Happy Net!

Bian Xuedao's eyes lit up suddenly.

Kaixin.com is the first social networking site in China that focuses on office white-collar users. It provides users with social tools including diaries, photo albums, dynamic records, reposts, social games, etc., just over a year after its establishment, the number of users is more than 60 million, and the popularity of the year can be called "phenomenal", grabbing parking spaces, stealing vegetables day and night, almost the whole country is mobilized, it is no exaggeration to say that it is the most successful social networking site in China.

An office otaku like Bian Xuedao was a serious "vegetable thief" for a while in his previous life, because of his special profession, he often started in the middle of the night, hating his friends so much that his teeth itched.

But......

"Its rise is also vigorous, and its death is also sudden", this sentence could not be more appropriate for Happy Net.

Bian Xuedao frowned slightly.

The popularity comes and goes quickly, and this smash hit website, which was established in 2008, began to decline in 2010.

Of course, the rapid decline of Kaixin.com has a lot to do with the plagiarism bosses in the industry who have a huge number of users grabbing business. What's even more unfortunate is that in the previous life, in 2009, the social networking site Gravedigger Weibo was born.

I have read reports in the previous life, after entering 2010, the number of visits to Kaixin.com declined rapidly, and the average website residence time per capita dropped from the highest time of 40 minutes to less than 10 minutes, and the global website TOP1000 ranking released by Google, the global ranking of Kaixin.com in June 2010 was 107th, and a year later, it fell to 235th, and finally had no choice but to fall.

Bian Xuedao felt embarrassed.

What he is embarrassed about is not whether to invest money in Kaixin.com, but how to seize the opportunity in front of him, so that several software products of Kaixin.com and Zhiwei Technology form a benign complement instead of a death-match competition.

After reading the project planning book of Kaixin.com in his hand, Bian Xuedao suddenly found a problem.

A very strict question!

Time difference......

In the previous life, Kaixin.com was founded in 2008, and Weibo was founded in 2009.

When Kaixin.com was in full swing, Weibo appeared, and then he became the gravedigger of Kaixin.com.

In today's world, Weibo was founded in 2007, and Kaixin.com was founded in 2008.

If Kaixin.com is still as popular on the Internet as in its previous life, gathering tens of millions of users in a short period of time, then with Weibo in front, Kaixin.com only needs to add a "repost" function to become a strong opponent of Zhiwei Weibo.

Or, once Kaixin.com is acquired by several other portals, it will inevitably divert the popularity of Weibo and become the vanguard of grabbing popularity.

No way!

Absolutely not!

Weibo is too important for Bian Xuedao, it is the key core of the overall layout, and there must be no mistakes.

Thinking of this, he asked Wu Sijie: "Happy...... How much investment does the company want?"

Wu Sijie flicked his finger and said, "5 million US dollars." ”

"How many shares are they going to come up with?" asked Bian Xuedao.

Wu Sijie said: "18%. ”

Bian Xuedaole said: "Appetite is not small, why does he think his company is worth 30 million US dollars?"

Wu Sijie corrected with a smile: "It's 28 million US dollars." ”

Putting down the project planning book in his hand, he asked Wu Sijie while learning: "What is the reason why you picked out his family's project?"

Wu Sijie said in a good time: "I went to meet Cheng Hao, the founder of Happy Company, Cheng Hao, who was born as a programmer, has two characteristics, rational, steady, and very suitable for making products. ”

Bian Xuedao cocked his left leg and said, "Go on." ”

Wu Sijie said: "In addition, the target user group of his products is clearly positioned - office white-collar workers. In addition, the most important features of Kaixin.com are direct copies of Facebook, which have been tested by the market abroad. Finally, happy is a good name. ”

Bian Xuedao got up, found the tea leaves to make tea, and asked Wu Sijie while operating: "Do you play Weibo?"

Wu Sijie said: "I registered the number, but I was not diligent. ”

Bian Xuedao said: "It's okay to have a number, do you think that there is a competitive relationship between Happy Network and Weibo?"

Wu Sijie pondered for a few seconds and said, "On the surface, it is not the same kind of product. In terms of product function, Weibo is a social software, and Kaixin.com is an entertainment website. But at the root of the word, what they ultimately need is popularity. People's energy is limited, people's leisure time is also limited, this website comes more, that website goes less, so, I think there is a zài competition. ”

Bian Xuedao held a cup of tea in one hand and walked towards the coffee table.

Hand the teacup to Wu Sijie, sat down opposite, blew twice, and said: "The more competitive the relationship, the more we have to invest, you go to talk to him, Youdao voted for him 5 million US dollars, and I personally voted for him 5 million US dollars, a total of 40% of the equity." ”

Wu Sijie said: "40%, I'm afraid he won't give it." ”

Bian Xuedao drank tea and said, "Then drop a little, can it be lower than 36%?"

Wu Sijie took a sip of tea and asked, "Are you also optimistic and happy?"

Bian Xuedao shook his head: "I'm optimistic, but I'm not too optimistic." ”

Wu Sijie asked curiously, "Why?"

Bian Xuedao put down the teacup and said: "If TX copies the products of Kaixinwang, Kaixinwang will definitely die." For Happy, it is not enough to imitate a few games and a few features of others, and a company that does not have excellent product innovation capabilities is most likely to be short-lived. Moreover, in addition to the technological advantages, the core ability of the enterprise is to be able to maintain and continue to gather more popularity. ”

"Having popularity does not mean that you automatically have value, the value of real money is the real value, and it is the most difficult to convert popularity into profit. I don't think a programmer-turned-CEO can solve this problem. ”

Wu Sijie was a little dazed by Bian Xuedao, and he asked, "You only invest to prevent the emergence of strong opponents?"

Bian Xuedao said: "Of course not. Preventing becoming a formidable opponent is one of them. Second, I don't think we can expect to invest in China like the United States, where we can do Facebook and achieve the best returns in history, and we won't worry about it in the next ten years. At home, it is necessary to seize those small successes in order to survive. Moreover, investing money in others to start a business is actually equivalent to giving yourself more opportunities. ”

………………

The next day, 9 a.m.

Bian Xuedao met Cheng Hao, founder and CEO of Happy Information Technology Co., Ltd., who came by appointment, in the office.

This lean man, who was nearly 10 years older than Bian Xuedao, had an expression of admiration that could not be concealed when he saw Bian Xuedao.

Happy Company has just been established, it is easy to set up a website, and if you want to run it well, funding is a big problem.

The reason why Cheng Hao found the Yanjing branch of Youdao Investment Group, which had just landed, was because one of his classmates worked in the Kaichen World Trade Center building.

At this time, Cheng Hao, even if he has confidence in his website, he will not arrogantly think that Kaixin.com can impact Zhiwei Weibo, in the eyes of experts in the circle like Cheng Hao, Zhiwei Weibo is so powerful that it is suffocating.

He approached Youdao Investment Group, the parent company of Zhiwei Technology, because he felt that Bian Xuedao, the helmsman of Youdao Group, had a genius business sense, demonic tactical methods and a reputation in the circle like the god of war, and he valued the technical and management advantages of Zhiwei Technology.

If he can get a strategic investment from Bian Xuedao, it will undoubtedly represent Bian Xuedao's recognition of the Kaixinwang project, so that not only will he have more confidence in himself, but as long as the investment news is released, Kaixinwang will be half of the success.

Of course, borrowing strength is borrowing strength, Cheng Hao thought about it before he came, and a strategic investment of 10 million US dollars in exchange for 36% of Happy shares will not give an inch.

Because Cheng Hao is a businessman, he knows in his heart that he is willing to see him while learning the Tao, which has already explained the value of Kaixin.com.

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