Chapter 44: The Evolution of Association
The complex ecological environment creates complex people, and complex people feed back to the complex ecological environment.
The consequence of China's extremely complex video game player ecosystem is that players are more and more cherished for video games.
There are a few children who have not secretly taken out the game console to play when their parents are not at home.
Even, I practiced listening to the footsteps of the corridor and determining who it was.
How to make the TV dissipate heat quickly.
How to make the game console voltage regulator quickly dissipate various skills.
In the guerrilla warfare, the young players come into contact with the game.
These precious memories, even if they don't make them programmers or part of the video game industry in the future, are interesting for them to look back on.
In the era when the United States began to enter the Internet bubble led by Silicon Valley, China's computer-related companies were just beginning to take off.
The first thing that appeared in front of the public should be the enterprise Lenovo incubated based on the Chinese Academy of Sciences and Zhongguancun.
At the very beginning, this company was supported by a number of domestic computer technology masters.
The brand machine launched at the beginning is not expensive, and the performance is not bad.
While a large number of scattered users purchased, they also got a large number of orders from the government and schools.
Such a smooth development naturally made Lenovo rise rapidly.
Even, Lenovo once had ambitions for the operating system.
At this time, the Windows operating system led by Wanhu and Microsoft began to be popularized.
At this time, the association may be the engineer's thinking.
They did not engage in a Windows operating system, but engaged in a more advanced and futuristic way of operation and interaction.
To put it simply, the idea is to compare a computer to a house.
There are all kinds of things in the house, for example, there is a book on the ground, and when you open it, you will find a Chinese-English dictionary.
For example, if there is a board game on the table, click on it to make it a game.
All software reacts in this physical situation.
Compared with the two-dimensional image of the Windows operating system, it seems that this pseudo-three-dimensional image is easier for people to understand and learn.
Indeed, this operating system comes with a bundle, and many computer users have been surprised when it first launched.
This surprise is not even weaker for these novices than the two-dimensional change from simply entering a command to entering a window icon.
However, some of the things that followed were more awkward.
Except for Lenovo's own software, as well as Lenovo's adapted software, the rest of the software is not compatible with the ecosystem of this computer home.
The window system is fine, just draw an icon.
The operation interface is still two-dimensional, which is intuitive and convenient, and there is nothing that needs to be converted.
However, the computer expert's desktop is a pseudo-three-dimensional state, but when it enters the software, it becomes a two-dimensional state.
It's not very friendly.
Every time you open a piece of software, for the user, it is equivalent to switching from one state to another.
However, Lenovo is also changing.
Perhaps because the money of the relevant departments is too easy to make, Lenovo has raised the price of all its computers.
You must know that almost all goods, when traded in the country, will be taxed at more than 100%.
And this tax rate, when the relevant departments procure, will be refunded to the corresponding enterprises.
In other words, a computer that sells for 7,000 yuan on the market may actually cost the government more than 5,000 yuan.
This was originally a way to avoid double taxation, after all, the government also generates revenue from taxes.
How can there be a reason to collect your own taxes?
At this time, Lenovo found a problem.
The first is that Lenovo itself is so profitable, and a large number of peers have also begun to engage in computer companies. For example, Tsinghua Tongfang is a member.
And the person who decides whether to purchase and which brand of computer to purchase has a great choice at this moment.
In order to choose your own computer for procurement, of course, you have to do everything you can.
Among them, one of the most effective methods is two words - kickbacks.
But how do you give the rebate?
You must know that as a high-tech product, a large number of core components of a computer need to be imported from foreign countries.
The profit is not very high in the first place, and it is not very realistic to want to give away a part of the profit as a rebate.
Lenovo's final solution can be described as simple and crude.
There will still be a tax refund, so take out some of the tax refund as a rebate.
As for how to do it?
Quite simply, the price increases!
The original 7,000 yuan for computers has risen to 9,000, and the price after the tax rebate for the purchase by the relevant departments is still about 7,000.
And the extra thousands of dollars, part of it will be taken out as a rebate, and the rest will be used as profit.
As for the retail investors who buy computers, their purchasing power is actually very weak.
Moreover, sometimes they really don't buy the price increase, but feel that the price increase must be because the quality has improved, so they buy it.
Therefore, it has laid the sales pattern of Lenovo in the future.
A computer with the same configuration is more expensive than the retail price of other domestic brands and even foreign brands.
However, because of the excess rebates, the association that ate up the relevant departments, the largest market in China, still survived, and lived better.
At this time, Lenovo's decision-making department suddenly felt.
Maybe the existence of those technical bulls has no meaning, and the relevant departments do not look at the parameters when purchasing things.
The efforts made by the technical experts can be said to be of no use to sales.
Since it's useless, and they're going to spend a lot of R&D money, then okay, let's fire you.
At this time, Lenovo completed its second metamorphosis.
What started as a technology-oriented company has become a market-specific company.
In China, the power of the example of the relevant authorities is endless.
Although Lenovo's computers are more expensive in retail, expensive means good! I don't see that expensive, and the relevant departments are still using them!
As a result, Lenovo, which abandoned technology, still became the largest PC seller in China in a short period of time.
As for what Wanhu with chip manufacturing capacity is doing, it will be more interesting.
You know, the patent for electronic chips is never one, but a series.
The patent protection period is 20 years, which means that in 1994, the chip of 1974 could be made without infringement.
But what was the use of the chip in 1974 in 1994?
Although it can be used in industrial equipment, the profit margin is already extremely low.
Although Wanhu has the ability to make Intel chips, it does not have a patent license.
Although it is sold domestically, it does not care much about the patents of American companies.
However, if Wanhu does this in China, the projects they operate in the United States will be sniped by Intel.
Therefore, Wanhu did not produce chips with the X86 architecture of personal computers, but started from scratch and made some of them themselves.