After the students left the school, Zhang Ran was not in a hurry to go home. He has a lot of things, in addition to tutoring Liu Yifei, he also has to make preliminary preparations for "Bursting Drummer".

But at this moment, Zhang Ran and Liu Yifei are carrying rock sugar gourds to sell along the street and continue to experience life.

Liu Yifei smelled a burst of fragrance, raised his eyes, and saw a stall selling mashed potatoes. She was suddenly greedy, and reached out to pull Zhang Ran's sleeve: "Master, I want to eat mashed potatoes!"

Zhang Ran said with a straight face: "Baozi, I found that you are fat, don't eat it!"

Liu Yifei puffed up his face and protested: "Master, you talk nonsense, I haven't gained weight!"

Zhang Ran was about to speak, when the mobile phone suddenly rang, picked it up and saw that it was Li Junwei's, and immediately connected: "Brother Li, why did you remember to call me, is there anything wrong?"

Li Junwei laughed and said, "I'll invite you to dinner in the evening, I want to talk to you about something!"

The place to eat was in South Beauty, and when Zhang Ran walked into the restaurant, he saw a young man who was not too tall and a little handsome, and he felt familiar. He thought about it for a while and remembered who it was, Wang Xiaofei, the young owner of South Beauty.

Zhang Ran didn't have any intention of getting to know Wang Xiaofei, so he went straight to the private room booked by Li Junwei and pushed the door in. He said hello to Li Junwei and sat down for tea.

After chatting for a while, Zhang Ran asked, "Brother Li, I don't know what you are looking for me?"

Li Junwei looked at Zhang Ran and said unhurriedly: "Zhang Ran, I have left Lenovo and am preparing a media company recently. I admire you very much, I know that you are a very thoughtful person, I wonder if you are interested in joining our company?

Zhang Ran has no interest in advertising media at all, and he is even less interested in helping others, but he still asked: "Media company, I don't know which part you plan to do?"

Li Junwei said: "Do print advertisements in mid-to-high-end places such as office buildings and shopping malls. ”

Zhang Ran's heart jumped when he heard the office advertisement, and the name of a company suddenly popped up in his heart - Focus Media, and people who know something about the history of the Internet will not know Focus Media.

In 2003, Focus Media occupied many office buildings, apartments, shopping malls and other mid-to-high-end buildings, subverting people's traditional view of media and becoming a dark horse in China's media industry. Two years later, Focus Media was successfully listed on NASDAQ and quickly became China's second media group after CCTV.

Zhang Ran realized that this was an opportunity, if he told Li Junwei what Focus Media was going to do in the future, then he might be able to replace Jiangnan Village and become the overlord of building advertising, and he could also get a piece of the pie. What's more important is that I have obtained a very important advertising platform, and now the main force of movie viewing is urban white-collar workers, and building advertising is aimed at white-collar workers.

Having such a publicity platform is definitely a tiger with wings for movie promotion!

Li Junwei saw that Zhang Ran was silent, thinking that he was worried about the future of the company: "I have been doing marketing for many years, and I have enough resources, and funds and customers are not a problem. ”

Zhang Ran raised his head and said: "Your idea is very good, and your positioning is also very accurate, but the print advertisements in office buildings and shopping malls have been almost divided by major media companies, and it is too late to enter the game, I am afraid that I will fall into a bitter battle!"

Li Junwei was stunned and asked, "Oh, then do you have any good suggestions?"

Zhang Ran said with a smile: "Only by discovering business models that others have not discovered can we make a lot of money, and the competition for print advertising in buildings is very high, and it is difficult to get ahead." I have an idea that if it works properly, it can be listed on the NASDAQ in three years. ”

Li Junwei was taken aback, this tone is big enough, it has been listed in three years, and now there are only a few companies listed on the NASDAQ in China? But he saw that Zhang Ran was calm and relaxed, not like a joke, and asked carefully: "What is the idea?"

Zhang Ran took a sip of tea and smiled faintly: "This tea is good!"

Li Junwei immediately reacted, if there is really an idea that can make the company go public in three years, how can others easily confide, and immediately said: "You know that I value your talent very much, and in my opinion, your ability is immeasurable." I asked you out today in the hope that you can join my team, as long as your idea is good enough, I can give you enough shares. ”

Zhang Ran was not in a hurry to say his thoughts, but said: "The matter of shares is easy to say, but to do what I said, the initial investment is very large, and financing is required, at least 50 million needs to be prepared, and it is best to raise 100 million, in short, the more the better, so as to quickly seize the market." What we have to do is very difficult, very easy to follow-up, there are many large advertising media companies in China, if we can't quickly seize the market, once others exert force, then we have no chance. ”

In Zhang Ran's memory, the two major media companies, Focus Media and Juzhong Media, launched a circle building battle to grab office buildings in order to seize the territory, and finally Focus Media won a big victory and annexed Juzhong Media. The key to Focus' success was that they received a $40 million investment from SoftBank in the early stage, while Juzhong only attracted a 200 million yuan investment a few months later, and the funding problem was the key to the success of the two companies.

If Li Junwei has no financing channels, once the circle building war starts, he can only be meat on the chopping board and be slaughtered.

Li Junwei said with a smile: "You don't need to worry about financing, I know people from SoftBank, IDG, and Weizhong Investment, as long as the project is really promising, funding is not a problem." ”

Zhang Ran nodded and said: "The second is the customer problem, when we start to shop the building, we must have customers, so that we can have the funds to seize more buildings, otherwise the money in our hands will be burned, and there will be no way to continue!"

Li Junwei said: "Don't worry about this, I am in marketing, I have dealings with many companies, and I have enough customer resources!"

Zhang Ran smiled: "Since there are these two conditions, then a big thing can be achieved, and it is not a luxury to be listed in three years." I don't ask for much, I want a 25% stake. ”

Zhang Ran knows that creativity is sometimes much better than capital, Yahoo, Facebook and other giants are developed by creativity, and more importantly, he has seen the whole process of the battle between focus and crowding, which is priceless in the next war!

He believed that Li Junwei was a smart man and could recognize this. If not, then there's nothing to talk about!

Li Junwei nodded and said, "I said that as long as your idea is good enough, I can give you enough shares." ”

Zhang Ran also believed this, and said with a smile: "It's actually very simple, hang an LCD TV at the elevator door and play TV commercials directly." This model has three advantages, easy to operate, as long as the LCD TV is hung on the wall of the elevator entrance, you can collect money; second, with natural trade barriers, need to invest a lot of money, small companies can't afford it, and I hang at the elevator door, you definitely can't hang, the number of office buildings is limited, account for one less building, as long as you occupy it, you can guarantee long-term returns; third, most of the office buildings are white-collar workers, for those fashionable, high-end products, this is a direct target of advertising. ”

He is not afraid that Li Junwei will break his promise and not sign the equity distribution agreement, and it is very important to have a head start in building advertising. If Li Junwei breaks his promise, Zhang Ran only needs to pass on this idea and send it to a domestic media company, Li Junwei will lose the opportunity, and it will definitely outweigh the loss.

Li Junwei was like being struck by lightning and stood on the spot, he was originally a marketer, of course he knew the meaning of this. The audience of commercial building advertisements is basically the highly educated, high-income business management and fashionable white-collar class, who are not only the most active creators of social wealth, but also the most important consumers of mid-to-high-end goods. Now it is definitely the best choice for merchants to directly move TV commercials in front of them and hit the bullseye directly.

For a moment, his breathing thickened.

The moment of understanding made Li Junwei ecstatic, he stared at Zhang Ran tightly, and his eyes could almost see Zhang Ran's heart: "Do you know what kind of feeling you give me?"

Zhang Ran smiled: "You think I'm a genius, but in fact I'm not." In the United States, it has become quite common for LCD TVs to broadcast advertisements in the elevator halls of office buildings, and building video media has become popular in the United States, and I am just copying other people's ideas. ”

Li Junwei said very seriously: "If you can look at it a little more than others, that is a genius, and I will give you 25% of the shares." But why don't you do it yourself?"

"It's the two questions I just asked, it's difficult to get financing, and I don't have customer resources in hand. In fact, it can also be done, but it takes a long time to do it, but the market will not give me so much time, once I start to do it, there will soon be a company to follow up, and then it will be a battle of capital, who has more money, who occupies more buildings, who is the king, I have no ability to compete with others for the world at all. Since it's not big, it's better not to do it!"

Li Junwei suddenly laughed: "I've always wondered, you are such a smart person, why do you have to guard Nortel's one-third of an acre of land, is it really just because you like it?"

"In the future, when my movie is made and released, it will definitely be advertised, and we will work together to be a match made in heaven. Zhang Ran did not deny that his stay at Nortel was indeed aimed at Nortel's resources.

The two talked until ten o'clock in the evening before they dispersed. During this period, Zhang Ran performed the big flicker technique and talked a lot about his own opinions. These views are all derived from the future Focus Media, Li Junwei is naturally admired, and feels that Zhang Ran is very strategic and a great figure, and it is really a cost-effective deal to bind Zhang Ran with 25% of the shares.

Zhang Ran returned to the dormitory with a drunken body, sat in front of the computer and watched the news for a while, when the mobile phone rang. He thought it was Li Junwei's phone, but when he picked it up, he found that it was an unfamiliar number, and after connecting it, he asked, "Hey, who are you looking for?"

"May I ask if it's Zhang Ran?"

"I am, I don't know who you are?"

"My name is Yu Minghai, I read your script "Burst Drummer", I am very interested, and I want to make an appointment to talk to you. ”

(I haven't felt it in the past two days, and I'm sick to death!!Thank you for "Riding Alone, Stormy Dust, Readers Who Love Novels, Very Sad Songs" Reward, Ask for Recommendation, Ask for Collection!)