Organic Farm Author: Farmer is flying

Chapter 81: Reflection

Tian Chuan had dinner with his parents at home in the evening, and chatted casually about what he was doing in the capital during this time. Hearing that her son had been mixed into a position similar to that of an "elder" in the taijiquan world, his mother was no longer entangled in the fact that he was busy with taijiquan all day long.

Tian Chuan's parents already knew about the cotton picker. In their minds, cotton picking (that is, harvesting cotton from spitting) is a difficult task that can only be done by hand, and it is impossible to imagine how it can be done by machine. When Tian Chuan talked about the cotton picker being able to harvest dozens of acres of land in one hour, he opened his mouth exaggeratedly. Tagawa did not say how much investment was made in the development of cotton pickers, he was afraid of scaring them.

In the end, my mother still expressed her concern about the sale of pollution-free vegetables and eggs, after all, the output is too large, and it has far exceeded the output of several greenhouses, which is not at all solved by the current tourist picking.

Tagawa said: "There is no need to worry about this problem. I have already identified a lot of customer intentions in Beijing, and when I go back, I will start to organize a distribution team and establish a membership sales system. I have been thinking about this question for a long time, for our high-priced products facing high-end customers, the membership sales model can improve the grade of the product, and it is also convenient for us to provide better service to customers. ”

After the meal, it was Tagawa's evening working hours again. In the study, Tian Chuan placed a large A3 paper in front of him, and he first wrote the words "organic food" with a pencil in the middle of the paper, and then drew an outward arrow next to it, and wrote "travel picking" at the end of the arrow. Draw another arrow in the other direction, write "Reception" at the end, and write a few words below the reception, such as Internet, telephone, door-to-door*, in-store sales, long-term reservations, etc. Not far from the reception, the words "distribution center" were written, and two means of delivery vehicles, vans and bicycles, were written below, and as for motorcycles, he directly ignored them, and motorcycles were about to be banned in the capital.

Tagawa looked at the diagram on the paper, erased the arrow between the reception and the organic food, and added the words "pick and ship" in the middle of the two.

In this way, the sales model of vegetables and eggs is basically clarified. Member customers before 8 o'clock in the evening of the previous day by telephone, Internet and other means to the reception of the order, after the reception of the order, the sales information through the network to the hometown of the distribution center, the distribution center according to the customer order of the customer to book the product after picking, and labeled, in the early morning of the next day with a special truck to the reception in the capital, by the reception according to the customer's address loading and delivery.

Tagawa is going to register customers first. In the process of vegetable picking tours and the sale of vegetable gift boxes, Tagawa has collected a large amount of information about potential customers. He organizes a sales team that will first contact potential customers and try to pull a group of members out first.

Liu Meiting has been ready to change her Guoyun restaurant into a healthy food promotion club, Tian Chuan has previously reached a verbal cooperation intention with her, and the health food promotion club established by Liu Meiting is responsible for the management of members, but the current location of the Guoyun restaurant bar is too remote, not conducive to the distribution work, and he also wants to build one or two distribution centers near the transportation is more convenient and close to the residential area of potential members.

Judging from the current situation of potential members, it can be divided into three parts, one is the highly educated group composed of teachers and scientific researchers in the high campus of Xueyuan Road, and these people are quite concentrated in this school cluster. The second is the senior white-collar workers in the office buildings near Jianguomen, who live in a less concentrated area, but most of them are in the eastern part of the city. The third is the Liu family, the Li family, the Luan family, the Qi family, the Ouyang family and other red families, who mostly live in the western suburbs of the capital and are relatively scattered.

In view of the current situation, Tian Chuan plans to set up the first distribution center on the side of the North Fourth Ring Road near Agricultural University, which is convenient for transportation and can cover the high-level residential areas in the western suburbs, which is very suitable for distribution work.

In principle, the second distribution center is considered to be near Jiulongshan outside Jianguomen, but he has not yet made up his mind, because if the distribution is completed before the morning rush hour, only one distribution center in the North Fourth Ring Road will be needed, and the second distribution center is likely to be a waste.

In Tagawa's estimates, the total number of customers this year should not exceed 800, and it is likely that there will be only 400. In this case, if the delivery is in a form similar to that of a milk crate report, without direct communication with customers, the stay time of each family will be very short, maybe two or three cars can be busy, just need to reasonably divide the delivery area, plan the route.

Vegetable delivery is generally carried out before the early hours of the morning, and other delivery tasks can be considered during the day and in the first half of the night. For example, to carry out intra-city express delivery business.

He originally planned to start selling vegetables at the same time as the online payment software was launched in July, but judging from the current situation, he will start selling vegetables immediately.

The matter of vegetable sales was preliminarily determined, and Tian Chuan roughly estimated that about 600,000 yuan would need to be invested for this, including computers with Internet access, a truck from the base to the distribution center in Beijing, two or three distribution vehicles, label printers, packaging equipment, housing rental in the distribution center, personnel recruitment and training, and vegetable boxes for members to receive vegetables.

Tagawa found that he was spending money faster and faster, and he was getting closer and closer to the money shortage. With only five million in cash, I feel stretched thin if I want to do something. I have completely changed from the student who felt rich when he got 100,000 yuan last year to the pure big-money life model that is now full of a sense of crisis without millions of dollars in and out of his hands.

Although there is no big project to spend money in a hurry for the time being, the only more expensive cotton picker project is supported by the profits of the machinery company, and it is estimated that he will not need to invest in it for at least two years. He is most worried about two projects: the Internet company and the home improvement supermarket.

The network company is a bottomless pit, although the initial investment is not too much, but in a few years will definitely not see the return of money, the investment will be larger and larger, if you can't provide it with sufficient funds, you can only take the road of financing. In that way, their shares will be divided by a group of vampires from venture capital firms, which is unacceptable in any way. Tian Chuan estimated that the initial investment of more than 6 million yuan will not last until the end of this year, and 10 million will be needed next year, and it is still uncertain in 97 years, but it is necessary to prepare 10 million for the network company before the end of the year.

Because the funds were misappropriated by Luan Jianjun to the commercial housing project, the home improvement supermarket originally planned to postpone it for a while. In Tianchuan, Luan Jianjun was given a way to sell off-plan houses and take out loans to build houses, and Luan Jianjun's funds suddenly became abundant, and then the home improvement supermarket was put on the agenda.

After evaluation, Luan Jianjun divided the home improvement supermarket project into three phases. On the phone call to Tian Chuan, Luan Jianjun said: "Your kid's idea is too unreliable, the more than 100 million we put together is in the project of home improvement supermarket, and it will not go anywhere." Fortunately, I pulled a lot of stores to settle in the early stage and borrowed a lot of money, otherwise I wouldn't have been able to build it at all. ”

Tian Chuan said: "If the investment is insufficient in the early stage, it is also a good way to do it in stages. When the first phase is popular, the second phase can greatly raise the price, which is more cost-effective. ”

Although Tian Chuan said this, he was actually worried about the financial problems of the home improvement supermarket, and he needed to prepare some funds for the home improvement supermarket. Otherwise, once there is a problem in the capital chain, it is likely to cause the project to be unfinished, and all the investment will be wasted.

And the funds prepared for home improvement supermarkets cannot be too small, at least more than 100 million to be useful.

There is also a loan of 150 million yuan from Qi Gang, although the agreed repayment date is one year, but it will be repaid before the Spring Festival.

All the required funds add up to nearly $300 million to be sufficient.

In the final analysis, there is still a lack of money, and you must find a way to make a quick buck.

Tagawa pondered hard in the study, but there was nothing he could do. I can't remember 1995 in my mind except for the floods in the summer, the establishment of the WTO, the convening of the World Conference on Women in Beijing, and the return of Steve Jobs to Apple a few months later. Do you really want to sell the paintings in your hands?

Thinking of selling paintings, Tagawa decided to try his luck at the antique market after returning to the capital tomorrow.

Take a few deep breaths and let go of the worries of how to make money. Tagawa stood up and went to the courtyard to fight a few sets of punches. Feeling the grasp of strength, his mood gradually improved. It is said that since that boxing woke up everyone in the family, he no longer dared to fight boxing on the terrace on the third floor at night, he always went to the yard to fight, as long as he didn't exhale, he wouldn't alarm his parents who had been busy all day.

I returned to the study and read for a while the book on seal knowledge that Professor Shi gave me. During this period of time after returning from the United States, Tagawa has been busy with mechanical companies and tai chi, and his learning progress has slowed down a lot, and he has barely finished reading two books. After reading these two books so far, his understanding of seals has made great progress, and he has taken the initiative to buy a dictionary of seal scripts and some photocopied versions of calligraphy to read.

He had already begun to practice seal script, and he was in front of Deng Shiru's "Bai's Thatched Cottage Record". For two months, he insisted on writing 60 words every day, and he was already writing well. Now he is considering a different kind of post, and he has not yet decided which one is better.

On this issue, he asked senior Liu Tianyu, and Liu Tianyu suggested that he go to Li Si's "Yishan Tablet" in the Qin Dynasty. The characteristics of "Yishan Stele" are similar to his previous "Bai's Thatched Cottage Records", with clear knots, rounded strokes, easy to read, and relatively easy to write, suitable for beginners to practice. Tian Chuan flipped through the photocopied notes in his hand, and also felt that this "Yishan Tablet" was very good, so he decided to try it for a few days.

Immediately lay the paper and grind the ink, first observe the font characteristics of the copybook, and then write it stroke by stroke. With the foundation of "Bai's Thatched Cottage Record", it was much easier to get started with "Yishan Tablet", and soon, he was immersed in the realm of calligraphy. Time flies, and in a few moments, the prepared paper has run out, and the task of sixty words has been completed. Tian Chuan looked back at the results he wrote, and felt that the more he looked at it, the more it looked like "Bai's Thatched Cottage", and he did not write the characteristics of "Yishan Tablet" at all, and it seemed that there was still a long way to go.

Put away your calligraphy supplies, boxing and exercising again for a while, taking a shower and sleeping.