Chapter 91: Surveillance Capitalism

There is never a shortage of smart people in this world, and there are some business opportunities that Takahashi doesn't know, but they have been tested by some smart people himself.

You know, there are many, many sensors on a mobile phone, and a piece of software can also ask for a lot of permissions.

What can these permissions and sensors be used for?

Sometimes it's more useful than the average person thinks.

The easiest thing to understand is the address book permissions.

If a software has the permission to make contacts, it can upload the contacts through the server, and at first, when the data is not abundant, it can judge the relationship according to the remarks and names of mobile phone users.

And if they know the specific meaning of each phone number from the operator, or other sources.

Then there are a lot of things they can operate.

For example, recently, Ko-kun and Otome suddenly had frequent phone calls, and they didn't look restrained at all.

Then, enter the database to search for the age gap between A-kun and Otome, if the age is very short, can you tell if the two are in love, or if they are friends or more than lovers.

If you are in these two states, if you happen to have a holiday that is suitable for couples to spend together or confess, can you push advertisements related to "flowers" and "chocolates" by email or when users browse the page?

As we all know, almost 90% of large-scale advertising is ineffective.

However, this kind of data analysis of contacts and call logs can analyze the general behavior and environment of a user, and can accurately recommend related products.

Of course, this is not powerful, where is the greatness?

The great thing is that the company that already has a company has begun to fully develop speech recognition technology.

Why did they develop speech recognition technology?

Is it because they want to develop voice interactive robots?

No, what they want to do is secretly do voice recognition when the user isn't paying attention after getting the device's microphone permissions.

The identified content is then uploaded to the server.

If you say you want to buy a TV, after uploading it to the server for identification, the next advertisement on the mobile phone will become an advertisement for TV.

In addition, these methods can also overlap with positional positioning.

For example, Wanhu has now begun to try to promote the opening of mobile QR code payments in fast-food restaurants with IFI coverage, such as KFC and McDonald's.

You know, QR codes have been invented as early as the late eighties of the last century. And the inventor opened the right to use the QR code without paying any licensing fees.

The mobile phone camera of Wanhu, although the imaging quality is not compared with the SLR, that is, it is much worse than the card machine, but it has replaced the Polaroid in the Polaroid vending machine that can be seen everywhere in this scenic spot, and the imaging quality is okay.

With such imaging quality, it is not a difficult thing to use to identify QR codes.

In other words, the mobile payment operation based on the QR code already has a foundation.

If users really use mobile phone payments to cope with daily life.

Then, if you want to, you can even build a complete life state for a person.

Every morning from 7 to 8 a.m., I use my mobile phone to pay for my subway ticket, I go to a relatively cheap restaurant near Ginza at noon, and I go to the supermarket to buy imported mineral water before returning home in the evening.

According to these, we can accurately measure the social grassroots and living conditions of this mobile phone user.

And after collecting the information of more people, different people will be categorized.

Make a group portrait, and if some businesses want to place their ads on some users, Wanhu will package and sell relevant users to them, or Wanhu will promote it themselves.

As for this set of gameplay, which company first discovered it.

In fact, it is not a small company called Ben, but Google in the United States.

Google's rise in this world is even faster than in another world because of Takahashi's large-scale investment.

As we all know, although search engines have brought about changes to the entire ecology of the Internet, it is difficult to make search engines profitable.

Because search engines need to face hundreds of thousands of search applications all the time, the more users consume more resources, and the more servers are needed.

In the past, Yahoo made money through businesses such as mailboxes.

Google's approach to profitability is through targeted advertising.

What users search, how many times they search, what links they click, Google will search for these data.

For example, a user who doesn't know anything about Google clicks on Google's search page and starts searching for Viagra.

Although he may not even know the gender of this user, he can know from his behavior that he wants a more sustainable life.

At this time, on the one hand, you can really promote Pfizer's heart disease treatment drug Viagra, and on the other hand, you can also recommend other health products.

If the search information is correct, the user will have a high probability of making a purchase.

And this kind of advertising, although not as detailed as on mobile phones, can also achieve the effect of accurate delivery.

In this way, even if Google's advertising costs are higher, the delivery effect is better.

Advertisers who think that it costs less to acquire a single user are likely to come to Google to advertise.

Even in another world, pirated shoe dealers from Putian.

As long as they invest advertising money on Google, their pirated shoes can be sold back to Europe and the United States, and the large number of orders is scary.

That's precision delivery.

Whether it is Google or the precise delivery on 10,000 mobile phones, it all comes with a premise, that is, the portrait of users.

The more detailed the depiction of user portraits, the higher the success rate and efficiency of advertising delivery.

And what is the essence of such behavior?

It's surveillance.

The monitoring of the user by the computer is limited, while the mobile phone that moves with the person is almost unlimited for the monitoring of the person.

Therefore, mobile advertising will be more accurate than that of computers.

And before most people even notice this, it could turn the entire capitalist world upside down.

Are you a Wenqing?

Would you like this book?

Are you a beauty?

Are you not just an American woman who likes to wear makeup?

In short, compared with the previous extensive advertising, advertising is becoming more and more detailed.

Even though everyone is faced with a phone that seems to be the same, everyone's phone leads to a world that is customized just for her.

Please remember that the first domain name of this book is .. Three-Zhangmen mobile version reading website:m.