Chapter 920: Film Festivals Are a Business

The second floor of the Century Film Palace is the press center, where reporters write their manuscripts and send and receive information. All journalists registered with the festival can log in to their computers with their account numbers and passwords, just like an Internet café, which is very convenient.

But imagine that reporters from major media outlets such as the Associated Press and AFP do not produce news here, they have special private rooms. These private rooms for reporting are located on the basement floor of the Palais du Cinémath, and are specially prepared by the festival officials for these big media outlets.

Next to the press center, there is a large café with free IFT and free coffee, drinks and water for journalists. When the reporters are tired from work, they can drink some water here, look at the beautiful scenery outside, and relax their mood.

Now there are not many reporters in the café, only about a dozen, and most of them are Chinese reporters. Foreign journalists are either familiar with the various processes of the festival in the building, or they go out to play or do interviews. At this time, the reporters in the café were talking loudly around their respective computers.

"Guevara can enter, and you can find films from the festival when you search, but you just can't book tickets. It's been half an hour, and it looks like something should be wrong with the ticketing system!"

"It's very strange, Guevara has never done this kind of activity, and the online ticketing of the Magic City Film Festival is what they do, isn't it doing a good job, why did it suddenly go wrong?"

"There may be something that is not well connected, after all, the Lin'an Film Festival is only the first time this year, and there is no experience. ”

"But what the hell is the problem, there must be a reason, right?

While the reporters were talking, countless fans on the Internet were also talking about it. There are more than 200 films exhibited at the Lin'an Film Festival this time, plus nearly 300 classic masterpieces such as "The Silence of the Lambs" and "Future Soldier 2", and more than 500 films will be screened throughout the festival, which is definitely a gluttonous feast for fans.

Many fans waited in front of the computer early today, and even downloaded the ticket-grabbing software, waiting to buy tickets. Guevara's tickets were released at 9 a.m., but for some reason, Guevara's server kept showing that it was too busy to open at all. Fans felt that they had been tricked, so there was a lot of scolding on the Internet.

"I've been waiting in front of my computer since six o'clock in the morning, just waiting to buy a ticket, and now you're telling me I can't buy a ticket, I'm so disappointed!"

"I started to refresh at 8:55, and now it's almost 9:30, and I haven't grabbed a ticket, and I looked at Weibo, and all of them are saying that the page shows that the seat map failed to load, and I haven't grabbed a ticket. The tickets have all been bought by scalpers! Hehe! Lin'an International Film Festival might as well be renamed Lin'an Scalper Film Festival!"

"Why is there no internal test and emergency plan within the organizing committee? How can it be like this, it's too embarrassing!"

From 6 o'clock in the morning, many enthusiastic fans gathered at the door of more than 20 official cooperative theaters in Lin'an. Some of these popular movie theaters lined up in front of more than 50 meters long, and fans took their own printed film schedules and citizen movie viewing manuals, doing their homework while waiting, many of them middle-aged and elderly people.

Many enthusiastic fans have been queuing since the early hours of the morning and have been queuing for hours. Among them, the first fan in line is Zhang Ran's fan, in order to grab the first ticket for "Future Apocalypse" and become the first fan in the world to see the movie, he started queuing in the early hours of yesterday morning, and has been queuing for nearly 30 hours now.

After waiting in line for such a long time, they told me that they couldn't buy tickets! They were undoubtedly more angry than the fans who sat in front of the computer to grab tickets.

"Call your manager out and make things clear, what the hell is going on?"

"Aren't you guys playing tricks, saying that tickets will be released at 9 o'clock, but now it's half past 9 o'clock, and there is not a single ticket!"

"Tickets for Future Apocalypse are in high demand, you won't take these tickets and get ready to release them, right?"

The cinema is also helpless about it, and now there is a problem with the ticketing system of the movie, and there is nothing they can do about it. They wanted to explain, but even they didn't know what was going on, so they couldn't explain it.

Zhang Ran also received news that there was a problem with the ticketing system at this time, which was really a bit unexpected for him. In 04, Zhang Ran took the movie "The Aviator" to Venice to compete, and there was a problem with the ticketing system of the Venice Film Festival at that time, which caused fans to complain. Therefore, he attaches great importance to the ticketing system of the Lin'an Film Festival, and specially asks Guevara, who does online ticketing, to do it. I didn't expect that there was still a problem with the ticketing process, and the situation was even more serious than in Venice.

Zhang Ran directly called the phone of the person in charge of Guevara: "What the hell is going on, how long will it take you to fix the server?"

The person in charge heard Zhang Ran's tone was not good, and knew that Zhang Ran was angry, so he quickly explained: "Mr. Zhang, it's not that we are slow, but that someone is attacking our server, and now even the backup server is paralyzed." ”

Zhang Ran was slightly stunned, and he felt strange, this was not the first time for Guevara to do an activity, how could he poke out such a big basket, but he didn't expect that the website was attacked! Who did it? Zhang Weiping? Wanda? Or HTC? All of these are possible. Not only them, there are many opponents and enemies at the peak of the century, and too many people hope that the Lin'an Fantasy Film Festival will be messed up!

Zhang Ran didn't have the heart to carefully analyze who did it, the most important thing now is to quickly solve the problem, and immediately said: "You want the audience to apologize in the shortest possible time, and tell everyone the truth of the matter; second, you must immediately call the police; third, organize technical personnel to repair as soon as possible, and reply to ticket sales as soon as possible!"

After hanging up the phone, Zhang Ran groaned for a few seconds, wrote an apology in the name of the organizing committee, and told everyone that Guevara had been hacked. The official blog of the festival immediately posted a letter of apology on Weibo, and then Guevara also apologized on Weibo, and at the same time said that the organizing committee had called the police.

When fans heard that Guevara was hacked, they all suddenly realized, and most of the resentment in their hearts dissipated, and many even turned their spears to scold the troublemakers.

"If you have the ability, you will attack the website of the White House and attack the ticket sales system of the film festival!"

"That's right, everyone can't buy tickets, these hackers are too cheap!"

"I bought a watch last year, this is too cheap, this kind of slut should be caught and played to death by little JJ!"

"Xinjing Daily", which is not dealing with the peak of the century, and Chen Qingsong and his ilk, will naturally not let go of this opportunity to ridicule Zhang Ran and the peak of the century. They have written articles to ridicule the film festival, what is too amateurish, what is disgraced to the world, what film festival has become an international laughing stock before it opens, etc., and so on, which is extremely mean.

Towards 10:30 a.m., the attacks on Guevara stopped, and Guevara's ticketing function returned to normal.

Netizens began to rush for tickets frantically, and Guevara's data was frantically refreshed, with the number of tickets issued in 1 minute exceeding 2 million, 2 minutes exceeding 3 million, and 5 minutes exceeding 4 million...... In 30 minutes, the total ticket sales of the Lin'an Fantasy Film Festival in Guevara exceeded 8 million. Among them, the fastest selling is Zhang Ran's "Future Apocalypse", a total of eight shows, all IMAX halls, more than 10,000 tickets, and it was sold out by avid fans in 5 seconds.

After the problem of the ticketing system was solved, Zhang Ran's heart was still hanging and he didn't dare to take it lightly. He brought together the heads of the various departments of the festival for a short meeting. Zhang Ranci emphasized that the work must be done in place, and every work must be implemented to the people. It's okay to have a little Louzi, but you can't have a big problem. This year is the first edition of the Lin'an Fantasy Film Festival, and if the first session fails, then people may not come again in the future.

Zhang Ran originally wanted to make the movie in person, but it was too late in time, and now the film company, company representatives, and celebrities have arrived in Lin'an one after another, and some of the important guests he must meet.

At 2 o'clock in the afternoon, Zhang Ran came to the Century Hotel, not far from the movie palace, to meet with the CEO of L'Oreal. L'Oréal is one of the main sponsors of this year's festival, and they have set up a makeup room with an area of more than 500 square meters on the fifth floor of the hotel, providing makeup and styling services for celebrities, directors and other film dignitaries from all over the world.

L'Oréal attaches great importance to the Chinese market and the Lin'an Film Festival as a promotional platform, this time the CEO of L'Oréal personally brought a L'Oréal makeup dream team over, Zhang Ran will definitely meet the CEO of L'Oréal, as well as the makeup team composed of the world's top makeup artists.

After meeting with the president of L'Oréal, Zhang Ran met with representatives of Maserati, another important sponsor of the festival. The film festival involves the transfer of VIPs, and celebrities also need courtesy cars to attend the red carpet, and it is impossible for the film festival to buy dozens of cars to put there, and can only be sponsored by car companies, such as the car sponsor of the Cannes Film Festival is Renault, while the sponsor of the Berlin Film Festival is BMW, and the sponsor of the domestic film festival is Cadillac.

There are many car brands willing to sponsor the Lin'an Fantasy Film Festival, BMW and Mercedes-Benz have also contacted the organizing committee of the film festival, but Maserati gave the best plan, they proposed to prepare five models for the film festival, a total of 200 cars, and said that 5 These 200 cars can be customized according to the needs of the film festival.

Maserati has sponsored the Venice Film Festival for many years, and knowing the needs of the film festival, it proposed to adjust its car according to the needs of the festival officials. In the end, he defeated other opponents and became the main sponsor of the festival.

The sponsorship of the film festival by the car manufacturer does not mean that the car will be given to the film festival, and the car will be taken back after the film festival is over. The Maserati will also be shipped back to Italy, where they will be sent back to the factory, where they will be erased and integrated into the general mass market. 200 cars were transported from Italy to Lin'an and then back to Italy, and the cost was not small.

However, Maserati still thinks it is worth it, and the brand director told Zhang Ran: "There are a lot of Hollywood superstars present at the Lin'an Fantasy Film Festival, and the world's cameras are on Maserati, which is the best stage for Maserati!"

Of course, the sponsors of the Lin'an Fantasy Film Festival are not only L'Oreal and Maserati, but also more than 100 sponsors of the entire film festival. These sponsors are divided into different levels according to the type of sponsorship and the depth of cooperation. Top sponsors like L'Oréal and Maserati are known as main sponsors, and they naturally have the best opportunities to showcase. For example, L'Oréal, in addition to corporate leaders being able to attend the opening and closing ceremonies of the film festival, sit in the VIP area, and display media publications and exhibition boards, the opening red carpet of the film festival will also set aside a special time slot to come out, so that L'Oréal can arrange its own spokesperson to walk the red carpet.

Zhang Ran naturally can't see all the sponsors, there are hundreds of sponsors, he doesn't have so much time to lose all the sponsors, he can only meet with the main sponsors who have the deepest cooperation and the most money. This is not a philistine, the festival itself is a business. Without money and sponsorship, it is impossible to run an influential film festival. Even so, by the time Zhang Ran had finished meeting with several representatives of the main sponsors, it was already ten o'clock in the evening.

After meeting with the sponsor's representatives, Zhang Ran returned home and was about to rest, when a phone call forced him to temporarily give up this plan.