"Love Has an Afterlife" has done a good job in publicity, with Zhang Ran, and many celebrities waving their flags on Weibo; there are a lot of praise from the media; in addition, Yu Feihong and Zhang Jingchu also took the starring roles to promote in various cities across the country, and the publicity methods that should be used have been used, but the box office of the movie is still disappointing, only 4.1 million in the first week. Pen ~ fun ~ pavilion www.biquge.info

For a movie with an investment of 20 million, this achievement has already been sentenced to death, and it is impossible to recover the cost. The only thing that can make the two directors feel gratified is that the movie has a good reputation and has been popular with some fans and the media, and the two directors have also been touted as talented female directors.

In the second week, "Love Has an Afterlife" only achieved a box office of 3.3 million, with a total of 7.4 million, and most of the National Day holiday has passed, according to this trend, the box office may eventually be 10 million.

The two beautiful directors were originally full of confidence in "Love Has an Afterlife" and felt that the box office must be good, but now this result has hit them very hard. When Yu Feihong heard that Zhang Ran's box office prediction for the movie was 10 million, and the final box office of the movie was really 10 million, he asked Zhang Jingchu to pull Zhang Ran out and wanted to ask what was going on.

Yu Feihong has worked hard for "Love Has an Afterlife" for ten years, undoubtedly hoping that the film can succeed, but what she waited for was a fiasco, she was a little unwilling and asked: "Director Zhang, how can this be?"

Zhang Jingchu was also unwilling: "Yes, how can this be? The reputation of the movie is obviously very good, and the ratings of Douban and Time.com are very high." ”

Zhang Ran smiled at them and said: "Doing movies is the same as doing business, you must know how big the market for your product is, who are your customers, if you don't even know this problem, then the business will definitely not be able to continue." Now can you tell me who the target audience of "Love Has an Afterlife" is, and how big is such a group?"

Yu Feihong has never thought about this problem, she has always believed that as long as the movie is good enough, it can be successful. At this moment, hearing Zhang Ran's question, she thought for a while and said, "It should be a female audience, right? How big is it? I really don't know about this." ”

Zhang Ran knew that Yu Feihong and Zhang Jingchu lacked sufficient understanding of the film market, and it was not surprising to hear her say this: "According to the research data of the first half of this year, the main force of movie-watching in China is still office workers, and the most popular films among female audiences in this group are comedies and romances. Among the young women born in the 85s and 80s, the preference for romance films reached 67.9% and 66.3% respectively. According to the corresponding data analysis, the current ceiling of romance films is about 100 million. However, romance films are a big concept and can be subdivided into many kinds, and "Love Has an Afterlife" is not an urban romance film favored by female white-collar workers, but a story of the Republic of China, which is very far away from everyone's life, and has little attraction for this ethnic group, and it is under the banner of ghost love, this theme may have been more popular in the eighties and nineties, but it is somewhat outdated now, therefore, the audience of "Love Has an Afterlife" is quite narrow. The group of female white-collar workers has grown up with the Internet, watching Korean dramas, Japanese dramas, American dramas, British dramas, watching all kinds of Hollywood movies, the amount of reading is relatively high, and the requirements for movies are relatively high. In fact, it is already good for "Love Has an Afterlife" to get this box office, how good are the movies of "The Good Man of the Three Gorges" and "Tuya's Marriage", and how much box office is it?"

Yu Feihong laughed: "Hearing you say that, I feel much better!"

Zhang Ran glanced at Yu Feihong: "The real problem of "Love Has an Afterlife" is that the positioning of the film is not clear, if you want to take the path of literary films, you should control the budget, reduce the scale, and carry out precision marketing; If you want literature and art, don't expect too much about the box office, and if you want the box office, don't be too literary!"

Yu Feihong pursed his lips and said, "Why didn't you say it at the beginning?"

Zhang Ran spread his hands and said: "I said will you listen? A director has worked hard for the film for ten years, spent all her savings, and sold the house, for her, the movie is not just a movie, but an obsession, how can she easily change her mind." What's more, many directors have a natural illusion that they always feel that they are geniuses and can do anything. Especially Chinese directors, who lack awareness of their own abilities, always want to get more investment, and feel that more money is better. French director Alain Resnais, who made the famous film "Love in Hiroshima", once said that it is best for me not to invest more than $750,000 in my films, because I only have so many audiences. My film is extremely niche, and if it exceeds $750,000, I can't guarantee that I will be able to recover the capital, and it will make the boss suffer losses, which is something I can't do. This is the real smart guy and the really responsible director!"

Yu Feihong looked at Zhang Ran and said with a smile: "How do I feel that you are scolding me?"

Zhang Ran laughed: "You are a newcomer, it is the first time to make a movie, and it is normal to not understand the market." I'm talking about directors who have become famous, such as Chen Kaige, such as many directors of Xiangjiang Directors, who rely on their past fame, take other people's trust in them, and abuse other people's money, I think this is a problem with professional ethics!"

Yu Feihong thought that Zhang Ran dared to say this, and he had the confidence to say so, and said with a smile: "It seems that next time I make a movie, I will save money, if I am still so willful, I will become a director with no professional ethics in your mouth!"

Zhang Ran remembered that after the box office fiasco of "Love Has an Afterlife" in the previous life, Yu Feihong had never directed again, and now listening to her tone, she wants to fight the rivers and lakes again?

Yu Feihong looked at Zhang Jingchu and said: "I said to Jingchu that we will shoot "All the Nights in the World" together, and she helped me when filming "Love Has an Afterlife", and I helped her this time!"

Zhang Jingchu was originally full of confidence in the "All the Nights in the World" she prepared, she felt that this novel was much better than the novel of "Love Has an Afterlife", it was the winning work of the Lu Xun Literature Award, and it would definitely be a great success if it was made into a movie, but the box office fiasco of "Love Has an Afterlife" seriously frustrated her self-confidence, and asked: "Zhang Ran, what do you think will happen to the box office when "All the Nights in the World" is filmed?"

Zhang Ran is not particularly clear about the preparation of "All the Nights in the World", and he has not even read the script. It's not that he doesn't want to help Zhang Jingchu, it's not that he doesn't care, it's that Zhang Jingchu doesn't let him interfere, Zhang Jingchu said that she doesn't want to rely on Zhang Ran for everything, she wants to rely on her own ability to become an excellent director.

Zhang Ran said very directly: "The key is to see how you shoot, whether you want to take the literary route or the commercial route, don't expect too much about the box office if you take the literary route, don't be too literary if you take the commercial route, you had better think about what you want and choose a way to go." Of course, there are not no directors who can take into account both literature and business, but there are only a handful of directors in the world who can do this, and for novices like you, it is best not to have such unrealistic fantasies!"

Yu Feihong poked Zhang Jingchu's arm, and said with a smile: "Your Zhang Ran is really narcissistic, there are only a handful of directors in the world who take care of literature, art and business, and he is praising himself in a different way!"

Zhang Jingchu often said that Zhang Ran was narcissistic, but she could say that it didn't mean that others could say it, and immediately corrected: "This is a fact, it is a handful, this is self-confidence, not narcissism!"

"That's right, my daughter-in-law still understands me!" Zhang Ran picked up the teapot and poured a glass of water for Zhang Jingchu, and said with a smile, "The tea is cold, I'll refill it for you!"

Up to now, Zhang Jingchu, the script of "All the Nights in the World", has asked the screenwriter to write two drafts, but she is not particularly satisfied, and she will definitely not be able to start the machine in a short period of time, she has enough time to think about literary and commercial issues.

On October 28, the 3rd Asian Film Academy Awards was held in Ningbo. The first edition of the Asian Film Academy Awards was held in South Korea, the second was held in Japan, and now it is finally back in China. Because the first two Asian Film Academy Awards attracted a large number of stars and had great influence at home and abroad, if they could win the right to hold the Asian Film Academy Awards, it would be a good publicity for the whole city, so after the end of the second Asian Film Academy Awards, more than a dozen cities in China, including Shancheng, Rongcheng and Guangzhou, contacted the Summit of the Century and the Asian Film Academy, hoping to obtain the right to hold the award.

In the end, Century Summit chose Ningbo, and the reason why it was held here is that Century Summit acquired Xiangshan Film and Television City at the beginning of this year.

In 2003, in order to shoot "The Condor Heroes", Zhang Jizhong invested in the construction of the Condor City in Xiangshan, which brought Xiangshan Film and Television City into the public's field of vision. However, due to the imperfect industrial facilities of Xiangshan Film and Television City, it is almost in a state of no management, with only 100,000 tourists and only 1 to 3 crews receiving it every year. For the film and television city, no crew comes in to shoot, which means that there is no income, so the operation of Xiangshan Film and Television City is very difficult. In this case, a film and television giant like Century Summit is willing to take over, and the other party naturally can't ask for it.

The most important point of Zhang Ran's acquisition of Xiangshan Film and Television City is that he believes that China's film and television industry will appear in the north and south in the future, Beiping is the center of the north, and the center of the south will appear in the Yangtze River Delta region.

In fact, in recent years, a number of film and television bases such as Wuxi, Hengdian and Xiangshan have emerged in the Yangtze River Delta, and the magic capital has also frequently appeared in Hollywood movies, becoming a big dock for Chinese films to connect with the international market, and the phenomenon of film and television industry clustering in the Yangtze River Delta region is becoming more and more obvious.

Zhang Ran hopes to use the film and television resources in his hands, take advantage of the talents and technical advantages of Modu, Lin'an and other places, integrate the film and television industry resources of the entire Yangtze River Delta, and create a new Oriental Hollywood, or Hualywood.

The acquisition of Xiangshan Film and Television City is the first step of this plan!

However, except for several high-level executives at the peak of the century, Zhang Huijun of Nortel, no one else knew about this plan, and no one knew the real purpose of Zhang Ran's acquisition of Xiangshan Film and Television City. Now the media is focusing on which big stars will come to cheer for this year's Asian Film Academy Awards, and which films will be the final winners. The organizers did not disappoint everyone, and the guest lineup was more than in the past, in addition to the top superstars of China, Japan and South Korea, heavyweight award presenters also included Hollywood superstar Keanu Reeves, three-time Oscar-winning director Oliver Stone, etc., absolutely star-studded.

This year's Asian Film Academy Awards will be broadcast live on TV by the movie channel, and the peak of the century will be broadcast live on the Internet, and at the same time, there will also be a text live broadcast on Weibo, but for avid fans, watching live broadcasts cannot meet their needs at all, and many people rushed to the scene, waiting for the style of an idol.

At four o'clock in the afternoon, on both sides of the red carpet at the Convention and Exhibition Center, the audience was already crowded, and media reporters also grabbed the best position, waiting to take red carpet photos of stars. In the past two years, with the rapid development of China's film and fashion industry, everyone has paid more and more attention to the red carpet catwalk, even more than the attention of the movie itself, and I don't know whether it is good or bad!