Chapter 160: Hype
Zhang Ran frowned slightly, he really didn't expect to encounter this kind of problem as soon as he came up. But this kind of problem can't be avoided, and if you do, others will think that you have a problem. In the face of this kind of question, it must be answered, and the matter must be explained clearly, so that the other party has nothing to say.
He glanced at the reporter and kept smiling: "Whether it's a movie or a TV series, changing roles is a fairly common thing. During the filming, we did change an actor, and the reason for the change was very simple, the actor's acting skills were so bad that they couldn't meet our requirements at all. However, the character we swapped out was a fairly small role, with only eight scenes in total, and if you count the length of time, that character played less than 20 minutes in total. I believe that the media friends present are all reasonable people, if I want to praise people, how should I find an important role, take a role of less than 20 minutes to praise people, what effect can be achieved?"
The reporters in the audience all shook their heads with laughter, for a TV series that only appeared for twenty minutes, it was completely an insignificant small role, it seems that the rumors are not reliable!
The reporter was not dead in his heart, and continued to ask: "Why don't you choose someone else, you must choose Zhang Jingchu?"
Zhang Ran said lightly: "Because she happened to be in Hengdian, and I have worked with her in two plays, I know her better, so I asked her to come over and make a few cameo appearances!"
The answer was watertight, and the reporter couldn't find anything wrong, so he had to sit down.
Then a female reporter raised her hand, stood up, and asked, "Teacher Chen Daoming, what do you think of this play? Is there a generation gap between working with a young director like Zhang Ran?"
Chen Daoming said indifferently: "This is the drama I have cried the most since the movie, and I have almost cried all the tears I have accumulated in my life." As soon as these words came out. The audience burst into laughter. Chen Daoming continued: "The portrayal of the psychology of this drama is more delicate, and the plot is interlocking. The plot development is also unexpected, and it is a clever and good play. As for Zhang Ran. He reminds me of Zhang Yimou when I was filming "One and Eight", the same smart, the same ideas, the same hard work, and it was a pleasure to work with him!"
The reporters at the scene were taken aback, and compared Zhang Ran with Zhang Yimou, which is too high!
Next, the reporters kept asking questions. Chen Daoming and Chen Baoguo are all old rivers and lakes, and they answer questions in an orderly manner. Zuo Xiaoqing is relatively young, but she is the first time to be the protagonist, and she is a relatively new newcomer, and there is not much to dig into. After a round of questions, the audience of the reporters returned to Zhang Ran.
"Director Zhang Ran, what do you think of the prospects of "Before Dawn", do you think the audience will like this TV series?"
Zhang Ran said confidently: "With Mr. Chen Daoming's wonderful performances, Director Zhang Jiandong controlling the overall situation, plus my story." I believe that "Before Dawn" will be welcomed by everyone!"
The reporter asked, "Since you are so confident, how many ratings do you think this drama can achieve?"
The smile on Zhang Ran's face did not decrease, and he said affirmatively: "Ratings are not something we can master, although we have done our best." But it's up to the audience to choose. But if you had to give me an answer, I think it would be 15%!"
The whole scene suddenly fell into a dead silence, and no one expected Zhang Ran to throw out such a high data.
In the past two years, with the development of the economy. People have more and more ways to be entertained, and there are more and more choices. The ratings of TV dramas are declining year by year. Four or five years ago, it was not unusual for TV dramas to reach 2,30% in ratings, and now it is already a boutique to be able to exceed 10%.
Although this drama has Chen Daoming and Chen Baoguo. But 15% is still an exaggeration. If it gets 15% of the ratings, it will definitely be the ratings champion of the whole year.
"15% ratings, are you kidding?" The reporter who asked the question couldn't believe his ears, not only him, but everyone present, the actors on stage, and the media reporters off the stage were all dumbfounded.
Zhang Ran looked at the expressions of the crowd and said with a smile: "I am full of confidence in "Before Dawn", this is a pioneering work, it will inevitably become a classic, and the ratings cannot be less than 15%!"
This is really not bragging, in the previous life, "Before Dawn" was called the three peaks of spy war dramas along with "Secret Calculation" and "Latent", and it is an absolute classic. Now Zhang Ran's version is not only stronger, but also the actors' acting skills are better, so he is extremely confident in the ratings.
However, the reporters on the scene didn't know that in their opinion, the theme of spy war dramas is relatively old-fashioned, and it is almost impossible to get this rating!
"He dared to say that he had a 15% rating!"
"15% ratings, he really dares to say it!"
""Kangxi Dynasty" is only 13%, even if this drama has Chen Daoming and Chen Baoguo, but young people don't like this theme, it is impossible to achieve this rating!"
The reporters at the scene were discussing, all of them looked excited, no matter what, this time the news will not be left unwritten.
Zhang Jiandong looked at Zhang Ran in surprise, as a director, he naturally hoped that the higher the ratings of the drama he filmed, the better. He is confident that "Before Dawn" will become a classic, but the 15% rating is too exaggerated to be reached.
A reporter stood up and asked, "Director Zhang Ran, I don't know if the ratings you mentioned are regional ratings or national ratings?"
All eyes on the scene were focused on Zhang Ran, waiting for him to give an answer.
Zhang Ran smiled faintly: "I'm talking about regional ratings." ”
Reporters were a little disappointed with this answer, and it is not unusual for the regional ratings to reach 15%, but it would be different if the national ratings were to be reached.
It seems that although Zhang Ran is arrogant, he has not completely lost his mind!
Zhang Ran continued: "The ratings depend on the platform on which it is broadcast, if it is a provincial station, the national rating of "Before Dawn" will not be less than 10%, and if it is CCTV, it will definitely exceed 15%!"
Hearing this, the reporters, who had been a little disappointed, suddenly became excited again. CCTV ratings exceeded 15%. is higher than the 13% of "Kangxi Dynasty", which is too dare to say!
The reporter had just sat down. The next reporter stood up: "Director Zhang Ran, 15% ratings is a very difficult data to achieve. Where does your faith come from?"
"Last year, the ratings of Mr. Chen Daoming's "Kangxi Dynasty" were as high as 13%, and the ratings of Mr. Chen Baoguo's "Mansion Gate" were close to 21%, and our drama was a joint effort between the two of them, with the addition of director Zhang Jiandong, and then a different story, less than 10%, it would undoubtedly be a failure!" Zhang Ran looked at the main creator in the stands, and then looked at the reporters in the stands, and said with great certainty: "I dare to say so." The ratings of this drama are less than 10%, and I will no longer direct any TV series in this life!"
As soon as these words came out, it was like dropping a bomb in a calm lake, and it immediately set off a huge wave.
"I even said that I wouldn't make a TV series if the ratings didn't reach 10%, is this too confident, or is it too crazy?"
"Crazy, this is simply hyping up your own future!"
The reporters were getting a little crazy, the flashing lights were flashing wildly, and they wanted to record the madness of the madman in the most direct way possible.
An hour passed quickly. The moderator announced the end of the press conference. Zhang Ran thanked the reporters attending the meeting, and then slowly walked off the stage and left.
While eating lunch, Zhang Jiandong looked at Zhang Ran. Shaking his head, he said: "Zhang Ran, although we all have confidence in "Before Dawn", but the data you give is too high! But you shouldn't bet on ratings, what if you lose?"
Chen Zhenghong also hopes to have more cooperation with Zhang Ran in the future. I'm also very worried about this: "yes, 10% of the ratings." So far, the ratings of provincial stations have exceeded 10%, only the first and second parts of Huanzhu Gege. Now that the ratings of TV series are declining year by year, I'm afraid that the third part of Zhu Gege may not be able to break ten next year!"
The production cost of "Before Dawn" is very high, Chen Daoming and Chen Baoguo, the two big names are 100,000 episodes, plus various other expenses, the production cost of the whole play has reached 20 million, and Chen Zhenghong has almost bet his entire net worth on "Before Dawn". For this reason, Chen Zhenghong had to bring others in to invest, and Lin Huiru had the opportunity to join the crew because of this.
These are Zhang then came to listen to Zhang Jiandong talk about him, he knew that Chen Zhenghong was under a lot of pressure, so he hoped to make a little effort in selling films: "I am building momentum for selling films in the future, if the ratings can reach 10%, even if I can't win the ratings championship, at least the top three are not a big problem, and I should be able to sell at a good price." ”
Hearing Zhang Ran say this, Chen Zhenghong couldn't help shaking his head and said, "Then you can't joke about your future!"
With the story of "Before Dawn", coupled with the excellent performances of Chen Daoming and Chen Baoguo, Zhang Ran felt that he had a great hope of rushing to 10%, and smiled indifferently: "I am not a gambler, I dare to explode this data, then I must be sure." Even if I really lose, it's nothing remarkable, I wasn't interested in TV dramas, I didn't shoot if I didn't shoot, it doesn't matter!"
The TV series is too rough, and it doesn't have much benefit for Zhang Ran, who is dedicated to making movies. If it weren't for the favors owed to Zhang Jiandong and Chen Zhenghong, if it weren't for the fact that he could bring students to intern, he would definitely not have participated in the filming of "Before Dawn". For him, it is enough to participate in a TV series once, and he will not make TV series again in the future.
On the second day, the press conference appeared on the entertainment pages of major media outlets, and the focus of the report was Zhang Ran's prediction of ratings. This immediately caused a heated discussion.
This Zhang Ran is really too inflated, "Time Prisoner" has achieved high ratings and won awards abroad, he thinks he is a peerless genius. Is it that easy? Reality will definitely slap him in the face and let him know what reality is!"
"It's too arrogant, let's teach it a lesson! I believe that after this failure, he will definitely be able to recognize the reality, and to a certain extent, it should also be a good thing!"
Among the many discussions, most of them were negative, and even many people who were originally optimistic about Zhang Ran lost their favor because of this incident.
Zhang Ran doesn't care, for the promotion of film and television dramas, he is not afraid of being scolded, some people are scolding, some people are scolding, and what he is afraid of is that no one is paying attention, aren't countless TV series in later generations becoming more and more popular?
Facts have proved that Zhang Ran's strategy is indeed effective, and under the media coverage, the city was full of storms for a while, and countless people remembered this TV series called "Before Dawn". (To be continued.) )