Now that the original plan has been revealed, Sony has made it public that it is going to enter the video game industry.

Although Sony's market capitalization is more than $10 billion lower than Nintendo's, no one is worried about Sony's technical prowess.

After the decision to enter the video game industry, the head of Sony Music Entertainment was responsible for the operation of Sony Computer Entertainment, and a large number of Sony Music Entertainment people also entered Sony Computer Entertainment.

If Sony Music Entertainment is a little unfamiliar, but in another world, a little mention of this company's artists in Greater China will know that this is a very powerful company.

Jay Chou, Xiao Yaxuan, Hu Xia and other singers are all artists under Sony Music Entertainment.

And the head of Sony Music, who has successfully run a music business, can be said to enter the Sony computer entertainment work.

After all, the video game industry has a lot in common with the record industry.

The so-called prime sales period of the record is only one month.

Some records that have not been sold out in a month can still be placed on the shelves and continue to be bought, while others can only be sold at a discount.

It's like Square Enix's ambitious Final Fantasy 15, which shipped five million units in just one month.

This sales sound good, but with the semi-finished posture of Final Fantasy 15, it would be a joke to sell 5 million units.

When more than a million players bought the game, it wasn't so easy to sell.

And how do you sell so many discs?

The department store in this book directly made a stacked shelf, and it was written that there was a discount of 500 yen.

What is the equivalent of a 500 yen discount?

It is roughly equivalent to 50 free shipping in China.

The price of video games is relatively expensive, usually around three or four hundred yuan.

And "Final Fantasy 15", a slow-selling game, can only be sold in a big sale.

It's very similar to the record industry.

Some people may ask, why don't Nintendo games have this kind of problem?

This is because of the different technologies.

The games released by Nintendo in this era all used cartridges as the storage medium.

Cassettes are expensive, and the game manufacturers pay for them in advance, so if they can't sell them, they won't even lose their underwear.

Therefore, it is more difficult for the value of games released by Nintendo to collapse, because most of the time, as long as the game is not too bad, it is a situation where supply exceeds demand.

Sony, on the other hand, has its own self-developed disc reading and disc production system, which can be used on game consoles.

The production cost of optical discs, compared with the cost of cassettes under mass production, can basically be said to be zero.

And at zero cost, Sony can naturally produce a large number of discs.

Of course, not all discs are produced like this.

This overproduction is basically a Sony exclusive game.

Why?

In fact, this is also a small means for Sony to promote commercial use.

No matter how much the game actually sells, "Shipments of five million!", this line of words on the poster, does it look very imposing.

It will make people subconsciously feel that many people will buy it.

Sony already had an experience when making music, in fact, the vast majority of singers do not have many loyal fans, and most of the people who listen to the songs are actually listeners who follow the trend.

Listeners who follow the trend will only listen to singers who have a lot to listen to.

At such a time, if the poster and atmosphere are used in the store where the singer is sold to create the feeling that the singer's songs are listened to by many people, the record can be easily sold.

People who probably didn't want to buy the record, bought it.

After Sony Computer Entertainment was founded, Sony continued to develop prototypes.

At the same time, Kutaragi Ken, who contacted Nintendo and established a partnership immediately, continued to be in charge of the development of the machine.

At the same time, a large number of people from Sony Music Entertainment began to contact video game manufacturers.

For these Sony Music Entertainment people, they are very experienced in contacting business.

And they are also very experienced in poaching an artist from a brokerage company to Sony's own.

Whether it's lure or talk about ideals, in short, there are various ways to poach artists.

In the eyes of these people, Nintendo is a super large artist agency, and each game manufacturer is an artist.

Their old methods were used on these newcomers, and it can be said that they soon began to take effect.

With one mouth, a large number of game manufacturers have the intention of cooperating with Sony.

However, it will take some time for Sony's prototype to come out, it will take some time for technical verification, and it will take some time for the development machine to be provided.

These video game manufacturers began to wait and wait, wait and wait.

It can be said that there are some surprises, and it can also be said that there is no surprise, Wanhu also received an invitation from Sony.

In addition, the level of invitations received by 10,000 households is still very high.

Although Wanhu has not released a game on Nintendo for a long time, on Sega's platform, Wanhu is a game manufacturer that is on a par with Sega's first party.

Don't look at Sega, there are dozens of third-party games, but these third-party games are actually not so good.

Maybe the quality of the game is okay, but the sales just can't go up.

It can be said that Sega's console mainly relies on first-party and Wanhu games to support the scene.

As a top card, of course, there is a top card treatment.

Respectfully, I stood at the door of Wanhu China headquarters, very respectfully waiting day after day.

This is something I am very good at.

Their wooden-headed attitude makes people who don't know them really think that they are very respectful.

Takahashi has no objection to joining Sony's game production camp.

The reason why he didn't develop his own game console was because it was too expensive, and if he wanted to gain a foothold in the market, he expected to burn at least about $2 billion.

Although the family foundation of 10,000 households is very sufficient, how can there be so much liquidity?

Burning in two billion dollars will definitely succeed, maybe Takahashi will do it, but it is very likely that it will be useless to burn it in.

I was willing to do this "gambling on the fortune of the country", but Takahashi was unwilling.

There are so many blue ocean markets to operate, why fight in a sea of blood?

"We have agreed in principle to make games for Sony's home console platform. Takahashi said to Sony's people.

And the deputy minister of Sony Computer Entertainment looks like he is grateful to Dade and wants to kneel down for Takahashi.