Wang Zifan prevented Zhao Yuzhi from going to the United States, but he broke his promise, and he himself had to make a trip because there was a problem with Apple, the company he invested. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The problem is still with Jobs, Wang Zifan never thought that this big coffee would be kicked out of Apple, it was not someone else who kicked his ass, but the CEO Scully he invited, he came to the United States not to help Jobs, but to take the opportunity to increase his shareholdings, and even have the ambition to control Apple, so he did not hesitate to transfer the risk fund to Zhao Yuzhi's name.

"Do you want to sell sugar water for the rest of your life, or do you want to seize the opportunity to change the world!" This famous quote was said by Steve Jobs back then, and with this sentence moved Scully to join Apple Consolidation Four, who knows that the latter failed to change the world, but changed Jobs.

To be fair, Jobs was completely to blame for being ousted, but none of the founders wanted to lose their company, and they had a way to do it, which was to adopt a two-tier shareholding structure, and then Apple was a single-share structure, with the same shares and equal rights, and after Apple went public, Jobs's stake fell to 11%, and there were no hardcore allies on the board, and the outcome of offending the public can be imagined.

As one of the members of Apple's board of directors, Wang Zifan still can't understand why the god-like Steve Jobs was ousted by Apple's board of directors, and how to interpret this decision?

The genius Jobs was driven away by a bunch of fools?

The board of directors who ruined Apple?

It wasn't until 12 years later that Joe returned as the leader of the gang that Apple became Apple again?

Jobs was a wronged genius, Scully was a fool who could only sell sugar water, and Apples were destroyed by Scully?

All kinds of thoughts flashed in his mind, Wang Zifan was silent, he now especially wanted to know what happened some time ago, and called to inquire about the relevant departments of Apple in detail, although he was not in the United States, he was still a director after all!

Some people may think that Jobs is the founder of Apple, so he is also the CEO of the company, but the fact is that Jobs actually did not become the interim CEO of Apple until 1997, and did not become the official CEO of Apple until the turn of the millennium.

Actually, that's the truth of the matter.

As far as Wang Zifan knows, Apple completed the official company registration on January 3, 1977, before that, Jobs and Watts can only be said to be "doing business", Apple has not yet been born in the legal sense, Jobs and Watts were very young at the time, they had a vision, saw that personal computers will change the world, a product that can turn this vision into reality, but they don't know how to run a company.

At this time, Makula appeared, 3 years earlier than Wang Zifan invested in Apple, Makula invested in and joined Apple as an angel, helping the start-up Apple to develop a complete corporate strategy and business plan, in fact, Makula is equivalent to Jobs's mentor in business, and is also the real helmsman of Apple at that time.

From the beginning, Marcula pointed out to Jobs and Wads that they were not suited to manage the company and had to hire someone with experience as CEO, and in February 1977, Apple's first CEO, Mike Scott, was joined by a professional manager at the National Semiconductor Corporation, and every Apple CEO would later find that it would be a nightmare to manage his relationship with the founder, Steve Jobs.

On the one hand, he was a genius, with a vision that ordinary people did not have, he knew how to make products that people really liked, he pursued perfection, he was nitpicky about details, but he was often proven right, he also had a powerful "reality distortion force field", and he was always able to persuade others to listen to his opinions. But on the other hand, it is precisely because of his genius and strong self-confidence that he is also a very difficult person to get along with, he treats his colleagues roughly, harshly, impatiently, he often changes orders and does not respect other people's opinions. We can say that this is the privilege of geniuses, because they are so much smarter than the average person, but when leading a large company with a large number of people, these character traits will become fatal flaws.

In July 1981, that is, when Wang Zifan invested in Apple, the term of the first CEO Scott expired, because he did not make too good results, the major shareholder Macoola did not retain him, personally became CEO, and also began to look for the next CEO.

Soon after, Scully became familiar with Apple's day-to-day work and became Apple's CEO.

The reason why Jobs was willing to invite Scully was largely because Scully was different from Scott, he was a "fan" of Jobs, and in Scully's heart, Jobs was an idol, and he once said in his inaugural speech: "If you ask me why I came to Apple, there is only one reason, and that is to be able to work with Steve." I see him as a truly great figure in our country in this century. ”

Jobs thought that by cooperating with such a person, he would be free to do what he wanted, but it turned out that both men were wrong about each other, Scully was not so obedient, and Jobs was not so perfect.

In fact, at the beginning, the two also experienced a honeymoon cooperation period, but Wang Zifan appeared, invested a large amount of money in Apple, the company has money, naturally research and develop new products, this product is Mackintosh computer, Hong Kong called Mac machine, in the 100 days after Macintosh was released, sales were very good, according to Jobs, a total of 70,000 units were sold, I believe this is the result of Jobs's strong marketing talent and reality distortion stance, so that Jobs was blindly optimistic that Mackintosh would sell 500,000 units in a few months, so he persuaded Scully to let go and expand investment to increase production capacity。

But the fact is that Mackintosh sells only 20,000 units a month, and Jobs's prediction is wrong, although Mackintosh uses a new generation of graphical operation interface, a generation ahead of the IBM PC, but it has two fatal flaws, one is too little memory capacity, and the other is too little application software. That is, it is a flashy toy. It was not that no one had warned Jobs about this phenomenon, but at that time Jobs was extremely confident in his judgment, and he thought that he knew what kind of products the market needed. Mike Murray, a close friend of Steve Jobs and head of marketing, described Jobs this way: "The market research that Steve did was to look at himself in the mirror every morning. ”

The decline in Mackintosh's computer sales exposed many of Apple's internal management problems, which Wang Zifan did not expect, and directly detonated the bomb that forced Jobs to leave in advance.

Mackintosh is the department that Jobs is in charge of, Jobs used his authority to allocate a lot of resources to Mackintosh, engineers earn much more than the Apple II department, which hurts Apple II employees, because they contribute 70% of the company's revenue and most of the profits, but they don't get the respect and rewards they deserve, at the beginning of this year, another Apple founder who was very dissatisfied with this, Woz, left the company, and some company executives also left one after another, a total of dozens of engineers resigned.

As a result, not only was the Apple II department dissatisfied with Jobs, but also his own Mackintosh department, Jobs was the kind of manager who liked to direct command, he often directly interrogated the specific work of employees, and always changed the order, so that employees felt at a loss, and many people ran to complain to Scully, who told Jobs about these complaints.

Jobs said, "Don't worry, I know what I'm doing, and trust me, it's the right path." ”

"But the people don't think it's the right path," Scully said. ”

Jobs said contemptuously, "They don't understand." ”

This is Steve Jobs, a man who is extremely confident in himself, and in his eyes, probably those who cannot understand themselves are fools.

The undercurrent began to surge. Mack Murray, the head of Apple's marketing department, was a confidant of Jobs and was loyal to him, but he began to plan a coup d'état that would lay off Jobs, and Murray told Scully that Jobs should be considered to leave his position as general manager of Mackintosh. The words came out of Murray's mouth, and Scully realized that things were serious now.

The board of directors also became unbearable with Jobs's overstepping authority, of course, this did not include Wang Zifan, because he had been in Hong Kong, Scully crossed over him and proposed to the board of directors to remove Jobs from his position as general manager of Mackintosh's department, otherwise he would resign, and the directors separately approached two people to mediate, and the final result was that the directors sided with Scully and agreed to Scully's proposal.

On March 23, Scully planned to fly to Hong Kong, intending to personally report the board's decision to Wang Zifan, when someone told Scully that Jobs was going to take advantage of his absence, Scully immediately canceled the trip, and at 9 a.m. the next day, he confronted Jobs at a senior management meeting: "I heard that you are going to kick me out of the company, is this true?"

Mr. Jobs had been secretly working for many days, greeting the top managers, hoping to force the board to give in and oust Scully. The truth is, however, that every senior manager who spoke said they would support Scully over Jobs. Faced with the scene of betrayal and separation, Jobs cried and slammed the door.

Today, Scully officially signed documents to contact Jobs for the position of general manager at Mackintosh, and Wang Zifan felt that he was too late.

Scully, who took over the position of general manager of Apple, also had enough confidence to face Wang Zifan, and said lightly: "Mr. Wang, I'm sorry, I know you support Jobs, but this is the decision of the board of directors!"

Wang Zifan vaguely remembered that Jobs seemed to have been driven away once in his previous life, but this was not a reason for him to forgive, and frowned: "Why didn't anyone inform me of such a big thing?"

Scully shrugged, "We called, but no one answered, so we sent the letter instead!"

"That's your reason?" Wang Zifan had a strange expression, he sent a letter from the United States to Hong Kong, and the ghost knows how long it would take to receive it, if it wasn't for someone from Microsoft to call him, it is estimated that he would not even be able to eat cucumber dishes!