his hand and said, "It's sold out." ”

Zheng Xiaoshuang was slightly stunned, obviously it was only on the market today, but it was sold out, this is too fast, right?

The salesman smiled helplessly and said, "It's also sold out, you can look at the others!"

Zheng Xiaoshuang was suddenly depressed: "Woo, why is this happening? Will you enter again? When will it be out of stock?"

"The manager said it would be replenished, but I don't know how long it will take, so let's take a look at the rest. ”

"I just like these two sets, I'll do it again next time!" Zheng Xiaoshuang said with some disappointment.

There are nearly 2,000 outlets across the country, and at this moment, almost all of them are showing the same situation.

Beautiful clothes, coupled with the concept of the forest women's system, plus Zhou Mingxuan named it after Xia Youcao, the brand of Youcao has become a symbol of love in the hearts of countless girls, and it is not surprising that it has aroused the pursuit of girls.

In the last life, Japan's forest women's clothing is a straight design, relatively loose, heavy and overlapping, so it is particularly provocative, must be worn by tall, white and thin girls to look good, breasts can not be big, otherwise it will be very tragic, fat girls dress like aunts, girls with big breasts wear like pregnant women, and girls with dark skin wear like village girls.

The Mori women's series that has now been pushed out at the peak of the century is very different from Japan, while retaining elements such as plain color, floral and loose, it abandons the straight leg and adopts a waist-cinching design, emphasizing irregular tailoring, and pursuing simplicity and brightness in design. The advantage of this is that the clothing is less fancy and less provocative, which can be accepted by more people.

It is precisely because of this that the grass can be sold so hot.

Wu Ruide was drinking tea with Qiu Yuanxu in the office and talking about the movie, when he suddenly received a call from Li Ying, the head of Youcao marketing.

"Mr. Wu, good news, good news!" Li Ying's voice looked a little excited.

"What's wrong?" asked Wu Ruide with a slight frown.

"Our marketing has been very successful, and so far many outlets have responded that several of the clothes have been sold out. Our clothing is very popular. Now agents are asking us to replenish the stock!" Li Yingxing said.

"It's sold out so quickly, it seems that the situation is very good!" Wu Ruide smiled, it seems that the effect of this hunger marketing is very ideal, he immediately said, "Don't be in a hurry to replenish the stock first, replenish the stock in two days, and send out all the inventory goods when the time comes!"

There are not many goods in each store, and it is intended to keep the entire market in a tight situation. The whole marketing strategy is designed for the psychological stereotype of consumers that "things are expensive" and "sought-after is good", which is a typical hunger marketing.

A few years ago, a domestic shirt factory launched a women's shirt, through market research, this kind of shirt in a certain place put 100,000 pieces, the market will be saturated. So the factory adopted a strategy of restricting sales, and put 80,000 pieces on the market for the first time, so that the predicted 20,000 people could not buy the goods, and everyone's appetite was hoisted, so that more people wanted to buy this shirt. As a result, the garment factory produced 200,000 shirts, which are still in short supply.

After Wu Ruide hung up the phone, Qiu Yuanxu saw him with a smile on his face, and said, "It seems that the promotion of Youcao is very successful!"

Wu Ruide smiled and nodded: "Youcao is done, in the next few years, if we make youth films, there will be a great guarantee in derivatives! But the most important thing is the concept of the forest women, as long as this concept is really done, it is entirely possible for us to promote the brand of Youcao to Japan, South Korea, and even the entire Asian market through the concept of the forest women!"

Qiu Yuanxu said with emotion: "Use TV dramas to promote the concept, with the concept, you can grasp the market, only Zhang Ran has the courage to do this!"

"Yes, he's really a genius!" Wu Ruide felt the same way, he smiled, and dialed the phone of the Propaganda Department, "Go as planned, the media will appear below, and make full efforts to publicize!"