As a veteran figure in the press industry, Li Bo once commented that Jiang Che's ability to grasp people's hearts is terrifying, and he is not only a righteous man, but also a scoundrel.

He said it to his son and daughter-in-law at the time.

Outsiders don't know.

At today's media conference, Jiang Che, who was almost expressionless except for two smiles, actually didn't even talk much.

But when he finally said those four words: "Probably, yes". Admits that under the repeated blows, IKEA is slipping from a predicament to a desperate situation......

At the huge press conference, a sense of sadness was enveloped in an instant.

In 1995, when domestic home appliances began to fight back.

IKEA, the largest home appliance chain seller in China.

Starting from a "small and medium-sized household appliance manufacturers support and promotion" activity launched at the beginning of the year, to falling into counterfeit and shoddy incidents, to being retaliated against by imported household appliance agents, and then to the qigong fraud of the founder and boss......

Just like many well-known domestic companies in this era, IKEA, which was in a good situation a few months ago, suddenly fell into this step.

The scene was a little chaotic for a while, well-meaning people were silent, neutral people were at a loss, maliciously hiding joy, and more people were in their bags, pinching big brother or new-style mobile phones, looking anxious......

It was under such circumstances that an IKEA manager suddenly rushed to the stage from the backstage, and dragged him out after saying a few words in Jiang Che's ear.

"Sorry, the press conference needs to be paused for a break, expected... At least an hour. ”

Kong Decheng explained.

There was no opposition or obstruction at the scene.

After Jiang Che left the scene, at least one-third of the reporters on the scene immediately began to call the people who "please" them.

1995 was not an era with such high requirements for news, and they were not in a hurry to call for the sake of publication, all because today's press conference was actually a bit special - because IKEA is a listed company with a large plate, because Jiang Che had just said a fatal word, because in June 1995, the Chinese stock market did not have a limit of up and down.

Normally, when people say that the stock price of a stock is plummeting irrepressibly, they will say that it has crashed.

But this time, people said: "Blown up." ”

From all angles of the scene, a group of people repeatedly said the same word to their mobile phones: "Exploded." ”

…………

Previously, in the case of IKEA's stock price falling for several days.

Who will sneak into it?

Guomei may buy it.

Sue screw may buy.

As peers, these two made a covert move, but they were actually prepared with both hands:

First, in order to have a possible conflict with IKEA in the future, first master a weapon; Second, if there are dates or not, maybe one day there will be the possibility of raising funds to seek control?

Of course, from Huang Guangyi's point of view, because he personally has great confidence in Jiang Che, the "bomberman", it cannot be ruled out that he simply wants to profit from it.

So at this moment, Yanjing and Lanjing, to sell or not to sell? Zhang Huang both scratched their scalps.

As for continuing to buy, now they don't dare, because if unfavorable news continues to be released, IKEA stock is likely to be a pile of waste paper.

"There may be some people we can't guess. Mr. Zheng, who was hiding in the backstage of the press conference, actually had a lot of worries in his heart, but he didn't say much.

Jiang Che nodded.

At this time, an IKEA staff member ran in.

"Mr. Jiang, someone is looking for you outside. ”

Jiang Che raised his head, "Oh, is it a person named Cheng Xiao?"

"Yes, there is also a foreigner. ”

"Foreigners?" Jiang Che frowned, nodded after a while, and said, "Bring them in." ”

"It's a bit of a hassle. Zheng Xinfeng was the same, frowning, "First-class foreigners, second-class officials ......"

Jiang Che: "Shhh ”

At the same time, in the corridor of the hotel, Cheng Xiaozheng was pulling Sima Pengze's clothes as he walked, and asked puzzledly: "Why do we still have to talk to him?" Mr. Sima, I don't understand. The best thing we should do now is to take advantage of his illness and kill him, isn't it?"

"I want his life, I want his life...... Sima Pengze turned his head and asked rhetorically as he walked: "If you want his life, can you get the shares of Cologne, Gree, and Changhong at a low price? Can you guarantee that Huang Guangyi can beat Guomei? No, you can't do it." So as long as he meets my conditions, I will let him live, otherwise, he would have died long ago. ”

At this moment, Cheng Xiao probably understood why Sima Pengze insisted on refusing to release the hole card of "Wang Hong".

As someone desperately wanting revenge, this is not the situation he wants to see.

Unable to hold back for a while, Cheng Xiao continued to ask tentatively: "So, Mr. Sima...... You won't buy IKEA shares in the next few days, right? Then, when he accepts your terms, you can help him coordinate with the import of household appliances agents, and even help him clarify some unfavorable news...... Finally, wait until the stock price recovers, and then sell for profit or hold it for a long time. ”

"That's Morgan Stanley's money, you know? Morgan Stanley money, you bastard. Sima Pengze's saliva sprayed on his face.

Cheng Xiao: "......"

He suddenly had a sudden realization: it turned out that he was just a pawn that was used, and the outcome of today's matter was likely to be that Jiang Che cut the flesh and met Sima Pengze's conditions, and the two sides shook hands and made peace...... And then he didn't have anything to do with it at all.

In the end, there was only one party to profit from this conspiracy: Sima Pengze, who killed two birds with one stone, and Morgan Stanley, whom he represented.

Cheng Xiao sorted out the whole process, and at the same time figured out the results.

To his surprise: after Sima Pengze confidently explained the matter and his own reasons, Jiang Che refused without hesitation.

"Are you crazy?!" In the lounge with only four people, Sima Pengze obviously felt that Jiang Che was unreasonable, and he was furious because of it, "This is your only chance, Mr. Jiang, my little friend, do you understand?"

"Understood, but it doesn't matter. Jiang Che shook his head and refused again.

"Are you going to watch your company die like this?!"

"My company?" Jiang Che smiled bitterly and said, "It seems to be dying, right?"

Sima Pengze's eyes lit up for a moment, "I can help you, as long as you accept my conditions." ”

Jiang Che: "Help me...... conditions, not accepted. ”

“……”

Sima Pengze couldn't understand the young man in front of him at all.

His experience and experience in the investment bank of the United States, all the principles and logic, do not seem to work in this person, he prides himself on being a Chinese expert, and has always believed that Chinese is accustomed and good at compromise, but ......

"Deep well ice. Sima Pengze scolded silently in his heart, and finally, he chose to turn over the hole cards, "I can let the newspaper send you to prison, understand? I'll say a name...... His name is Wang Hong. ”

Zheng Xinfeng's face changed.

This guy actually managed to get in touch with Wang Hong. Jiang Che thought and sighed helplessly.

"He's a fraudster, but you've been scammed again, isn't he? Sima Pengze raised his hand and gestured, "Your reputation will completely leave you." Moreover, three million, according to your laws, you will be in prison for a long time, and your IKEA, naturally, will cease to exist. ”

Jiang Che didn't speak.

"Accepting my terms, giving me the market and the shares I want, is your only option now. Sima Pengze finally regained that feeling of winning the game.

"And then be threatened by you forever?" Jiang Che asked.

Sima Pengze: "......"

"And then gradually take control of IKEA? And then through the shares held by IKEA, infiltrate the new local home appliance companies? And then, as you did with the daily chemical and beverage industries, destroy one brand after another, or do you have another disposal this time?"

Sima Pengze: "......" At this moment, he knew that he could play Cheng Xiao as a monkey, but he couldn't hide it from the young man in front of him at all.

"I'd rather destroy it than give it to you. Jiang Che's voice was not loud, but it was categorical.

“…… Then you're just waiting to go to jail. The corners of Sima Pengze's mouth twitched, paused, and said, "One last chance, do you want to accept ......?"

"No, you don't. Jiang Che smiled, and in response to Sima Pengze's threatening eyes, he said, "I have a father with a very iron head, and I am the son of a Chinese peasant...... So, I'd rather die than I don't. ”