『Chapter error, click here to report』

On May 30th, in the early morning, Lezhi.com missed the appointment.

The "Letter of Apology to All Netizens" was posted on the website, in which a detailed explanation was given that the event could not be held as scheduled, and all members of Lezhi.com expressed their deep apologies for this.

The "Millionaire" live quiz event was originally planned to be held in the early morning of May 30, but due to the temporary removal of the App-Store and the server crash, the event had to be postponed to June 1.

On May 30th, the entire Lezhi Culture office was busy. The technical department upgraded the server 24 hours a day, and the phone of the advertising department was also bursting, and continued to negotiate with various platforms about the temporary additional advertising time, not to mention the editorial department, which added countless submissions in this day.

Many creators hope to take advantage of the opportunity of the traffic surge of Lezhi.com's activities to present their content, but their contributions are really mixed, and there are many good and bad.

Countless creators began to urge website editors incessantly, they were eager to launch their content immediately to get exposure, but they obviously ignored their own level and the extreme rigor of Lezhi's review mechanism.

The review mechanism is the foundation of Lezhi's survival.

Just after May 30th, June 1st, the famous festival Children's Day arrived, which is an important program for most families.

Although the company is busy, there is no need for Li to do everything himself, or in other words, Li Fan's functionality is not important today, because the macro strategic deployment has been completed, and as for the specific implementation, there are partners who are busy.

Learn to trust your partner!

The whole family led the jelly to play in the playground all morning, Li Fan's legs were thin, and the jelly was still unsatisfied.

In the afternoon, Li Fan fulfilled his promise and went to the cinema to charter a room to watch Zhang Mengmeng's "Full House of Romance".

He invited a lot of classmates, Li Fan's classmates, and Zhang Mengmeng's classmates, everyone ate popcorn and looked at the big silver screen, and burst into laughter from time to time.

The animated movie "Full House of Romance" is doing very well, and Li Fan has a faint hunch that it is easy for this animated movie to have a box office of over 100 million.

Li Fan whispered: "Mengmeng, do you have dividends?"

"Yes!"

"You're a newcomer......"

"What's wrong with the newcomer? At first, I didn't agree with making a movie. ”

"How many points?" Li Fan asked curiously.

"3 points. ”

While he was talking, Niu Benben returned to the screening hall, he sat next to Li Fan and said, "It's raining outside, it's pouring rain, it's smoking." ”

Niu Benben has a good complexion and a smile, because his investment has been obtained.

After inspecting Niu Benben's store and online store in person, Victoria invested 5 million in Niu Benben and asked him for 20 points of shares.

This was actively invested by Victoria, not the 1 million arranged by Li Fan before. Because during this inspection, she found that Niu Benben has toughness and endurance beyond ordinary people, and is not consistent with the delicacy of his speech and demeanor.

There is a golden saying in the investment world: investment is investment!

Some investors like to cultivate entrepreneurs, if the investment fails, it is a big deal to let the entrepreneur change the project, but talent is always hard to find, really hard to find.

Although Victoria is young, she has a lot of experience, and besides, she has a "think tank" behind her, and this investment decision is not rash.

Today's new generation of rich second generations, one is more awesome than the other, they want resources and resources, they want to be knowledgeable and insightful, basically they have received excellent education, and they beat ordinary peers in all aspects, and they are likely to work harder than ordinary people.

Of course, there may be some rich second generations who are brainless and unmotivated, just like there are many ordinary people who eat and wait for death.

It was raining outside, pouring rain, after Niu Benben told Li Fan the news, Li Fan said: "Then let's take shelter from the rain in the theater first, anyway, we will continue to charter the venue, watch it again in a while, let's take the opportunity to chat." ”

"I want to talk to you, I'll leave after reading this last part, I can't let investors down! I have to struggle, worthy of the trust of 5 million. ”

After the movie ended, Niu Benben took the lead and left, and the others chatted in the theater.

"Full House Romance" will have a second round of screenings later, and Li Fan also specially asked the manager to make the movie quieter so as not to affect everyone's chat.

The manager is full of black lines, which requires the first time I hear about it, and I will see you for a long time.

"Li Fan, at two o'clock this afternoon, can the event be carried out?"

"yes, don't postpone it again, I'm still waiting for my million-dollar jackpot!"

"Now, my grandparents are holding their mobile phones and waiting to answer the questions. ”

"Grandpa and grandma are so trendy!"

……

Li Fan said with a smile: "Don't worry, everyone can rest assured, at 2 o'clock in a while, we will answer the questions live on time." We're ready this time. ”

Li Fan looked at the time, it was already half past one in the afternoon, and there was still half an hour to go.

He walked out of the screening room and called Cheng Yong to find out about the current situation.

From 11 p.m. on May 29 to now, the number of downloads on the iOS platform and Lezhi App has reached 1 million, while the total number of downloads on the Android platform has reached more than 18 million, and the total number of downloads on the whole platform has exceeded 20 million.

In less than two days after the launch, the number of software downloads of Lezhi App reached 20 million, this heavy and amazing achievement, so that the jaws of everyone in the performance industry trembled, they couldn't help but gasp, crazy! It's crazy! It's crazy! It's about to catch up with the results of a mobile phone to engage in hunger marketing.

Two o'clock in the afternoon is about to arrive, Huaguo's 20 million pairs of eyes are staring intently at the mobile phone screen, they opened the Lezhi APP early, and the account is also registered, they find the live broadcast entrance on the Lezhi page, and after clicking in, they find that in the live broadcast hall, the rules of the answering game of "Millionaire" are being played over and over again.

The rules are very simple, when the host asks a question in the live broadcast, the software will take the first step under the live broadcast window of the software, and the question and options will pop up, and netizens need to answer it as soon as possible.

The 12 questions appear in sequence and are answered in turn.

The shorter the time it takes to answer the question and the more correct answers, the more money you will get in terms of probability, but there is also a certain randomness.

Strength is one thing, fate is also one thing, otherwise the high bonuses will all fall into the hands of intellectuals, and there will be no way to popularize the public.

After the birth of the new regulations, as long as you answer more than 6 of the 12 questions correctly, you can get rewards, which lowers the threshold for awards, which also greatly improves the enthusiasm of the whole people to participate.

At 1:50 p.m., in the live broadcast window of the Lezhi App, the advertisement that had been playing in a loop suddenly disappeared, and the picture cut to a small live broadcast room.

In the live broadcast room, a woman's voice suddenly came: "All the netizens who participated in the live broadcast to answer questions, hello everyone, welcome to the Lezhi App, and the host of this event, the famous host Ms. Jia Yun, is invited to take the stage." ”

When Jia Yun, dressed in a red jumpsuit, appeared in the live broadcast room, the barrage instantly filled the screen:

"Jia Yun, my goddess!"

"Oh my God, even Jia Yun was invited to this kind of activity, this scale is terrifying!"

"Li Fan's stroke is too big, it's too good to ask a famous host to preside!"

……

The "Millionaire" event, a total of 10 issues, each issue of the host is different, the first issue of Jia Yun, the second issue of "Scientific Relativity" host Zhou Yun, after the opening of the two "Yun", there are Wang Mu, Xiaoxiao and other leaders from all walks of life as the host.

Li Fan's attention to this event can be seen, and he used his own network.

After Jia Yun took the stage, she said hello to everyone, and introduced Lezhi.com and this event in detail, she chatted with netizens a few words, and the time came to two o'clock in the afternoon.

Lu Yaya made an OK gesture to Jia Yun, Jia Yun understood, and said, "It's two o'clock now, friends, it's time to show your wisdom." Please pay attention, our "Millionaire" campaign is now officially started.

The following 12 questions are all from Li Fan's hands, and Mr. Li personally gave you the questions, hoping that everyone can answer them correctly.

Okay, listen to the first question:

The countries that launched the first Sputnik were: ?

A, United States, B, Former Soviet Union; C, Germany, D, Greater Korea. ”

Before Jia Yun read the question, the question was the first to appear in the answer area below the live broadcast window. (On the screen, the live window and the answering area are two parts, and the answering area is not "inlayed" in the live window.) ）

Netizens only need to click on the answer in the answer area and submit it. After that, I was ready to answer the next question.

At this moment, in various locations and jobs in China, I don't know how many people are holding their mobile phones to fill in the answers.

A company:

"Which one to choose?"

"Shhhh

"It's okay, I just saw him holding his phone in the office, and I guess he's answering questions now. ”

In a certain family, an old voice shouted: "Sun Tzu, the former Soviet Union, choose quickly!"

"Grandpa, you understand again!"

"Nonsense, this is our time, and I eat more salt than you walk. ”

This kid wipes his forehead, grandpa is really old and confused.

A middle school classroom:

"What do you choose? The United States is still the former Soviet Union, and the other two countries can't be, right?"

"Perhaps, the more impossible the answer, the more correct it is!"

"That's big Korea? It's also Ha, everything is big Korea, all the monkeys are grandchildren, not to mention a satellite? Then I'll choose Germany!"

The two students were lying on the desk, blocking the teacher's view with their textbooks, looking down at their mobile phones and studying.

"It's not Germany, it's the former Soviet Union. On the 4th of June, the Soviet Union launched the world's first artificial satellite. ”

The two students looked back gratefully, and then their eyes were instantly timid, and cold sweat broke out all over their bodies, and the director of the teaching office didn't know when he slipped in through the back door.

"I've answered the question for you, and you guys will roll me to the head teacher's office. ”

……

In the technical department of Lezhi.com, the staff looked at the traffic statistics at this time, and they were so happy that they opened their mouths as if they could stuff several big steamed buns.

The number of real-time online answers is 20 million, which is simply amazing!

The national college entrance examination also meets the grand occasion of answering questions at the same time, but the largest number of people in the past year is only 10 million, let's Lezhi.com, 20 million!

In the live broadcast room, Jia Yun read out the second question:

"On the Tibetan New Year, people say 'Tashi Delek' when they meet, what does it mean?

A, Happy New Year; B, auspicious wishes; C, Hello; D, Wishing you prosperity.?"

Question 3:

"Excuse me, what is the density of a carton of milk?

A, become larger, B, become smaller, C, unchanged. ”

Question 3:

"Arbor Day is celebrated on March 12 every year, and this is to commemorate a person???

A, Qu Yuan, B, Sun Yat-sen?; C, Bethune?; D, Lei Feng. ”

?……

The live answering program will soon come to an end, the question is not difficult, but everyone's head is big several times, although it is all a common sense question, but there are too many aspects involved, after all, no one knows everything, and there are still very few people who can answer all 12 questions correctly, and they are all masters.

If the contestants of "One Stop to the End" participate in this kind of live quiz show, it is very advantageous.

In a blink of an eye, I came to the last question, this question is simple, and if you answer it carefully, you will not be wrong, but you must be serious.

In the live broadcast room, Jia Yun looked disgusted after seeing the answer sheet: "Hey, this question is so shameless...... Well, everyone, listen to the question.

Excuse me, is Li Fan more handsome than you?

A, yes, B, no. ”

Burst!

Countless people burst into laughter, and I don't know how many people are wiping their phone screens.

The last question, everyone thought that at the end of the pass, there was something waiting for them, but I didn't expect it to be such a stinky and shameless question.

Everyone laughed and scolded:

"It's so stinky!"

"I'm really convinced!"

"Such a tense atmosphere, can you not tease me?"

"Well, I admit that you are more handsome than me, you forced it!"

……

There are also audience protests, refusing to admit it, why do you admit that you are more handsome than me? There are many kinds of handsome, and a scholar like you is the most handsome? Don't you know that there are also masculine handsome, sissy handsome, feminine handsome, and ugly handsome like us?

If we don't cooperate with you, we will choose B, why do you love it...... Anyway, I got the previous questions wrong, hum!

The first issue of "Millionaire" ended with a burst of laughter.

Those netizens who answer more than 6 questions correctly will have a message popping up in the App:

Congratulations, you are lucky to get X yuan for answering X questions correctly in this event, which will arrive in your account and can be withdrawn within 24 hours. (Some banks may experience delays.) ）

Among the 20 million netizens who answered the question, at least 2 million people received rewards, ranging from one or two cents to dozens of yuan, and some were particularly lucky to get more than 100 yuan.

Whether you get a reward of one or two cents, or a "sky-high price" of hundreds of yuan, many people will like to take screenshots and post them in the circle of friends to "show off", especially this kind of project that relies on talent to win, it is worth bragging about.

Those who don't get the reward also like to post a picture, and they have to be accompanied by text: "Damn, it's just 1 question missing!" "I didn't answer a question correctly, Lao Tzu's IQ should be recharged!" ......

As a result, the first episode of "Millionaire" has just ended, and screenshots of "Millionaire" are overwhelming on major moments and social software, sweeping all corners.

WeChat, Weibo, Tianxia, Moqian ...... All the topics on social media are basically around this event.

"Hey, you got a bonus of more than 80 yuan?

"Who is buried? What's wrong with my head? I'm not better than you, you don't dare to answer the questions, what's the matter, afraid of being exposed, afraid that others will know that you are an idiot?"

……

"When will the next event be held, I will also answer the questions and join in the fun. ”

"People have predicted, at 7 o'clock in the evening, there will be another wave. ”

"This event is so interesting, our whole family participated!"

……

The reputation of the "Millionaire" event is too good, suitable for all ages, it can also increase knowledge, interesting and interactive, and the key is that there are unknown rewards waiting for you, the most critical of which is that the platform is reliable!

The platform of Lezhi is a scientific and cultural community strongly supported by the municipal government and the state, and everyone has a sense of security, and downloading the Lezhi App will not cause a mess of fee absorption and deduction.

I can't explain why this kind of event is not popular.

As soon as Jia Yun's live broadcast of "Millionaire" ended, the Internet discussion was instantly set off, and then it directly contributed to the climax of the second round of crazy downloads of Lezhi App software.

Under the background of the good word-of-mouth of the event and the overwhelming discussion in the social circle, a large number of new netizens who did not participate in the event were instantly attracted in.

Just 1 hour after the end of the show, the number of downloads of the Lezhi App soared by 3 million, which scared everyone in the technical department.

Everyone exclaimed: Is the game just beginning?

Jia Yun drank coffee in the lounge, waiting to fly to Shanghai with Li Fan, she and Li Fan were both invited guests of "Extreme Challenge", and they happened to take the opportunity to go together.

The Lezhi Culture Media Office is in full swing, full of that energetic and energetic state, Jia Yun understands that the future of the company is bright.

The overall mental outlook of a company is the external manifestation of the company's operating conditions. Jia Yun has been to many large companies, some of which are lifeless, and the employees seem to be working hard with their heads down, but in fact, they may be messing around.

But Lezhi.com is different, and now this surging atmosphere is very contagious.

Just when Jia Yun was respectful, Li Fan walked into the lounge quickly.

"Sister Yun, I miss me! I'm sorry, today's June 1st, I played with my sister all morning and watched a movie. ”

Jia Yun smiled: "Hey, the company is busy like this, are you playing?"

"They don't need me now, they think I'm in the way here. No way, my colleagues are so good, our team is the youngest, best and most energetic entrepreneurial team in China. ”

Jia Yun was stunned, why was what Li Fan said so official, she squinted, only to find that someone suddenly walked in with a camera around the corner, and then a group of people came in, and after a closer look, Jia Yun recognized the man with glasses in a suit - the famous host of the financial channel, Du Qian.

Li Fan introduced: "This is Du Qian, the famous host of the financial channel, Sister Yun. ”

Jia Yun stretched out her hand, "I know you, I was also from Beijing Television before, but when I resigned from Beijing Television, you didn't graduate from college, right?"

This is Du Qian's senior, although he is not a few years older, he is also a senior, he said: "Hello senior, I was already employed when you were in Beijing TV, but I was not the host at that time." ”

Li Fan explained: "I had an interview agreement with the financial channel before, and they temporarily decided to come over for an interview in advance today, and I just received a call from them, and I already knew that I would change into new clothes." ”

Jia Yun smiled: "Oh, our evening itinerary?"

"No change, the plane at nine o'clock in the evening flew to Shanghai. ”

Du Qian asked, "Teacher Li, can we start directly?"

Li Fan nodded: "Yes, you are free, we will cooperate." ”

Du Qian adjusted the microphone and said into the camera lens:

"Hello everyone, this is the "Observation" column of Beijing TV Financial Channel, and we came to the famous Lezhi Culture Media Co., Ltd. today.

Lezhi.com has been in operation for less than one month, but in this short period of time, it has become a well-known community that the masses often talk about.

Just now, the first phase of the "Millionaire" event held by Lezhi.com has just come to an end, and the spectacular scene of more than 20 million online answerers has caused a sensation on the Internet.

How did this genius marketing plan, the second genius marketing plan after 'Divide the Million Prize Pool', come about?

What are the unknown superhuman sides behind Lezhi.com, and how did this new website achieve great success in one month? Please follow the camera, let's walk into the office area of Lezhi Culture Media to answer your questions. ”

As soon as the camera turned, he turned to Li Fan and Du Qian: "Hello, Mr. Li." ”

"Hello, let me correct it first, it's not a huge success, it's a little showy. ”

Du Qian said affirmatively: "No, I think this is a huge success, the website has 30 million + registered users, and the number of App downloads is 20 million +, reaching such a large scale in more than 20 days, isn't this a huge success?"

Mr. Li, can you take us around?"

"Of course, please!"

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