Organic Farm by Farmers On the Fly

Chapter 2 Distilleries

Ignoring Tian Chuan's resignation, Zhou Jiahui insisted on driving his other car and sent Tian Chuan back to the dormitory of the county No. 1 middle school. On the way, he bought a pair of clothes for Tagawa in a department store to replace the old clothes that were torn in the car accident. The car was a dark teal Santana, which was also a good car for its time. As soon as the car entered the dormitory area of the school, it caused a sensation.

Seeing that it was Tian Chuan who came out of the car, Jiang Jianbing and Zhang Tao, who were still in the school, came over, Zhang Tao punched Tian Chuan in the shoulder and said, "Okay, get in the car." I didn't see anyone all night, where did I fool around?" Tian Chuan casually found an excuse to deal with the past. asked: "Why haven't you two gone home yet?" Zhang Tao said: "I'm waiting for you, Jianbing didn't do well in the exam, and I don't want to go home, so you can persuade him too." At this time, Jiang Jianbing said beside him: "There is nothing to persuade, I just want to clean up at school for a few days, and there is nothing to do." My family's conditions are not good, if I can't pass the exam this time, I won't repeat it, and find a place to work. ”

Seeing Jiang Jianbing say this, Tian Chuan and Zhang Tao have nothing to persuade, Jiang Jianbing's family is an agricultural household registration, his mother has rheumatism, and his father lost a leg due to a car accident last year. If you can be admitted to university, you can always find a way to study, and since you can't pass the exam, going out to earn money may be the only way out.

Tian Chuan looked at Jiang Jianbing's eyes and said, "Jianbing, the three of us are buddies, no matter what we do in the future, we are all buddies, and we must keep in touch often." If there are any difficulties in the future, just say it, and let's figure it out together. Zhang Tao also chimed in beside him: "Xiaochuan is right. Jianbing, let's not go far in the future. ”

Jiang Jianbing patted the shoulders of his two friends and said, "Needless to say, I'm fine." It's been two days since the exam, and my family is not at ease. Let's pack our things and go home. ”

Zhou Jiahui, who came out of the car, had to send Tian Chuan home, and Tian Chuan hurriedly said, "Brother Zhou, thank you." The three of us are on the same road, riding back together, and you're going to be tossed, and my waist is fine. "I pulled over two more dead friends and introduced them.

At this time, Zhou Jiahui said: "Listen to what you mean, Xiao Jiang seems to be a little difficult, I don't know what your plans are in the future, why don't you come to my winery." ”

Jiang Jianbing didn't have a specific plan yet, he was a little tempted, and he was a little hesitant, and he didn't know how to say it. Tian Chuan heard Zhou Jiahui say this, and suddenly thought that even if Jiang Jianbing didn't go to work in the winery, he could ask Zhou Jiahui to give a suggestion. So he said: "Brother Zhou, are you free at noon? I want to invite you to a meal, and by the way, I will help Jianbing come up with ideas to see what to do." Zhou Jiahui was a happy person, and immediately said: "Okay, just let you taste the wine from my factory." ”

Not far from the school gate, there is the more famous Changde Hotel restaurant in Yongyang. The four of them asked for a private room and ordered, and Zhou Jiahui took two bottles of Yongyang from the trunk. A few people chatted while eating, Yongyang is a local famous wine, Tian Chuan was addicted to alcohol in his previous life, but he just tried it in high school, and he couldn't tell the good from the bad, and he tasted it at this time, it was really good. asked Zhou Jiahui curiously: "Brother Zhou, your wine is very good, it sells well, right?" Zhou Jiahui smiled bitterly and said: "This wine sells well in our county, but it is much worse when it comes out of this county." Now that the market in Yongyang is basically saturated, I have been trying to expand sales recently, but there has been no progress. He lit a cigarette and said, "If you want to advertise, my capital is limited, even if I am on the TV station in Jinshi, I can't afford it." The county's advertising influence is limited and basically ineffective. ”

Tian Chuan's heart suddenly moved, thinking of the great emperor of the later generations. Now that the four emperors of the Jinshi Distillery have not come out, it is better to give them to Zhou Jiahui. So he said, "Brother Zhou, I think you're going in the wrong direction." Do you think that there are too many wineries of your size in the country, and how many of them can be opened by advertising? It is better to find a way from the creativity of the product itself, and maybe find a new way. ”

Zhou Jiahui's interest was attracted: "Tell me, what are the good ideas on the product?"

Tian Chuan first asked him to introduce the products in the factory, and there are currently three kinds of packaging, namely 52 degrees of green bottle Yongyang Brew, priced at 8 yuan, 38 degrees of Yongyang Brew, priced at 25 yuan, and 52 degrees of Yongyang Brew, priced at 32 yuan. The sales volume of green bottles is large, but the profit is low, and the profit of special brew is high, and the people who buy it are generally for gifts, and the sales volume is not large, so it is necessary to compete with national brands such as Qinchi, and the pressure of the market is not small.

Tian Chuan asked Zhou Jiahui: "You are a professional, do you think the taste of Yongyang Hui is roughly equivalent to what famous wine?" Zhou Jiahui was confident in this, and said without hesitation: "The wine on the market now that is nearly 100 yuan, like Gujing, Little Foolish Immortal, etc., should not be much stronger than Yongyang Huan." The problem of Yongyang's sales channels mainly lies in its popularity. ”

Tian Chuan clapped his hands and said: "The so-called popularity is actually a matter of face. Now everyone buys wine at a price of 100 yuan, whether it is a gift or drinking it for themselves, it is a face. Advertising to increase popularity is to increase the face of the people who buy alcohol. We can't afford to advertise big, so we have to start from somewhere else to raise the face of the people who buy alcohol. ”

From the perspective of the target consumer group, Tian Chuan analyzed the problem of Yongyang's existing products, the pricing of the two special brews, compared with the general income of less than 1,000 yuan in 94 years, has exceeded the scope of general friendship gifts, and has not reached the target price of public relations gifts, coupled with limited influence, it is reasonable that the sales volume is insufficient.

Returning to the question of face, Tian Chuan asked: "Let's all think about it, in addition to advertising to increase popularity, what other channels can make drinking Yongyang Hao have face?"

Several people looked at Tian Chuan silently, waiting for him to give an answer. Tian Chuan wrenched his fingers and said: "First, high-grade people can improve the grade of the wine and have face; second, using this wine for high-end dinners can improve the grade of the wine and have face; third, the wine itself is high-end and high-grade at a glance, so that people who have never heard of it will feel that this is a high-end thing at first sight, and it can also improve the grade of the wine and have face; fourth, the price is expensive enough, and it can also improve the grade and have face. Looking at the three of them who were a little flustered, Tian Chuan stretched out two of the four fingers that had just been bent up, and said: "The first two, celebrities and high-end dinners, are actually things within the scope of advertising, you can only think of your own way, Brother Zhou, I don't have any specific ideas;" said and stretched out another finger, "It is easy to have a high price, but it must make people think that the wine itself is worth this price, which requires the help of high-end atmosphere." ”

Tagawa lit a cigarette, took a deep breath, and coughed incessantly as he choked. In his previous life, he was addicted to smoking, but he had not learned it at this time. He threw the cigarette into the ashtray and said: "First of all, the name, Yongyang is a local brand when I hear it, and the grade has come down first, so I want to get a more atmospheric name." The second is the bottle, it must be distinctive, you can no longer use this ordinary two-pot head bottle, you want to design a different, it must be distinctive, it must be unforgettable at first sight, and it is beautiful, and it is best to make people love the wine bottle alone. Also, it's better to be a series, to be a group, to arouse everyone's desire to collect. The last is the wine itself, which must be readjusted, and the current product must be different and better, after all, it is selling wine, and if it is the same as the current product, it will not be said. ”

At this time, the door of the box was pushed open, and the person who came in was wearing glasses, not tall, and fat, it was Tian Chuan's classmate Zhang Chenglong, who was in the first year of high school, and later went to a liberal arts class, and was also one of their sworn friends, and Tian Chuan, Jiang Jianbing and Zhang Tao were called "*" in the class. It turned out that Zhang Chenglong did very well in the exam, and he played at a super level, his family is in Yongyang Town, and he usually does not live in school. Today, the whole family celebrated the success of the college entrance examination at the Changde Hotel, which happened to be in the box next door. Zhang Chenglong heard Tian Chuan's tirade next door and came over.

After some greetings, talking about the topic just now, Zhang Tao said: "Chenglong, your family has a history, help you think of a name." Zhang Chenglong thought for a while and said: "I don't have any specific ideas for a while, I think it's not to start from the historical and cultural background, consider the golden mean, a hundred schools of thought and the like." Or starting from the style of the prosperous era, it can also reflect the characteristics of the current reform and opening up. ”

Tian Chuan pretended to ponder for a while, and said, "I always feel that something is missing, and I can't say it well," stood up and paced back and forth a few steps, and actually slapped his thigh, "By the way, it's not powerful and domineering!" He sat back in his seat and said to everyone: "It's better to call it the imperial style, and then make a series of Tang Sect and Song Ancestors, Qin Emperor Han Wuhe series, one package 4 bottles, the same bottle, how about it?"

Several people thought about it carefully and applauded. At this time, Tagawa said, "I have a packaging idea, draw it and take a look." "Called the waiter to ask for a pen and paper, and drew the appearance of the bottle and the outer box of the Great Emperor Wine on the spot, his sketch foundation is good, and the packaging that is quite expressive is very beautifully drawn by him. Tagawa also introduced the idea of an inner frosted bottle, a carved head, and no label paper, which amazed everyone.

At this time, Zhou Jiahui said weakly: "The carved bottle is too expensive, right?" Tian Chuan said: "The cost of the bottle is higher, but you can sell it more expensive." Don't forget, our goal is to make this wine high-end at first glance, expensive at first glance, and more expensive. Zhou Jiahui thought about it, and the more he thought about it, the more feasible he felt, so he grabbed Tian Chuan's hand excitedly and said, "Brother, you are too talented." If this happens, I'll give you a dividend. Tagawa said, "Since we are friends, I won't talk about this." You still help Jianbing find a livelihood, the situation at his family is really worrying enough. Zhou Jiahui patted his chest and said, "Leave it to me, no words." ”

It was almost four o'clock after eating, and Zhou Jiahui wanted Tian Chuan to help him make the design of the imperial style more detailed, but Tian Chuan said that he must go home, and if he had new ideas to communicate with him after going back, he had to agree, and sent Tian Chuan and the three of them back to school after saying goodbye to Zhang Chenglong.