Chapter 37: Multimillionaires
With the hit of "Huo Yuanjia", the word-of-mouth is getting more and more popular, the ratings have soared, and the trump card program "Happy Tonight" completely crushed the wireless on the first day of broadcasting, in order to boost morale and catch Li off guard, he decided to screen "The Sequel to the Beach" at 9 o'clock, this series is starring Lu Liangwei and Xie Xian, Xie Xian is Nicholas Tse's father, who was very famous in the eighties, and Lu Liangwei was also promoted to a quasi-first-line student after the hit of "Shang.Beach" The original cast, Run Run is very confident, and even wants to break the ratings record set by the first part. Pen fun and pavilion www.biquge.info
However, the wish is beautiful, the reality is often cruel, on the first day of broadcasting, "The Sequel to the Beach" did not become popular all the way as Dash Shaw thought, but fell again and again, the ratings dropped from 40% to 19%, Shaw was disappointed, and hurriedly sent someone to investigate, but the results of the survey made him cry and laugh, it turned out that the audience did not see Xu Wenqiang and Feng Chengcheng in their minds, so they switched to watch "Huo Yuanjia", and the reputation left by the first part was lost because of this, but the ratings of "Huo Yuanjia" once hit 70% Height.
Li's TV station and TVB won the battle, and the major newspapers and magazines began to report on it again and again, and Shaw is also a famous tycoon in Hong Kong, so they saved some face for TVB, just praised Li, and some tabloids did not have such scruples, in order to sell a vigorous ridicule of wireless is not self-sufficient, satirizing the high-level to force away talents, asking for hardship, the more ugly the scolding, the higher the sales of newspapers and periodicals.
Wei Yifu didn't say anything, but choked Fang Yihua enough, no matter how you look at the news that this weekly magazine broke out, it seems to be an allusion to the incident of her forcing Wang Zifan away, and she thinks that Wang Zifan is the ghost, otherwise how could the lace tabloid know about such a secret thing, and now, Fang Yihua also understands that Wang Zifan clearly intended to run away, and also put the black pot on her head.
"This prince seems to be loyal, but in fact he is extremely cunning, sixth brother, you should be careful!" Fang Yihua did not forget to give Shaw a reminder, after all, it is Shaw who is facing the pressure now, "Huo Yuanjia" She secretly watched a few episodes, although she hated Wang Zifan very much in her heart, she had to admit that this drama was doing very well, the clarity was comparable to Hollywood blockbusters, in comparison, those dramas produced by wireless are simply scum, that scum and gods fight, isn't this asking for trouble!
Shui Yifu was closing his eyes to recuperate, and when he heard this, he opened his eyes and sighed: "Don't look at him with colored glasses, otherwise he will make you lose your mind when you encounter him like this!"
Fang Yihua's heart moved: "He wants to make a movie?"
Shaw nodded, Wang Zifan founded the movie dream factory in the afternoon, he knew it in the evening.
Fang Yihua sneered: "Huang Xizhao is so hard at court, or chickens and eggs, I don't know what mood he is in now!"
Shaw shook his head, he really didn't understand Huang Xizhao's decision to support Wang Zifan, after "Shang. Beach", anyone with a discerning eye can see the value of Wang Zifan, this kind of person is not in his hands, and he signed such a contract of 'losing power and humiliating Taiwan', as a result, "Huo Yuanjia" succeeded, and Li's TV station did not fall behind, what is the intention of such a general manager?
No matter what the enemies think, Huang Xizhao has now taken back everything he has, "Huo Yuanjia" was a great success, the opposition of the board of directors came to an abrupt end, the chairman of the board of directors who was in trouble was transferred back to the headquarters, the newly appointed chairman was part-time, and the actual office was in the United Kingdom, and he could not control the board of directors of Li's TV station far away in Hong Kong.
"Huo Yuanjia" broadcast the twentieth episode, the ratings broke through 85% smoothly, and the wealthy wireless did not dare to directly attack it, and was willing to give up the prime time from 9 o'clock to 11 o'clock, "The Beach Sequel" was moved to 7 o'clock, and then another episode was broadcast at 11 o'clock, such a strange arrangement The ratings were unexpectedly popular, reaching 57% at 7 o'clock, and 62% at 11 o'clock, as for "Happy Tonight" with "Huo Yuanjia" , the ratings can basically be ignored, Shaw feels a lot, it's not that TVB should fight, but he can't win at all, he can accept both defeats, and he would rather raise the white flag and surrender if he loses one-sided, it turns out that his decision is correct, as long as he avoids the broadcast time of "Huo Yuanjia", he can still win.
Wireless surrendered cleanly, "Huo Yuanjia" is no longer invincible, the ratings break through 90% is already a matter of time, such a terrifying rating has not appeared since the opening of Hong Kong, overseas TV stations can no longer sit still, Li, wireless war they have been paying attention to, originally wanted to sit on the fisherman's profit, as long as the ratings of the two parties are equal, they can buy out the two boutique dramas at the lowest price, who would have thought that wireless would be so unbeaten, and so cowardly, actually moved "The Beach Sequel" to other time periods, so that " Huo Yuanjia is outstanding, allowing them to steal chickens and rice.
The first to negotiate was the representative of Singapore TV, who tasted the sweetness of "Shang. Beach", they were very generous, as soon as they opened their mouths, it was 20,000 per episode, "Huo Yuanjia" has been determined to be 45 episodes, with a total price of about 900,000, Wang Zifan does not understand the market, but this is not difficult for him, and he asked how much they used to buy the wireless "Shang. Beach".
What, also 20,000!
Our "Huo Yuanjia" is at least 30,000!
Why?
No why, love to do or not!
The representative of Singapore was confused, they are a city-state, the area and population are not as good as Hong Kong, spending 1.35 million to buy a drama series, the risk is too great, unless the drama is as popular as Hong Kong when it is broadcast, otherwise it will not make money, since it can't make money, what is the use of a TV series being popular!
Huang Xizhao hurriedly came over to play a round, he knew the market very well, 30,000 per episode is indeed high for Singapore in the land of projectiles, but he is on Wang Zifan's side, he can't help, he introduced in detail the data of "Huo Yuanjia", especially the satisfaction of the audience survey, close to perfect! Such a high-definition TV series is the first time it has appeared in Hong Kong, and the audience is full of praise when it is said, and Temple Street, usually nine o'clock is the bustling and lively time, since the broadcast of "Huo Yuanjia", it is more desolate than Saigon.
Let Huang Xizhao say that he broke his mouth, the Singapore representative just did not let go, and finally both sides took a step back, Huang Xizhao proposed to ask for 20% advertising share, aren't you worried about the risk, in this case, everyone will bear it together, no matter how many ratings, your TV station is earning, everyone is happy, it sounds good, and the Singapore representative is not stupid, compared to the advertising sharing conditions are more harsh, but people have to bow their heads under the eaves, Wang Zifan forced them into a corner without a word, pinched his nose and agreed.
Get Singapore, Taiwan sent people to negotiate the next day, and the three TV stations all sent representatives, unlike Singapore with only one TV station, Taiwan has China Television, China Television, Taiwan Television three TV stations, although they are all state-owned, but they are also competitors, Wang Zifan made a bad, put them together to make a auction, and finally China Television defeated the two opponents at a high price of 40,000 per episode, the reason why China Television dared to pay a high price was because of "Huo Yuanjia" has not been broadcast in Taiwan, diva superstar Deng Lijun improvised the theme song "The Great Wall Never Falls" during a charity performance, and it didn't take long for this song to become popular all over the streets and alleys of Taiwan, three-year-old children can also hum two sentences The Great Wall will never fall, and Taiwan and Hong Kong have the same roots, all Hong Kong blockbuster film and television dramas must also be blockbusters in Taiwan, "Huo Yuanjia" is another anti-Japanese patriotic drama, and the government will also support it, which is very beneficial to the career of the TV station leaders.
"Huo Yuanjia" has not finished broadcasting, Wang Zifan has already received a lot of goods, the purse has skyrocketed by eight or nine million, Singapore, Taiwan, the United States, the Philippines, Malaya, Thailand and other broadcast rights have been sold, the Philippines only sold 300,000, but the United States sold 3.2 million at a high price, much beyond the expectations of Wang Zifan, Huang Xizhao and others, although it includes the copyright of videos, discs, etc., but he got so much money from the ghost at one time, Wang Zifan suddenly appeared on the headlines of "Ming Pao" and "Oriental Daily", and was also "Oriental Daily" Nicknamed the hero of Hong Kong.
In terms of foreign ports, there are also people in European countries such as South Korea and the United Kingdom, but the price they give is too low, Wang Zifan entrusted Huang Xizhao with full authority, the most regrettable thing is Japan, as the main overseas base of Hong Kong film and television works, there is no response, Wang Zifan and Huang Xizhao analyze and analyze, and attribute the problem to the subject matter.
However, Wang Zifan was still not convinced, Li Xiaolong opened the Japanese market back then, why couldn't he!