As soon as "House of Cards" became popular on the Internet, the media began to report on it on a large scale.

James Poniwozek, a well-known contributor to Time magazine, said: "The American remake of House of Cards is much darker than the BBC version, but in spirit the BBC version is in the same vein, it is the West Wing of the White House under the control of a pack of hungry wolves, and even people can't sleep when they see it." ”

Hank Stefort, a reporter for The Washington Post, said: "The partisan corruption in the show is undoubtedly the most appealing to the audience, and the audience is happy to see the details of these misalignments in the TV series." In reality, Congress's grand plans and brilliant blueprints are always so implausible, which is why the political chaos and the expansion of personal desires depicted in HBO's "Vice President" are more like what people see as Washington. The characters or scenes that "House of Cards" makes the audience applaud are not just exaggerated fiction, the soul character Underwood and his equally evil wife Claire are not just artistic characters on the stage of Shakespearean plays. The audience faces the actions of the big man Underwood, as if they are being insulted by him again and again. Even if you don't want to like it, there are hidden parts of you that really like it. ”

The British "Daily Mail" gave the headline "'House of Cards' is the Shakespeare of Our Time", and the article wrote: "When we watch 'House of Cards', we may not initially find Frank pathetic. He has the power and can get everything he wants. From time to time, however, we find his pitiful partiality: the east wind of politics can blow a politician into the clouds, or it can blow him into the abyss. ”

The Hollywood Reporter asserted: "'House of Cards' is well-made, the actors are excellent, and Spacey and White will be particularly revered, and I believe 'House of Cards' will shine in this year's Emmy Awards!"

What makes "House of Cards" a topic of conversation is not only its plot, but also the mode that will launch all 13 episodes of the entire season, and on Netflix, viewers can watch it in one go, or they can arrange their own viewing schedule.

The Los Angeles Times believes: "In the past, American dramas were accustomed to feeding the audience at regular intervals, and after watching an episode, they needed to wait patiently for a week, and after one season ended, they needed to wait for a new season next year." But the Internet has changed the habits of users, and now people can watch it whenever they want. This is a new generation of audiences, a generation of on-demand, and "House of Cards" is the first work tailored for this generation. ”

Laura Dylan, a columnist for The Oregonian, was one of the first viewers to follow House of Cards, and she initially controlled her intention to watch one or two episodes a week, but the next week she was sick and bedridden, and couldn't resist watching the rest of the scenes. Dylan wrote in her column: "It's been a long time since I've seen such a good script, performance, and director. ”

According to the Los Angeles Times, "With 'House of Cards' as its hall, Netflix has revolutionized the television industry: it has launched an entire season of episodes at a time without ads." They shattered the stereotypes we had of TV dramas for the past 15 years. Soon, the days when the audience sat in front of the TV at a fixed time and waited to watch the TV series will become memories. We'll remember House of Cards and Netflix then, because that's where the transformation began. ”

At the same time, the concept of big data has also become completely popular, and "House of Cards" is the first series to completely bypass the traditional TV ecosystem of broadcast and cable networks, and it is also the first TV series to use "big data" algorithms in the creation stage. With such a powerful tension in literary and artistic creation based on cold data, this drama is groundbreaking from many perspectives.

"House of Cards" opened the valve of big data in film and television production, making Netflix a representative of the data revolution. Whether it's the New York Times, the Los Angeles Times, or The Economist, these serious media outlets have published articles that sing the praises of Netflix's success and hail the dawn of a new era.

The Secret Weapon Behind Netflix's Bet to Win 'House of Cards': Big Data Analytics —— The New York Times

Netflix develops big data analysis software, "House of Cards" leads a new revolution in TV shows—— Los Angeles Times

How Netflix used big data to make "House of Cards" popular——The Economist

The Artifact of the Unpredictable Prophet: Observations and Reflections on Big Data—— Business Insider

The Power of Big Data in "House of Cards": Witchcraft Precision Marketing - "Time"

"House of Cards" and Big Data: Two Keywords to Make Netflix "Turnover"—— Newsweek

The American "Forbes" magazine even declared: "With big data, the creators of film and television dramas can understand the audience better than the audience, and the traditional TV drama production industry is aware of the unpredictable ratings, while the video website, as a new army of TV drama production, relies on data analysis, BO and ABC must be careful, Netflix will shake the traditional TV industry in the United States, and the transformation of the traditional TV industry is about to start from "House of Cards". ”

"House of Cards" quickly became popular, making big data highly respected in the film and television industry, and was hailed as the first strategic application of the TV drama industry to mine the results of user behavior data analysis through the Internet. The application of big data is seen as a revolution in the film and television production industry, which makes film and television works more measurable and measurable, but it also raises concerns about artistic creation, which they believe that the introduction of big data into film and television works will make art as mechanical as arithmetic, thus losing the vitality of the work.

As Netflix's most important rival in streaming, Amazon quickly unveiled its own plans for self-made dramas, announcing that it will launch at least six self-made dramas next year to expand its share of the streaming service space, while Microsoft also announced that it will launch its own dramas, and there are reports that Google, Apple and Intel are also considering developing similar denial products.

Stations can't sit still, too, with HBO announcing that it will launch a standalone streaming service in April, when a new medieval epic fantasy series "Game of Thrones" will make its debut, and other broadcasters are secretly planning their own streaming services.

The big data craze in the United States soon spread to China, sparking heated discussions in the industry and attracting a bunch of Internet companies to follow suit.

Youku CEO Gu Yongqiang said that through big data analysis, Youku plans to make a commercial micro-film with a particularly large number of views into a movie, and Hou Xiaoqiang, CEO of Shanda Literature, said that Shanda will sign a group of screenwriters to set up a screenwriting company, and these screenwriters will create scripts based on big data and a new model.

A whirlwind about "House of Cards", about big data, began to spread around the world!

On April 1, after lunch, Zhang Ran took the main creator of the crew and Jos Williams to the location to discuss the shooting of war scenes. War scenes are dangerous, and if you don't do it well, you will die, so you must be fully prepared before filming.

Zhang Ran had to put forward his requirements first, so that Williams could understand the camera position and what kind of effect he wanted. In this way, Williams can determine what kind of explosive device is needed according to the site conditions, the nature of the object to be exploded, and the objects near the blasting point, and calculate the blasting range and the actor's safe distance;

In terms of style, war films can be roughly divided into two types, Soviet-style war films and American-style war films. The Soviet war films are more photographed in a panoramic style, characterized by a wide picture, a grand scene, a majestic momentum, a large number of characters, and a large span of time and space, the representative works are "War and Peace", and "Liberation";

Zhang Ran's requirements for "Future Apocalypse" are that the overall style is close to that of Soviet-style war films, and it should be as majestic as "War and Peace", with very poetic and beautiful long shots, and at the same time, it must have the tragedy of "Saving Private Ryan", through the flesh and blood of the characters, heart-rending screams, let the audience feel the destruction of life by war.

Because "Future Apocalypse" has a lot of long shots, there are also a lot of bombing points, the most one shot has nearly 300 bombing points, and there are soldiers on the ground in these shots, there are robots, drones in the air, armed helicopters, and a lot of special effects will be added in the later stage, all aspects must be taken into account, and the complexity of the shots is beyond imagination.

In the words of Joss Williams, this is the most explosive and complex drama he has ever filmed in his life!

While chatting with Williams, Zhang Ran's mobile phone suddenly rang, it was Antioco's phone. He knew that Netflix's detailed data for the first quarter of this year was out, and he called Williams and went to the side to answer the phone.

After hearing the data reported by Antioco, Zhang Ran was simply stunned: "11.57 million new users in the first quarter of this year?

Zhang Ran was really frightened by this data, he remembered that in the quarter when Netflix launched "House of Cards" in the previous life, 3 million users were added in the United States, and 1 million users were added overseas, a total of 4 million;

It's only been a quarter, and the number of users has increased more than in the previous year, which is incredible!

Antioco smiled and complimented: "It's true, it's all your credit, it's your insistence that the screenwriter change the education bill into a health care reform bill that has such a sensational effect." The Obamacare reform bill is a national concern in China, and our drama is very similar to everything that happened in reality, which has aroused national attention and become a phenomenal hit drama, creating a miracle!"

Zhang Ran asked the screenwriter to change the script in the hope of rubbing off on the popularity of the Obamacare Act, but he never dreamed that the effect would be so good, and the effect would be too good! What will happen to the United States next year? Yes, bin Laden is dead! Do you want to rub the heat again? Forget it, too much heat will inevitably arouse suspicion! He chuckled: "At the end of the month, after the financial report for the first quarter of this year is announced, Netflix's valuation will definitely soar like a rocket!"

Antioco said confidently: "Originally, it would take almost half a year, or even a year, for Netflix's valuation to return to its original level, but now it seems that it may be possible to do it in three months." ”

Zhang Ran smiled and said: "The crisis has been completely lifted, now I can shoot "Future Apocalypse" with peace of mind!"

Antioco asked, "When will Future Apocalypse start?"

Zhang Ran said: "We are making final preparations, and we plan to officially start on April 15th!"

The two chatted a few more words, and Zhang Ran hung up the phone. He breathed a long sigh of relief and smiled, Netflix's problem was completely solved, and now he was able to shoot "Future Apocalypse" safely. He walked up to Williams, picked up the storyboard, pointed to the picture and said, "Jos, that's how I thought about this shot......"