For the domestic derivatives market, many people think that the market is not big because Chinese consumers do not have the habit of buying derivatives. www.biquge.info Zhang Ran doesn't see it that way, he thinks that domestic derivatives can't be done, and the most important thing is that there are too few high-quality film and television works, such as the audience After watching "Fuchun Mountain Residence", it's too late to greet the director's family, who will definitely buy the derivatives of this movie?

There are also successful examples of derivatives in China, such as the TV series "Wulin Gaiden", which was launched in 05, has various forms of derivative products such as dramas, animations, and games, and they have all achieved great success.

Now there are more than 10 million registered users on the website of Century Peak, and after the New Year, it will open a shopping mall to sell movie peripherals and provide online ticket booking business; in addition, the mall also plans to open a store on Taobao; in terms of product design, especially the clothing has the brand of Wang Daren; and offline, several movie theaters built by Century Summit will open derivatives sales experience centers one after another.

In this way, Century Summit has formed a complete closed loop of derivatives from the design and production of movies to derivatives, to cinema derivatives experience stores, and online stores. At present, the closed loop of derivatives is still very weak, but this link is tightly linked to the film industry chain at the peak of the century, and will continue to grow and develop with the growth of the peak of the century, and at the same time, it will in turn promote the growth of the entire film industry chain at the peak of the century.

Zhang Ran is the boss of the company, but he is not involved in specific things many times, but only provides general directions. This year, the company wants to start the idea of making efforts in derivatives, and he discussed it with Wu Ruide, and both of them feel that they can promote this matter.

Wu Ruide told everyone: "There is no need to say much about the derivatives of "Time Warrior 2", let's just talk about "Meteor Garden", the derivatives of this play are very unique, especially the costumes. In our story, the male number two, the original version is called Hua Ze, and our version is called Zhou Mingxuan. This person is the son of a family, likes fashion design, and his dream is to become an excellent fashion designer, and he proposed a new dressing concept called the forest department according to the characteristics of the heroine Xia Youcao. ”

The concept of the forest system arose in Japan in 09, and some girls in the 01 table were influenced by Zhang Ran and were taking the forest route, but this concept did not spread. A middle-aged uncle like Qiu Yuanxu naturally didn't know, and asked curiously, "What is the forest department?"

Wu Ruide looked at Zhang Ran and said with a smile: "Mr. Zhang, this is the concept you proposed, or you should introduce it to everyone!"

Zhang Ran briefly introduced: "The forest department is as fresh as the forest and as natural as nature. It's the kind of girl we meet in the university library who is very clean and quietly reading. ”

Cai Yinong suddenly realized: "It turns out that the girl you like with that feeling is Zhang Jingchu's style!"

When everyone thought about it, it seemed that this was really the case, and they all laughed.

Zhang Ran also laughed: "You think too much! I like Zhang Jingchu, not because of her style, nor because she is beautiful, but because I like her person." I'm face blind, and I can't tell who's pretty and who's not. To be honest, I'm not with her because she's pretty, I don't know if she's pretty or not!"

Everyone laughed wildly, you said that you don't pay much attention to appearance, it may be true, but you, a film director, say that you are face blind, this is simply a ghost!

Zhang Ran smiled and said: "I'm telling the truth, why don't you believe it?

Wu Ruide put away his laughter and said: "At the end of the TV series, Zhou Mingxuan participated in Fashion Week and created a clothing brand, Youcao. "Meteor Garden" has attracted a lot of attention, and it will definitely be popular after it is broadcast in August, and Mr. Zhang's idea and I are to acquire a clothing brand, change its name to Youcao, and take the forest route. After the TV series was broadcast, it cooperated with girl's magazines such as "Ruili" to hype the concept of the forest system. ”

Ye Lin slapped the table: "High, it's really high!" Everyone laughed when they heard this. Ye Lin also smiled and continued: "This idea is really good, it reminds me of Forrest Gump. He saw that many people present looked at him with a confused expression, and explained: "After the movie "Forrest Gump" was released, it was very sensational, and Paramount's parent company, Viacom, took the opportunity to open a Babu Forrest Gump Shrimp Restaurant, and the business was very hot, and now the Babu Forrest Gump Shrimp Restaurant has become a chain store. The idea of the grass and forest system is the Chinese version of the Babu Agan shrimp restaurant, and the only thing worth worrying about is whether "Meteor Garden" can be a hit?

Everyone present was nodding, and the idea was indeed very good. If the concept of forest system can really be stirred up and turned into a trend, then the brand of Youcao will become popular, and the benefits will not be millions, tens of millions, but hundreds of millions, or even billions. However, it is really difficult to say whether film and television works can be popular, and no one dares to pat their chests and say that they will definitely be popular.

Last month, "Ming Dynasty 1566" broadcast by Mango Satellite TV is a high-quality drama, whether it is the story, the acting skills of the actors, or the portrayal of the characters, it is top-notch. Mango Satellite TV is also very confident in this drama, but it ushered in a fiasco, with an audience rating of only 0.5%, which is not as good as one-fifth of Mango TV's usual TV drama ratings.

Whether the idea of the grass and forest system can be realized depends on whether "Meteor Garden" can become popular. If it doesn't catch fire, it doesn't make much sense to buy a clothing brand. As a result, everyone's eyes focused on Cai Yinong's face.

Cai Yinong said confidently: "I will be popular with two words!" She looked at the secretary in charge of the meeting, motioned for her to distribute the documents to everyone, and said: "According to Mr. Wu's requirements, we organized three surveys in the three cities of Beiping, Modu, and Guangzhou, respectively, targeting high school students, college students, and young white-collar workers. Let them watch the first six episodes of "Meteor Garden" and do a questionnaire after watching it. Judging by the reaction of the audience, the response was very good. ”

After taking the document handed by the secretary, Zhang Ran looked through it, the whole research was almost done in accordance with the research method of the movie, the content was very detailed, and the audience feedback was also very good, so he couldn't help but nod and smile: "Do you still have any questions now?"

After reading the research report, Ye Lin said with great certainty: "The attention of "Meteor Garden" is already high, and according to the research report, almost all the scores given by the audience exceed 90 points, there is no reason why it is not popular!"

Cai Yinong looked a little proud: "When I was researching in the magic capital, a female white-collar worker said to me that I used to feel dirty when I watched idol dramas in the mainland, and I thought that Taiwan idol dramas were fashionable;

Hearing this, Zhang Ran laughed, mainland idol dramas started late, although many actors are good-looking, but dressing up is more than the idol drama soil, mainly because mainland stars don't know how to package and dress up. However, as the students of Form 01 entered the showbiz and gradually became popular, their dressing has begun to affect the clothing of young people.

The acquisition of the clothing brand was finalized, and the next question was which brand to acquire, and Wu Ruide asked the secretary to distribute the information of potential acquisition targets to everyone.

Zhang Ran scanned it slightly, there were about four or five companies, including Ayilian, Asanna, Normanqi, etc., some of these clothing brands he had heard of, and some were completely unfamiliar. The information is very detailed, including various information about the company, such as what is the product positioning, how many stores there are, how is the operation, what is the capital chain, the possibility of acquisition, etc.

After some discussion, most people agreed that Aylian was the best choice. Ayilian has 5 flagship stores across the country, with more than 1,500 exclusive outlets, and the channels are very smooth. This is a developing company, doing well, and if you want to win it, you can only buy it at a high price. In the end, Zhang Ran slapped the board: "Then Ayilian!"

Shortly after identifying the acquisition target, the company's acquisition team conducts an audit of Ayilian, valuing the entire company before initiating the acquisition process. In the past year or so, Century Summit has experienced many acquisitions, and it is not too difficult to acquire a clothing brand.

Next, the group discussed various plans for the coming year, such as MySee China and Feixin China, which are ready to cooperate with News Corporation. By the time the whole meeting was over, it was already five o'clock in the afternoon.

Zhang Ran moved his body, got up and said, "Everyone, it's not early, I wish you all a happy Valentine's Day." I'll go first. ”

Cai Yinong smiled and said, "Mr. Zhang, you are in a hurry, are you going on a date?"

Zhang Ran smiled and nodded: "I don't usually spend much time with my daughter-in-law, but I definitely have to accompany it on Valentine's Day!"

Zhang Ran left the company, drove back home, and saw Zhang Jingchu sitting on the sofa reading a book, so he sat down next to her, spread his hands, and said, "Beauty, where is my gift?"

Zhang Jingchu put down the book, took out a wallet from her pocket, and put it in Zhang Ran's hand: "This is what I bought the materials and then sewed with a needle." What do you think, like it or not?"

Zhang Ran smiled at her, took out his wallet, took out the money and various cards inside, and put it into the wallet sewn by Zhang Jingchu, looked at Zhang Jingchu's flashing eyes and said: "I think it's much better than what donkey cards and Hermes' wallets, I like it very much." ”

Zhang Jingchu smiled sweetly, stretched out her hand in front of Zhang Ran, and asked, "What about my gift?"

Zhang Ran smiled incomprehensibly: "Your gift is not easy to take, let's go to dinner first, and I'll take you to see it after eating!"

Zhang Ran felt curious in his heart, nodded and said, "Okay!"

The two had dinner at a Western restaurant, and then walked into Xidan Joy City, which had just opened. When he came to the tenth floor, Zhang Ran suddenly stopped, stretched out his hand in front of Zhang Jingchu and said, "Hold my hand?"

Zhang Jingchu took Zhang Ran's hand and said in surprise: "Where are you going now?"

Zhang Ran grinned and said, "The world of two people, so you have to hold hands!"

Zhang Jing was very curious at the beginning, and at the same time full of expectations, and followed Zhang Ran into a hall. Zhang Jingchu looked up and found that it was the hall of the movie theater. However, the display screen in the hall was not activated, there was no information about the movie on it, and there were no other staff in the hall except for a middle-aged man who looked like a manager, and it was obvious that the cinema had not officially opened.

Why do you bring me a movie theater that I haven't opened?

However, the cinema is very beautifully decorated, typical futuristic style, the entire hall is placed into a variety of geometric splicing, the color is basically black and white, and the embellished metal blocks give people a cold sense of industrial design. Standing in the hall, the whole person feels like he is in a futuristic world in a science fiction movie.

Zhang Jingchu soon felt that something was wrong, the decoration style of the movie theater was very familiar, a bit like the style in "Time and Space Warrior", and then looked at the design of the theater entrance, isn't it the "Gate of Time and Space"? She suddenly understood that this was a movie theater with the theme of "Time and Space Warrior", and at the same time, she also realized that this movie theater should be open to Zhang Ran.

Sure enough, when the manager-like person saw Zhang Ran and them, he immediately greeted them, with a flattering smile, and said, "Mr. Zhang, you are here!"