Chapter 357: Breaking Sales Records
Just after 8 o'clock on Christmas morning, Li Fan easily set a new record for the sales of his new book on the first day.
This does not need to be counted, because the pre-sale of 890,000 yuan alone is enough for this book to beat the historical record, not to mention that there are still many people who go to the bookstore to buy it.
Of course, the reason why it is a hanging beating, because compared with a few years ago, there are many more ways to pre-sell books than in the past, and the national online shopping has been thoroughly cultivated in recent years, which is an objective condition that writers did not have when they issued books in the past.
In addition, the pre-sale and publicity of Li Fan's new book in the early stage of release are extremely in place, so it is understandable that the sales volume on the first day far exceeded that of all predecessors.
In a highly modernized society, in a context of the lack of a book market and the fact that he is more prominent, Li Fan took advantage of the huge east wind.
On the first day of the new book's sale, readers from large bookstores across the country went to buy it.
Nanjing Bookstore in Nanjing City, Gongsu Province, just opened in the morning, and the 100 new books neatly placed in the new book area were instantly snapped up by the readers in line. After rearranging 100 copies, within 20 minutes, they were sold short again......
When hundreds of readers and friends in line finished shopping, the sales of new books slowed down, but by less than 11 a.m., all 500 books were sold out.
The main store of Xinhua Bookstore in Zhehe Province, just after noon, the warehouse manager looked at the inventory blankly, and all 600 books were sold out!
Zhonglian City Book Building, 500 books, sold out!
Shanghai 901 Bookstore, sold out!
The three major bookstores in Beijing are all sold out.
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When the sun sets and night falls, all the major bookstores in the primary market across the country are sold out!
In addition to the 890,000 copies pre-sold, a total of 150,000 copies of the "New Research Evidence Collection" were sold out in one day in nearly 300 bookstores across the country.
A drop in the bucket, the number of 150,000 is a drop in the bucket!
That night, orders from all over the world fell like snowflakes into the Giessen publishing house, and the staff in the office had to work a long shift tonight.
In the office, the QQ of various avatars keeps flashing, the phone on the desk rings non-stop, and the huge space is noisy and enthusiastic:
"Are you sure you're going to buy another 2,000 copies? uh, but at the moment we might only be able to send 1,000 copies, okay, I'll give you the registration information." β
"Don't worry, we will arrange your order for you as soon as possible!"
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The president, editor-in-chief, secretary and others stood at the door of the office and looked at the busy staff, and they whispered:
"We are currently only stocking up in big bookstores, not counting the pre-sale, we will sell 150,000 copies today, and they are sold out early, we still underestimate Li Fan's market. β
"We still have 450,000 copies in stock, and according to the normal market trend, the sales of books will continue to decrease within a week, and our inventory is no problem before New Year's Day. β
"And how many more copies shall we print?"
"Let's print another 1 million copies, and we'll have a meeting to study and study it later. β
"Li Fan is really amazing, an academic work has sold such a jaw-dropping brilliant achievement. β
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The marketing manager suddenly came over and said, "President, our 150,000 copies have been booked out again, and there are still 300,000 copies in stock, so you can't move at every turn?"
"Don't worry, let's send 150,000 copies first!"
That night, the warehouse urgently transferred the stock to the bookstores, and the nearest bookstores received the goods the next morning, but the hundreds of books in each bookstore were sold out again that day.
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Just after the early morning of Christmas night, many netizens opened the official website of "People's Literature Publishing House" and stared directly at the list of [2018 Book Sales List], ready to witness Li Fan's sales miracle, but at this time, the name of Li Fan's works had not yet appeared in the list, and netizens left messages:
"What's the situation, haven't you finished counting it yet?"
"This is a good statistic, all major bookstores across the country are sold out, isn't it over to directly count the shipments?"
"Don't worry, everyone, the efficiency of government-run institutions has always been low, and it may take ten days and half a month to be on the list. β
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Netizens chatted in the comment area for about half an hour, and suddenly someone said: "Everyone, pay attention, Li Fan is on the list!"
After everyone refreshed the webpage, they saw Li Fan's book title in the ranking list.
[2018 Book Sales List]:
No. 1: "Falling to Ashes" (sci-fi), selling 1.88 million copies.
No. 2: "Our Family" (Ji Chuanti), with sales of 1.2 million copies.
No. 3: "Rainbow" (prose), 1.1 million copies sold.
No. 4: "Golden Age" (Educated Youth), with sales of 1.03 million copies.
No. 5: "Collection of New Evidence-based Works" (academic works), to be counted.
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Seeing this, everyone said:
"What do you mean by 'to be counted'?"
"Is it so hard to keep a count, can it be more efficient?"
"But Shuai Li is also amazing, and he ranks 5th just in 'to be counted'!"
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The three words "to be counted" make some netizens unable to sleep, and they always feel excited and uneasy when they don't see the exact numbers.
There are really a few netizens who haven't slept all night, refresh the webpage after playing a game, or watch a movie and brush the webpage, the eagerness is similar to waiting for a favorite ball game.
It wasn't until 3 o'clock in the morning that the data on the [2018 Book Sales List] was finally refreshed.
Sales of "New Evidence-based Collections": 1,046,824 copies.
In an Internet cafΓ©, a certain networm slapped the table with a "snap", "Awesome!"
The people who were playing the game looked back and dared not speak.
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In the bedroom of a family, a young woman who had just fought excitedly slapped her red knee, "You are amazing!"
The husband leisurely spit out the smoke ring: "Concubine Ai, I am a king!"
The young woman glanced at him, "You used to be a king. β
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In a dormitory of No. 19 Middle School:
"Our senior's new book sold 1.04 million copies on the first day!"
"That's our example and motivation!"
"My dad is also a well-known writer, and it took two years to sell 100,000 books. β
"Then you should call and comfort your uncle now, maybe my uncle is crouching in the corner and crying. β
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The news media's sense of smell is always unusually sensitive, and as soon as the sales volume came out, several media outlets followed up, and all kinds of eye-catching news headlines flew everywhere, which was extremely exaggerated.
"The whole country was shocked, and the first day of sales of the new book set a record";
"Miracles, from the age of 18!"
"Trampling all writers under their feet, this is Li Fan's era";
"Nothing Can Stop My Yearning for Li Fan";
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Nowadays, there are too many news editors, with different styles and uneven levels, and there are many news that make people laugh and cry.
Some editors found that they were all frantically touting Li Fan, and there must not be much traffic for them to write like this, and then they embarked on the road of opening black or pouring cold water.
Then he was scolded by Li Fan's fans, but he was patted on the shoulder by the leader and encouraged, "Young man, your performance has been good recently, come on!"
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The next morning, Li Fan and "New Examination Evidence Collection" completely occupied the first place in Baidu's hot search, the first in Baidu's topic, Weibo headlines, and UG client headlines...... and other major media, China has completely fallen into heated discussions.
After all, more than 1 million copies were sold on the same day, which has never been seen before in the history of China, and Li Fan set a new record in the Chinese book market!
In all fairness, among the 1 million sales, 890,000 copies were pre-sold in the first two months, and it is somewhat unreasonable to include this pre-sale sales in the total sales on the first day.
However, this is the most convenient place in this information age.
When Li Fan was doing a signing in Habin City, many media had already blocked the door of Xinhua Bookstore, and Li Fan was thinking about signing and thinking about how to get out quickly.
He is not in the mood to waste time with the media, sleepy, tired and tired, he just wants the signing meeting to end quickly, and then he will sleep in the hotel, sleep in the dark and don't know anything!
When he returned to the hotel, he slept until 9 a.m. before getting up. was woken up by Zhang Xiaofei's phone call.
"Xiaofei, is the reporter downstairs?"
"Brother Fan, didn't we secretly change the hotel!"
"I'm completely confused!" Li Fan opened his eyes and said, "I thought I was dreaming when I just spoke!"
Soon, Zhang Xiaofei knocked on Li Fan's door and brought in the ordered takeaway.
Zhang Xiaofei told Li Fan about what happened yesterday while eating, as well as the crazy reports of major news media.
"Brother Fan, you are really amazing, I heard them say that the first-day sales record was only about 200,000 copies before, and it was also an 'ancient' record, and I heard that the book eventually sold 3 million copies a year!
If we continue to sell like this, we won't be able to sell more than 15 million copies in a year?"
Li Fan sneered, he shook his head and said, "That's not the case, the reason why our book sold 1 million copies on the first day is because at least half of the potential readers in the past two months have already paid!"
"How do you know?"
Li Fan said: "This is the Internet era, not to mention us young people, even the relatives in my rural hometown are all shopping online, and the supermarkets are all mobile phone payments."
How many people will go to the bookstore to buy books? Many people who want to buy them will buy them on the Internet, and with two months of pre-sale advertising, at least half of the people who should buy them will place orders, and the remaining half will probably go to the bookstore to buy them. β
"No, Brother Fan, netizens still told us to protect one and break two, ensure the bottom line of 10 million sales, and hit the sales target of 20 million. β
Li Fan was startled, "Netizens are exalting me too much." Our book, I look at the form, and I estimate that it will sell 3 million copies in the end. β
Zhang Xiaofei was puzzled: "Brother Fan, why do you underestimate yourself so much, we have reached 1.04 million in one day! β
Li Fan said: "Our book has a huge flaw, do you know what it is?"
"What? no defects, perfect!"
"Our books are not readable! Lonely and cold, this kind of out-of-the-way book will soon pass the hot selling period, this is different from popular reading, you will know after 10 days and half a month. β
The most awesome thing about Li Fan is not how awesome he is, but that he knows that he is not awesome when he is awesome, which is awesome.
In two words, it is: no floating!
Isn't he surprised by the record-breaking win on the first day of the new book, he is naturally pleasantly surprised, and he will routinely brag about it with his family and friends, but he knows what caused this achievement.
It is very easy for people to get carried away in the face of great honor, because at that time all the people around you are praising you, looking at you with envy and admiration, and your surroundings are full of applause and flowers, at this time people are in a state of extreme danger, and the vast majority of people are lost at this time.
At this time, there are few people who can still examine themselves and stay calm.
Everyone knows that victory is not arrogant and defeat is not discouraged, but who can do it?
It is possible not to be proud of a victory, but life is brilliant everywhere, and it is basically impossible to "win without being arrogant".
Among Li Fan's personality qualities, "victory is not arrogant" is the most shining point.
Zhang Xiaofei introduced Li Fan to various news headlines about him, "You didn't have time to surf the Internet yesterday, and there was even an article with the title of: "Put the Nobel Prize in Literature in Your Pocket, It's Him!"
As a result, I clicked in and took a look, and the editor was talking nonsense, and finally asked you what you think. β
Li Fan said with a smile: "Headline party, journalists now love to play headlines." I've seen some headlines, and I'll give you a few and guess what.
There was a news item about me titled "Li Fan was forcibly dragged on the street!". β
Zhang Xiaofei hurriedly said, "Who did you fight with?"
Li Fan smiled bitterly: "What kind of fight? The content of the news was that someone was just crossing the street dragging a suitcase with my photo printed on it.
What does the headline "Finally wet after 112 days of drying?"
Zhang Xiaofei covered his face: "It's so dirty!"
"What do you think, the content of this article is: Spring City has not rained for 112 days, and finally welcomes the rain.
I'll give you another one, "In broad daylight, young boys and girls vigorously rub the min-gΗn part", what news?"
"Eh, you're so dirty. β
"What are you thinking? Tell you, the content of this news is: A certain school requires all students to do eye exercises collectively between classes for the sake of eye health of middle school students!"
Zhang Xiaofei exclaimed: "Such despicable and obscene nonsense without a bottom line?"
"Then what about "The Perspective Full LuΗ Picture That Makes a Man's Heart Pound"?"
"What?"
Li Fan said with a smile: "The content is to introduce the new car, and the picture is a perspective view of the structure of this car."
I'll give you a few more:
"Gao chΓ‘o is coming, men and women are overly excited and overwhelmed! There are pictures and truths", and when I clicked in, damn, it was a group of people watching the tide of the sea!
"Surprise! He chΔ went in and didn't pull it out all night, and almost died!" Click in to see, your uncle, it turned out that the charger was not pulled out and caused the fire!
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Selling dog meat on the head of a sheep, distorting black and white, reversing right and wrong, exaggerating, making up nonsense, having no bottom line, and being shameless...... When these words are associated with a certain group of unscrupulous journalists, I am ashamed of them!
Whew!!"
"Brother Fan?!"
"Huh?"
"Brother Fan, I have a question that I am curious about. β
"What's the problem?"
"Why, all you watch is this kind of news?"
"......" Li Fan instantly became dumbfounded.