Continuing from above,

Since the beginning of the year, Li Wenxing has instructed Star Play to set up a DIY creative toy design team.

Last month, a series of factories invested in Myanmar, such as timber mills, paper mills, plastic mills, etc., were all put in place and officially put into production, completely solving the related raw material supply problems.

Star Play's DIY creative toy series products are finally officially listed.

It's a pity that due to the high price of this series of products, and Lin Xueli, the general manager, is in confinement, the sales structure is not as hot as expected, and there are not even any waves.

So much so that Lin Xueli, who went to work on the first day after giving birth, had serious doubts about the prospects of this series of goods after learning about this situation, and first thought of selling them at a reduced price.

After all, Lin Xueli was not born in sales, and she did not have much sales experience, she was born in the service industry, so she will subconsciously think from the perspective of customers.

The product is good, but there are not many people who can buy it, so it must be expensive, and it is indeed very expensive, a model kit will cost sixty yuan, and ordinary families can't afford it at all.

As above, this is Lin Xueli's way of thinking, and there is nothing wrong with it.

But as the project leader of this series of products, as well as the general manager of the company, this way of thinking is very wrong.

If she really does this, then this good project that Li Wenxing has high hopes for will be wasted.

It was also because of this that Li Wenxingfu immediately rejected her as soon as he heard that Lin Xueli wanted to sell at a reduced price.

"The sales strategy of DIY creative toys, you can refer to the way "Transformers" was sold at that time,

The role of toys, the benefits of buying it for children, puzzles, enlightenment, and brain development, there are too many words to use, and it is never its price that restricts sales.

I admit that the price is a bit expensive, and it is indeed a burden for ordinary families, but if the price is too low, it will become a wishful dream to sell them overseas in the future.

You can open a variety of sales models, retail, direct sales, rebates, but absolutely do not promote,

It's really not good, so I only sell it to kindergartens and nurseries, focusing on the reputation of 'intellectual', caring for children and caring for the next generation, like this.

All the products under the name of the star enterprise are absolutely not promoted, and if any product becomes difficult to sell, the product will be directly authorized to be packaged to others to sell.

The ultimate goal of each company is to develop into a world-class company, at least having a place in their respective industries.

Like this DIY creative toy project, the future is facing a global market of tens of billions and hundreds of billions, and it has just started, thinking about selling at a reduced price, how can this work?

Well, you're not a sales talent after all, and later, you recruit a sales-oriented product manager to come back, and then set up a marketing department, and make the sales department independent.

In this way, the design department, the marketing department, the sales department, the production department, the public relations department, as well as the financial, legal, administrative logistics, etc., although the current framework of Star Play is also set up in this way, it is not obvious enough, and the division of functions is not clear enough.

Do you know what the feeling of the companies under the name of Star Enterprises is now? They just happen to have a few small workshops with very profitable projects.

At least in my eyes, that's it, there is no grandeur of a big company at all, no confidence of a big company,

Let's just say a toy company, it doesn't have a product manager, no market planning, no market research, and it is all barely supported by design creativity.

But my creativity is not unlimited, even if I have unlimited creativity, but I don't have so much energy, not to mention that this is abnormal, in the development of the company, the greater my role, the faster it will fall in the future.

I've been outside of the stars, for what? I just don't want them to label me, so that they will be ceilinged by my limits, and my limits are really limited, very limited.

Originally, I didn't want to talk about these things, I wanted to wait for you to realize it and find out for yourself, but, to be honest, a year and a half has passed, and I am a little disappointed.

Star companies are not short of money, especially the four-galaxy companies, all of which are now all zero debt, my God, zero debt companies, and now there is still this kind of operation?

Not to mention that there is still so much cash precipitated, let's do dividends, it makes no sense, none of us is short of money.

Why is that? Just because you can't digest the company's profits, everyone else has no money to expand, and the star enterprise is the opposite, you can't spend a lot of money, do you know how wasteful it is? I want to use this money for private loans. You two, it's really time to wake up, you have been given a year and a half, but when something happens, the product can't be sold, and the first reaction is to sell at a reduced price.

My God, it's really embarrassing to say it, but you are a big company with hundreds of millions of assets, and you are a real entrepreneur, is that level?

If we really want to continue to develop as we are now, at the end of next year, at the beginning of the next year, how will I integrate the companies, and how will I arrange for them to raise funds and go public?

Probably in the middle of the next year, there will be a few good opportunities to make money, and it may be necessary to use tens of billions of funds, and if you continue to do this, I may not even be able to make up a tenth.

I didn't tell you this before, because I didn't want to put too much pressure on you, but now I find that your motivation is seriously lacking, so where is this? It's already stagnant? If this continues, you won't be able to keep up with me.

If there is a situation where you can't keep up with me, I will be very embarrassed, and it is not my will to remove you for someone else, but I can't stop.

You still don't understand how important the ten years from '75 to '85 are to me, and I have a series of plans to implement, among which there are many places where money is used, so to speak, there is a money-making target every year.

This year's target has been completed, but next year's target, with the current profitability of the star enterprise, will be difficult to achieve, and with the management level that you have not yet grown, the three-year development time I give you will inevitably be delayed.

You guys, you really need to think about it, I have given you the right to operate independently, except for the things I have reminded, the rest has not made any restrictions on you, and the result is still so slow, you have bound yourself.

Next, all companies will first make internal adjustments, and each department will once again clarify its own division of labor and functions, and supplement and expand new departments.

Starting from the design department to the end of the sales department, the special person in charge, the executor, the contact person, the management structure, and the operation team that each department should have are all supplemented.

It's not to let you recruit more people in a clever name, but to let every job be in charge of a special person, and be able to closely coordinate with each other.

I won't say more, let's take it step by step, I'll go to Hijima tomorrow, about a month, and when I come back, I will accept the results. ”

As above, Rory said a lot of words, Li Wenxing finally couldn't hold back the words, and used Lin Xueli's 'uncompromising' performance to lecture the two.

Maybe the tone is a bit heavy, but the merit is not hidden, in a year and a half, although Shi Nansheng and Lin Xueli have worked hard, their growth is still behind Li Wenxing's expectations, and he has to wake them up again with counterwords. You have to find the latest chapters by yourself to read books?