Chapter 33 The Importance of the Media

For these people who participated in "If You Are Brave, You Will Go Down a Hundred Floors", although they are not yet regular employees of Wanhu, they also have an employment agreement, which contains confidentiality requirements. In addition, almost all of these people are former employees of state units, and in fact, they have implemented the secrecy regulations quite thoroughly.

Although, the state department is still watching this project, which has touched a lot of nerves. However, if foreign forces want to investigate, although it is not impossible, it will not leak like a sieve.

Marx and Engels once had the idea that "the economic base determines the superstructure." ”

To engage in enterprises is to link with the economy, and the economy and politics are inseparable. Those entrepreneurs who say that they stay away from politics are either too low in rank or have a bad taste.

Reality is interesting, and what is often advertised is lacking. Sometimes it's positive energy to say that you are insufficient, but some people who claim to have a "conscience" should think about it.

It is said that the arcade of video games in China is booming, and the home console market represented by Nintendo is also a rising star.

The status of video games in the country has become very interesting, and in the tide of national entertainment, it is hard to tear a piece of relatively traditional entertainment such as animation, movies, TV series, novels, etc.

The video game industry has gone through such a boom that most game companies have a lot of cash in hand. Just like a nouveau riche always has to "recognize his ancestors and return to his ancestors" when he makes money, the entertainment nature of video games themselves, and in the face of some people's accusations that video games are poisonous.

These video game manufacturers invited special experts and scholars to start arguing about the necessity of the social existence of video games, as well as the artistic value and so on.

The necessity of social existence is relatively simple, that is, video games, as a form of entertainment with high technology as the carrier, can allow people to receive more of the freshest technology and so on......

In terms of technical value, the concept of the ninth art began to be promoted. Moreover, the core argument of the "interactivity" of video games is to express that other art forms do not have this characteristic, highlighting their superiority.

Art forms such as reading, painting, playing, and watching movies really have no interactive links. That's true.

With "interactivity" as the basic point, it is a bit of a force to talk about video games surpassing all previous forms of entertainment and art.

Takahashi is really concerned about the publicity ability of these manufacturers. Propaganda has always made friends more and enemies fewer.

And now to push literature, music, art, film, etc. all at once to the opposite side, this is really stupid.

Although Takahashi didn't plan to participate in this publicity at first, he could only end up in person when he saw that his peers were so stupid.

"Gamer's Heart" magazine published a feature article titled Takahashi's book, "On Art and Technology".

In this magazine for the gamer community, writing this kind of article is actually a little bit misplaced. However, Takahashi chose to publish it in this magazine. Mainly because this media is his own and he can control it, and secondly, maybe the children can let parents "just happen" to see this article and increase the importance of playing games.

Takahashi begins by saying, "Video games are a new form of art and entertainment that is the inheritance and development of all previous art forms. ”

The opening set the tone, and the first sentence praised other people in the industry as seniors.

"Film art is the culmination of music, art, and drama after the development of technology to a certain extent......

At this time, Takahashi began to focus on the origin and history of the emergence of film, as well as a synthesis of previous art forms. It expresses the affirmation of this kind of synthesis of movies, which seems to be praising movies, but in fact it is a foreshadowing for the later praise of video games.

In the next paragraph, Takahashi still did not write video games, but it is human nature to write games. Even primitive humans learn through imitation through play.

Nowadays, people learn to speak, walk, write, write, work, and so on, which is actually a kind of imitation, and this imitation behavior is itself a game.

Takahashi concludes this paragraph by saying, "Games make humanity. ”

In the final paragraph, Takahashi returns to the video game itself.

First of all, video games are the inevitable product of technological development to a certain extent, and secondly, video games are not opposed to previous art forms, but inherited, carried forward, and unified. Most importantly, games are human nature and the source of human progress, which fundamentally determines the justice of video games.

Such a technical, artistic, and historical point of view, coupled with humorous and witty jokes, and words that can be understood by ordinary elementary school students. Takahashi's article, which is not very consistent with the tone of "Gamer's Heart" magazine, actually boosted the magazine's sales.

This article has made many gamers straighten their waists, given many children a shield to play games, and also whitewashed the video games themselves.

Although other game manufacturers see Takahashi as a competitor, they have carefully analyzed this article.

A player who can be recognized by the "enemy" is a good player.

Takahashi himself was noncommittal about this recognition, but he did win the sincere gratitude of many guilty game producers this time. This time as an opinion leader, he is full of popularity both inside and outside the industry.

The mainstream media forwarded this article.

The Ministry of Culture took the opportunity to express a high opinion of "Tower of Magic" and launched an educational game program.

And after this publicity, the evaluation of video games from all walks of life has unconsciously increased.

In the era when there was no Internet, there were such benefits for propagandists. As long as it affects most of the media, no matter what the ordinary people think in their hearts, then this kind of propaganda tone will also become the mainstream.

No one has a real independent will, in fact, everyone's view of the world comes from the objective world or the feedback of others.

To control public opinion means to control people's hearts, as long as they are not particularly stupid. Monopolizing public opinion can reap huge benefits.

It's like the Associated Press, why does such an organization that "does not belong" with any media outlet, and is sponsored by the Foundation and provides press releases?

It is because the foundation's financiers need a media that is not too explicit, very "neutral", convincing, and has a real impact.