Chapter 61: Depth Charges
When Super Mario Bros. was first released, it seemed that no one took the game seriously anymore except Takahashi.
That's not to say that the game is bad, but because Nintendo has already released too many "Mario" games.
From "Donkey Kong" to "Mario Bros.", this uncle, who was originally called "JUMP-MAN Jumping Man", was originally from Italy, and his name was Mario.
Several games featuring Mario have been released, which has numbed the vast majority of game practitioners.
They basically think that the game "Super Mario Bros. is no different from the previous Mario".
It's still the same single screen showing everything, and as always, it's a money scam.
Under such inertia of thinking, the game "Super Mario Bros." is like a depth charge thrown into a calm lake.
At the beginning, it didn't make half a wave, but when it exploded, it caused a monstrous wave that no one could stop.
Even for Hudson, who has Takahashi. I didn't dodge the splash of water, I prepared with all my might, and I only managed not to be drowned.
"The gold digger game collection has begun! I hope you will participate enthusiastically! Buy the magazine now, fill in the included card, mail it to Hudson, and the next gold digger may have the level you made!"
Takahashi said on the TV in a tone that bordered on abduction.
The campaign he initiated was unimpeded and unhindered all the way. Because this is a perfect multilateral business win-win event.
Even, in the future, this event has become an important case for the RB game industry to study game publicity.
While increasing the attention of the game itself, it also prompted players to buy the magazine of Shogakukan, because if they don't buy it, there is no way to mail the level, and the TV station can also attract more eyeballs and earn more viewership through this activity.
In addition, this activity is not a single action. It's a cascade of activities with a smooth connection.
Soliciting game design drawings is only the first step, the second part is to select design drawings, and even do special interviews for these selected authors. And after all fifty game maps have been selected, there will be another "Tournament Gold Diggers".
This "Gold Digger" has a strong sense of participation for all participants, whether the map is selected or not.
This is also the superiority of UGC users to create content.
In this era, Qiu Yuanyasu single-handedly planned, and the very famous Sunset Meow Meow Kitten Team project was also based on a model that paid great attention to user participation.
Because all of them are voted for by the audience, they can have a very high popularity before their debut.
If you think about the "Super Girl" that was popular in China at the beginning, you can appreciate the superiority of this model.
Of course, Yasu Akimoto hibernated for many years after the collapse of the kitten team, and later crushed the RB entertainment industry again with the model of the XX48 girl group.
Although Takahashi doesn't like girls who don't look beautiful or cute, he still partially agrees with this business model.
The 48 regiment can be regarded as a real-life development game. In a small underground café, dozens of young girls perform hard every day.
Those who occasionally see these teenage girls slowly support them and watch them become stars. The sense of participation and satisfaction in this is bursting to the point of breaking through the sky!
Even, if you think about Takahashi's fame model for a while, and 48's model, there is a certain degree of similarity.
If it is the majority of Heisei otaku who holds the 48th regiment, then it is the majority of Showa Shota who holds Takahashi, of course, there is also a little Lori who supports Takahashi.
Any person has an unimaginable attachment to things that outsiders can't imagine.
After Takahashi went on TV, he was able to increase the ratings of Good Morning Studio by 50% in just one week.
It's not how well he behaves in front of TV, but the fame he has accumulated in Akihabara and magazines. The popularity he has accumulated is due to his conscientiousness on the one hand, and the absence of game idols on the other.
Can a thug who plays games well in an arcade be considered a gaming idol? Of course not.
Regardless of whether parents play games or not, in the eyes of parents, it is not right for children to play games.
All Takahashi has done so far has been to make a name for video games. A decent game idol, a game idol that can even get rid of the bad habit of sleeping lazily during the holidays.
In addition, the games he endorsed, which can be played at home, avoid the smoky arcade halls, and it is normal for parents to accept them.
This is also one of the reasons why the sales of "Gold Diggers" can reach more than 800,000.
The money Hudson makes is not pocket money that young players save money for. A large part of them are spent willingly by parents.
However, there are not many game companies that see this.
In a market that is still relatively extensive, many companies only think that the core gameplay of Gold Digger is popular.
According to the current rules of game companies, similar imitations quickly appeared on their production schedules.
If you can sell 800,000 cassettes, I can sell 80,000 without losing money.
Of course, they can't get on the red and white machines, and they have a variety of platforms. And taking advantage of this hot wind, the other two manufacturers who have obtained the authorization of "Gold Diggers" have also begun to vigorously recommend their own versions of Gold Diggers.
Sony's arcade version will not be talked about first, the "Gold Diggers" on the Sega SG1000 console, although it is far from the red and white version of "Gold Diggers".
However, there are many parents who just stare at the name and buy it, but they have also made small achievements in the context of 800,000 sales.
However, the cool is only temporary. After buying it back, the children found out that it was not Takahashi's "Gold Diggers", and they cried and made trouble. Some parents just beat it up, and some bought a Takahashi version of "Gold Diggers" for their children.
No matter what kind of child it is, it leaves a bad impression on Sega. For the follow-up persimmon family has been selling poorly in the local area, a reason has been buried.
"Mr. Takahashi, are you leaving?" asked the entertainment girl respectfully.
"Hmm. Takahashi nodded.
The average level of female creatures in the entertainment industry is much higher than that of female creatures in the general public.
However, it is not known what the reason is. Takahashi feels that the vast majority of women, including the so-called celebrity idols, really don't have many eyes.
Amid compliments, Takahashi left TV Tokyo.