Chapter 160: Endorsement Darling
At the dinner table, Li Fan and Lu Kang chatted in detail.
Xiaoxiao, as an introducer, was an acquaintance on both sides, and the mission had been accomplished, so she stayed by the side without saying a word.
As a new type of knowledge payment website, this business model is very novel in China, and it is also very bold, but Li Fan is not too optimistic, at least it will be very difficult in the early stage, even if there is really an achievement, it must not be an overnight thing, especially at present, the platform is still very simple, the content is too single, and there is a long way to go.
However, Li Fan is very interested in this very forward-looking business model, and he has an urge to intervene.
Like many leaders, Lu Kang also painted a big pie for Li Fan, describing the future success scene, and why should he be the largest elite community in China, and he will be listed on the New York Stock Exchange in a few years.
Li Fan was very calm and quietly watched him brag.
Lu Kang blew for a while, and found that Li Fan was not infected by his passionate emotions, so he was a little excited, could it be that the performance failed?
"Xiaofan, our current marketing strategy is to select 30 elite representatives from all walks of life to focus on packaging. Among the 30, we hope to have 10 celebrities with a certain social reputation and network traffic to support the faΓ§ade of 'Zhile', so we are willing to provide you with 0.5% of the shares. β
Li Fan asked, "What do you need me to do?"
"First, regularly interact with netizens in the community and select representative questions for knowledge answers. Second, when the company has an event, attend it, especially in the external publicity. β
Li Fan shook his head and said, "Brother Kang, the shares are too small, I estimate that your platform will be successful if you don't lose money by the end of this year, right?"
"How is it possible? If we don't make money, someone will invest in us?" Haha!" Lu Kang laughed loudly, hiding his weakness.
Li Fan said: "Brother Kang, let me tell you a few truths, don't mind." I think the innovative model of 'Zhile' is very good, but it is too niche, and it is difficult to improve without a few years of operation and development, and the market is narrow. After all, paid content has just started in China, and the current payment model of film, television, and music has not been completely accepted by netizens, not to mention our knowledge payment platform, which is already very biased, and, I think, our 'Zhile' is currently groping for progress, right?"
Lu Kang lit a cigarette and smoked it, the question he was thinking about was, why didn't his rhetoric play a role in this child? He squinted his eyes at Li Fan, continued to listen to him, and carefully observed every detail of Li Fan, hoping to know more about this son of the whole people, who was called a cultural idol by the public.
There are daughters-in-law of the whole people, husbands of all people, daughters of all people, mother-in-law of all people, etc., but there has been no son of the whole people, but in the past few days, the "son of the whole people" has finally been launched, and this laurel has successfully fallen on Li Fan's head.
The son of the whole people, as the name suggests, everyone wants to have such a son, but Li Fan is depressed, so you can take advantage of it!
Li Fan continued: "Moreover, I personally believe that there is almost no market for knowledge payment, and it is not easy to cultivate in the early stage, but the future is bright. I'm not opposed to joining your platform, but, with 0.5 shares, you're making me work hard in the first few years?"
"So what do you want, tell me what you want. Lu Kang no longer treats Li Fan as a high school student.
Li Fan said: "Wait a minute, my agent is coming." β
"Broker?"
"Huh, when did you have a homo economicus?"
Xiaoxiao and Lu Kang looked at Li Fan together.
Li Fan smiled and said nothing, when he just ran to the toilet, he thought about joining 'Zhile' It feels like an endorsement, Zhile's behavior is nothing more than finding a few social celebrities with a certain amount of knowledge to stand for his platform, in fact, it is no different from endorsement. It is somewhat inconvenient to brag about yourself in this kind of bargaining behavior, and besides, you are indeed a layman in this regard.
So, he hung up the phone to Liu Shishi and asked Sister Jiang if she was in the capital and borrowed it.
10 A few minutes later, Li Fan went downstairs to pick up Sister Jiang, and he briefly explained his attitude and demands to Sister Jiang outside, and Sister Jiang made an OK gesture and said, "That's what you Sister Jiang does, OK." β
Back in the private room, Sister Jiang and Mr. Lu shook hands and greeted each other, and after taking a seat, Sister Jiang got straight to the point and said: "I almost understand the specific situation, what is the highest treatment that Mr. Lu can give us, you can tell me." β
"0.5% of the shares. Mr. Lu said.
"Gone?"
"Uh...... It's gone!"
Sister Jiang frowned and said: "This is definitely not possible, we want 5% of the shares." β
Poof!
Mr. Lu choked directly, this lion opened his mouth.
Xiaoxiao is a cold war, too ruthless.
Mr. Lu smiled: "You're really kidding, we will give the same shares to 10 celebrities, each of them is 0.5, why do you open to 5, you are joking!"
Sister Jiang said: "First of all, I am willing to join you, a social celebrity who is currently in trial operation and has an unpromising future, I estimate that there is no one else except us Li Fan, or let's take a look at it later!
Mr. Lu sprayed again, leaned back on the chair, sneered a little, and said, "Eldest sister, you dare to make a offer, right? β
Sister Jiang snorted coldly and said, "Then you go and invite! In these years, even a little star starts with an endorsement fee of 2 million/two years, and we quote 1 million/two years, 500,000 a year, which is just the annual salary of a company executive." β
Sister Jiang thought of this, looked at Li Fan, and said, "Li Fan, I think you underestimate the commercial value behind you," Sister Jiang said this, and said to Lu Kang: "In this way, our new offer, 2 million/two years of endorsement fees, or 8% of the shares!"
Mr. Lu was a little confused, "Why do you still take the price to rise?"
"Why?" Sister Jiang cocked Li Fan's chin, "Just with this face!, and I tell you frankly, the step-by-step learning machine has already asked us to endorse it." β
Li Fan is secretly happy in his heart, Sister Jiang can really fool!
Mr. Lu corrected: "We are a franchise, not an endorsement." β
"Heh, it's just a different name, isn't the content the same?"
"I can't accept your conditions at all. β
Sister Jiang teased: "Mr. Lu can't accept it? Now even the franchise fee of an Internet celebrity to change a live broadcast platform is often millions or even tens of millions, can Mr. Lu accept it? This is a new era, an era in which money is not money." β
Sister Jiang continued: "Actually, our offer is already very low, let's not say anything else, now for any variety show, the single-term labor service of second-tier stars is basically 500,000 yuan." β
The era of entertainment blowout is indeed an era when money is not money, Sister Jiang is right, but Mr. Lu has no money.
The two sides could not reach an agreement at all, and in the end they could only put it down temporarily.
"Xiaoxiao, don't send it, I still have something to do with Xiaofan. β
"Okay, slow down. Xiaoxiao understood, and after seeing Li Fan leave in Sister Jiang's car, she said to Lu Kang: "I told you, be generous, I didn't expect you to be so picky, you are a white wolf with empty gloves!
"I gave 0.5 shares, and I will wait for the company to go public in the future. β
Xiaoxiao glanced at him, "Then what if your company goes bankrupt? Can't you really give 1.8 million in cash?"
"How can the company have any money? Besides, it's just a small high school student. β
Xiaoxiao lowered her face and said: "You don't like this, do you know how big the market behind Li Fan is? Do you know the concept of cultural idols? In the entertainment industry, there are countless representative stars, and no matter how many fans are diverted. And in the cultural idol circle, Li Fan is the only one himself, do you understand what I mean?"
"Xiaoxiao, you go on. β
"Now Li Fan's commercial value is fundamentally untapped, and once his business potential is thawed, it will be difficult to find Li Fan to join. β
"You're a bit mysterious, just the champion of an idiom conference, with a few world records in hand, not so much!"
Xiaoxiao let out a long sigh, "Why did you ignore the most critical point, personal image! Of course, there is nothing to replace with other people, but this is Li Fan, a young and handsome guy." The honors that Li Fan won may not be anything if they are added to other people's heads, but when they fall on the head of Li Fan, a stunningly handsome guy, this honor will shine.
For example, didn't Sister Jiang just talk about the step-by-step learning machine? If the two step-by-step learning machines have the avatars of you and Li Fan on them, which one do you say the students will buy? Let's not talk about social popularity, but only about appearance. β
Mr. Lu rubbed his cheeks, "Xiaoxiao, if you hurt people!"
Xiaoxiao spread her shoulders and said: "No way, this is an era of looking at faces!"
β¦β¦
The example given by Xiaoxiao was being discussed by the Propaganda Department of the headquarters at this time.
Manager Zhang knocked on the table and said conclusively: "Li Fan, we have to sign it, the market counterpart, the social recognition is very wide, the reputation is good, the most important thing is that the personal image is extremely good, such a nationally recognized cultural icon, and our step-by-step learning machine market positioning is completely consistent." β
Editor Lin added: "Moreover, I think that if we sign Li Fan successfully, it may not be worse than other learning machine brands signing big-name stars, and it is relatively cheap!"
Director Sun said: "I think it's okay, let's negotiate an endorsement contract, and then talk to Li Fan." β
Manager Zhang said: "In this way, let's talk to Li Fan first, and tell us about our intentions." β
Bu Bu Sheng actually planned to invite Sun Feifei to be the spokesperson, but Sun Feifei's offer was simply unbearable for Bu Bu Sheng, Sun Feifei remembered Li Fan, so she proposed to Bu Bu Sheng, which gave Bu Bu Sheng a new idea.
With the current strength of step by step, it is indeed not as strong as the other two giants in the market to sign two or three big names in one breath endorsement, step by step to think about it, in the endorsement of student products, Li Fan is obviously very in line with the product positioning, why not win by ingenuity?
Sun Feifei put down the phone of her boss step by step, and smiled at Liu Shishi beside her, the two knew that Li Fan's career was about to set sail.
β¦β¦
Outside the window, the lights are shining!
The heavy haze gradually diluted, and the night scene of the capital was bustling.
Sister Jiang said while driving: "If you want, the successful negotiation has collapsed." β
Li Fan looked at the high-rise buildings outside the window and said: "It's impossible to succeed, they are a newly started company, and when the economy is tight, they can't take out too much money at all, and Mr. Lu still intends to sign so many people." I don't think there will be a few baits, and after a few months, I guess I can give more shares. β
"Are you optimistic about them? β
"It's a bit of a stretch in the short term, and it's also very difficult, I glanced at the platform, the content is too simple, and there is a long way to go. β
Sister Jiang listened to a 17-year-old kid talking about business, and laughed in her heart, and said: "I still have the previous opinion, what shares do you want, you want money directly, 2 million for two years, a lot of money, I still see that their company is too small, cheap quotation!"
Li Fan shook his head: "How can I be worth so much money." β
Sister Jiang pursed her lips and said with a stiff face: "You kid tell me what is in my heart!"
"Well, I think I'm worth that much money!"
Sister Jiang said: "That's right! Now the endorsement fee of the five or six-year-old children of the celebrity family is two or three hundred thousand, if you can't get 1 million a year with your current social awareness and your own conditions, it will be a joke." Oh yes, what is the bottom line in your heart about the rising advertising costs?"
Li Fan was stunned for a moment, "What is it?"
"Step by step's advertising fee, originally step by step was looking for Sun Feifei, but you know, now Sun Feifei's endorsement fee has rushed to the top level of 10 million/year, so it can't be negotiated at all, and then Sun Feifei recommended you, Step by Step is very interested in you, and it is estimated that he will contact you soon, what is the bottom line in your heart?"
"Really?" Li Fan said overjoyed, "It's too sudden, I didn't have the heart to prepare, if it's true, then it's at least 800,000 a year." β
In this way, we have a minimum guarantee of 1 million a year, which is almost the reserve price of well-known small fresh meat in the current market, and strive for 1.5 million per year. β
Between the two talking, Li Fan's phone rang, it was Manager Zhang's phone, "Hello, hello, well, I haven't had time in the past few days, can you do it next week, okay!"
The content of the chat is very simple, the other party expressed a strong intention to sign Li Fan, and the price is about 1 million, but the specific details will have to wait until they meet and talk in detail.
After putting down the phone, Li Fan asked for help: "I don't understand this, Sister Jiang, do you have time these days?"
"If you don't have it, you have to have it! I won't help you, who will help you?"
"Thank you, Sister Jiang!"
"Negotiate a contract, will the parents get a bit?"
"No, I can call the shots. β
β¦β¦
Li Fan knew that he wouldn't be like this forever, money would fill his pockets sooner or later, but what he never expected was that the happy event would come so quickly.
It's almost there, so he doesn't have the slightest time to prepare.
He got out of the car grinning and greeted the school security guard happily.
"Li Fan, what's the joy of your kid? Look at you, I'm happy! β
"The Persian Gulf War is finally over, may there be peace in the world. Li Fan muttered, finding his own express, it was his own computer that arrived.
Carrying a box and walking on the Yong Road of Beijing University, ah, it turns out that the air in the capital is also sweet.
The feeling of being very excited and difficult to calm down is no different from winning the Mark Six lottery.
Li Fan didn't go straight back to the dormitory, but turned into the playground, sat under the basketball hoop, and giggled.
Look at your unproductive appearance! It's only 1 million a year, and in Huaguo, a casual second- or third-tier small fresh meat is more than this offer, and how many people don't know your name in Huaguo? What does the unlimited student market behind you represent? This little money is happy to become such an honor? It's too unqualified!
Li Fan took out his mobile phone and called his good friend:
"Niu Qi, buddy is developed, go home and have a treat!"
"Mengmeng, fulfill your wish, go home and give you a set of limited edition Barbie dolls!"
"Jelly, my brother came home and bought you a lot of toys. β
β¦β¦
Putting down the phone, Li Fan patted the computer box, took advantage of the street lamp, opened the box, took out the computer and turned on the power, a little dissatisfied.
This 3,000 yuan notebook, this screen is so bad!
Li Fan sighed, very arrogantly, threw the notebook directly into the trash, patted his buttocks, and left.
Just five or six seconds later, he quickly ran back, took it out of the trash can, wiped it carefully, hugged the computer, and turned back to bed.