In the last month of 1981, the DreamWorks Propaganda Department planned the publicity plan of "The Loser" overnight, and posters were also posted at the doors of major theaters, and early in the morning, a portrait of Zhou Yanfa also appeared on the bus. Pen, fun, pavilion www. biquge。 info

The only thing that made Wang Zifan dissatisfied was that TVB broadcast advertisements for the two films of Jiahe's "Young Master Long" and "Qimen Dunjia", Wang Zifan was very dissatisfied with Fang Yihua, and Qiu Degen's small report made him have an opinion on Yifu in his heart, wondering whether to completely annex the Dian Cinema Line, anyway, Fang Yihua was always provocative, and he didn't have any guilt in his heart.

On December 1st, "The Loser" was put on the screen, in the past, Golden Harvest and Wai's joined forces to fight the Prince Cinema Line, and now the Prince Cinema Line has joined hands with the Prince's Cinema, 33 theaters before and after the screening, all over the streets and alleys, and the film has gained a good reputation once it is released.

On December 2, the box office statistics of "The Loser" on the first day came out, and it sold 1.86 million!

On December 3rd, the enthusiasm of "The Loser" continued unabated, the box office went to the next level, after the word of mouth spread, the major popular theaters were full one after another, and it was difficult to find a ticket.

Wang Zifan has newspapers on his desk, "Sing Tao Daily", "Ming Pao", "Oriental Daily", etc., he has read all influential newspapers.

"In the golden age of modern kung fu films in Hong Kong, the star-stellar kung fu comedy directed by Hung Jinbao was a major feature of the time, and the Hung family class led by him formed a unique style among many kung fu films with its tough and majestic spirit!" - "Film Fortnightly"

"The film has changed the old routine of "chivalrous heroes, grievances, grievances, and hatreds" in the same type of films in the past, and focuses on the witty drama of the market, accompanied by a tragic ending, and the great sorrow and joy are relaxed, which can be called a more unique representative work in kung fu comedy!" - "Sing Tao Daily"

Wang Zifan put away the newspapers and weekly magazines with satisfaction, and some newspapers and periodicals were mavericks, and they even typeset vertically, which was very awkward to read, which was the only thing he didn't adapt to now.

Seeing Wang Zifan rubbing his temples, Li Zhi immediately poured a glass of water and said tentatively: "Boss, I'll help you rub it." ”

"En!" Wang Zifan leaned back in his chair and closed his eyes slightly.

Li Zhi came behind Wang Zifan, and naturally massaged Wang Zifan, the technique was a little rusty, she just started to learn recently, which is also Liu Jialing's means to teach her to please the boss.

Wang Zifan is relaxed and comfortable, Jiahe Zou Wenhuai is very depressed, life is not good, the huge Jiahe people are panicked, but the house leak coincides with the overnight rain, the Christmas schedule has not yet arrived, DreamWorks has made a fortune in the city, and won nearly 2 million box office in one day, what kind of era is this, a few years ago I was still celebrating for the movie to break one million, and now people collect 2 million a day, which is simply a money grab! Robbing them of Golden Harvest money, the number of people who enter the theater to watch movies every day is fixed, and now DreamWorks is engaged in such a big formation to attract audiences, the attendance rate of Golden Harvest Cinema naturally plummets, people make money, and he loses money.

Seeing that "The Loser" is becoming more and more popular, Zou Wenhuai immediately asked several assistants to discuss countermeasures.

Cai Yongchang, the manager of the theater, is also very anxious, the attendance rate of the theater is not high, it is difficult for him to be a manager, not to mention that he was criticized by the major shareholders at the year-end sensible meeting, that is, he jumped to Dreamworks, with his achievements, it is difficult to be taken seriously, not to mention that Xiao Ruoyuan of the Prince Theater is still a newcomer, and he has made the Prince Entertainment Company prosperous

Zou Wenhuai introduced the current situation, and looked at several of his subordinates, hoping to see the expressions of the same enemy again.

He Guanchang said lightly: "I've seen this film, it's really good!"

Liang Feng nodded again and again, and echoed: "DreamWorks actually put "The Loser" on the ordinary schedule, it can be seen that there is a killer feature below, making such a big formation, the purpose is not so simple, if this film sells to a box office of 30 million, then we Golden Harvest will have no room to turn over, we don't even have a box office of 20 million, how can we compare with DreamWorks!"

He Guanchang took over the topic again: "Now it is not a question of whether to compare or not, but what should be done, on the one hand, to improve our performance, on the other hand, to ......"

Zou Wenhuai cleared his throat and said in a calm tone: "Don't forget, DreamWorks has high requirements for the quality of films, in 1980, in order to ban the Golden Princess Cinema, Golden Harvest cooperated with Dian to screen it continuously, why can our films sell well, and Tsui's films hit the streets one by one, and finally became our Golden Harvest's one-man show, because our movies are better than Tsui's movies, and now we have only one goal, which is to make more exciting movies." ”

Golden Harvest is most proud of that period of time, at the same time control Golden Harvest, the forty cinemas of the Shan family, the audience of the film screened by the Shan family did not like it, and even refunded the ticket, when this happens, the film will be drawn, and then the Golden Harvest film was released, several times in a row, the Shan family not only did not make money, but also lost money and shouted, and had to end the cooperation. In the end, Golden Harvest became the winner.

Liang Feng's eyes dodged and said: "It's the same now, if our film doesn't have big-name stars, even if there are a hundred theaters in a row, it's useless!"

Liu Lianghua saw that the atmosphere of the meeting was not as harmonious as before, He and Liang secretly blocked her man Zou Wenhuai, glanced at the two lightly, and said: "In fact, the DreamWorks model also has weaknesses, now they rent fifteen theaters of the Ting family, and according to the profit of the Ting theater line, they will have to pay at least 1.5 million rent a month, which is nearly 9 million in half a year, if the rent is 2 million, the cost is higher, and then minus the salaries of the theater employees, the producer will share dividends, if the box office of the movie is less than 10 million, there will be almost no profit!"

Cai Yongchang had already calculated this account and said: "If the daily attendance rate is more than 40%, there will be a profit, and if the attendance rate is less than 40%, there will be a lot of losses, the attendance rate will be more than 50%, and the attendance rate will be millions per month, and the attendance rate will be 70%, and you can make a profit of 8 million per month!"

Zou Wenhuai cooperated and asked: "What is the attendance rate of "The Loser"?"

Cai Yongchang said: "So far, it is full, according to past experience, this situation will continue for ten days! If it is released for 20 days, the final box office will definitely exceed 30 million!"

Liang Feng saw that Zou Wen had the intention of revitalizing, and asked tentatively: "Do you want to screen "Young Master Long" in advance? ”

Although Cheng Long hooked up with DreamWorks, the "Young Master Long" he filmed was still a Golden Harvest movie, and he planned to put it in the Chinese New Year file to block "Best Partner".

Zou Wenhuai said with a smile: "No need, we don't need to learn Wang Zifan's set, he does his, we do ours, although the box office ratio will be less, but the net profit will not necessarily be less than theirs." ”

Cai Yongchang reminded: "The attendance rate of our theater has fallen to the lowest point, if the situation does not improve, I am afraid that the investment of the Pan and Zheng families will be wasted again!"

I'm afraid the two families ...... Liu Lianghua wanted to speak and stopped, she was in charge of negotiating with the two major families, since the release of "The Loser", the attitude over there has changed rapidly, especially Pan Disheng, who seems to be planning to switch to Wang Zifan Dream Factory, this is definitely a bolt from the blue sky for Golden Harvest, without this thunderbolt, He Guanchang and Liang Feng have already planned to force confessions, if they say it, I am afraid the situation will be worse!

He Guanchang said: "I'm afraid that Wang Zifan will come up with new tricks at that time, since I knew him, I have never seen him fail, no matter which film is a big hit, some people are unknown in our Golden Harvest, jump to DreamWorks, and shine, Lin Zhengying's "Mr. Zombie" will not say much, just talk about Hong Jinbao, we watched him grow up, and the movies he made can indeed make money, but the profit Weibo, why is it in the hands of Wang Zifan, it seems to be a different person, and now "Loser" is so popular. ”

Speaking of this, He Guanchang's tone turned low: "And Zhang Jianting, who filmed "Seven Days of Wrong Love", before he became famous, he came to our Golden Harvest to promote movies three times, but he didn't pay attention to it, and as soon as he arrived at DreamWorks, Wang Zifan fell in love ......with him at a glance."

Liang Feng sighed: "It's not just them, now Cheng Long has also been dug up by them!"

Zou Wenhuai hesitated for a moment and said, "Have you already been in contact with Wang Zifan?"

Everyone, you look at me, I look at you, no one admits it, although they have been in contact with DreamWorks, they are not Wang Zifan!

The hearts of the people are scattered, and the team is not easy to lead!

Zou Wenhuai can't say the bitterness in his heart, DreamWorks is pressing step by step, internal division is imminent, even if there is a trump card, he can't use it, he really wants to suffocate to death, and Shaw didn't force him to this job before!

He Guanchang said tentatively: "The day before yesterday, Hong Jinbao mentioned to me the overseas dividend of "Scary", how to reply?"

Zou Wenhuai's heart moved, he thought of a vicious idea, and said lightly: "You just said that the funds were used on Ah Long, and it did cost a lot of money to promote "Young Master Long" recently!"

Liu Lianghua praised: "This is a good idea, Cheng Long and Hong Jinbao are like brothers, the funds are occupied by Cheng Long, Hong Jinbao must have an opinion in his heart, when the time comes, these two people will not be in harmony, enough for Wang Zifan to drink a pot." ”

He Guanchang thought to himself that it was because you didn't understand the relationship between Hong Jinbao and Cheng Long, and even underestimated Wang Zifan, even if it really developed to that point, Wang Zifan would intervene and complete the check.

Attacking DreamWorks with money is really a donkey kicking in the head!

Sensing He Guanchang's provocation, Cai Yongchang no longer spoke, now Golden Harvest has reached the verge of collapse, Wang Zifan only needs to push lightly, this 'high-rise building' will collapse, which was unbelievable before, how could Golden Harvest, which dominated the Hong Kong film industry, go out of business, but it really happened, think about it, it is all Wang Zifan's fault!

Analyzing it from beginning to end, Cai Yongchang couldn't help but sigh in his heart: Rich people can't afford to offend, they don't play games with you at all, even if they are very good at this game, they directly use money to smash and smash you until you fall apart.