Chapter 652: It's a waste to be a businessman
This will be important at 1o o'clock in the morning.
At today's meeting, Wang Yinan will bring the game engineers from the game project department of Zhiwei Technology and the Red Fox Game Studio to the group headquarters to report to Bian Xuedao on the various numbers of the stress test of "Yu Tianlong".
Although Bian Xuedao knew that "Yu Tianlong" in his previous life was very profitable, but now he is in another time and space after all, and there are zài random variables, in order to avoid the gutter from capsizing, he has to control it in one qiē hand.
In addition, there is a second theme for today's meeting.
Bian Xuedao requested that after the launch of "Yu Tianlong", the research direction of the Zhiwei Game Project Department immediately turned to web games.
That's right, it's a browser game
In his previous life, Bian Xuedao read a report that the market value of web games exceeded 4o billion in 211 from a market value of less than 10 million in 2uu. Because Bian Xuedao was working at the newspaper office at the time, he was very impressed by this report.
Of course, Bian Xuedao, who came back from 214, also knew that web games were popular for five or six years, and then they were stolen by mobile games.
But now it's 2o7.
The technology of web games is still in the process of exploration and has not really taken shape, and mobile games will wait for the popularization of smartphones.
Generally speaking, a product, a technology, a brand, only when its penetration rate exceeds 3 means that it has entered the mass market, and is no longer a niche technology or solution. And the penetration rate of smartphones in Chinese mainland to reach 3 will take 22 years at the earliest.
Of course, although it is still early, you can lay out in advance, reserve manpower first, tackle related technologies, and build your own application platform and traffic channels in advance, so as to lay a solid foundation for embracing the mobile revolution and entering the mobile network in the future.
At 1o :15, Bian Xuedao walked into the large conference room of Youdao Group headquarters, and Shen Ya'an, Ding Kedong and Fu Caining entered the door with him.
After sitting down, he pressed the microphone and the first thing he said was, "I'm late, I apologize to everyone." ”
Fu Caining, who was sitting on the right hand side of Bian Xuedao, opened the meeting minutes book with a blank face and wrote three words on it-what's wrong.
"What's wrong" is followed by three question marks.
These three words are exactly what Dong Xue asked Bian Xuedao when he was on the phone just now.
The meeting begins.
The first part, about the various numbers and related summaries of the stress test of "Yu Tianlong", is explained by Wang Minxue, a 34-year-old returnee game planner and original artist in charge of the game project department.
When Wang Minxue explained, he just listened to the Tao and didn't talk much.
He really didn't need to say anything more.
For ": Yu Tianlong", the work that Bian Xuedao can do has already been done, and the tricks that can be supported have already been said, and he is sitting here now, mainly to listen to whether there is anything missing.
Fortunately, Wang Yinan is still so thoughtful and safe.
Part II.
Wang Yinan pressed on the microphone and said the focus of the next step of the work of the Zhiwei Game Project Department.
After Wang Yinan finished speaking, Wang Minxue answered: "Judging from the market table of 2uu web games, I think there is a certain risk in our transformation, should we divide several project teams to test the water first?"
Wang Yinan was just about to speak, but Bian Xuedao pressed the microphone.
He looked at Wang Minxue and said, "I can sue you to let the game project department focus on web games, which I mentioned to you Mr. Wang." ”
Seeing that Wang Minxue's expression was a little nervous, Bian Xuedao said with a smile: "Don't be nervous, let's have a meeting, it's just that everyone sits together to communicate, and the game project department needs people like you, and the sound worm can't make a good game." ”
He continued: "Now, I'll talk about why I'm bullish on web games over client games. ”
"First, the current client online games are getting bigger and bigger, and the clients with several G's have many requirements for the operating system and computer hardware, which has made some players resist. ”
"And what about web games? You can play anywhere, at any time, on any computer with Internet access. It only takes 1o seconds to open the browser to enter the web game, and there is no need to download a huge client, and there is no problem that the configuration of the zài machine is not enough. The advantage of not having to download a client alone can ⊥ many people to become players of browser games. ”
Wang Yinan, Shen Ya'an and Ding Kedong, who are familiar with Bian Xuedao, know that Bian has entered his "speech" state again.
Really......
Bian Xuedao continued: "Second, the age of the group that plays games is concentrated in the range of 18 to 3 years old, and the age when most players really have the ability to spend is generally after the age of 2, that is, after they enter the workplace. ”
"There are very few jobs where people can install game clients on the computer of the unit. For example, if I see an employee playing a big online game in the company, no matter what time of day I play, I will fire him in accordance with the company's management regulations. ”
"The web game is different, compared with the terminal game, its advantage is that it is extremely convenient to close or switch, this feature is obviously more suitable for office workers to take a break in the busy, do not have to worry about playing games during work hours to be caught by the boss. Also, most office workers can't spend too much time playing quests with the guild group on time and punctually, so web games that are relaxed, don't require leveling, and don't focus on teamwork will become more and more competitive. ”
Hearing this, Wang Yinan said: "The sense of picture, impact and brilliance of the browser game lags behind the terminal game in an all-round way, and it is true that it is competitive, but the shortcomings are also obvious. ”
Bian Xuedao said: "It depends on everyone here. ”
"Whether our web games are fun or not, whether they are good or not, whether they are gorgeous enough, whether they are smooth enough, depends on how many breakthroughs we can make in EH rendering technology, and how much new ideas we can have in game planning. ”
There was silence in the conference room for a few seconds, and Bian Xuedao said: "Third, compared with terminal games, the cycle of opening web games is short and the cost is low, even if the market response of one or two or three games is not good, our loss will not be too large, and it is easy to turn around." ”
Then Bian Xuedao turned his head to look at the only woman in the conference room, Fu Caining, and said, "The purpose of making games is to make money." This is an era of profit-seeking, and it makes no sense for a product that cannot prove its commercial value. If you can't make a game that attracts money, you can't survive. So, whose money are we going to earn? Not only men's money, but also women's money. In fact, an important reason why a game can be appealing is the proportion of female players in the game. ”
Unlike male gamers, most female gamers like cartoons, easy-to-play, easy-to-use mini-games. The first game, with our strength, it is estimated that opening two terminal games at the same time is the limit, but the open page game, counting outsourcing some links to other small companies and studios, we can promote 6-B projects at the same time. There are many projects, and we can diversify the game picture style and battle mode, so that we also have the space and energy to explore some painting styles and gameplay that please female players and can gather loyal female players. ”
After Bian Xuedao's "personal opinion" was elaborated, he looked at the people present and said, "Do you have anything you want to say?"
A couple of game engineers in the room began to exchange words.
Two minutes later, a game engineer with very small eyes said: "Browser games don't need too much investment, just understand a little technology, the entry threshold is very low, I have even seen a person open a web game, the small team will inevitably have problems such as immature technology, imperfect products, lack of follow-up opening and maintenance, etc., in the long run, it is not good for the market environment of the entire web game." ”
Bian Xuedao nodded and said, "That's a good question." Web games have a low barrier to entry, but once they are operational, they require a lot of cost. The low capital threshold is both a booster and a stumbling block. Not to mention anything else, if the game suddenly becomes popular, the small team may not even be able to come up with the funds to increase the server, and they will not be able to go through the operation and marketing step at all, and their exit is inevitable. After all, this game can only be played by large companies. ”
After Bian Xuedao finished speaking, Wang Min Xueyan said: "I personally think that web games are a kind of regression of games in terms of senses and configurations, and this kind of product can only be a supplement to online games, and will never become a mainstream product." ”
Bian Xuedao said with a smile: "You're right, but the problem is that our goal of opening a game is to make money, whether it's mainstream or supplement, it doesn't matter." We chose browser games as the main direction of the game project department, completely based on the judgment that this thing has a few years of quick money and easy to make. ”
Wang Minxue followed Bian Xuedao's words and asked, "What about a few years later?"
Bian Xuedao waved his hand: "The market is ever-changing, and we will talk about it then." ”
In April 2o7, IPE has not yet been officially put on sale, and it is too whimsical and weird to say that mobile games or something.
In the conference room, Shen Ya'an's thinking was the broadest.
He asked Bian Xuedao: "Where is the game platform built, and how can it be interconnected with other products of Zhiwei?"
Bian Xuedao said into the microphone: "I have a domain name in my hand, called netbsp; Ding Kedong asked, "Oh?"
Bian Xuedao said: "I -- the Chinese name is love to travel, love to play games. ”
The people in the conference room immediately understood the value of the domain name C and how important it was to the game project department and even the entire Zhiwei Technology.
Fu Caining asked: "When did you register such a good domain name?"
Bian Xuedao smiled and said, "2o1 years." ”
2o1 years?
Everyone is collectively a little short-circuited - Bian is so young, how old is he in 2o1?
Shen Ya'an asked a little incredulously, "You registered in the university?"
Bian Xuedao nodded and said, "Freshman." ”
Demons
Shen Ya'an asked, "When you were a freshman, you thought of becoming a game company?"
Bian Xuedao shook his head: "No, I just thought this domain name was very good when I was tinkering with 2-, and it happened that no one had registered it at that time, so I registered it." ”
Wang Yinan asked: "You mean that all the games of Zhiweikai are put on the platform of C.com?"
Bian Xuedao nodded and said, "Yes, including ": Yu Tianlong". The C game platform is hung on the Zhiwei security guard to promote outward, the whole platform uses a unified pass to log in 6, and uses a unified payment system, as long as you register a number on the C network, you can enter any game in the platform. In addition, you can also try to make the C platform a 6. o Community, a social network formed through the medium of games, connects people with each other, and uses social methods to stick to users. ”
The meeting is over.
Bian Xuedao had just taken two sips of water when he returned to the office when there was a knock on the door.
"Enter"
Fu Caining pushed the door with the meeting record book and walked in: "Today's meeting minutes." ”
Bian Xuedao said: "If you don't look at it, there's nothing to see." ”
Fu Caining looked at Bian Xuedao, thought for a while and asked, "Why didn't you go into politics?"
Bian Xuedao said with a look of "you are very discerning": "I also think it's a waste for me to be a businessman." ”
After Fu Caining went out, Bian Xuedao called the house of the Red Mansion, chatted with Dong Xue for a while, put down the phone and was just about to go out, Li Yu called and told Bian Xuedao: "Su Yi went to Songjiang by plane tonight, and I arranged for Su Yi and Li Xun to live in Shangxiu Hotel. ”
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!