August 10th.

Bian Xuedao presided over the meeting in Zhiwei Technology, appointed Wu Dingwen as the executive director of the Weibo project, and appointed Qin Zhonglan as the director of the Weibo project operation.

Wu Dingwen and Qin Zhonglan were dug by Bian Xuedaotong Guò headhunting company, and they have been in contact for more than half a year, and a month and a half ago, the two officially joined Zhiwei Technology.

Wu Qin and the two, one understands the content and the other understands the market, and they have achieved good results in the original company before entering Zhiwei Technology. Among them, what Bian Xuedao values the most is that Wu Dingwen and Qin Zhonglan are both from product backgrounds, have a certain understanding and awareness of market competition, and can accurately grasp the psychology of users and advertisers.

Bian Xuedao has always been a self-aware person.

Looking for a headhunting company to dig up Wu Dingwen and Qin Zhonglan, because Bian Xuedao knew in his heart that he could help Weibo determine the general route, but the specific voyage needed more professional and specialized people to take the helm.

After the appointment was announced, it meant that Weibo became an independent large project department.

Weibo is still under the jurisdiction of Zhiwei Technology, but its importance has surpassed that of other project departments, because the directors of several other project departments are called "ministers", and the directors of Weibo are called "directors".

Next, on August 11 and August 12, all members of the Weibo project department worked overtime to make final preparations for the launch of Weibo.

At 8 o'clock in the morning on August 13, Bian Xuedao came to Zhiwei Technology Company.

He wants to witness the launch of Zhiwei's Weibo with his own eyes.

9 a.m. sharp.

Weibo, which has been in preparation for a long time, has been launched "silently".

When "Eight Heavenly Dragons" was launched, the group spent a lot of money on various advertisements, and the momentum was huge. Now that Weibo is online, there is no action, in the eyes of some people, this is not scientific!

Bian Xuedao did this intentionally.

The purpose of operating "Eight Heavenly Dragons" is to make money, how to be lively, how to come, and the whole is "tight on the outside and loose on the inside".

The purpose of building Weibo is to operate influence, not to be lively in the early stage, but to lay a good foundation steadily, according to Bian Xuedao, which is "loose on the outside and tight on the inside".

It is loose on the outside and tight on the inside.

In fact, Zhiwei Weibo is not the first social network similar to Twitter in China, before Zhiwei Weibo, three similar websites have been born in China, they are squeak.com, Fantuan.com, and Laiba.com.

Of these three websites, the earliest one was launched 4 months earlier than Zhiwei Weibo, and the latest one was only 15 days earlier than Zhiwei Weibo. It's not that Bian Xuedao doesn't know that someone is also doing similar projects, he just doesn't want to grab this first. Because he knows that there is no point in grabbing this first place, and these three websites are not the opponents of Zhiwei Weibo.

For Bian Xuedao, Zhiwei's opponent on Weibo is himself, and he is only afraid that Zhiwei will make mistakes for himself.

In order to avoid making mistakes, before Weibo was launched, Bian Xuedao asked Wang Yinan to recruit people and set up a "Weibo review team".

The "Weibo Review Group" is the only new department directly instructed by Bian Xuedao in the entire project department. The special feature of this department is that when recruiting, Bian Xuedao went to the scene and personally ordered the generals.

The recruitment results were surprising, and Bian Xuedao actually recruited 9 people in one go.

The 9 people recruited are all veteran media people with more than 10 years of work experience. Nine people were divided into 3 groups, each with one day and two days off. Each group of 3 people worked in three shifts 24 hours a day to "review" the content on Weibo.

To put it bluntly, this "review team" is of the same nature as the "review" of Bian Xuedao's previous life, and they are all "gatekeepers". However, there is a difference between the two, the main scope of work of review is to pick typos, logical errors and inaccuracies in the content, while "review" is only responsible for checking the political scale of the content.

In the end, Xu Yifeng, the oldest and most experienced former chief reviewer of Bac Giang Provincial TV Station among the nine people, was appointed as the leader of the "review team".

The work charter of the "review team" stipulates that the team leader is directly responsible to the executive director, and at the same time, he must also regularly submit some information to Wang Yinan and the group office. The information submitted includes which celebrities have been stationed on Weibo, the remarks and trends of celebrities, and the hot events on Weibo over a period of time.

No one knew what Bian Xuedao thought, except for Shen Ya'an.

Shen Ya'an knew that the reason why Bian Xuedao was so cautious and cautious was because he had great expectations for Weibo, for fear that he would be destroyed because of his negligent content supervision.

On August 13th, along with Weibo, there was also the slogan of Zhiwei Weibo - "Micro Happiness, Micro Power, Micro Era!"

And every new user who registers on Weibo will see a short "To Dear Users" - let your Weibo reflect more of the real state of people, things and things around you, discover the truth around you, promote the goodness around you, pass on the beauty around you, share smiles and joy, don't spread rumors, don't believe rumors, don't spread rumors, and a little positive energy every day!

All right......

As soon as the Weibo slogan and "To Respected Users" designed by Bian Xuedao came out, they immediately crushed Squeak.com, Fantuan.com and Laiba.com on the "website definition". While the three websites are still dimly in the stage of "attracting niche users", Zhiwei Weibo has stood on the high ground of "social responsibility".

Just a week.

Bian Xuedao has not yet used the big killer of the "celebrity effect", just under the pull of Zhiwei Browser, Zhiwei Navigation Page, and Zhiwei Security Guard, the first wave of blowouts has appeared among registered users of Zhiwei Weibo.

Active! Super active!

Tired of playing with the "rigid" blog, I suddenly found that this micro blog that can only write 140 words, as well as follow, forward, popularity, friends worth something, everyone's enthusiasm is very high, and everyone is trying to make the number of "friends" who follow them more. Zhiwei Weibo's complete functions and smooth user experience have made many people linger, and they have forgotten about the blog they have been playing for several years in a few days.

However, Weibo became popular, and problems followed.

Some people smelled the value of Weibo and registered thousands of vest accounts within a few days, and thousands of vests all followed a large number, pushing the "friend value" of the large number very high.

As for how to deal with this phenomenon, there was a disagreement in the internal meeting of Zhiwei Technology.

Some people think that they will not be left alone for the time being, because the storage of these accounts has activated the popularity of Weibo and can make more people optimistic about Weibo. Some people believe that this kind of atmosphere is not tolerated, and that looking at zombie accounts will not only occupy server resources, but even affect the "ecological balance" of the Weibo network.

At this time, no one could have foreseen the business prospects of the "marketing tuba", and the threat that the marketing companies with these "marketing tuba" would pose to Zhiwei Weibo in the future.

The internal opinions were not unanimous, and they knew in their hearts that Bian Xuedao attached great importance to Weibo, so Wang Yinan and Wu Dingwen sent the report to Bian Xuedao's desk.

Looking at the report sent by Wang Yinan and Wu Dingwen, Bian Xuedao was shocked: Isn't this the prototype of a marketing tuba?!

Bian Xuedao couldn't sit still......

He didn't know that the marketing tuba would appear so soon, but he knew the fact that the marketing company in his previous life was lying on Weibo to "suck blood".

In the previous life, "zombie fans" were the initial stage of raising accounts, and as advertisers had certain requirements for fan value, public relations companies with tens of thousands of accounts in their hands could make money by swiping fans, forwarding, and commenting on other Weibo.

In the previous life, many marketing companies clearly marked the price of the "brushing" business, 100 yuan/10,000 yuan, 600 yuan/100,000 powder...... For accounts with 150,000 followers, the price code for forwarding an ad message is 400 yuan, for accounts with 200,000 followers, transfer a message to 500 yuan, and for accounts with 300,000 followers, the price code is 600 yuan......

By the way, there are also celebrity Weibo "paid forwarding", and it is said that retweeting a Weibo charges tens of thousands.

Putting down the report in his hand, Bian Xuedao stood up and paced back and forth in the office.

These people can't learn the Tao while lying on Sina Weibo to suck blood, but now they want to "repeat the old tricks" to suck blood on him, and there is no door!

We must use thunderous means to crack down on this kind of big and small trumpets to make money with each other. Otherwise, when those marketing trumpets become the climate, it will not only destroy the normal order of Weibo marketing, cause huge harassment to users, and even retaliate, counterattack, and splash dirty water on the website's clean-up measures because of the damage to interests.

Soon, Wang Yinan, Wu Dingwen and Qin Zhonglan were called to the office by Bian Xuedao.

Sitting on the sofa, he asked Wu Dingwen while learning: "Did you bring the "Meeting Minutes"?"

Wu Dingwen took out a notebook from his briefcase and handed it to Bian Xuedao: "Brought it." ”

After taking the "Meeting Minutes", Bian Xuedao didn't read it, put it aside, and said: "I have read the report you sent, there is no need to discuss it, I will directly say my thoughts and decisions." ”

Hearing Bian Xuedao say this, Wu Dingwen and Qin Zhonglan looked at the "Meeting Minutes" in Bian Xuedao's hand at the same time. They knew that the boss wanted the minutes to see who had thought of him.

Bian Xuedao held a cigarette in his hand, sniffed it a few times under his nose, and said: "First, check the number of backstage points, all accounts that swipe the friend value, and the friend value is all cleared." ”

"Second, carry out a site-wide spam account cleanup plan, and permanently block and freeze accounts that have registered in batches, posted spam comments, phishing websites, fake activities, and participated in swiping lists. ”

"Third, be vigilant against the botnet marketing activities carried out by relying on Zhiwei Weibo. ”

Wu Dingwen asked: "How to balance normal marketing and water army marketing?"

Putting down the cigarette in his hand, Bian Xuedao said: "It's very simple, rely on real skills to attract friends, people who can bring real activity to the website, he makes money, we welcome." Make money by cheating and swiping friends to raise accounts, while using zombie accounts to occupy our server resources, while destroying the normal ecology of Weibo, this kind of people, see one by one, see 10,000 and 10,000, you go back and ask the technology, so that the technology can come up with a feasible plan within half a month to prevent malicious attacks and protect normal users from being harassed. ”

Qin Zhonglan asked: "What should I do if I run into a big public relations company?" Those people are operational, and they can't be prevented, and there are ......" Speaking of this, Qin Zhonglan paused for a few seconds, and then said: "What if someone in the company is involved?"

Bian Xuedao stood up, walked to the window and said: "Where there are eyeballs, there are interests, this is originally a battle, no matter whether it is an insider or an outsider, as long as it causes harm to our cause, he is the enemy." ”

Wang Yinan said: "You can create a batch of marketing tubas in the official name, which can not only meet the needs of advertisers, but also form new profit points." ”

Bian Xuedao shook his head slowly: "Our first task is to be a brand, and it's too early to think about making money with Weibo now." ”

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(Wu Dingwen is the dragon set of the book friend "Nanyue Mountain People", and it is now distributed in place.) ）

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