663.The Future Queen of Overseas Shopping! (Subscription Requested)
When Chen Hui heard Chen Xuan's words, he sighed in his heart and said with a smile: "Young sister of the Chen family, you have ambition! Okay, how are you going to take me to fly!"
Chen Weiwei didn't hear Chen Hui's ambiguous words, and immediately said: "I plan to build a C2C model of cross-border e-commerce platform, and I have already thought of a name to name Tao World!"
She had some entanglements before, and felt that her overseas shopping shop was doing very well and there was no need to toss. But over the years, she has been in contact with buyers and buyers on the front line every day, Chen has a keen sense of the overseas shopping market, she understands the market, communicates with users at both ends of the market every day like friends, and more importantly, she sees that there are too many problems in the overseas shopping market that need to be solved urgently.
"Oh, young lady, why did you choose the C2C model to do overseas shopping e-commerce?" asked Chen Hui with a smile
Chen thought for a while and said: "Nowadays, there are not only giants involved in the field of overseas shopping, but also some large companies with strong capital, and start-ups are not suitable for the asset-heavy B2C model in the case of lack of money and resources, and C2C e-commerce has strong scalability, which can not only do diversified operations for buyers, but also transform into social e-commerce! ”
Looking at the calm Chen Hui, she continued: "My plan is to let "Tao World" establish a model: "Tao World" will be a logistics transfer station, and the buyer will send the goods to the warehouse of "Tao World", and then "Tao World" will ship the goods to users. In the warehouse, "Tao World" will determine the intensity of sampling inspection according to the buyer's experience, credit and other dimensions. "Tao World" believes that this model can not only control the quality, but also save the buyer the energy spent on logistics, so that they can spend more energy on the selection of goods. ”
At the same time, "Tao World" also has a "Haitao Live Mode": buyers live broadcast their purchase process in a period of time, and in this process, users can place orders at any time. Chen Dandan believes that this model can improve users' trust in buyers to a certain extent, and increase the authenticity and interaction of shopping. ”
Now Chen is a completely different person, replaced by elegance and demureness, and the logic of talking about cross-border e-commerce is clear and to the point.
Chen Hui nodded and said with a smile: "The young lady is very powerful, continue to talk about it!
Chen Wei smiled elegantly, took a few sips of the wine glass, and said, "Now I have actually transferred to the Internet industry to start an O2O overseas shopping platform." Every change is a new field, and there are some coincidental factors in the eyes of outsiders, but for Chen Dandan, all this happened very naturally, and the purpose is very simple, that is, I hope to do the current things better.
When it comes to overseas shopping, most people will think that "the quality of the goods is good, and the price is cheap". With the development of the Internet and the improvement of domestic consumption level, people have higher requirements for the quality of life. In recent years, the rise of "overseas purchasing" and "overseas shopping" has been rapid. On the one hand, due to the distrust of some domestic commodities, on the other hand, there is a high price spread of commodities. From clothing and cosmetics to milk powder, electronic products, etc., spending less money to consume international brands through online purchasing has become the choice of many people. More and more people are starting overseas purchasing business, and even taking it as a career.
However, the fakes and after-sales problems in channels such as personal purchasing are also criticized by consumers. The disadvantages of the overseas daigou industry have been plaguing many consumers. Overseas shopping e-commerce platforms, which can avoid the risk of purchasing agents to the greatest extent, have increasingly become the needs of domestic users. Haitao e-commerce has become a hot spot in the field of entrepreneurship.
The good development prospects of the overseas shopping market, coupled with my own rich experience in overseas purchasing operations, so I launched the Tao World APP. It is already in the testing phase.
I believe that this mobile-based APP product can provide high-quality overseas goods purchasing, so that users can rest assured that they can complete overseas shopping with their mobile phones anytime and anywhere. ”
Chen Hui shook his head lightly and said, "My little sister, as far as I know, there are overseas purchasing agents on this Taobao!"
When Chen Hui heard Chen Hui say this, he didn't care, and immediately said: "It is true that there are many people who do overseas purchasing on Taobao, but my planning of overseas Taobao e-commerce APP products is also inseparable from my personal experience. First of all, I opened a store on Taobao, Taobao has always been a payment platform for me, and I have never done any promotion within Taobao. In terms of marketing, it has also experienced the stage of using Weibo, WeChat and other platforms to bring traffic. Until this time last year, I found that the entire daigou industry has changed a lot in terms of business model and traffic acquisition. Based on this discovery, it is also the main reason why I plan to launch the Tao World APP to do overseas shopping e-commerce. !”
When Chen Hui heard this, he immediately said: "Little sister, there is a lot of competition here in Haitao, aren't you afraid of going bankrupt?"
Chen said confidently: "What is there to be afraid of, although large e-commerce platforms are now constantly squeezing the living space of overseas shopping and individual purchasing agents. In the face of aggressive market competition by large e-commerce, there are not many choices that Haitao e-commerce platforms in the entrepreneurial stage can make. Moreover, most of the cross-border e-commerce is dominated by maternal and infant products, and electronic products are also the majority, which are relatively standardized products. Many cross-border e-commerce platforms will choose these categories as an entry point, obviously because of the large sales volume of these categories.
My Tao World APP can choose non-standard products, focusing on fashion products, mainly for female users. Differentiated market positioning will definitely make Tao World APP go further!"
Chen Hui nodded, now is the era of duty-free on the overseas shopping platform, Chen Hui has seen the opportunity, the first to start a business in this field, eat crabs!
After thinking about it, Chen Hui asked again: "Little sister, what are you doing with that live broadcast mode?"
Chen looked at this little brother in surprise, and suddenly she was actually tricked out by him to say so many words, these are all her trade secrets, she felt that she had drunk too much, and talked so much to someone she hadn't known for a long time, but she felt that she had really found a friend. She immediately continued: "Little brother, the live broadcast mode can be understood as a time period to display products, for example, this buyer will do a live broadcast to everyone in a shopping mall on Fifth Avenue in New York between 2 and 4 o'clock in the afternoon. She will go to the scene to take pictures for everyone. Users who log in to the APP during this time period and see the products in this shopping mall during this time period. Users can place orders at any time during the live broadcast, and the buyer will also ship the order directly to the buyer after purchase. When users use the Tao World APP, they will definitely experience a very deep sense of presence.
The test effect of the current APP platform is very good, which can almost completely realize the whole process of this model, and can also better improve the user's consumption experience. At present, I am focusing on the live broadcast of pictures, and I also plan to develop and apply micro-videos in the later stage. ”
After Chen Hui heard this, he couldn't help but admire this young lady, and suddenly he wanted to invest in this young lady, such a young lady must have a successful day!
Immediately, Chen Hui asked, "Little sister, what do you think are the good competitive advantages of this?"
Chen said confidently: "I think the biggest advantage of Tao World APP is in the selection of products. The positioning of the platform is to do women's fashion products, and compared with similar overseas shopping products, the selection of Tao World has more advantages. At the data level, the daily activity and conversion rate of Amoy World are relatively high. The normal daily activity of overseas Taobao e-commerce or Taobao is about 5%, and I think that in the future, the Taobao World APP will be at least twice as high as them.
Because of the segmentation of market positioning, the users attracted are also more accurate. If the product selection is good, the natural activity will be high. Grasp the pain points of female users who like to "shop". Amoy World will provide a lot of beautiful products, so that users can experience the fun of "shopping".
Few users will shop on Taobao, and everyone is still more accustomed to shopping through search on Taobao. Before going to Taobao, users know what I'm going to buy.
On the Amoy World app, users don't know what they want to buy, because the right products for you may be there waiting for you to buy. It can be said that one second before clicking on Tao World, users don't know what products will be live broadcast on the platform and what will be sold. Maybe after clicking on it, there is something that surprises the user, which will generate the desire to buy.
Many users' purchasing behavior can be stimulated. This is also in line with the usual habits of most women when buying goods. This is also why Tao World wants to cut non-standard goods, and the purpose of users before buying these products is not too clear.
Seeing that Chen Hui was nodding, she smiled proudly: "Maybe you just need to buy a dress and a skirt, but what clothes and skirts you will buy in the end needs to be stimulated!"
Chen Hui smiled and said: "There are a lot of fakes on Taobao, but you can return them, in the important link of return, how do you solve it, do you return it?
"The main problem with counterfeit goods is that there is a period of opacity in the supply chain. It is difficult for mainland consumers to know the real situation where the goods sold by daigou come from. On the other hand, if I receive a product that is different from what I imagined, I am prone to suspicion and distrust.
Therefore, in solving the problem of fakes, the solution of the Tao World APP will definitely be better than the user experience of the previous simple purchasing agent. Because the APP platform allows customers to see the photos of the products on the shelves, rather than the photos of the products taken and put on the shelves in the store of a personal e-commerce platform. It effectively stopped the production of fakes from the model. In response to the speculation of a very small number of people, Tao World APP also has a strict review mechanism to review the credibility of buyers, plus after-sales support, and the sale of fake goods is basically 0.
The review mechanism is from the entry of buyers to the review of consumers after purchasing goods, including all-round and full purchase chain.
After thinking about it, she continued: "I also know the three pain points of users, and I also have a way to solve this!"
"Let's talk about it, my smart young lady!" Chen Hui suddenly put his hand on Chen Hui's shoulder.
Chen Wei smiled slightly and said, "First, solve the trust. Many users will feel that they have bought fakes, but Amoy World can eliminate fakes to the greatest extent through live broadcasts. My APP provides a diversified display platform for buyers. Tao World also has a complete after-sales system. Most overseas shopping behaviors do not have a good user experience in after-sales. Second, the stripped-away pleasure of shopping. It can help users understand more about "what to buy". Female consumers tend to have a purposeful approach to their purchases, which is significantly different from most male consumers. Women's wandering in major shopping malls is a typical behavioral trait. Amoy World provides a platform to "shop", and there is not even a search bar. Effectively restore the most original behavioral needs of women in shopping. Through the Tao World APP, the feeling of "visiting the mall" is restored to the greatest extent. Third, improve the purchase experience.
She finished speaking in one breath, and then looked at Chen Hui with a smile.
Chen Hui said: "The future queen of overseas shopping!"
Chen Wei smiled and said, "Borrow your auspicious words!", she picked up the wine glass and said, "Come and toast, celebrate my career success in advance!"
The two touched a cup, and Chen Hui looked at Chen Hui and said, "Chen Shaoshao, how am my sister? Do you want to do it with me? Sister will take you to fly!"
She's half joking, half serious.
"Little sister, is it okay tonight?" Chen Hui suddenly raised her thin waist
Chen Xuan's face turned red instantly, and he scolded coquettishly: "You want to be beautiful!"
"Haha," Chen Hui laughed.
After thinking about it, Chen Hui said: "Little sister, it is the duty-free era of overseas shopping now, but there will be no duty-free era in the future, and import taxes will be collected, what should you do?"
Speaking of this, Chen Hui couldn't help but sigh in his heart, this young lady is indeed very good, hard-working, and dare to work hard, but once she bids farewell to the duty-free era of overseas shopping, begins to implement the cross-border e-commerce retail import tax policy of cross-border e-commerce, and simultaneously adjusts the personal postal mail tax policy, then this young lady's company will enter the countdown to bankruptcy in minutes. This is simply unavoidable.
Chen Hui came into contact with Chen Hui, and felt that she was very smart, had a strong learning ability, and could do great things, but the world was really not as beautiful and simple as imagined, and the world was complex and changeable.
In the future, if this young lady continues to do it here in Haitao, she will definitely go bankrupt, because it is difficult for a good woman to cook without rice. Although within two years, the young lady can fight monsters and upgrade all the way, and make great progress all the way, but the final outcome is doomed.
Thinking of this, Chen Hui said: "Little sister, let me give you a suggestion, when it reaches a certain level, you can sell the company directly!"
Chen said firmly: "Little brother, my sister wants to make the company a !! to be listed."